tourism in britain
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Tourism in
Britain
Dr Jan Mosedale
Structure
1. Tourism in Great Britain Destinations
Products
Icons
Trends
2. Governance
Role of Government
UK tourism structure
Globalisation
Devolution/ post sovereign governance
What are the Top 10 British
Destinations for domestic
tourists?1. Liverpool
2. Manchester
3. Cambridge
4. Bath
5. Newcastle
6. Cardiff
7. Brighton
8. Edinburgh
9. London
10. Belfast
Visit Britain 2010
Demand for Tourism: Inbound
A major destination
1960s
1970s
1980s
1990s
The New Millennium
Visitors
Origin of visitorschanging
Independent travel isincreasing
Focus on England andLondon
Seasonality Decreasing
Most Arrive by Air
Visitor spendincreasing
Demand for Tourism:
Domestic
1960s
1970s
1980s
1990s
The New
Millennium
Visitors
Shorter Length of Stay
Lower Spend
Long Holidays Decline
England Dominates
Growth of Business
and Conference
Friends and Relatives
Changes in SocietySocial and Economic
Income
Car Ownership
Holiday Time
Education
Baby Boomers
Technology
Products
Media
Internet/Computer
Time Saving Devices
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Seaside resorts
Development of steam boats andtrains(1832) linking urban and coastalareas
First for freight, later for passengers
Introduction of holidays (intended toincrease productivity)
Bank Holiday Act 1871
Fourpublic holidays when wholecommunities would travel en masseto the coast
Mass Seaside Tourism
Small fishing villages developed intoresorts
Development of a tourism
infrastructure
Seaside piers
Promenades
Accommodation
Examples: Blackpool, Bognor Regis
Mass Seaside Tourism
Differentiation
Social differentiation of resortsdependend on transport links
Resorts linked to the northernindustrial base were mainly working-class (Blackpool, Morecambe)
Southern resorts mainly middle-class Bournemouth, Torquay
Middle classes also starteddiscovering Europe (the Alps and theRiviera)
What other products does the UK
have to offer?
http://www.visitbritain.com/en/GB/
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What are the key British Icons?
Peter Rabbit: qualified shop
Making the case for tourism
97bn
225,000 jobs
Entry-level and entrepreneurialjobs
Tourism cannot be off shored andhas impact right across the country
Tourism to Britain Tourist numbersCan you ecplain the Dips?
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Balance of Payments Outbound vs domestic
Brits took 123 million domesticovernight trips in 2007 compared to 70million outbound trips
But spent 172 per domestic overnighttrip and 507 per outbound trip
Meaning that Brits spent 21bn ondomestic trips and 35bn on outbound
For every 1 spent on a domesticovernight holiday, Brits spent 2.11 onoutbound holidays.
Regional spread of international
touristsRegional spread for domestic tourism
Over the past few years UK population has become more diverse
More UK residents own a second homeabroad (~ 250,000)
More live permanently abroad (~ 5.6million)
More foreign students study at UKuniversities (49,000 in 2007)
More UK-based multi-national companies
More competition of international visitors
TOURISM IN NORTH
EAST ENGLAND
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What are the icons of the
North East?
What are the icons of the
North East?
http://www.visitbritain.tv/north-east-england/visit-north-east-england.html
I n d u s t r i a l
I n d u s t r i a l I n d u s t r i a l
I n d u s t r i a l
a r e a s
a r e a s a r e a s
a r e a s
The industrial areas (10%of Region) have a populationof 2,3m
The rural areas (90%)have 200,000
The urban areas obtain40% of their tourism incomefrom international visitors
The rural areas 10%
Therefore UKTI focuseson rural tourism:hiking, cycling, golf,hunting, gardens, self-drive
TOURISM STATISTICSTOURISM STATISTICS In 2006 8.6 million overnight tourists visited the
region.
Tourism contributes 3.4 billion to the regional
economy.
71,000 jobs in the region are tourism related
But....
Tourism is still highly seasonal 1/3 of visitorsbetween July September.
In rural areas:
Almost 100% of businesses are micro businesses
86% of tourism businesses are linked to
agriculture
The challengeThe challenge
Nearly 100% of providers to the visitor industry are micro-businesses
They are not marketable in their own right
The greengrocer is as important to the visitor experience as ahotel, but doesnt realise that he is in the visitor industry
Partial Industrialisation