traditional marketing methods are dead or dying ” unlocking the power of social media for higher...
TRANSCRIPT
Traditional Marketing
Methods are Dead or Dying
Unlocking the Power of Social Media
for Higher Search-Engine
Rankings
Outbound Marketing
Listen to my Message!
TV Commercials
Broadcast RadioDirect MailXX
XCold CallsX
Listen to my Message!
Look Inside Before Looking Outside
PS: Don’t fret over your design!
Use Conversations on your site (2 way)
Look Inside Before Looking Outside
Create lots of compelling content!
Think “Factory”
Blog Articles
White Papers
Videos
Webinars
Podcasts
Look Inside Before Looking Outside
Help people consume your content
(update regularly)
Enable RSS feeds
Add a
1.
2.
Look Inside Before Looking Outside
Help people consume your content
Social media pointing back to your site
(update regularly)
Enable RSS feeds
Add a
1.
2.
3.
Look Inside Before Looking Outside
Use SEO tactics when creating content
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Use SEO tactics when creating content
Know your best keywords and phrases
Search Engine Optimization (SEO)
Look Inside Before Looking Outside
Use SEO tactics when creating content
Know your best keywords and phrases
Add them to page Titles, Headings, URLs, Hyperlinks, within paragraphs, etc
Search Engine Optimization (SEO)
Create a “Group”(First check if any
already exist)
Generate lots of engaging content
so folks join
Create a “Group”(First check if any
already exist)
Generate lots of engaging content
so folks join
• Post in the discussion area• Email the group members (but not too often)
Twitter (Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
Build up your following
Keep at it!
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Is Any Of This Working?
Track Progress
Number of Facebook Fans
Number of LinkedIn Group Members
Number of Twitter Followers
Google Analytics
Number of links back to your site
Number of organic keywords causing traffic
The Wrap Up
Using Social Media, build relationships
Create great content first
(“watering hole”)
Go where people are gathering