traction board fundraising training

8/14/2019 Traction Board Fundraising Training

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2008 Board Development Training

Traction Advisory BoardTraction Advisory Board

2008 Development Training

March 30,2008

Derwin Dubose, DevelopmentChair

[email protected]


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Our Fundraising MissionOur Fundraising Mission

Traction is developing an on-going

development program that generates thefunds needed to not only sustain theorganizationally annually, but also lays the

groundwork for long-term plans.

It is the Boards responsibility to create andsustain that program and realize that

donors are not raised, but they aredeveloped.


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Outline of the TrainingOutline of the Training

Overview of our Fundraising Plan

Fundraising Resources and Time AllocationSome concrete proposals for your approval

The quick and dirty on major giving

One final word of advice

QNA


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Five Components to theFive Components to theProgramProgramA Board Campaign

100% Board giving sets the tone for theorganization.

Capacity Building

Infrastructure building in 2008 will setthe tone for the organizations completefuture.

Donor database, email, website,

publications


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Five Components to theFive Components to theProgramProgramGrants and Strategic Partnerships

The backbone of our funding sourcesMajor Gifts

Defined previously as gifts above $100

Sustains long-term organizationalhistory

Grassroots fundraising

Member contributions, pass-the hat,


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Three FundraisingThree FundraisingResourcesResources

People

Money

Time

The money we bring in and the money we spend

Board, Donors,

TractionMembers,Volunteers

The only

resource wecant makemore of!

Where do we

focus our

attention?


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A New Model for TimeA New Model for TimeAllocationAllocationGrants and

StrategicPartnerships

Major Gifts

Events

GrassrootsFundraising

Board/stafftim

ecom

mitm

ent Return

on

inve

stm

ent

$200,000

$40,000

$7,500

FinancialGoa

l


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Concrete ProposalsConcrete Proposals

ED take lead on grants and strategic

partnerships Board ensures support by recruiting

volunteers to help with grants andsponsorships

Board assists ED when possible tosubmit grants

Explore ways the new staff can assist

with grants and sponsorships


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Concrete ProposalsConcrete ProposalsLess resources going toward events andgrassroots fundraising

Vital to programming, but low ROI for FR

Shift from reactive fundraising toproactive

No staff/volunteer capacity for many FR

events Quality of product compromised

Adapt a less is more approach toevents

August 31: House Party (Save the Date)


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Board takes the lead on capacity building

Vital to the long-term success of theorganization and essential to all aspectsof fundraising

Donor database and email

A new website

Fundraising publications (casestatement, proposals)


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Board takes the lead on major giving

Vital to the long-term success of theorganization

Major donors stick around for a while

Grassroots donors become major donorsover time if a good major givinginfrastructure is in place

Learning experience for Board

members professional development


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Major GivingMajor GivingDefined by Traction as

$100+ gifts

Goal set at $40k thisyear

2 @ $5000

4 @ $2500

7 @ $1,000

11 @ $500

20 @ $250

30@ $100

= $10,000

= $10,000

= $7,000

= $5,500

= $10,000

= $3,000

Total = $40,000


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Moves Management for MajorMoves Management for Major

GivingGivingMoves management is a series of initiatives

or moves to develop each prospect's

awareness of,

knowledge of,

interest in,

involvement with,

and commitment to

the institution and its mission.


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Moves Management for MajorMoves Management for MajorGivingGiving

Research and Identification

Cultivation

Solicitation

Stewardship

TRACTIONSTYLE


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Research and IdentificationResearch and IdentificationWho are our prospects? Friends and family

Traction members Employers and coworkers

Community leaders and elected officials

Ideological partners (list shares andpublic lists)

Database entry and data management

Assignment to major gift officers


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CultivationCultivationIntroduction to the prospect

Phone call, email, referral, bump

Relationship building by assigned officer

In-person advisory meeting

Personal invitation to Traction event

Needs

Clear and concise website and materials


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SolicitationSolicitationPerson-to-Person solicitations with ED and

assigned officer

In-person asks for 80-20 donors Formal proposals for 80-20 donors

Phone and at-event asks okay for lower

dollarNeeds: Clear and concise website and

professionally done materials (campaign

plan)


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StewardshipStewardshipPrompt personal acknowledgement ofdonations (3 hits)

Public recognition Website (prominent billing), publications

Giving societies, special events

Stewardship visits for large donorsGet referrals to other donors


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One Final Bit of NoteOne Final Bit of Note

Traction needs a development staff person

Coordinating major gifts, researchingprospects, doing data entry, andplanning events are four full-time jobs

We are limiting ourselves and losingcontinuity/efficiency by havingvolunteers drive and coordinate thisprocess, as opposed to staff


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QNAQNA

How do you see yourself fitting into the

moves management process?What are your questions/concerns?

traction board fundraising training

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