town hall meeting: corporate social responsibility · 2018. 4. 5. · • what are first steps in...

@ApartmentWire#OPTECH17


Town Hall Meeting:Corporate Social Responsibility


Agenda

• Welcome• Housekeeping items• Introduction of panelists• Interactive discussion – What is CSR, and what does “good” look like?• 2017 Multifamily CSR Benchmark Report • Interactive discussion - Continued• What are first steps in developing a balanced CSR focused reputation?• Open Q and A discussion - Audience


Speakers

• Jen Piccotti, COO, ManagInc• Mark Delisi, Sr. Director of Corporate Responsibility, Avalon Bay

Communities• Esther Bonardi, VP of Marketing, Yardi

• Moderator – Dennis Smillie, Multifamily Solutions


Why CSR Is Here To Stay? The Millennials

• Largest Demographic in the USA

• Largest Demographic in the Workforce• Significant Demographic of the Renter Population


The Torch has Passed to this Generation


Why CSR Is Here To Stay

• Authenticity and Relevancy Matter• Feedback is Critical - Direct, Simple, Real-time and Reoccurring • “I do well by doing good” - CSR and Giving Back are Very Important• Major opportunity for the apartment industry – they are our

biggest customer and employee demographic overlap!


What Is CSR?


51-59%Annual Resident Turnover

National Apartment Association


19%National turnover

2016 SHRM Human Capital Report

32%Multifamily employee

turnoverNational Apartment Association


2017 Multifamily CSR Benchmark Study, ManagInc


What “Good” Looks Like


2017 MULTIFAMILY CSR BENCHMARK STUDYMANAGINC


ManagInc 2017 Multifamily CSR Benchmark StudyEmployee Benefits – Where We’re Succeeding

Employee recognition and appreciation program / events 92.5%

Annual Personal Time Off offered increases based on tenure 91.2%

Annual Personal Time Off offered is at least 15 days 81.5%

Source: ManagInc, 2017 Multifamily CSR Benchmark Study (www.ManagInc.com)

@ApartmentWire#OPTECH17 16

Employee Benefits – Where We’re Falling Short

Paid maternity leave offered 56.9% Paid paternity leave offered 24.1% Student loan repayment program 12.9%

ManagInc 2017 Multifamily CSR Benchmark Study



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Education and Career Development – Where We’re Succeeding

In-house education staff and/or outsourced education program 92.4% Company pays for employee certification education and licensing program (i.e. NAA CAM designation) 90.6%

All position openings promoted to all existing staff 87.7%




Education and Career Development – Where We’re Falling Short

Mandatory new employee orientation program 83.1% Formal mentoring program 50.0% Formal career development program 45.2%




Overall Work Programs – Where We’re…Succeeding?

Human Resource department/staff 82.8% Company vision and goals clearly articulated to all employees 79.7% Monthly or quarterly communications to all employees regarding company updates 66.7%




Overall Work Programs – Where We’re Falling Short

Annual employee satisfaction survey program 49.2% Policy requiring responding to all online employee-generated reviews (i.e. Glassdoor.com, Indeed.com) 40.6%

Annual supplier satisfaction survey program 6.3%




The Resident Experience – Where We’re Succeeding

Policy requiring responding to all online resident reviews (i.e. ApartmentRatings.com, Yelp) 85.9%

Resident satisfaction feedback/survey program 84.6% Mass text, email or call blast system for property-wide announcements 83.1%




The Resident Experience – Where We’re Falling Short

In-unit apartment upgrade lease renewal incentive program 41.9%

Service request guarantee 38.1%

30-day move-in satisfaction guarantee program 22.6%




The Greater Good – Where We’re Succeeding

Company-organized community service events 70.3% Company permits personal time off to volunteer and perform community service ** 64.1%




The Greater Good – Where We’re Falling Short

Company donations made for employees who volunteer individually or as a group 28.6%

Automatic payroll deductions for charitable donations 25.4%

Charitable donation matching 22.6%




Green Initiatives – Where We’re Succeeding

Low impact LED and CFL lighting used at properties 85.2% High efficiency Energy Star appliances used for in-unit appliance replacements and turnover units 83.1%

Water conservation systems/programs implemented 68.9%




Green Initiatives – Where We’re Falling Short

Recycling available at all properties 60.0% Sustainability training and certifications for maintenance teams 40.7% Promote local utility company renewable energy options to residents 30.5% Renewable energy utilized at any properties (solar, wind, geo-thermal) 24.6% Subsidize / encourage car-pooling, car sharing, mass transit, or bicycling 22.0%




DISCUSSION


QUESTIONS?

town hall meeting: corporate social responsibility · 2018. 4. 5. · • what are first steps in...

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