tourism&cycling 3-toerisme-vlaanderen-ppt flandersiscycling-match_makingevent 21042015
TRANSCRIPT
VISITFLANDERS
Internal independent Agency of the Flemish Government
VISITFLANDERS
We invest in the sustainable development and promotion of Flanders-Brussels as a top
tourist destination.
Mission
FLEMISH REGIONS
FLEMISH ART CITIES AND BRUSSELS
FLEMISH COAST
Destination Flanders with:
HERITAGE AND ARTS
RICH GASTRONOMY
FASHION
Product lines:
CYCLING AND BIKE CULTURE
STAFF VISITFLANDERS
150 colleagues in the head office, Grasmarkt 61 - 1000 Brussels
50 colleagues in 10 foreign offices and 6 representative offices
FOREIGN OFFICES
London United Kingdom
Paris France
Barcelona Spain
Milan Italy
Den Haag The Netherlands
Vienna Austria
Cologne Germany
New York USA
Peking China
Tokyo Japan
rep
rese
nta
tive o
ffic
es New Delhi & Mumbai India
Moskou Russia
Zürich Switzerland
Sydney Australia & New Zealand
Sao Paulo Brasil
Vejle (Denmark) Scandinavia
Johor Bahru Asia
regional management
VISITFLANDERS
DESTINATION DEVELOPMENT
DESTINATION PROMOTION
DESTINATION DEVELOPMENT
- Subvention programmes
- Subvention for accommodations
- Subsidise the framework of Tourism For All
Subventions
Geographically
Thematically
2013: Ronde 100 project
Ronde 100
Ronde 100
Ronde 100
Ronde 100
Ronde 100
BESTEMMINGSONTWIKKELING
Ronde 100
Ronde 100
Ronde 100
BESTEMMINGSONTWIKKELING
DESTINATION PROMOTION
- Business-to-Business Target trade professionals to get our destination on the foreign markets
Target journalists to cover our destination
- Business-to-Consumer
Targeted actions to the consumer with large scale campaign
- Consumer-to-Consumer Stimulate conversations about our destination via social media
- Strategic alliances
Importance of strategic partners in emerging countries
APPROACH
Ronde 100
Ronde 100
BESTEMMINGSPROMOTIE: resultaat perswaarde
Ronde 100
Ronde 100
Ronde 100
Ronde 100
Ronde 100
Ronde 100
Ronde 100
RONDE VAN VLAANDEREN
#100
3 april 2016
CONTEXT
VISITFLANDERS + Flanders Classics
2016 RONDE #100
focus >> PRODUCT PROMOTION
2013 RONDE 100
focus >> PRODUCT DEVELOPMENT
Tourism sector | Media | Trade | Cycling sector
OUR GOALS
*Promote Flanders as an all year round cycling mecca for cycling fans,
>>>>>VISITFLANDERS
you can have a Ronde experience in
August. If you’re lucky it might even rain
OUR GOALS
*Put cycling in flanders on the
bucket list of the passionate cyclist,
>>>>>VISITFLANDERS
If you call yourself a real cyclist you must at least have ridden once our ‘bergs &
cobbles’
1. BECOME FLANDRIEN
- We launch a search for 100 fit and motivated cyclists who will be asked to “become Flandrien" to celebrate the 100th edition of the Ronde in 2016.
- It will represent a once in a lifetime opportunity for cycling fans to ride the same parcours with the same atmosphere as a professional rider accompagnied by a Tour of Flanders icon such as Johan Museeuw.
- For each selected market we need an ex-pro who raced the Ronde and is well known who will be their personal coach.
- The winners will have their experience covered (filmed and broadcast or written) by a local media partner (accredited media by Flanders Classics).
- There should be a ‘getting ready’ traject. How to prepare, with pre-Ronde visit to get indulged in the Flemish cycling culture.
- Cooperation possible with Topsport Vlaanderen, Flemish cycling brands
CONCEPT
