TRACK PET

Problems

• A family pet is lost every two seconds • Over 10 million pets are lost each year • One out of three pets is lost during their lifetimes • One in ten family pets is found • Many pets unhealthy – lack of activity • Unhealthy day routine

Solution • Unique collar •  Tracks your pet’s: location, pulse, temperature, activity,

emotions •  Tracks air temperature •  Track Pet app • You can see what is your pet doing when you are not at

home • Alerts owner if something is wrong if it runs away or when the pet has to eat or take a walk

Target market

• Wealthier people who pay a lot of money for their pets

• Pet breeders

Competition

•  FitBark • Whistle •  Lo8tor for Pets •  Tagg • Pawtrax • Podtracker

USP

•  Tracking: emotions, activity, pulse, temperature, air temperature

• Pet track app – forums, guides

Revenue

• Selling product •  £425

How to launch?

• Advertising online and in pet shops The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Summary •  Collar that tracks your pet’s activity, location and other •  Track Pet app •  Target market – wealthier people with pets, breeders •  USP – Tracking: emotions, activity, pulse, temperature, air

temperature, Pet track app •  Revenue – selling product •  Launching – advertising online and in petshops

Call to action •  Twitter – PetTrack •  Facebook – Pet Track •  Instagram – pettrack #pettrack • E-mail – pet.track@gmail.com • Web page – www.pettracker.com

THANK YOU FOR YOUR ATTENTION!

TRACK PET More than a collar