Performance-based solutions for the Travel Industry

Dr. Heiko Hildebrandt COO - TradeTracker.com

Almere, 04/13/2023

10 years experience in the travel industry

Latest trends and developments in the travel industry

Affiliate networks as solution-partners for the travel industry

Case studies: WTC.nl and Center Parcs

Q & A

INDEX

I.

II.

III.

IV.

V.

I.

10 years experience in the travel industry

Almere, 04/13/2023

I. 10 years experience in the travel industry

TradeTracker.com is the leading affiliate network in the travel industry in Europe

› HQ: Almere (Netherlands), subsidiaries in 18 countries

› International expansion: China (Q1/2014), Brazil

(Q2/2014) and India (Q3/2014)

› 4,752 online campaigns (873 in the travel industry)

› Turnover generated for our travel clients across Europe

in 2013: xx Mio. €

› In all countries the travel industry is either the most, or

second most important industry to TradeTracker.

2004

2007

2010

2011

2012

2013

II.

Latest trends and developments in the travel industry

II. Latest trends and developments in the travel industry

The travel industry in Europe is in a transition phase

1. Increasing importance of “meta-searchers”

2. New traffic sources (retargeting, email retargeting, etc.)

required to become/remain independent from “meta-

searchers”

3. Permanent price pressure leads to decreasing margins

4. Internationalization of merchants and affiliates

5. “Traffic shift” from traditional sources (content sites, blogs,

etc.) to new sources (voucher code sites, cashback, etc.)

6. Insolvencies as a result of the fierce market consolidation Source: http://en.wikipedia.org/wiki/Metasearch_engine

III.

Affiliate networks as solution-partners for the travel industry

III.

Conversion path tracking and attribution

Possibility to remunerate affiliates depending on their individual contribution to the conversion (last five touch points are remunerated; client decides on split)

Objective is to enable high quality publishers to play a greater role and to reward those who give the best added value to your affiliate program.

This system offers a unique insight in the conversion process of the client and thereby can also be of great added value in increasing the campaign results.

+

› Current standard remuneration model: “last cookie counts” (mostly click tag is worth more than impression tag)

- In to apply the conversion path model, it is

mandatory that the client works exclusively

with a network.

Only affiliates that are registered with the

network will be remunerated.

Affiliate networks as solution-partners for the travel industry

III.

Next level account management

“All-inclusive network”

Service level guarantees

(e.g. reply within one business day)

“All inclusive network” philosophy:

newsletter send-outs, campaigns promotions, uploading of banner

material, affiliate acquisition/ optimisation every week, traffic

migration services, campaign monitoring and fraud detection/ protection, customised reports,

technical support, etc, are part of the next level account

management.

Main objective is to enhance the

campaign performance, traffic quality and overall client satisfaction.

Quarterly reviews are conducted in close

cooperation with the client

(in-depth campaign analysis, update on latest trends and

developments)

New affiliate remuneration

models (e.g. hybrid models) based on product groups,

segments and related trade rules

Affiliate networks as solution-partners for the travel industry

III.

International coverage and service

International approach

International key account managers as

Central Points of Contact Extended

reporting functionalities to

monitor the performance in each country

(according to the defined KPIs)

Key account managers as Local Point of Contacts

Multi-country tracking

pixel

One affiliate account for our

international affiliates

(single sign-on)

TradeTracker‘s software is completely

localized

(legislation, languages)

One advertiser account for our

international advertisers

(single sign-on)

Affiliate networks as solution-partners for the travel industry

III.

Usual affiliate-payout-process

Transaction generated by

publisher

Transaction validated & accepted by

merchant

Transaction invoiced to merchant

Transaction paid by merchant

Transaction paid out to publisher

Affiliate networks as solution-partners for the travel industry

III.

Transaction generated by

publisher

Transaction validated & accepted by

merchant

Transaction invoiced to merchant

Transaction paid by merchant

Transaction paid out to publisher

SFP shortens the payout process by up to 99%

Affiliate networks as solution-partners for the travel industry

III.

SFP shortens the payout process by up to 99%

super fast payment

with prepayment

standard

0 5 10 15 20 25 30 35 40

1

25

39

Auszahlungsprozess in Tage

days

Affiliate networks as solution-partners for the travel industry

III.

Advantages of SFPAd

vant

ages

Financial risk resulting from a delay in payment or even a payment default is completely shifted from the publisher to TradeTracker

Higher planning security (once payment is processed TradeTracker will never reclaim or offset a

payment retrospectively)

Improved cash flow for publisher (optimal for publisher who purchase their traffic from Google or Facebook

where they normally have to pay immediately)

Affiliate networks as solution-partners for the travel industry

Transparency and fraud protection

1. All publishers who register at TradeTracker are checked manually.

2. Suspicious affiliates are request to place a java script on their website(s) to verify that they are

the rightful owners.

3. TradeTracker always shows the origin of the traffic.

4. TradeTracker enables and encourages its merchants to directly communicate with their

publishers through an integrated ticket system.

5. Upon campaign launch at TradeTracker, TradeTracker guarantees to clean client’s traffic by

identifying fraudulent traffic sources.

6. The merchants decide what publishers are promoting their campaign(s).

7. TradeTracker offer continuous brand monitoring to protect client’s brands.

III. Affiliate networks as solution-partners for the travel industry

IV.

Case studies: WTC.nl and Center Parcs

WTC.nl works exclusively with TradeTracker since 2013

IV. Case studies: WTC.nl and Center Parcs

› a few years earlier mostly focusing on selling flight tickets (name World Ticket Center)

› now become one of the leading travel players in the Netherlands / focusing on tickets, holidays, car rental, hotels, camper rental, far travel

› process WTC.nl has gone through is also visible in their affiliate campaign

› affiliate campaign, which was started in 2006 solely focusing on flight tickets

› now a campaign suitable for almost every affiliate

› transition, which was visible in all aspects of the campaign has shown the power of the combined offline- and online strategy and WTC brand

› WTC.nl needed a new and extended commission model plus an affiliate network which helped them in growth with their affiliate campaign and matched their demands regarding transparency, vision, software and reach

› 2013 an exclusive collaboration between WTC.nl and TradeTracker

› with new model, compared to 2012 the number of sun holidays sold for WTC.nl through the affiliate channel has multiplied by 6 already this year and the number of Camper rentals will grow with more than 40%

WTC.nl works exclusively with TradeTracker since 2013

IV. Case studies: WTC.nl and Center Parcs

Wide range of promotion materials.

› specific banners, search boxes, rich productfeeds to even white label flight ticket modules with which the affiliate can make the complete booking on its own affiliate site!

Extreme fast payouts of sales/leads.

› TradeTracker’s unique super fast payments model, affiliates can be paid out within 7 days after the generation of the sale/lead.

Focus on wishes of (possible partners)

› listening to the wishes of (potential) partners WTC.nl has created a position as being a realiable and flexible partner

› transformation of the affiliate campaign of WTC.nl example of how TradeTracker is seeing the change of the market

› detailed commission models for advertisers

› more custom-made models and promotion materials for affiliates

› more contact moments with affiliates are key in the growth of large brands in the travel market.

› Conclusions based on the statistics from the TradeTracker software and WTC.nl’s statistics programs have resulted in

where the program is today and where it is going in the future.

WTC.nl works exclusively with TradeTracker since 2013

IV. Case studies: WTC.nl and Center Parcs

WTC.nl Quote:

WTC.nl is satisfied with the cooperation it has with TradeTracker for years. Since august 2013 we have extended this successfull cooperation by working exclusively with TradeTracker from that month on. TradeTacker has proven to be the perfect partner for WTC.nl thanks to it’s broad knowledge, technology, personal attention, communication and results. We think that together we will rise the WTC.nl to an even higher level and set up even more successful partnerships with affiliates. Bram van der WoudeOnline Marketeer WTC

Center Parcs, part of Groupe Pierre Vacances trusts TradeTracker in many countries

IV.

› Center Parcs opened its first holiday park in 1968 in the Netherlands

› today more than 40 parks under the brand names Center Parcs and Sunparks in Germany, the Netherlands, Belgium and France

› Affiliate marketing contributed in a large extent to this success.

› Until 2009 preferred networks in Europe Zanox and Affilinet

› Q1 2009 Center Parcs decided to launch with TradeTracker in Belgium

› TradeTracker developed a plan of how to constantly develop both campaigns (Center Parcs and Sunparks) and boost the sales performance (voucher codes, cashback, emailers, comparison sites and content sites) each quarter

› result was that the amount of sales transactions increased every quarter in comparison to the previous year`s results

› Pierre Vacances launched all of its products with TradeTracker- become preferred partner in Belgium in Belgium 2011 .

Case studies: WTC.nl and Center Parcs

Center Parcs, part of Groupe Pierre Vacances trusts TradeTracker in many countries

IV.

› extend the cooperation with TradeTracker to the Netherlands, Germany and UK.

› next level of campaign management is aligned campaign optimisation across all countries

› TradeTracker share the information of which optimisation approaches have resulted in improved campaign performance and new affiliate channels are built up for all campaigns and in all countries at the same time

› client is now considering consolidating its affiliate marketing activities in Europe and to work together with TradeTracker on a preferred or even exclusive partnership basis in all countries

› example of Center Parcs and whole Groupe Pierre Vacances shows positive effect of continuous development proactive and structured campaign optimisation

Case studies: WTC.nl and Center Parcs

V.

Q & A

V. Q & A

Dr. Heiko HildebrandtCOO

TradeTracker International B.V.MarkerkantAlmere

T +49 (0) 40 370 883 074M +49 (0) 176 609 411 56E hhildebrandt@tradetracker.comW www.tradetracker.com