Republic of the PhilippinesPOLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Tourism, Hospitality and Transportation ManagementDEPARTMENT OF HOSPITALITY MANAGEMENTM.H. del Pilar Campus, Sta. Mesa, Manila

PROPOSED HOT AIR BALLOON RESTAURANT AND FACILITIES DEVELOPMENT OF TAGAYTAY PICNIC GROVE

Presented to

Prof. Nestor Dizon

In Partial Fulfillment

Of the Requirements for the Course

Tourism Planning and Development

By

Genesis David Matala

Lani Mesayra

Kryshia Medina

Cheska Nantes

Velvet Pandaan

Alyssa Mae Lorenzo

Ruzzete Legaspi

Shaira Mae Mamaril

Isabel Pascual

September 2014

Table of contents

I. Executive Summary

a) Introduction

b) Background Study

c) Statement of the problem

d) Method/ Hypothesis

II. Company Outline

a) Mission

b) Company's Facilities

c) Waste Management

d) Security and Safety

III. Project Summary

a) Location and accessibility

b) Projects

c) Plans (Long Terms, Short term plans)

IV. Strategy Summary

a) Company's Swot Analysis

b) Market Strategy

c) Market Segmentation

V. Market Analysis

VI. CSR (Corporate Social Responsibility)

CHAPTER I. EXECUTIVE SUMMARY

A. Introduction

The Philippines is one of the most visited tourism spot in Asia because of it's beautiful

sites and nature views. It's tropical climate is also plus factor to visit by western people

during summer. There's a lot of activities and discoveries that can be enjoy by many

people in the Philippines. It's not just the place but also the Pinoy Food factor and

attraction is also contributing in tourism industry in the country. Philippine Government

sees tourism as a major help to uplift our economic status so they now promoting the

"it's more fun in the Philippines" in all nation of the world.

One of the most famous and enjoyable place to visit is the Tagaytay City who has so

many beautiful places and nature views. One is the Tagaytay Picnic Grove which is so

beautiful, the overview of Taal Volcano and it's climate is the primary great experience

to try in this place. Tagaytay Picnic Grove is visited by numerous tourist every year and

mostly during summer. It is a best place to enjoy your special day with family, love ones

and friends with some exciting fun and activities.

Yes Tagaytay Picnic Grove is well known tourism spot in the Philippines but there's

more to improve in this place for more guest satisfaction and also for financial benefit of

the country. This study shows how can this place improve in terms of facilities and

amenities. We're looking to establish a Hot Air Balloon Restaurant inside Tagaytay

Picnic Grove as primary factor to the develop the place and also as our customer and

clients enjoyment and satisfaction.

In line to this project, we're also come up to primary factors accompanied in establishing

this kind of project such as accessibility, safety and security and waste management for

our customer and clients satisfaction.

B. Background of the study

The city of Tagaytay

General background of the Tagaytay city will be presented here, it's climate,

temperature, history and people to provide the reader with necessary facts for further

understanding of the situation in city of Tagaytay.

Temperature and precipitation

Tagaytay City has a more moderate version of a tropical monsoon climate characterized

by relatively milder temperatures compared to Manila, lower humidity and abundant

rainfall. The City has an average temperature of 24 °C (75 °F). With its high elevation,

the city could be misty at times and is relatively cooler during the months of December,

January and February. Like most areas in the province of Cavite, the city has two

pronounced seasons: dry from November to April and wet during the rest of the year.

The climate has made the city ideal for sports, picnics, conferences, honeymoons,

country homes, and spiritual retreats.

Humidity

Tagaytay has an average humidity of 78% which makes the city cooler than Metro

Manila where relative humidity exceeds 81%. Northeasterly winds prevail in the City

from October to April. Winds come from southwest from May to September. The cool

Tagaytay breeze has made the city ideal for casual and competitive kite flying.

History

In 1956-1964, during the presidencies of Carlos P. Garcia and Diosdado Macapagal,

Tagaytay seek to promote a new image as the top tourist city. The 13 hectares Picnic

Grove was built but was soon abandoned. Between the periods of 1970 to 1975,

moneyed families in Manila started to build their weekend residences along the ridge;

Picnic Grove was cleaned-up and refurbished. On December 22, 1980, the City

Government turned-over the management of Picnic Grove to the National Government

through the Department of Tourism’s and HSDC/SIDCOR/PTA. Last 23 December

2005, after twenty five (25) years of managing the Picnic Grove, the Department of

Tourism turned-over the management back to the City Government.

The facility is located at Brgy. Sungay East, Tagaytay City and is owned and operated

by the City Government of Tagaytay. The area is about 13 hectares which is divided

into red, blue,orange,yellow and view deck areas. Red area is adjacent to an open field,

while blue is the area connecting to the Adventure Eco-trail. The trail is approximately

390 m long or about 15minutes walking from view deck to blue area.

C. Statement of the problem

BAD WEATHER AND CALAMITIES

WASTE MANAGEMENT

FEW AND MUDDY COMFORT ROOMS

PARKING AREA

LACK OF EMPLOYEES

D. Method/ Hypothesis

BAD WEATHER AND CALAMITIES- Making a plan during seasons of calamities

on how they will manage the whole land area and their guest efficiently and

effectively to avoid some accidents and danger.

WASTE MANAGEMENT- Strict implementation of proper waste disposal and

everyday collection of garbage. Putting garbage cans in different area of the

picnic grove.

FEW AND MUDDY COMFORT ROOMS- Allotting a budget to build more comfort

rooms and for maintaining cleanliness of the existing comfort rooms.

PARKING AREA- Parking area widening for customer sake during peak

seasons.

LACK OF EMPLOYEES- Hiring skilled and knowledgeable employees fit for the

job of assisting guest and for assured quality service.

CHAPTER II. COMPANY OUTLINE

A. Company's mission

Our restaurant company's mission is to create an exceptional attraction as well

as to give full service to the guest as part of the development of Tagaytay picnic grove

by employing total quality management in the operation.

B. Company facilities

Served in a casual style, in a parachute with 4 meters length and width and a

height of 1 meter with a capacity of 2-6 people in one parachute.

Monday-Sunday evenings. Service from 6:00 pm-12:00 midnight.

Reception Bar: Our delightful and tastefully decorated bar.opens at 8:00 pm.

Menu / Dish Availability: Occasionally due to circumstances beyond our control,

e.g. market availability; it is necessary to make alterations to some of the dishes

on our menus. In most cases a suitable alternative dish will be offered.

Security and maintenance office for emergencies and needs.

Financial withdrawal machines for credit customers.

Computer facilities for wireless processing of customer's bill.

C. Waste management

Waste management

When it comes to choosing the right environmental partner, forward-thinking restaurants

and chains look to Waste Management for a full menu of ways to achieve sustainability

without sacrificing profitability.

Our experience in the industry has led us to develop fully integrated services that allow

any size restaurant to control costs, raise recycling rates, increase diversion and

enhance their green image.

Customizable solutions, ready to serve.

From training front-line crews in proper recycling procedures, to managing your waste-

related health, safety and regulatory compliance issues, Waste Management brings

proven environmental solutions to your table. And, because of our vast infrastructure,

we’re able to offer our customers a wide array of environmental services with single-

point-of-contact simplicity.

More food for thought.

The restaurant industry is trending toward a more sustainable image. It’s time to move

your company beyond basic recycling and generic green messages to a customized

program that delivers real environmental and financial benefits.

Sanitation

Sanitation is a key practice at any restaurant to protect the customers. Require

employees to wash their hands frequently, particularly after using the restroom,

touching meat or touching dirty surfaces to avoid contaminating the food. Food

preparation surfaces and serving dishes also need proper cleaning and sanitation,

especially after meat preparation. Public areas of the restaurant also need sanitation

and frequent cleaning to avoid contamination or infestation with bugs or any insects.

D. Safety and security

Security outpost for monitoring the guest and employees as well as to protect the

establishment from possible crimes that can happen inside.

Medical tools and supplies for injuries and accident that can occur in the operation and

also for the customer and clients care.

CHAPTER III. PROJECT SUMMARY

A. Location and Accessibility

Tagaytay City is located at the highest point of Cavite and is linked by national highway

going to the provinces of Batangas, Laguna and Manila. It is also connected by the

roads to the adjoining municipalities of Amadeo, Alfonso, Mendez, and Indang. It has a

total land area of 6,500 hectares representing 5.15% of Cavite’s total land area

approximately 56kms. from Manila. It has a total population of 61,623 (as of January

2007) The city’s average population rate is 2.7% which for the past 4 years shows that

consistent increase will occur in succeeding years. It has 34 barangays, 13 of which are

along the national roads while the rest are sporadically scattered around the city and

along the ridge areas.

The City is linked by national highways to the Metropolitan Manila Area and to the

provinces of Batangas and Laguna. It is also connected by secondary roads to the

adjoining municipalities of Amadeo, Mendez, Indang, Silang and Alfonso in Cavite

towards the northwest, and to the cities of Calamba and Santa Rosa in Laguna in the

northeast and to the town of Talisay in Batangas in the south.

Tagaytay is roughly about two hours drive from Manila via the South Luzon Expressway

depending on the traffic, exiting at Santa Rosa then via Santa Rosa-Tagaytay Road. It

can also be reached via the Coastal Road Expressway and then taking Aguinaldo

Highway heading south towards Tagaytay.

By public transportation, there are buses that ply to Tagaytay from Manila on a daily

basis. Several bus companies have their terminals in Cubao, EDSA, Pasay, and at

Baclaran, below LRT, Manila. Jeepneys that ply from Cavite (Imus, Dasmarinas, Silang)

to Nasugbu, Batangas also pass by Tagaytay via the Aguinaldo Highway.

From Batangas, the best way to reach Tagaytay is to head to Talisay, Batangas, then

go up to Tagaytay via the 12-kilometre (7.5 mi) Tagaytay-Talisay Road, which ends at

the Tagaytay City Circle. From Laguna, one may head to Santa Rosa, Laguna and take

the Santa Rosa-Tagaytay Road.

In 2011, cable car and funicular rides are already available to transport guests to

different parts of the Tagaytay Highlands

Driving directions to Tagaytay Picnic Grove

Via SLEX Sta. Rosa exit, the most popular and easiest, is a straight drive all the

way to Tagaytay Public Market where you can already ride a trycicle or jeepney straight

to Tagaytay Picnic Grove.

B. Projects

On-going Projects

Over the years many projects have developed in Tagaytay picnic groove.

This was never our intention, as we only intended to build a more attractive

park.

Our Projects grew naturally, as we saw that it may attract many tourists that

will help increase the number of tourists visiting Tagaytay.

Floating Restaurants

These are hot air balloons with a restaurant on it. People who want to

experience dinning in the air may try this.

We buy Hot Air Balloons for our restaurants on Bob Builders Hot Air Balloons

in Pampanga. We hired facilitators who check the situation of the Floating

Restaurants everyday before operating. We currently have 50 Floating

Restaurants.

The people who work for us are paid monthly. This is a very successful, and

our longest running program as of now.

Future Projects

Plans (maintenance)

HEALTH PROJECTS

Foods that are serve were all fresh from the market and all our products our

approved by the DFAD.

WASTEMANAGEMENT

This project conducts seminar on proper waste segregation, strict-

implementation of waste segregation, day-by-day collection of garbage to

maintain cleanliness of the area and to prevent gems from contaminating our

foods that may cause disease.

IV. STRATEGY SUMMARY

A) Company's SWOT Analysis

STRENGTHS

Picnic Grove is near in Manila making the tourists attracted from its

proximity. And it is located where it can easily be seen so it is

very accessible.

It is also well-known to public and owned by the city government of

Tagaytay. In addition.

It is the biggest place in Tagaytay.

It is eco-friendly meaning the usage of plastic materials is strictly

prohibited as well as Styrofoam. Tagaytay Picnic Grove use plastics that

are eco-friendly and they implement a “No Smoking” policy within some

areas of the place.

It is composed of a lot of land activities preferable to family bonding like

Picnic Activities, Horse Back Riding, a tour of near view in Taal, eco

adventure trail, Zip Line, and cable car.

The City Government of Tagaytay provides Civil Security Unit personnel

and private security personnel to render assistance in the maintenance of

peace and order in the park’s premises.

The park has a great policy orders as shown in their strict rule of “No

Illegal Vending”. It is good to have this law because in this way, abusive

vendors are avoided.

Picnic Grove is also concerned for the safety of their visitors, injured

guests are given first aid medication at the Clinic and if guests suffered

severe injuries, duty personnel refer the patient to hospital of choice for

further assessment and medications.

Being under the government sector; they have advantage when it comes

to public service. Such as police department, fire department, Red Cross

hospital and many more. For example, they are near in police station and

fortunately speaking, they never encounter severe crimes in Picnic Grove.

WEAKNESSES

The visitors still don’t follow the policies of Tagaytay Picnic Grove’s when

it comes to maintaining cleanliness because they don’t throw trashes in

proper order.

They do not have enough trash bins in the area

Even though they are under the government, for us, it is still their main

weakness because whenever they have future projects and development

plan, it is up to the city government if they will approve it or not. Example

of their future projects is improvement of grounds and renovation of

picnic huts.

In our group’s perception, we think that their manpower ability and unity

aren’t really working at the moment because as stated in problems, they

do not have employees on sight that you can ask assistance to. From this,

it may result to disappointment from the visitors and not to come back to

the place.

During rainy season, only few people visits the Picnic Grove.

OPPORTUNITIES

Being part of a government makes Tagaytay Picnic Grove achieve

sustainability and profitability through different programs that might help

the park. For example the NSTP students they help clean up once a week.

The Tagaytay Zip Line really contributed to Picnic Grove’s marketing

strategy. It started 3-4 years ago and renewable every 10 years. Since it is

the first Zip Line in Tagaytay, it also becomes an attraction to the tourists

visiting the place preferable to adventurous type of tourists.

The Picnic Grove has one of the largest land areas in Tagaytay so it could

accommodate a large number of people compared to other parks.

The funds for development are provided by the city government

They have a wide range of market.

They are the main lunch stop in Tagaytay especially during fieldtrips

or lakbay-aral.

THREATS

Since it is an open field, it is prone to natural disasters and can get easily

destroyed by a strong force of specific calamity.

The visitors of Picnic Grove are prone to mosquitoes and other

harmful bugs.

They have no carrying Capacity. This means there is a higher risk of

unsustainability and exhaustion of the environment.

If Picnic Grove will continue its improper waste management disposal

pertaining to scattered trashes, this may result to loss number of visitors

and revenue.

There are a lot of emerging destinations in Tagaytay and these

destinations could be Picnic Grove’s potential competitors