total conversion code

If you're serious about making more money from your website today AND in the future, then

here's how to realistically DOUBLE or even TRIPLE your visitor value...or your money back:

"Go From a Blank Page to a High Conversion Web System in Virtually

Any Market...100% Guaranteed"Even If You're Not a Writer...Aren't Comfortable with

Video... And Couldn't Sell Your Way Out of a Paper Bag!

Finally, A Fully Documented, Step By Step, A to Z, Internet Conversion System. Simply organize and feed back your customers' own words in the correct order,following the detailed steps we lay out.

Find dozens of easy-to-patch "conversion cracks" on your site in under 15minutes, using our 15 point, laser focused cheat sheet! (Each and every "crack" is aunique chance to increase your profits and most you'd never guess on your own)

23 Ways Web Strategies Differ for Ecommerce, Information Products, Services,Physical Products, B2B, B2C, PPC, SEO, Social Media, High Ticket, Brick-and-Mortar,and Affiliates...Your Business IS UNIQUE...Little Variations Drive Success in SpecificBusiness Types

8 tested and proven, unique ways to boost conversion with video (Plus,discover the 7 conversion-killing-money-sucking-black-hole-video myths before theydestroy your confidence)

The single most powerful formula for high click-through subject lines: Weanalyzed hundreds of broadcasts amounting to more than 12,000,000 opt in emailssent. Discover the simple formula which drives the top 5% of performers! (Plus, freelysteal any of our 38 best subject lines for your own use)

By Terry Dean & Glenn Livingston

OUR APOLOGIES: THE TOTAL CONVERSION CODEHAS BEEN TAKEN OFF THE MARKET SO WE CAN

CONCENTRATE ON OTHER PROJECTS

Order buttons below will lead to inactive cart pages

(We will, of course continue to honor agreements with previous purchasers)

You're drowning.

You may not want to admit it yourself... But it's happening.

Feel the desperation.

Your head is going under. You can't breathe. Your armsand legs won't obey you anymore.

Panic sets in.

Thump-thump. Thump-thump. Your heart is pounding inyour chest.

You're not able to call for help.

And even if you could, there's no one to respond.

Just struggling for one more breath.

Your life is fading away.

When will this beautiful dream of the internet end foryou?

Will it be the next Google slap?

The upcoming changes to search algorithms?

Or perhaps a new competitor buying up all the advertising?

Sooner or later...the source of low cost traffic you're relying on dries up...and your business goesunder.

The economy's been shaking out businesses left and right. How long do you have left?

Online, it's not a question of "if" something will happen. It's simply a matter of when.

Will You Survive theNext InternetShockwave?

I will, and I can tell you why.

I've been full-time online for 15 years. WhenI first started we had to process credit cardsmanually offline. Putting together even anugly website was a long drawn out processwith barely working tools.

I've seen the ebbs and flows. I watched theInternet boom and the first Internet bust in2000. I've been through periods whereemails couldn't be delivered, PPC didn'teven exist, and everyone was clueless aboutSEO.

I've seen the rise of social media and video.

With all this, I can tell you one thing forcertain...

The internet has transformed our existence on this earth... even our brain patterns havechanged. That's right...

The Internet is Changing Our Brain PatternsIf you've been online for a few years you've noticed:

It's harder to concentrate for long periodsYou've gotten much quicker at scanning

Listen to What Others AreSaying About Dr. Glenn

Livingston and Terry Dean...legal: full testimonial and typical

results disclosure statement

Lee McIntyreGetMoreMomentum.com

Dr. Michael Beck, D.C.DCPracticeTools.com

Paul Wright, PhysiotherapistHealthBusinessProfits.com

Marcus SantamariaSynergySpanish.com

Dave SheldonNashville,TN

And you feel more rushed

Those are just a few of the signs, and you can "feel" them this very moment as you read this letter.

Marketing is different today.

Anyone who tells you otherwise is hiding their head in the sand!

I work in the trenches with both B2B and B2C clients, in dozens of different markets, all around theworld, selling every kind of product and service you could imagine.

Everyone agrees...competition is tougher today than ever before. Prices on advertising arehigher. And it's next to impossible to keep the best affiliates promoting for you.

New advertising media emerge all the time...but when word gets out they're effective, the rates

skyrocket until it's no longer affordable. (At least not for the average small business orentrepreneur).

There's only ONE way to stay ahead today...

You Must Earn More Per Visitor Than Your Competition

This ONE factor separates the winners from the losers.

If you're gonna play the high stakes, winner-take-all internet game today, you've gotta know therules.

Every market's got a few leaders who pull ahead of the pack and dominate the best advertisingslots...while the rest slowly whither and die.

It's true in PPC. It's true in banner advertising. And it's true in CPV.

You may say, "Well that's Ok...I'll just use free advertising!" But what makes you think freetechniques like SEO and social media are any different?

The site that makes more money per visitor can spend more on advertising, can outsourcemore work, and is exponentially more likely to dominate any media they choose.

They can also generate more exposure, publicity, and get more people talking about them online.

Whoever makes the most money per visitor... WINS.

Your market is no exception to this rule. If you haven't already started feeling this effect, it's only amatter of time.

That's the bad news.

What's the good news?

Social media, online community, and easy-to-use websites have dramatically transformedconversion strategies and...

You Don't Need to Be a Writer to Create a

Conversion Masterpiecein

Today's Internet World

You don't need any mysterious writing talents or genetic gifts. In fact, it may be even easier ifyou're NOT a writer. Being a "master salesperson" or a writing whiz will actually get in the way ofgood conversion... because you're dead meat the moment people sense any manipulation or hype.

You see, most copywriters mindlessly follow DIRECT MAIL principles developed by "the legends"decades ago. They're NOT trained in what converts on the INTERNET TODAY . Which is thevery sad reason I've seen dozens of Average Joe's conversion rates drop like a rock after hiring a"copywriter"...

Stephen GeorgulisSydney, Australia

Bill HarrisonPhiladelphia, PA

Perry MarshallOak Park, IL

Sunny HillsMaui, HI

Brian TherrienCharlotte, VT

Because human nature doesn't change... how we communicate does!

Who could have imagined Facebook, instant messaging, and streaming video decades ago? Yourcustomers are MUCH more educated now that information is available at the touch of a button, andpeople who stubbornly insist on using sales techniques designed for the 1950's are dying a slow,painful death online.

So who's winning in the modern internet environment? Surprisingly, it's people who know how toleverage SIMPLE skills the kind you're already using in your every day life...

Just Listen to Your Audience,Organize the Thoughts They'reFreely Sharing Online, and FeedTheir Own Words Back to Them

That's where my partner on this project comes in. He isthe marketing psychologist' billion-dollar companies have used to crawl deep inside theirprospects' minds and uncover exactly what they were desperate to buy... to improve profits onexisting product lines ... AND to research new markets (often before the idea for the product evenexisted).

Glenn Livingston has sold $20M of marketing consulting to Fortune 500 clients (via "TheLivingston Group for Marketing, Inc." & "Executive Solutions, Inc" ... He's the CEO of both) such as:

A T & T AmericanExpress

Astra ZenecaBausch & Lomb

Burger KingChase

CitibankColgate-

PalmoliveGrey Advtg

HallmarkHunt Wesson

J & J

ExxonFlagship Banks

Ford MotorCompany

General MillsGore

J WalterThompson

KodakKraft Lipton

M & M/MarsMaster Card

Merck

Novartis/CibaOrtho McNeil

P & GPfizer

PharmaciaPillsbury

RocheSara LeeUnileverWarnerLambertNextelJJill

When Glenn started online, he was fed up and stressed out from working with these 800 poundgorillas. He wanted something that had nothing to do with business advice or making money.

Quietly he used the methods he developed from his millions of dollars of research to discover littleuntapped markets...which were prime prospects for an online income.

What were his results...

Over $250,000 Selling Little $10 eBooks & Audios

And that's just the start. Some of the little niches he went into include:

How to care for pet guineapigs, rabbits, frogs, and goats(he sold over $250,000 worthof e-books and audios--eachone for under $10--that's a lotof piggy books!)

Reading body language(another $100K--$14.95 at atime)

How To Solve SudokuPuzzles (he built a wholecompany around this one witha partner, it quickly had100,000+ subscribers!)

And a whole range of otherissues, like dealing with radonproblems, waste watermanagement, etc

LEGAL: It's unlikely you'll achieve the sameexplosive growth shown above because Glenn had alifetime of marketing experience behind him when hestarted and a unique set of resources to draw upon. But you WILL definitely get the full force of both hisand Terry Dean's marketing knowledge, along with a100% money back guarantee if you don't believeyou've been given profit doubling advice for ANYreason - no questions asked. legal disclosure

His Unique Research Methods Have Created

Damon DickinsonAsheville, NC

John ParkerVancouver, Canada

Pat WiklundSan Francisco, CA

Bryan ToddLincoln, Nebraska

Jeff HughesMilwaukee, WI

Barbara WarburgUnited Kingdom

His Unique Research Methods Have Created a FLOOD of Publicity From Newspapers, Radio, andTVWhen you can see what's on people's minds--not just what they're thinking, but what actuallymotivates them to purchase--the press eats it up, especially if you offer statistically reliable numbersas support.

Over the years, he's had tens of thousands of dollars worth of free publicity in the New York Times,Los Angeles Times, Chicago Sun Times, Milwaukee Business Journal, Indiana Star Ledger, Crain'sNY Business, and many, many more.

You Can Set-up Glenn's Revolutionary 80/20 "Speed Research Method" In Less Than One Hour

I don't know if Glenn will be comfortable with me sharing this, but it's OK. You need to know thewhole story.

Glenn's original research methods were too intense. They were designed for billion dollar Fortune500 companiestotal overkill for small businesses like ours.

So I nagged Glenn over and over until he put together what wenow call the "80/20 Speed Research" Method. It's an X-Ray ofyour Market you create (using free software and internetresources) which reveals the EXACT buying language yourcustomers need to hear.

You'll see all the hidden emotional reasons customers have forbuying...and the best part is, it takes less than an hour to set-up:

How to find market gaps, pain points, consumerlanguage, and point of difference benefits using freeand/or low cost internet research tools!

Empathize, connect with, and understand yourcustomers' deepest desires. Not just their wants and

Sam HughesMilwaukee, WI

Fred GleeckLas Vegas, NV

Stephen GeorgulisAustralia

legal: full testimonial and typicalresults disclosure statement

"Hi, my name is Lee McIntyre fromGetMoreMomentum. I really just wanted totake some time out of my schedule just torecord a quick review really of Terry Deansmarketing. You see, I started working withTerry Dean as one of his private coachingclients maybe 2 years ago now. At thattime, my business was doing about $7000 to$10,000 per month. And with Terrysassistance, I actually increased my businessfrom $7000 to $10,000 per month to $20,000per month. Then actually from $20,000 permonth to $100,000 per month. A largeportion of the reason I was able to have suchdramatic growth in my business was fromthe insightful and valuable contributions thatTerry actually made to my business. I waslucky enough to work with Terry frequently. Terry often gave me razor sharp, fantasticinsights in terms of how I could build mybusiness. Specifically, he helped meincrease my business value across all myoffers. He really gave me some key insightsin terms of how to get my business volumehigher and how by doing that, you aregetting more traffic as a result. He really didhelp me build a better overall sales system. I always thought the primary reason why mybusiness was able to experience suchquantum breakthroughs was really all due toTerrys help. It was almost immediatebreakthroughs whenever Terry gave me hisassistance. I really could not have done itwithout you. You really did help me build abetter overall sales system and I will alwaysbe grateful for that. My name is LeeMcIntyre from Get More Momentum. Thankyou so much Terry, I really appreciate all thehelp youve always given me."

Lee McIntyreUnited KingdomGetMoreMomentum.com

customers' deepest desires. Not just their wants andneeds, but the more deeply held thoughts and feelings which motivate them to open up theirwallets!

The key to putting real muscle behind the emotions you use in your advertising is connectingwith the conversation already going on in your prospect's head (and now you can do thiswithout ever doing a single survey or spending money on any softwarethis is your freeMarket CAT Scan!)

This detailed market research tool lets you peak inside the minds of your prospects, knowexactly what they're saying about the subject, what problems they're having, hear theirfrustrations, and give you everything you need to make the sale handed to you on asilver platter.

You'll see how to find the secret buying motivations your prospect isn't sharing on ANYsurvey...and wouldn't tell you to your face (but this information is available online - in all itsglory - for FREE!)

You'll cut your research time on ANY new project by 90% (simply invest one hour or lesssetting this up and letting it run).

Why the majority of keyword research tools are an outright waste of money and time(they're just like "crack" for internet marketers avoid getting lost in the "keyword candystore!")

7 ways even beginners can capture consumer language and motivation (and turn it into"conversion copy")

The drop-dead simplest way to create new blog posts in just a few minutes using yourcompetitive intelligence dashboard (content creation has never been so easy)

The new "80/20 Speed Research" method uncovers the hidden buying language of your market.

The next step is developing REAL empathy for your audience.

And here's something which I know must be driving you crazy

How many marketing books and courses have told you how important it is to empathize with yourmarket without telling you HOW?

How in the world are you supposed to do it?

Here's the Easy Way to Discover Your E-USP(Your Emotionally Unique Sales Proposition)

I'm sure you've heard about a unique selling position, but that's notenough today...not in the competitive internet world.

What you need is an EMOTIONALLY unique sales position (E-USP). Get this right and you can often sell for 3 to 10 times the price ofyour competition. Screw it up and you're stuck in the "commodity pricetrap", with ever increasing pressure to lower your margins just to stay inthe game.

Most marketers think emotional marketing is about "selling withattitude". But selling attitude without a real point of difference is "sellingthe sizzle without the steak." It's an empty promise and your prospectsknow it. At best you'll create TRIAL but NOT REPEAT. More likely,you'll talk perfectly good customers OUT of buying..

Sharon Livingston, Ph.D., has personally interviewed over 60,000 consumers (yes, that's the realnumber) about their emotional reasons for purchase. Here's what a few of her very high profileclients have to say about her over the past 20+ years:

"My expectations were exceeded. I was impressed by both the character andcompetence of Dr. Livingston. Her ability to draw people out in unique andcreative ways and apply the gathered data to complicated analyses made myexperience working with her a memorable and fun one!" - Stephen R. Covey (yes - THAT Stephen Covey)

"Sharon's creative approaches [...] bring forth more and richer information from anunconscious level [...] Her work has been instrumental in some of our majordecisions." - Mara Rastovsky, Director of Marketing Research, Johnson & Johnson

"During my 25 years in Marketing Research I have not experienced any trainingthat imparted as much useful knowledge and gave me the 'high' that this coursedid" - Ann Duke, Manager Marketing Research Services, The Uniroyal GoodrichTire Company (referencing Sharon's live emotional interviewing training course)

Sharon puts meat on the bones of your research by digging for emotional insights with her

legal: full testimonial and typical resultsdisclosure statement

"My name is Dr. Michael Beck. Terry Dean'shelp with my conversion process hascompletely changed my family's liefstyle.Before I met Terry, I was struggling to start amarketing business on the internet. Afterreading a few of Terry's articles and salesletters, I realized he was a master ofconverting visotors to paying customers, so Iquickly asked him to coach me. With Terry'shelp, my business launched and grew to asix figure business within the first

year.The next year it has almost doubledagain in income. One of the biggest reasonsfor this huge success is that I pay Terry a lotof money to meticously pick through everywebsite and sales piece I put together.Nothing goes to print until he sees it first andcritiques me. Using his decade long successwith marketing and copywriting, Terry alwaysimproves my ads. I would say the big threebenefits Terry continues to teach me are:how to create attention grabbing headlineshow to find more proof elements and wherethey fit to boost conversionhow to put together a killer opening that getspeople reading even long copy. All of thishas helped me to have more time off, whichmeans more quality time spent with my wifeand kids. We can take more vacations andtrips together. We are also quickly paying offour debt with the added income Terry hashelped us build. Thanks Terry, for all thegreat conversions tips you've given me tochange my family's life.

Michael Beck, D.C.DCPracticeIncome.com


"Hi, This is Marcus from Synergy Spanish.Terrys helped me with a lot of aspects fromemail writing to copywriting to even theoverall strategy of how I run my business. Inparticular, very useful to me has been thehelp that Terry gave me with the sales letterfor my coaching program where I teachpeople advanced Spanish. In the past, it hadbeen quite an arduous task to fill theprogram. I had to send out a lot of emailsand do a lot of pre-warming of the list andpush a little bit harder than Id like to to fillthe program. Well, in December of 2010,Terry helped me with a sales letter for thatprogram. And Im delighted to say that, I wasable to fill the program with just oneemail. All I had to do was announce that theprogram was open to my list and send themdirectly to the sales letter that Terry helpedme write. The program filled much easierthat it had ever done in the past. So I didnthave to beat up my list, I didnt have tostress out and I didnt have to work nearly ashard to fill my coaching program. I can fillthe coaching program in the future prettymuch any time I want to which makes thatsales letter like an asset to my business andmy lifestyle. Id also like to add that Terry isprobably the most honest person that Iveever met. Whenever we discuss what weregoing to do in my business or the emails orletters that Im writing, Terrys default isalways to be completely honest - which isthe way I like to live too. So, I can highlyrecommend Terry to you and I can assureyou that anything Terry tells you hisprograms or his products will do, theyll doexactly that."

Marcus SantamariaSynergySpanish.com


"I have been working online for nearly 2years now educating health businessowners how to increase their profits whileworking less in their health business using an online membership site as well as liveseminars and DVDs. I was going OK onlinebut my business has really skyrocketedsince I started working with internetmarketing legend ,Terry Dean. Over the past8 months - Terrys input has taken mybusiness from an average profit of $7000 permonth to over $35,000 per month and it isonly going to get higher. Last month mymembership program increased by morethan 30% directly due to Terrys input intomy sales copy, website design and emails.One of the major impacts Terry has had onmy business has been in the area ofconversion maximising my return on each

interviewing techniques.

She hands you the methods you need to understand your customers. But more importantly, how toDEMONSTRATE empathy they can FEEL on your website, in your videos, and through youremails.

Here's a taste of what you'll discover:

Dive deep into the hearts and minds of your prospects using the "Livingston Methodfor Emotional Interviewing" Connect with the most deeply held thoughts and feelings inyour market, and discover the best language, imagery, and mood for your site.

WARNING: recent tests show pictures may have the same impact on conversion asyour headline! It's no secret people are more overwhelmed than ever. It's quicker to ask ifa site FEELS RIGHT before bothering to read. Pictures instantly set the emotional moodand tone for your site. The only question is, did you pick the right one?

Make sure you get the most out of each and every interview with the Livingston"Probe and Clarify " method

Do you fear getting on the phone with prospects to find out what they think? Not withour formula you won't! Find out how to recruit and conduct telephone interviews, step bystep. (Once you see how drop-dead-simple this is, you'll be infinitely more frightened of NOTdoing it)

See and hear 5 very detailed demonstrations on radically different product types(supplements, electronics, collectibles, TV/Entertainment, physical fitness equipment we'retalking WAY beyond information products here!)

Combine the Livingston Paradigm of Self Esteem with the Livingston List of 37Emotional Benefits to get deep insight into exactly why your customers buy! (And whythey don't!)

Unearth hidden buying motivations you simply can't discover any other way.

You'll even get an exclusive technique for making your audience reveal ALL their objections thenanswering each and every one themselves.

Talk about doing the work for you!

You just need to listen...and ask the right questions (which Sharon's organized into an easy to useInterviewing Cheat Sheet).

Marketing Research is NOT RandomIf you've been in business for any length of time, I'm sure some smart-aleck marketer has told youto do your research.

What they haven't given you is a roadmap to get itdone. If you just buzz around the internet like a drunkenhoneybee gathering random facts and impressionsabout your market, you're going to get LOST!

Random research is much more likely to decreaseyour conversion than improve your sales. Follow thesystematic, step-by-step formula we lay out to reachyour destination every time.

We'll show you how to boil your research down into apinpoint accurate, perfect customer profile so you'llalways know exactly who you're marketing to:

Discover a 6 point formula which aligns EVERYTHING you do online with your idealtarget marketbased on tested and proven research techniques!

The More You Tell, the More You Sell, Right? WRONG long copy is NOT always thebest solution! Your customer's pre-existing knowledge has a dramatic impact on the mosteffective length and style for your site, and we'll show you, step by step, how to determinewhat that is!

5 potent ways to elminate price objections! (Including "The Persimmon Paradox")

How to "get the soul into the machine" (As crazy as it sounds, you actually CAN use astep by step formula to establish EMPATHY with your market!)

Why even a beginner with our "magic wand" technique can define a better, morepowerful, and more vivid promise than the most seasoned copywriter!

Leverage your perfect customer profile to ELIMINATE tire-kickers, poorly matched

conversion maximising my return on eachvisitor and making every click count. I haveseen a lot of hype and exaggeration frommany online marketers promisingunbelievable results if you buy theirprograms and systems but I can tell youfirst hand that Terry Dean is the real deal no hype, no exaggerations his information works - and does exactly what he says it willdo.I no longer look at my bank balance eachweek making sure I can pay the bills theextra income but more importantly the piece of mind this gives me - is worth ahundred times what I have spent on terrycoaching and information but dont tell himthat he may increase his prices. Terrysinformation can really change your life ithas certainly changed mine.

Paul WrightPhysiotherapistHealthBusinessProfits.com


Glenn Livingston has one of the mostthoroughly vetted market research andproduct rollout systems I've ever seen. Theman has reduced marketing to a nearlyexact science." - Perry Marshall

Perry S. MarshallAuthor "Ultimate Guide to Google Adwords" (Published by Entrepreneur Press)

"I've been a marketer for 21 years now andI've had some successes and failures, andwhen I look back on my track record I'vefound that the failures were almost alwaysbecause I didn't know who I was selling to. Iwas really kind of playing what Dan Kennedywould call 'blind archery' ... and when I'vedone well, it's always because I was veryclear on who my audience was and exactlywhat they wanted. I had done well even withsome simple survey techniques, but I heardeverybody raving about the results theywere getting with Glenn's techniques, so Iwas one of the first people to sign up"

Bill HarrisonRadio-TV Interview ReportPhiladelphia, PAwww.rtir.com

"This is really a system where I can confirmbefore I go in and launch and start a venture,that I've increased my likelihood of success,... you know, it's like having the answers toa test"

Brian TherrienBST EnterprisesCharlotte, VT(617) 747-3996

"Well ... they wouldn't even BE yourcompetition, it's that simple as far as I'mconcerned [...] people who have thisinformation CAN find out exactly what themarket wants and, the thing is, to the degree... it's just amazing ... you can can find outalmost to the letter exactly what theywant, exactly how they PHRASE whatthey want, it's just amazing, and someonewho doesn't have that, as far as I'mconcerned, is NOT your competition!"

Stephen GeorgulisSydney, AustraliaThecopywritingninja.com

"The thing that immediately hit me was howclear he was about his targeted customer.He really knew what his customers wantedand was providing that to them ... so he hadgot such clear marketing ... and REALmarketing, none of this other stuff that isgiving the name 'marketing' ... he really knewthe marketing for his niche, what needed tobe done. I saw that and went 'I WANT TODO THAT!'"

Barbara WarburgUnited KingdomMyfirstinternetjourney.com

I saw the seminar as the avenue that isgoing to take me to a very profitable andsecure income level. I expected to come tothe seminar and learn how to do marketresearch, learn how to study products, andwith almost absolute certainty know that Icould take those products, that research,that knowledge and ... apply it to a businessand make money from it, ... investing smallamounts of money up front to have a securestable income"

Sam Hughes,

Leverage your perfect customer profile to ELIMINATE tire-kickers, poorly matchedweb-visitors, and "refund-loving" problem customers!

Take your perfect customer profile and build an offer that converts to your target audience usingour...

7 Simple Steps to Create Your Irresistible OfferYour audience is the most important part of your conversion process. The OFFER comes second. The actual copy/words you use on the page are a distant third.

This ultra-powerful 2 page Irresistible Offer cheat sheet makes creating winning offers a systematicprocess each and every time.

If you still believe "the money is in the list", you're following a bunch of marketing dinosaursinto a vast internet graveyard. (Don't wind up a fossil! The very minute you get your package,pop in the "Irresistible Offers" DVD and forward to 13 minutes and 2 seconds so we can deprogramyou from this mindless cult advice which is ruining business after business today)

You'll discover:

3 crucial questions to find the right starting price!

The special type of offer making 90% of our clients the most take home money in more thana dozen different markets

18 WAYS to turn your Unique Emotional Selling Proposition into an Irresistible Offer

(and why you'd better use at least one!)

The most unusual--yet successful--pricingstrategy we've ever seen

WARNING: Longer guarantees mean fewerrefunds, right? Wrong! The modern internetis NOT a direct mail environment, and this oldschool advice simply doesn't work in a web 3.0world. (Discover the optimal guarantee lengthobserved in test after test!)

Catapult your average transaction size usingthe "Louie Anderson Supersize" pricingstrategy

4 ways to use "anchoring" for pricingsupport! (You're leaving money on the table ifyou're not using at least 3 these)

Why lower prices don't always equal betterconversion, and why there really IS a "magic price point" for most products (thesurprising study which showed ZERO sales at $9.95 and $19.95 but hundreds of newcustomers per month at $14.95!)

WARNING: why you should never try to find the right price using a survey (there's alarge gap between what prospects SAY they'll pay and what they actually will!).

17 Detailed GUARANTEES: you'll want to learn these cold so you can apply the rightones to your situation

Do you have trouble with continuity cancellations and refunds? Do this and you can cut yourattrition in half!

How even the greenest beginner--just barely able to send an email-- can attract JVpartners to contribute bonuses and premiums

Why you should NEVER reflexively discount your prices in response to competitivepressure (HINT: this strategy can actually increase profits, and the more desperate you feel,the more likely it is to work!)

The "Visual Streamline" technique for minimizing shopping cart abandonment!

The "Cindy Crawford" technique for totally eliminating ANY of the holes in your offer

Once you have your irresistible offer, what's next?

You apply the...

Simple A-B-C's Of Power Packed Conversion Bullets

Sam Hughes,Milwaukee, WISterlingSattelite.com

"The idea of laddering emotions is verypowerful ... taking the features that peopleare talking about and linking those to theemotions that they're really looking for. Thesubtlety of what Sharon was talkingabout is very significant because what wetalk about in travel is usually romance orbeauty, or something like that, but it's reallymuch more subtle when you get into thelayerings of what you can talk about"

John Parker,Vancouver, CAFreshtracks.ca

"...find out if there's even a feasible market.You know I started in this business in theearly 90s when it was kind of 'blue skies' ...and a lot of it really was trial and error ... youwould build a website and see if they come... take your best ideas and put it out thereand try to market a product or service basedupon what we knew, ... and I've learnedmore and more as markets become morecompetitive and a lot of direct marketing ishappening out there that market research isessential, and Glenn's model is superior toanything I've ever seen"

Damon DickinsonMandala MultimediaAsheville, NCMandalamultimedia.com

"Glenn has an amazing way of approachingmarket intelligence. He combines the HEAD,the analytical, the numbers ... with theHEART, ... the subjective, the 'lessquantifiable' ... and then he comes at it froma different direction 'what we SAY and whatwe DO' ... it becomes a quadrant ... heattacks the market from north, south, east,west, ... and then he quantifies that, so that ittruly does become a love relationship withthe prospective customer, with the market.I'm convinced it gives him the power thatno one else has ... few other people dothis!"

Dave SeldonNashville, TN

"I have real high expectations for seminars,... I want lots of content, lots of ideas that Ican take home and implement. There were acouple of things that Glenn did that werereally really important ... one is that he wasincredibly prepared, with lots of materials.The other thing was that he had really goodtake-a-way materials so that we didn'thave to worry about catching everysubtle nuance of what he said, or how hesaid it, or what some of the more elaborateformulas were[...] I learn best when I can goover things, rather than just hearing it once"

Pat WiklundSan Francisco, CA1personbusiness.com

"I feel like we were all given so many toolsand he went over it from every differentangle ... and he entertained ALL thequestions, and we had a very good grouphere who were very active & interactive andasked good questions. I don't think I canthink of any detail that was left out. I'm justreally pleased with the thoroughness, andthe completeness, and the road maps!"

Sunny HillsMaui, HISunnythoughts.com

"I can tell you that my expectations ofcoming was to get information concerninghow to analyze a market, how to diagnosewhat the best entry point into a market wouldbe, and then how that would help shortenthat learning curve down the road. And I cantell you quite candidly that my expectationsof what I expected vs. the information whichwas given to me was just overwhelminglygood. My thought coming here was that I'dkind of learn how to survey and understandthe market a little bit better and then craft abusiness model that would fit the needs ofthat particular market ... and it went WAYBEYOND that in terms of giving me thetools to really penetrate and take my pickof a niche, or of a BROAD MARKET and gointo that with a lot of confidence. BecauseI've gone into markets before and fell right onmy tail because I wasn't prepared and nowI'm looking back and just shuddering thinking'my goodness, if I had known what I knownow back then I could have saved thousandsof dollars and a lot of heartache!"

Jeff Hughes,

ONE of the many changes the Internet has caused is shorter attention spans. No kidding, right? Many in your audience have actually lost their ability to read. Seriously.

Well, you as a marketer can tap into this and use it to your benefit with short and simple emotionalbullets.

But today it goes much further.

Your entire website shouldbe put together based onthis A-B-C bullet method.

We reviewed the world's bestcopywriters, and put theirformulas to the test in dozensof online experiments.

The result is an extremelypowerful set of "21 IrresistibleBullet Templates."

Just plug in your features andemotional benefits, and you'reready to go!

Using our power-bullet-templates AND paint-by-numbers-emotional-marketing-system, evennewbies can create a "fast moving thrill ride" through their sales copy which leavesprospects all charged up and ready to buy!

Once they start reading, they won't be able to stop!

Get a step by step system for infusing your bullets with emotion, passion, andexcitement!

Use 37 specific emotional benefits (representing the buying continuum) to connect desiredfeatures and functions of your product to specific human needs most likely to motivatepurchase!

Discover how to transform bullets into subheads, transitions, offer copy even yourheadline!

5 critical functions bullets in every successful website must achieve!

Dramatically increase the effectiveness of your bullets with swipe files (Discover the bestsourcesboth online and offfor powerful bullet copy written by some of the world's topcopywriters tested and proven in the most brutally competitive markets!)

14 bullet swiping power sources so you NEVER run out of ideas!

The critical difference between "price of entry" bullets and "point of difference" bullets whichclose the sale

By now, you may have noticed how much of THIS website is actually made up of bullets...

It's done this way for a reason. It keeps the piece moving and you're able to drop in at any pointand know exactly where you are in the story.

What you may NOT realize is the entire website is made of bullets...some of them just don't havea bullet symbol marking the text! This copy and paste approach makes creating even long copywebsites easy.

And no...not all websites need long copy (Even though this one does). Many of them are muchmore successful with very short and concise copy. We'll show you how to tell thedifference...and make sure to use the right copy for what you're offering on your site.

This A-B-C system for bullets is so powerful...

Your Strongest Bullet Even Becomes Your Headline

Sadly, almost all current copywriting materials useworn out headline methods which practically

guarantee mass exodus from your website

You've probably heard you only have 5 seconds or less to grab avisitor's attention. Don't kid yourself. It's even less in today'sinternet environment.

But do you know why the majority of websites lose the sale

Milwaukee, WISterlingSattelite.com

"Your slides were clear, your explanationswere clear, your handouts were clear, andI know exactly what I'm doing.

It's 11:30 on the Monday after the seminar,and I already have a very detailed to-do listhere that I'm busy executing right thisminute. I can't tell you how excited I am to beimplementing everything you're teachinghere. I mean that. I never would haverealized how much of a goldmine there is inall of our keywords and how much we couldbe doing to learn more about our customers*before* they buy from us and streamlinetheir learning process. And right now as I'mgoing over our Google accounts it's soscreaming obvious to me how much moreorganized we could, and can, be with ourmarketing message. And we're the "experts"!Thank you, thank you, thank you [...] I've gota big handful of other projects that I want todo this with as well, and I know your methodwill work. It will work for our current salesfunnel, and it will be invaluable for starting upnew projects too. There's no way I can gowrong with any of them if I do what you'vetaught here.

And do you know what I appreciate mostabout working with you and our group? It'show completely honest and unabashedlyethical you are. Sure, we'll grow our incomethrough doing this, but the real story is thatour customers will get what they want andneed that much faster when we do this.

That's not ultimately a benefit to us as muchas it's a benefit to them. I appreciate yourpointing this out to us repeatedly over theweekend, and I appreciate knowing that youdon't at all have a 'mercenary' attitude aboutthis.

Give my thanks to Sharon too. I found herinput at every point to be invaluable. I swearshe's smarter than all of the rest of uscombined! Especially showing us how shedoes focus groups. Have you everconsidered making the two of you a guru-twosome? (She's a fantastic hostess, too.)"

Bryan Todd,Perry Marshall & AssociatesOak Brook, ILwww.perrymarshall.com

"in the next year I can see this [being worth]... conservatively, $100,000, ... more thanthat very easily, ... in terms of the long haul,who knows ... could be worth millions andmillions and millions for the long haul"

Jeff Hughes,Milwaukee, WISterlingSattelite.com

"I think this is information that not manypeople have got. Whereas you go to a lot ofother seminars and you get a lot of the samestuff over and over or similar stuff ... thiswas just a completely new level ofsomething that most people haven't hadexperience in!"

Stephen GeorgulisSydney, AustraliaThecopywritingninja.com

" ... let's look at the cost of failure ... if youkind of play 'blind archery' and spend all thistime and effort trying to sell to people thatyou don't understand you're just going to getkilled ... I can tell you from personalexperience, that's what happens ...his wholeprocess just saves you tons of time andgives you a very clear roadmap of exactlyhow to implement it. So this is a realinvestment, I think it's the best investmentyou can make in your business"


"At the time of saying this I have no idea howmuch this course is going to be, but I wouldsay that whatever the price is, it's going tobe a lot cheaper than spending yearstrying to market a message to people thatis the wrong message, because that's avery expensive business mistake. Sowhatever you pay up front to learn how toresearch the market I think is money verywell spent"

John ParkerVancouver, CanadaFreshtracks.ca

But do you know why the majority of websites lose the saleAFTER grabbing attention?

Because the moment the prospect finishes the headline theysay: "I've heard this before."

Ouch!

Nothing makes them click away faster.

But you can create a dramatic, exciting introduction for yourwebsite never seen in your market before...by following ourcomprehensive One Page Conversion Checklist forHeadlines.

Why your riveting headlines will virtually writethemselves when you follow our 6 step "researchessentials" formula!

10 tested and proven sources to "swipe" headlines: The internet's made some of themost exhaustive testing data available FREE to marketers who know where to look.

The "News at Eleven" technique for creating insatiable curiousity. (It's so strong, it canliterally keep your prospects up all night until they read more).

WARNING: the existing knowledge state of the market has a dramatic impact on theTYPE of headline which will sell most effectively. Find out how to choose the exact righttype for YOUR situation!

The truth about "contrarian" headlines. (Is it really possible to win using a headlineexactly opposite of what everyone else in the market is saying?)

The surprising time it's not only possible, but necessary to OMIT all benefits fromyour headline!

Your headline grabs their attention, but how do you hold it?

How do you keep a skeptical Internet audience on the edge of their seat...ready and willing to listento each additional promise you make available to them.

You do it with proof, because...

Proof is the Power Behind Your PromisePROOF must fuel everything you do online today.

There's no longer any point making claims unlessyou've got overwhelming evidence. Ignore this and riskUNSELLING even the most motivated prospect.

The good news is you can launch in brand new marketswith substantial proof, even if you don't have anycustomers yet!

This obliterates the classic Catch 22: You can't gettestimonials until you sell more products and you can'tsell products till you get more testimonials.

But testimonials are only one of 30 forms of proof we'llshare with you...and they're NOT even the strongestone:

The single most important form of proof whenselling to an ultra-skeptical audience. (You'llsalivate over brutally skeptical markets once youknow this secret)

What NEVER to do with proof if you hope to create REPEAT purchase, miniscule refundrates, and customer loyalty.

Why your weaknesses might be the BEST way to achieve mega-credibility in today'sskeptical marketplace. (And the specific types of weaknesses you should NEVER, everadmit)

Don't even consider using testimonials until you've reviewed this: because the old way cannow actually DECREASES response! (This deadly error is seen more often than not, and it'sgot nothing to do with FTC rules)

RIGHT OR WRONG: The best way to get testimonials is asking satisfied customers at themoment they're most grateful? WRONG! (Discover an infinitely more powerful procedure

On Using The System for New Markets:"This is all about knowing a market, ... andit's so thorough that even if you don't havepersonal experience in that market you canstill go into it and find out, what are thethings that people will pay money for!"

On Using The System for ExistingBusinesses: "I would say that, whatever youknow about your market there's a certainamount of haze. Unless you know yourmarket excruciatingly well, like you talk topeople every single day, ... and you can justcompletely read their diaries to them atnight ... unless your knowledge is that good,then there is haze that you're not seeingthrough, and there are pockets of profit thatare ... in your mind they're all mushedtogether but they're really separate ... like, afisherman, ... like anybody in the fishingbusiness knows that in the ocean orwherever they normally fish, there arecertain places that you get the Halibut, andthere are certain times of day when they'rethere, and there are certain ways that youhave to steer the boat, and certain ways todrop your nets ... and you have to know ALLthat stuff, and when you DO, you come intothe dock and you've got the biggest catch ofthe day ... OK, but a lot of people think 'I'mjust going to get in my boat and I'm going togo out there and drop the net' ... and theyfind out that that doesn't really work. So thisis what we're really talking about here. Theseare where the fishing spots are, this is thekinds of bait that you use, this is how youapproach them, this is WHEN you approachthem ... there's a subtly to all this stuff, and ifyou don't already understand this about yourmarket, that your market isn't really onemarket it's four markets, and they each wantdifferent things ... and you know how to slicethat up ... that's what Glenn's system is reallyabout!"

Perry Marshall,Perry Marshall & AssociatesOak Brook, ILwww.perrymarshall.com

"If you don't understand your customerand you don't understand what they want,it's very difficult to deliver to them. I mean... I've gone about and built other businessesand by luck have succeeded ... and I lookback on it and it's like miraculous now but, Iwouldn't do it again"


"Any business that's already successfulneeds to be able to do this well.Corporations spend millions of dollars ondoing this and still do it badly!"

Barbara WarburgUnited KingdomMy First Internet Journey

"I have to admit I was a little skeptical, I wasconcerned this was going to be a lot of work,and that it was really going to be, you know,really too much to do on my own. But I wasreally pleasantly surprised that Glenn reallymade it very bite size, ... really chunked itdown, ... so that I'm going to be able to gohome with a good understanding ofprocess, but I'm NOT going to have to do itmyself. I really like the fact that he gave usthese outsourcing documents, and a lot ofclear, specific direction on basically how tofind someone who can do this stuff for us.Because I don't know about you, but I justhave so much going on that I'm veryreluctant to take on new projects. The factthat he's made it so easy so that I can easilyoutsource this to me is a HUGE plus!"


"This is not a technique. Glenn bases hisapproach on principles. They don't change. Ibelieve fully that if Claude Hopkins werealive today, he would be learning this.This is that powerful, ... this is radical"

Dave Seldon,Nashville, TN

"What Glenn's taught this weekend is prettymuch, as far as I'm concerned, the ultimatein finding out what someone wants. In anymarket, in any area of life you can apply this,and you could find out exactly what thatperson wants, and you can then go aheadand basically dominate that area in

moment they're most grateful? WRONG! (Discover an infinitely more powerful procedurewhich helps get 300% more!)

The most unusual, counter-intuitive way to use testimonials to dramatically reducerefunds (and increase response)

3 unusual ways to use publicity to increase conversion (and the #1 secret for workingwith journalists and editors to maximize your exposure)

The "$100,000 Dollar Golden Retriever" technique for increasing response withpersonal tid bits that have NOTHING to do with your product or service!

The single best way to provide proof as an AFFILIATE! (Yes, your business IS different)

How to get started with Celebrity Endorsements (they're much more affordable and easier toset up than you think)

6 ways to reposition your product or service in order to gain more credibility withoutany additional proof

4 significant ways to handle skepticism for exceptionally hard to believe claims

3 ways to use Social Media for massive, overwhelming proof which hardly anymarketer uses effectively today!

The good news is, proof is a WHOLE lot easier to find today than it was just a few years ago.

In fact, when done right, a personal or business story can bypass the natural disbelief of customers,and showcase your benefits in ACTION.

Even a brand new beginner can share a proven story with...

8 Story Ideas You Can Shamelessly Steal and RunWith

Every successful company has an emotional core story theytell...every last one. That includes giants like Walmart, Lipton,and AT&T.

You'll discover how stories break you out of the commoditypricing trap...can be used to differentiate a product with no realpoints of difference...and communicate benefits you couldNEVER tell a prospect directly (but they'll eat it up in storyform).

Plus you'll know how to take one of these 8 story concepts andmassage it into YOUR own story. A SALES story is NOT like abiography, no matter what you've heard in the past. (When wasthe last time reading someone's bio made you whip out yourcredit card?) It's much deeper and more powerful than this.

You've already used the exclusive 6 step research system toreveal in frightening detail what makes your customers tick. Yourcore story will connect with them and they'll begin to likeyou...even if they don't notice what's happening.

It's almost invisible if you don't know what you're looking for,which is why you may not yet be able to name the core storiesfor large companies mentioned above.

5 places to use your stories (other than your salesletter) to maximize conversion of yourwhole sales system!

How to provide richness and clarity in your stories so your prospects will feel like they are INthe story, experiencing every thought and feeling the character in your letter does!

Incorporate colorful metaphors and skillful analogies into your story! (Leave yourprospects riveted to the page screaming for more like a pack of adolescent girls at a JustinBieber concert!)

A simple 6 point checklist for evaluating the hidden selling power of your core story

Why being a total movie nerd could be the most profitable character flaw you everdevelop...as you use movies, trailers, and fiction books to improve the selling power of yourwebsites, emails, and videos!

Terry's "Power 14" coaching questions to uncover your strongest core story...making it stupidsimple (even for a newbie with zero selling experience).

and basically dominate that area inselling products to those people. And theother thing that I think is absolutelyphenomenal about it is that, not only will youjust sell more, but you're giving them whatthey want. That's the even better part of it ...if you have a passion for that market,especially, ... it's both sides of the coin. Youprofit, but they profit too because they getwhat they want."

Stephen GeorgulisSydney, AustraliaCopywritingninja.com

"You've got a PowerPoint presentation thatsummarizes the core ingredients of it for you,and as I said, Glenn summarizes for you'Here is step 1, here is step 2, here is step3' ... for what you're going to be doing onMonday morning. The information isextremely clear, extremely succinct,extremely methodical, and the level of detailthat Glenn goes into is amazing!"


"Getting to do some of the interactivity thatwe did at the end was really great. One ofthe things that stood out was Glenn's wifedoing a live forum ... a focus group live, thatwas great for me, to have the insight of howthat works. To get deeper into the hearts andthe souls of people who are responding tosurveys. That was a new component thatreally added a new dimension for me"


"I have watched Glenn's business gothrough a complete transition with thissystem that I've learned and have beentaught here, and his business has just gonethrough the roof while mine has beenstagnant ... so it's one of those things, youknow 'If you can't beat'm, join'm type of deal'"


"Someone in the audience [at PerryMarshall's seminar] asked Glenn 'when doyou know when you can get into a newmarket' ... and his answer astounded me ...he said 'my life changes ... when my lifehas changed, I know I'm ready to go into anew market' ... and that was so intriguing tome"

Dave Seldon, Nashville, TN

"The title sums it up 'Do Your Friggin'Research!' If you're really serious aboutwanting to do business and you've got awork ethic and you've got the drive, ... andyou want to make a career, a business, alifestyle out of this ... this is THE best tool outthere to use. I've never seen anything thatcomes even close to what this process, ...this seminar, ... this series of DVDs & CDsthat will be available ... I've never seenanything that can actually give you the stepby step instructions that on how to take thisknowledge, implement it, do the surveys,gather the data, diagnose the data, andmake a business out of this that will bestable and almost impenetrable by others"[Note: the working title for the product wasoriginally 'Do Your Friggin' Research' ... Samreferences this herein]

Sam Hughes,Milwaukee, WISterlingSattelite.com

"Sharon (Glenn's wife) spends a good dealof time going through ... kind of talking topeople in a very real, human, emotionalway (Glenn does that too - very well), ...what I felt and what I realized was howthoroughly emotional we are and how muchour imagination is involved in our buyingprocess, ... and how much your imaginationas marketers could really be tapped into tolearn to think like our customer does. Alsotapping into your customer's imagination inorder to get your customer to tell you what itis they really want, what they think, whatthey feel, ... that your product can solve, ofcourse. And so, that is what I came awaywith, especially with the interaction betweenGlenn & Sharon, and their talk too. That, weare VERY emotional, and sometimes whenyou ask your customer straight out 'well whatdo you want!' ... your customer isn't going to

simple (even for a newbie with zero selling experience).

This illustrates why mindlessly swiping from successful websites doesn't work. You don't SEEthe invisible thread running through everything they do...unless you know exactly what you'relooking for.

It's like the blind leading the blind. You'll both fall into a ditch.

But once you know it, it's similar to that little red pill from the Matrix. Take the pill and the blinderscome off. You'll see how persuasion works. When used ethically, it'll help you deliver real valuewith honesty to your customers and clients.

When used by those with less than stellar ethics well, we won't go into that. You'll find out soonenough. It's shocking what even major corporations get away with...if you're ready to see the truth.

Knowing your core emotional story leads you naturally into the next phase...

Your 14 Point,Virtually

Fool-Proof Checklistfor ASSEMBLING

Your Entire WebsiteIn Under 90 Minutes

Yes, I said assembling, not writing.

I've studied Jay Abraham, John Caples, Claude Hopkins, Eugene Schwartz, Gary Halbert, JohnCarlton, Gary Bencievenga, Gary Halbert, Brian Keith Voiles, and Michel Fortin.

I've spent more than $55,000 on my copywriting education over the years. I paid John Carlton whatI considered big money at the time to review and give me feedback on my initial ads, but it was aBARGAIN for what I received and what it did for my business.

He increased the sales from just one of my websites by $3,000 a month with just one of thesuggestions he gave me (this is equal to $36,000 on just THAT one site over a year from onechange).

Now at this point I've got an important confession to make.

All the names above are better writers than me.

I know it. And I'm sure you know it from reading this page.

They're geniuses...masters of the pen I couldn't hope to touch...not in decades of practice.

But that doesn't matter...

I have an ace up my sleeve.

By the time you get ready to assemble your rough draft, all the pieces are already collected andwaiting for you!

You do some cutting and pasting. You move words around. You apply proven templates.

But the less you actually write, the better off you are!

This applies to both long and short copy...and knowing when to use each one:What to do if youre not a writerto get your rough draft done fast!

7 Simple TEMPLATES even beginners can use to breeze through the introductorysentence

What critical sections to include in your VIDEO sales piece (see if and how it'sradically different from traditional sales copy)

What extremely common greeting you should never, ever use! (Virtually everymarketer's still using it in at least one of their active websites how foolish they'll feel whenyou point out the sales killing impact!)

The easiest way to create a "bucket brigade" (a smooth, seemless transition througheach and every section of your copy)get 26 tested and proven transition templates

The simplest way for beginners (and even experts) to justify their price (and how topick your starting point!)

7 tested and proven ways to create genuine urgency to act

do you want!' ... your customer isn't going toknow how to answer that question, but withsome of the techniques they used here ... Ireally liked the approach of getting a personto stop and relax and think and kind ofimagine 'in a perfect world I would have thisand this and this' ... that was really helpful tome ... it actually gave me a road map for howI'm now going to go interview and do focusgroups with my customers ... it's a lot lessVoodoo than I thought it was. In the world ofdirect marketing focus groups sometimes geta bad rap ...because sometimes if you makepeople think too hard about something theydon't give you very good answers ... but whatwe've gotten here is actually very solid, verygood, very concrete and it gets your mindworking and gets you thinking the way yourcustomer does and just seeing your marketin a whole new way!"


"...personally I've found writing sales lettersvery very time consuming and reallyagonizing, particularly if you're not clear onthe benefits. So what I really like aboutGlenn's process is that once you go throughit your copy practically writes itself. He reallyteaches you to drill down on exactly whatpeople want, ... what are the top 3 benefits,what are the top objections ... it reallymakes the process of writing copyinfinitely easier!"


"I originally came to this seminar from thePerry Marshall advanced Google Adwordsseminar, ... I saw Glenn's presentation there,and what it did was, first of all ... it matchedmy basic philosophy which is ... find ahungry market first, find out exactly whatthey want or need, and then give it to them,and then continue to give it to them. WhatGlenn showed me was a model thatallowed me to do that consistently ... areproducible system to do that"


"I would say to a friend of mine, ... yes, Iknow you may have been burned before andyou may be weary, ... but you really need todo this, this is truly for real! If you're notready to do this, you're not serious. Youneed to do this"

Dave Seldon,Nashville, TN

"I'm absolutely blown away with the way he'sdelivered to everyone this weekend ...everyone that's wanted to know something ...he's gone over it in detail ... he'sexplained it all, and I don't think anyonewatching these DVDs later, or anyone hereat the event this weekend, will have aquestion left that they haven't had answered"Stephen GeorgulisSydney, AustraliaThecopywritingninja.com

"I have every confidence in the world that Ican put this process into practice, partlybecause of all the tools that he gave us,but the other part of it was that it was just sointuitively obvious. What he's given us arenot just tools to reach the clients, not just toreach those customers that are reallyappropriate to our materials, but also to helpus shape content that is going to fit thosepeople"

Pat Wiklund,San Francisco, CA1PersonBusiness.com

"Someone that knew this could out-writesome of the best copywriters in theworld, because they [the best copywriters inthe world] couldn't get the thoroughunderstanding of a market that the peoplethat have this information could ... and that'sincredibly powerful"

"The thing that separates averagecopywriters from the great copywriters is thatthe really good ones know how to research.The thing that a lot of people talked about inthis seminar, as they've been chatting toeach other is that, by learning this stuff theircopy almost writes itself. They know whatthe markets wants, they know what theyneed to provide the market with in their

7 tested and proven ways to create genuine urgency to act

5 unusual ways to get unstuck if you have ANY trouble!

Using this system will create an easy to follow website presentation that converts prospects intobuyers.

Would you like to go further? Perhaps you want a website that can succeed in ultra-competitiveenvironments...and turn cold traffic into red hot buyers by the thousands.

You don't have to do the next step, but this is often where the real GOLD is found...

50 Point Comprehensive Checklist ForWebsites That Absolutely Have to Convert

This full length editing checklist can radically improve your copy anytime you apply it.

Would you like to know the single best way to create an energetic, fast moving sales piece thathooks you all the way through?

I'll give you a hint. It's accomplished in the editing.

And the best part is most beginners can do this naturally!

But that's just the beginning...

4 unusual ways to use CREDIBLE scarcity to flood your site with orders and engineermega-paydays for your business (Hint: the internet has become incredibly jaded andskeptical of fake scarcity, even in the most obscure niche markets)

What you should NEVER, ever, do with PROOF, especially when you've gotoverwhelming evidence to back up your claims! (NOTE: this is a MAJOR difference inmodern Web conversion observed in test after test with our own sites, dozens of students,and client after client)

The "Three Ws" of successful landing page conversion (Ignore these at your own riskand they can differ for PPC, Social Media, Organic Traffic, Video Pages, B2B vs. B2C,ecommerce vs. information products, etc)

Scanability Secrets: how to leverage the dual-readership path so you can convertboth skimmers AND readers (especially when you're using online video!)

The 5 types of consumer comments only idiots take seriously - and how to listen toreally USEFUL feedback when sharing with your target market

How to use response devices and graphical tricks on your website to "iconify" theemotional hot buttons which motivate purchase - they'll FEEL the emotions evenbefore they read your site!

What you absolutely MUST do differently with your OFFERS on the Internet Today ifyou want to stay competitive without dropping your price

The Internet has changed persuasion forever. Human nature hasn't changed, but how we relate toone another through technology has.

Pushing emotional hot buttons, choosing emotional stories, and getting prospects to the "cashregister" in today's online world is totally different than how the masters did it in the last century...

And that stubborn claim "your business is the same" is a LIE today.

Your business is different. You know it. Theyknow it. So quit dancing around the issue. There are a total of 42 reasons people buyonline. We'll show you in detail how to choosethe right one for you whether you're selling:

Traditional E-Commerce CatalogSites vs. Physical Products vsServices vs. Info Products

High Ticket Products and Servicesversus Low Ticket Volume BasedTransactions

Business-to-Business vs. Business-to-Consumer

USA vs European and Asian Markets

need to provide the market with in theirproducts and all that and essentially yourcopy is only telling them that your product isthere and it can help them ... your copy reallywrites itself, and that's what interested meabout it" Stephen GeorgulisSydney, AustraliaCopyWritingNinja.com

"It's the best investment you can make inyour business"

Bill Harrison, Philadelphia, PA

legal: full testimonial and typicalresults disclosure statement

Who is Terry Dean...AndWhy Should You Listen to

Him?Terry Dean went from earning$8 an hour as a pizza deliverydriver to earning a high sixfigure online income withoutany employees.He went full-time online wayback in 1996...before manypeople had even heard of theInternet.He earned enough to sell hisprimary business and andretire from online marketing in2004.His Netbreakthroughsmembership site was like a"Who's Who" of InternetMarketing Experts and Gurus.Many of today's top marketerscredit at least a portion of theirsuccess to Terry getting themstarted.He is the author of these twowell known books...

"Internet Integrity: The TruthAbout How ANY Business

Can Increase Profits Online" ISBN: 0977867110

"Financial Freedom: A Step-By-Step Practical Guide forWalking In God's Blessings"

Brick and Mortar Local Business Versus Web-Only Businesses

Merchant vs. Affiliate Sales (and yes you can build a conversion system that leaves thecompany you're promoting for eating your dust).

PPC vs. Organic Search vs. Banner Advertising vs. Blogging vs. Social Media

Your site MUST be designed correctly for the type of business you're in or your conversionrate plummets. (And for the right COUNTRY too! Discover 5 critical adjustments for selling toEuropean, Australian, UK, and Asian cultures...Drs. Sharon and Glenn Livingston previously billedover $1M for two studies comparing thousands of consumers and professionals across 7 differentcultures (USA, UK, France, Germany, Brazil, Japan, and China).

For the first time, you'll know how YOUR website should look to reach your target audience basedon WHAT you're sellinginstead of guessing based on some random comments by direct mailcopywriters.

You Could Stop Right Now and KNOW How to Doubleor Triple Your Income Per Visitor No Matter What

Type of Site You Own...BUT This is the TOTALConversion Code

Both Glenn and I are absolute freaks about conversion.

And we wanted to lay it all on the line...EVERYTHING you need to increase your conversion today,tomorrow, and even a year down the road.

You've probably never read what I'm going to say in this course before, no matter how manyconversion products you've studied.

You'll receive dozens of tips for increasing your sales in the first 60 minutes alone.

But there's so much more here...so many ways to improve your conversion, you can literally buildyour entire sales process on this system.

It could be months before you digest EVERYTHING. I know you may not want to hear this, butGlenn and I spent 6 months putting together the Total Conversion Code. It's as close as we couldcome to giving you a master's degree in online marketing and conversion without breaking statelaws or applying for a University designation.

There are a grand total of 35 hours of training in the MAIN course. And what I've discussed sofar is only the tip of the iceberg.

Besides all the training, you'll receive a 167 page manual chock full of cheat sheets, conversionguides, checklists, and templates. You WILL keep this guide on your desk for years to come so youcan refer back to it anytime you want to persuade others.

This easy to use manual will become your online sales guide from this day forward. But keepreading below to find out how you can also get PERSONALIZED help from both Glenn Livingstonand Terry Dean to optimize your conversion system and maximize profits.

So far we've hardly discussed the power of video.

Did you know there are...

8 Tested and Proven, Unique Ways to Boost Conversion With Video

That's right...EIGHT unique ways...and you'll know when to use each one for your type of business.

Video doesn't increase response 100% of the time, but when it does...watch out because thenumbers really get ridiculous.

We even take the most successful videomethod...and create a VIDEO CONVERSIONTEMPLATE for you. (Just fill in the blanks aswe guide you).

Walking In God's Blessings"ISBN: 0977867102

Jeff Mulligan shared Terry'sblog recently, "I have NEVERheard a bad word about Terryor any of his products. Wish Icould say the same aboutmany others. Terry isuniversally recognized as oneof the pioneers in this spaceand he continues to providerelevant information based onreal success.""Terry Dean has taught me atremendous amount over thethree years I've known him. Iswear every time I talk toTerry he comes up with amulti-thousand dollar idea forme!"Mark WittkowskiOnlineautomation.comlegal: full testimonial and typicalresults disclosure statement

Who is GlennLivingston?

Glenn is the marketingpsychologist many billion-dollar companies bring in tocrawl deep inside theirprospects' minds....anduncover exactly what it isthese folks are desperate tobuy... to improve profits onexisting product lines ... ANDto enter new markets (oftenbefore there's even an idea fora product).His marketing consulting firms(The Livingston Group forMarketing, Inc. and ExecutiveSolutions, Inc.) have sold toFortune 500 clients like:A T & TAmerican ExpressBausch & LombBurger KingColgate-PalmoliveExxonFord Motor CompanyGeneral MillsKodakM & M/Mars

we guide you).

At this point you can create your first video inunder an hour, because you've got your entirestory down, you've done your research, andyou've formulated your website pitch...basedentirely on what your audience clearly desires--using their language!

RUN (Don't Walk) from anyone who says it'seven remotely possible to record a sales videoWITHOUT doing the steps we covered above. They're putting the cart before the horse.

How in the world can you communicate to an audience you don't know...using an offer you haven'trefined yet? Duh! A video is just a BETTER way to communicate the natural sales script you'vecreated using the comprehensive steps above...with just a few variations you'll soon discover.

See how to use a ridiculously simple technique for SPLIT TESTING WITH VIDEO (mostmarketers are very reluctant to test changes to their sales videos because it's so difficult tomake them after the video is recorded... but do this one simple thing and you'll never havethis problem again!)

3 critical differences between B2B and B2C video strategies (despite what many sayonline, your business may actually BE different!)

What you absolutely must do when using Powerpoint Video to achieve maximumprofits (and the easiest way to produce a PowerPoint sales script that actually works)

How to coordinate designers, voice talent, and script writers when you've got multiple cooksin the kitchen

The best places to find royalty free photos, music, and even video clips

How to build a high quality video room on a low quality budget - including highdefinition camcorders, professional video lighting, backgrounds, teleprompter, andmore (IMPORTANT: this is for those who are passionate about video - YOU DON'T NEEDANY OF THIS to get started with online video and boost your conversion rates):

How to record and publish VIDEO TESTIMONIALS from customers dispersed all overthe worldwithout going back to school to get an engineering or computer sciencedegree! (An idiot-proof-no-equipment-necessary web service)

Obliterate any semblance of insecurity from your video presentations even if you'recamera shy.

Most importantly, you'll discover all the little things which add up to dramatically higher videoconversion rates.

This includes how to select the right kind of images...when to use social media screenshots in yourvideos...what never to do with editing software....how to boost conversion for physical products andmembership sites...and what NEVER, ever to say at the beginning of your video.

All your most important video conversion questions will be answered:

Should you use auto-play, and when shouldn't you?

What's the optimum frequency for screen, focus, and color changes for maximum attention?

How do you use music to maximum effect?

What's the easiest way to put together a simple storyboard?

When is it OK to use a talking head video?

How do you optimize the file size to load quickly on your server?

Where should you distribute your video for maximum conversion and traffic?

We spend PLENTY of time on video making sure you get it right. The Internet is changing, andprospects expect multimedia presence...but making videos THAT SELL isn't as simple as justcopying and pasting your text into a script.

You'll confidently know when and how to use video to increase your conversion...even ifyou're a brand new beginner with NO technical skills.

But selling online today is rarely about video alone. To dominate a market, you've got to COMBINEtext, video, audio, follow-up, and social media touch points. Which is why we'll also show you howto integrate all your marketing into a relentless follow-up system designed for today's Web 3.0

M & M/MarsMaster CardSara LeeNextelSo MANY MORE...

Who is SharonLivingston?

Dr. Livingston and her staffspecialize in all phases ofmotivational research, brandimagery and creative ideationapplied to marketing.Articles either about or by Dr.Livingston have appeared inThe New York Times, TheWashington Post, The DailyNews, Newsday, The NewYork Post, Advertising andCommunication Times, TheAmerican Bar AssociationJournal, Delta Sky, AmericanDemographics, BeverageWorld, U.S. News and WorldReport, Marketing News,Communication World,Adweek, and Winners.Her work has been referencedin "The Group DepthInterview," a book publishedby Prentice-Hall, and "BeyondMind Games" a bookpublished by AmericanDemographics.She has also addressedgatherings as "key note"speaker for the AmericanMarketing Association,QRCA, the ProfessionalMarketing Research Society ofCanada, The AdvertisingResearch Foundation and theSales Executive Clubs as wellas given speeches to manyother marketing audiences.She has appeared on a numberof radio and TV talk shows.

What Are Others SayingAbout Dr. Sharon Livingston?"Sharon is, bar none, the bestin the industry. She's head andshoulders above any othermoderator."Liz CrawfordGroup Director, Cosmetic

to integrate all your marketing into a relentless follow-up system designed for today's Web 3.0world.

Consistent, Entertaining, and Informative Follow-Up Content Blows Away the One Shot Sale

In many markets, you simply can'tcompete anymore without follow-up.

I'm sure you've heard the term"moving the free line." It's meansyou need to give away MOREthan you used to. Where youmight have given away a freeebook in the past, today you giveaway blogs posts, videos, MP3s,cheat sheets, and more.

People say you should give awayyour best content, but is it true? Won't your paying customers feellike chumps when they realize thetire kickers and freebie seekersgot your best stuff?

Here's a little secret they don't tellyou. The "Free Line" soundsgreat in theory, but in practice itstinks.

The truth is you DO want to give away value prospects can immediately use. It becomes anotherform of PROOF (I love proof!). But it should NEVER be your best. People should always feelthey're missing out on the "real goods"...the stuff that's gonna get them the results they REALLYcrave. (Give'm a piece of pie, don't hand'm the whole thing!)

Do this correctly and you gain an outrageous advantage over the competition. It builds a rabid FANbase desperately attached BOTH to your free content and the paid products you promote. Itdevelops loyalty and trust for multiple back end products, higher prices, and sets you up in avirtually competition free zone....even in brutally competitive markets.

THE BIG SOCIAL MEDIA LIE: it's not about you! It's about THEIR experience withyou. (Once you understand this radical paradigm shift, dozens of profitable marketing ideasimmediately come to mind)

Why you absolutely must create order out of the confusing, chaotic social mediaworld in order to make money! (We'll show you exactly how to develop a "home base"and leverage it to generate high quality leads from Facebook, Twitterand whatever "flavorof the month" the social media world comes up with next!)

WARNING: email is still the killer app even though direct mail, social media, and rssare gaining ground. Find out why! (And how to squeeze every last penny out of thismedia until it dies a slow death in a decade or so)

IGNITE VIRAL MARKETING with your follow up content to magnetically attractadditional leads and customers AT NO COST

Better than Oprah? More powerful than Rush? (What you can borrow from the mastersof talk radio to build a long term following of hyper-responsive customers)

The 3 additional hurdles you must overcome to convert social media traffic. (I've saidit before and I"ll say it again social media is an entirely different animal with a unique set ofchallenges. You simply can't throw traditional direct response principles at it and expect tomake money. )

WARNING ABOUT HTML vs. PLAIN TEXT: There's a lot of just plain awful advice outthere. See what our tests reveal! (And discover the 4 major advantages for each type soyou can make up your mind forever)

21 tested and proven questions to generate email and follow up ideas...plus a full color mindmap jam packed with dozens of ideas you can immediately use.

10 Email Sentence Starter Templates: I told you, you'll never stare at a blank screen again:-)

7 easy to follow methods of creating subject lines that work: dramatically increase openrates, clickthroughs, and sales!

Why free information and valuable content are necessary but not sufficient to earn

Group Director, CosmeticLenses CIBA Vision"Advanced Sharpen the Focusis a very useful course forpeople who are alreadymoderating. It teaches younew ways to get informationfrom focus group participants.I learned techniques I didn'tknow about before that willmake me a better moderator."Art Shulman20-year veteran moderator,Los Angeles"I had seen Sharon moderatefocus groups and do teambuilding work for myorganization at AT&T and wasvery impressed, so when Ifound out they were offeringSharpen the Focus, I took it. Itwas a significant learningexperience."Joel RaphaelPresident, ViewPower, NewYork City"I've been successfullymoderating for 17 years, butthere were a lot of projectivetechniques I didn't know until Itook the course."Joel Reishmoderator, Atlanta, Georgia"We wanted to find trainingthat would go beyond what isconventional. Sharon andGlenn did just that, and theywere fantastic. Theirknowledge was helpful andtheir creativity inspiring. Itwas thrilling learning theirtechniques. A minute'sexposure to their ideas isworth an hour's exposure toanother trainer's ideas."Angus McAllisterPresident, McAllister OpinionResearch, Vancouver"The hands-on approach isreally valuable -- it's how tobest learn and integrate theinformation. Given thepractice we had, it was veryeasy to apply the newknowledge." Lyn CioccaModerator and President,Wellness ResourcesConsulting"Dr. Livingston knows atremendous amount aboutgroups, and she described indetail how a moderator canhelp people put valuable

Why free information and valuable content are necessary but not sufficient to earnmoney from email follow ups. (And get the extra secret sauce which can finally put it alltogether for you!)

What you absolutely must do to successfully integrate your broadcasts with yourautomatic follow ups

Solve the frequency problem for good! (How often should you broadcast? How closetogether should your follow ups be? Is there a difference in quality requirements from theearly follow ups to the later ones?)

Pump out high-conversion emails at will! (Write powerful emails in 15 to 30 minutes max)

Put an End Email Procrastination Once and For All!: Use my tested 7 email series to getstarted even if you're the rankest beginner (slide #37 of the Consistent Follow Up module inthe manual) for a powerful 1-2-3-4-5-6-7 punch!

You'll discover how to use ALL the tools available to you such as email, blogs, social media andmore to follow-up, stay in touch, and build a large, buying fan club.

You'll know in exact detail what to send out in the initial contact phase with new prospects.(Just like a hatchling first poking out of the egg, they're in the crucial "Are You My Mommy" stage).

Glenn will share the details of the "first contact" formula he's used successfully in more than adozen markets. It creates a powerful bond which prospects to think of you as the only possiblesource to solve their problem.

But what about when you run out of content? You will, won't you?

Yes, eventually no matter how great your expertise, it seems the well runs dry. You don't haveanything else to say.

No problem. Because you can...

Borrow Content and CredibilityFrom the Top Dogs In Your Industry

Top experts in your field are desperately waiting for a"smart marketer" to come along and share theirmessage with the world...for FREE. Just becausesomeone is an expert in their topic doesn't mean theyhave a clue how to promote themselves. They needyou!

What if they're already an expert marketer with their ownaudience? We'll show you how to prove your value tothem, turning your fiercest competition into your greatestallies. We'll even show you how to get some of themost prestigious people in the world to work with you.

By "leap frogging" your way to mega-credibility withthese experts, you can more quickly captivate youraudience and increase your prospect's willingness topart with large sums of money (this is almost required for HIGH TICKET offers:

Discover the "Sharon Livingston" technique for getting interviews from extraordinarilyfamous people like Stephen Covey, Brian Tracy, and Robert Cialdini from a standingstart! (Once you know our 6 step formula getting experts to cooperate you is easier thangetting prospects to part with their money!)

Steal our expert recruiting TEMPLATE just plug in YOUR topic, sites, and stats andyou're ready to email!

A brain-dead-stupid technique to increase traffic FROM audios TO your site by afactor of 1,000%

How to answer the most common objections and concerns experts have before they'll agreeto an interview.

When you should (and shouldn't) use copyright release forms (Legal Note: we're not

attorneys so this is ABSOLUTELY NOT legal advice but it IS good marketing!)

No more problems finding powerful joint venture partners. Just use our "RecruitingVelocity" script and they'll virtually flock to you!

What inexpensive equipment, software, and web-utilities even the greenest beginnercan use to record high quality interviews!

help people put valuableexperiences and sensationsinto words."George Bouklas, Ph.D.psychologist in privatepractice in East Setauket, NewYork"Sharon and Glenn use suchcreativity and have so muchenthusiasm when they teachthat it makes the courses bothinformative and fun. I'm aclinical psychologist byprofession, so it opened up myeyes to a whole new way ofapplying my psychologytraining."Natalie Rubin, Psy.DClinical psychologist,Greenlawn, New York"During my 25 years inMarketing Research I have notexperienced any training hatimparted as much usefulknowledge and gave me the'high' that this course did."Ann DukeMarketing Research Services,The Uniroyal Goodrich TireCompanylegal: full testimonial and typicalresults disclosure statement

Discover the "human safety net" technique to help relax your expert during aninterview (WARNING: skip this one and wind up with "constipated content" which does youmore harm than good!)

The easy way to get doctors and other professionals to agree to an interview (OK, I'llgive you this one right here you usually can't PAY these professionals enough tocooperate, but you CAN stroke their egos)

And when the tables are turned, and it's your turn to be interviewed...you'll get my personal scriptfor giving high conversion interviews. I've tested this over dozens of interviews selling the sameproduct until I've refined it into the best conversion system.

Just develop a basic outline following this script, and provide a few sample answers in the writtendocument. This becomes a handy "interview kit" you can give to anyone who wants to interviewyou.

Oh by the way, many of the experts you interview may have their own products and services,which is GREAT because can create another passive income stream by selling THEIR stuff for acommission. In fact, by leveraging your interviewee's products and services, you could createa totally affiliate based business without ANY customer service or hassles.

You're simply the one pointing the way to what your audience should buy...and reaping the rewards.

But what about when you want to go deeper...and earn money not just from the initial sale but fromone-time special offers, upsells, cross-sells, backends, and more?

We'll show you how to...

Cultivate Customers, Build RepeatPurchases, and Increase Transaction Sizes

I know it's popular in direct response circles to talk down branding. A few direct marketing gurushave even built their own brand on tearing it down.

Yet, when you think back to your own purchasehabits, I'll bet brands seriously influenceyou...at the grocery store, shopping forvehicles, and your clothing. How aboutonline?

Yes, that's right. The Internet has changedmarketing. Your brand is vitally importantonline if you're serious about maximizing yourincome.

And we'll show

total conversion code

Documents