toyota case study- kotler
TRANSCRIPT
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PRODUCT DIFFERENTIATION
•Customization
•Reliability
• Features
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PRODUCT MIX
A CAR BRAND FOR EVERYONE
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PRODUCT MIX cont.Maintaining the attractive mix between Value, Price and
Benefit.
From Inexpensive to Luxury, Toyota has Innovative and reliable products for each and everybody out there
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ADVERTISING• Toyota’s advertising campaign varies with countries to make
strong bond with their customers. US- Let's Go Places India- Quality Revolution Japan- Fun to Drive, Again.• Different Marketing for different models• Attractive Product Placements
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• Superior Quality and Reliability• Modernization and Innovation• Line Filling• Production techniques and mass customization
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• Its in complement with their remarkable production techniques• Toyota’s target has been always high market share
and market growth• Sales and Profit reasons
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Sometimes, they have over-filled their production line, leading to faulty products and large recalls
Their cars suffered from various technical glitches and it affected many of its brands
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RECAP
•History• Toyota’s Brand image and positioning • Its product differentiation•Product Mix•Advertising •Production Technique•Questions 1 and 2 from mini case
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DISCLAIMER
Created by Rohan Singh, IIT Bombay, during a Marketing internship under Professor Sameer Mathur, IIM Lucknow