tourism studies - 1

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Tourism Studies


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Introduction A tourism study incorporates the tourism management, which is perceived as the new emergingconcepts and has only changed in the last 30 years. In this respect, the tourism management is asubject that comprises of numerous aspects. Moreover, the international tourism is widespreadfield that consists of different concepts such as economics, accounting, and marketing. The rise

in the development of countries has urged the people to travel around the globe as a tourist canexplore new destinations and innovative cities. The tourist manager plays a vital role inescalating the revenues of the tourism industry rapidly. Furthermore, it contributes to offer the

best customer services to the tourists as greater number of people dwelling at the hotels providing large amount of money to the tourism industry. Hence, it is indispensable for theinternational tourism manger to welcome the tourists and new travelers with hospitality to ensuretheir memorable trip at the particular hotel or guest house (Lemmetyinen & Go, 2009).

The aim of this report is to highlight the role of international tourist manager in the success of thetourism business. In order to serve the purpose, the prevailing discussion tends to depict thecritical evaluation of the strategies relating to the sustainability of the successful business.Additionally, the carbon management, supply chain management, corporate social responsibility,transportation, and the security are analyzed in detail to assess their impact on the success of the

business.

Role of an International Tourism Manager Tourism is an activity, where tourist takes a trip to any place of the world that appears to be aninteresting and enjoyable journey. In this respect, this voyage is perceived as the one offering

pleasant experiences, relaxation, and any other official business assignments or travel abroad.Individuals like to go to tours to relish the amazing fun-filled activities, events of differentcountries and cultures. Hence, numerous researchers have given an immense literature to assessthe role of international tourism manager comprising of numerous aspects, which aresummarized as below:

Motives of the TravelersMorrison (2010) identified that the social and cultural perspectives give positive impacton the communities. In the positive point of view, the traveler discovers new places,which are not explored before its own outstanding perception and prospect of viewing thenew places. Moreover, the travel fulfills the motives of the traveler such as to meet new

people of different races and cultures. Hence, the role of the international tourismmanager is to enable the promotion of tourism among the myriad of new people aroundthe world leading to higher proceeds in the business environment. In other words, if the

international tourism manager does not perform his duties well, it would lead to loss forthe tourism industry. Thus, it is the duty of the international tourism manager to assist thetravelers to achieve their motives appropriately by providing the excellent exposure of thespecific trip.


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Ensuring Best Service Quality to the TravelersAs stated by Yu (2009), it is essential for the international tourism manager to offer theoutstanding customer services to the travelers. The main aim is to cater their needs anddemands regarding the customer services of any particular hotel. In other words, if theworkforce of the hotel welcomes every guest with hospitality, it will raise the amount ofrevenues for the tourism industry. Moreover, it is explicit that the satisfactory customerservices persuade the people to refer the particular hotel to their friends and othercolleagues. This increases the revenues speedily which strengthens the tourism industry.Besides, the greater number of people stays at the hotel providing earning to the hotels,guest houses and pay-in guest rooms. Therefore, the effective role of the internationaltourism manager is essential that helps to provide the marvelous customer services to thetravelers and the guests. Thus, the efficient international tourism manager guarantees the

best service quality to the people who stay at the hotels for a certain time period. It iscritical success factor for the success of any business. Frey (2010) argued that if the good

services are not offered to the people it may spread rumors about the bad quality of thecustomer services offered to the guests in any particular hotel or Guesthouse.

Advertising Cost is SavedJarvis, Weeden, and Simcock (2010) stress that when the people are satisfied with theservices of the hotel; it gives an opportunity to save the marketing costs for the hotel.Moreover, the people after having the outstanding travel experience of any particular

place give the satisfactory information about the hotel to persuade others in staying for along time. Hence, the international tourism manager provides the best hotel services tothe people having the prospect to save the advertising cost. In this regard, the travelers

tell through verbal communication to the new customers about their experiences ofstaying at the outstanding hotel, or guesthouse. Thus, the promotion cost saved by thehotel can be utilized in any other purposes such as investment for the futuredevelopments such as diversification of the hotel in new countries and the expansion ofthe size of the hotel allowing thousands of people to stay and relish their wonderful tour.

Positive Customer RelationshipAccording to Su (2011), every international tourism manager endeavors to build a

positive customer relationship. In this respect, many multinational companies considercustomer relationship a way to make the customers feel happy and delighted . Customer

relationship enables the companies to know about the demands of the customers andimprove the quality of the services offered as compared to the other competitors. Inaddition to the above, the customer satisfaction leads to higher profits for the tourismindustry.


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Examples of the Organizations

Occupy London Tours CompanyIt is famous around the globe for providing the best travel services to the people at reasonable

prices. Moreover, the effective role of international tourism manager gives competitive

advantage over the other competitors. Hence, today it has a significant position in the tourismindustry.

Visit Britain CompanyThis company is well-known for its spectacular travel services offered to the people throughthe online stores. It has almost 150 Britain products in the online shop ranging fromtransportation tickets to the venues that are popular among the tourists and tourism packagesfor the new travelers. Hence, the good tourism management led it to gain the higher

profitability as contrast to the other companies in the UK.

Critical Analysis of Strategies leading to Sustainability of Successful Business

Impact of Carbon Management on the Success of the Tourism Business Russo and Van Der Borg (2002) stated that the carbon management is a procedure that

supports the environmental efficiencies in the companies. It is focused to maximize theefficiencies in the consumption of resources that plays important role in the climaticchanges. Carbon management is a kind of environmental affect on the tourism business.In this regard, the climate changes are one of the factors that have great impact on thetourism industry. Tourism is affected by the environmental changes such as greenhousegases, growth of carbon polluting the environment and lack of eco-friendly productsmake the carbon management an essential aspect for the success of the tourism business.

However, the tourism sector involves to contribute almost 5% of global emissions isemerging rapidly than the global economy. The carbon management incorporates toreduce the greenhouse gases effects that may reduce the profits for the tourism business.Moreover, it is anticipated that in the future the carbon emissions will become twice. Inother words, the rise in the higher-energy transportation tubes and the electric trains mayreduce the recreational activities around the globe (Russo & Van Der Borg, 2002).

Nevertheless, the people would desire to travel in the economic-friendly environments

which are free of carbon-emissions and other pollutants. In this respect, the carbonmanagement is very crucial for the tourism business to sustain the success in the businessenvironment. Furthermore, the carbon emissions may spread diseases which would affecton the heath of the people. In other words, such conditions may discourage the people totravel in such cities where the carbon management is ineffective (Russo & Van Der Borg,2002).


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Hence, it is essential for the success of the tourism business to retain the appropriatecarbon management in the competitive environment ensuring healthy environment andescalating the customer base leading to higher profits. Thus, the main drawback is thatthe tourism business would suffer from losses in the absence of carbon management forthe travelers and guests (Russo & Van Der Borg, 2002).

Strategy of Corporate Social ResponsibilityKotler, Bowen, and Makens (2013) emphasize that another strategy adopted by thetourism businessmen is the implementation of the corporate social responsibility. In otherwords, it is a sort of commitment of the business to enhance the economical developmentand fulfill the ethical responsibilities. Moreover, it is very significant for the tourismindustry which comprises of health and safety problems. Besides, the commitment is alsodone with the shareholders, personnel and the customers. Additionally, this strategyenables the company to gain customer loyalty and also trust from the workers which offertheir best services to increase the productivity of the company.

However, the corporate social responsibility on one hand enables the company to complywith the tourism laws such as payment of the taxes ensuring no tax evasion. Additionally,stakeholder management is also an important aspect of the corporate social responsibilityfor the tourism business. The stakeholders invest their money in the business and expectto receive large amount of dividends from the owners of the company. In other words, thecorporate social responsibility assists the company to ultimately conduct the businessoperations effectively. It helps the companies to obey the regulations appropriately in thecompetitive environment (Kotler, Bowen, & Makens, 2013). Besides, it also encouragesthe companies to do some charity work for the sake of welfare of the people. Thecorporate social responsibility makes the companies legally responsible to perform theirduties well in the business environment appropriately. Thus, it also enables thecompanies to increase their competitiveness rapidly leading to higher productivity.Corporate social responsibility augments the financial results which encourages theinvestors to invest more money leading to higher proceeds for the companies. Thus, italso makes the company more competitive through gaining the customer loyalty andworkers commitment in their precise companys goals (Kotler, Bowen, & Makens,2013).

Conversely, there are few drawbacks of the corporate social responsibility, which areanalysed by the business entities. One of the disadvantages is that the company cannotconceal its current earnings to avoid the actual tax payment incurred . In some conditions,when the new companies initiate their new businesses may feel hard to pay the taxeswhen it achieve very fewer profits as compared to the other competitors (Kotler, Bowen,& Makens, 2013).


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Supply Chain Management StrategyAs reported by Shaw (2014), the supply chain management strategy is one that focuseson the business supply-side procedures to maximize customer value and to gain acompetitive advantage in the business environment . In this regard, the supply chainmanagement policies assist the organizations to improve their customer services andattain competitive advantage rapidly. Moreover, it means that it is necessary for thecompanies to maintain the good relationship with the suppliers and other trade partnersfor the success of the tourism business. Hence, the supply chain management helpscompanies to enhance their business operations. This strategy leads the company tomaximize its profits speedily and increasing the productivity of the tourism business.

TransportationHjalager (2010) identified that transportation is also an effective strategy that permits thecompanies to enhance their business operations. In other words, the transport such ascabs, trains, airplanes, helicopters offer travel services to the customers. Moreover, thevariety in the transport helps to gain the customer satisfaction very quickly. Furthermore,the tourism business requires the companies to maintain the best quality of the transportto satisfy the travelers with the outstanding travel services. Besides, if the companies uses best quality fuel it may also provide the healthy travel without any pollution whichwill grab the attention of myriad of travelers. Hence, effective transportation is also asuccess factor for the tourism business in the competitive environment. Consequently, itis the best way to earn income through offering most appropriate services to the travelers.

SecurityThis strategy helps to attract the travelers to stay in the hotel for long time. Securityensures that the individuals are safe at the hotel or guesthouse. Hence, it also increasesthe prospects for the tourism business to become successful when myriad of people stayin the hotel and pay hefty amount of money raising its profitability rapidly in thecompetitive environment. (Frey & George, 2010).

Conclusion

The aspiration of this report is to critically evaluate the role of the international tourism manager.Tourism is an activity that provides the opportunity to earn money in the business environment.In this regard, the tourism industry appears to be competitive for the new entrants and it isindispensable for the tourism companies to adopt the most effective strategies that lead toincrease in the profitability of the tourism business. For the sustainable future of the tourism

business, the tourism manager needs to pursue the policies that will enhance the productivity ofthe business helping to gain the customer loyalty leading to the higher profits. Subsequently,tourism business is lucrative when the effective strategies are implemented by the tourismorganizations.


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References

Frey, N., & George, R. (2010). Responsible tourism management. Tourism Management , 621-628.

Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism management , 1-12.

Jarvis, N., Weeden, C., & Simcock, N. (2010). The benefits and challenges of sustainabletourism certification. Journal of Hospitality and Tourism Management , 83-93.

Kotler, P., Bowen, J. T., & Makens, J. C. (2013). Marketing for hospitality and tourism. PrenticeHall.

Lemmetyinen, A., & Go, F. M. (2009). The key capabilities required for managing tourism business networks. Tourism Management , 31-40.

Morrison, A. (2010). Small tourism business research change and evolution. International Journal of Tourism Research , 739-749.

Russo, A. P., & Van Der Borg, J. (2002). Planning considerations for cultural tourism: a casestudy of four European cities. Tourism management , 631-637.

Shaw, G. (2014). Entrepreneurial cultures and small business enterprises in tourism. The Wiley

Blackwell Companion to Tourism , 120-131.Su, B. (2011). Rural tourism . Tourism Management , 1438-1441.

Yu, C. P. (2009). Measuring residents' attitudes toward sustainable tourism. Journal of Travel Research.


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