Toronto Financial District BIA 100 King St. W., Suite 5700, Toronto, ON, M5X 1C7

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TORONTO FINANCIAL DISTRICT BIA

SERVICE AREA DEMOGRAPHICS FROM CENSUS DATA September 10, 2014

BACKGROUND AND OBJECTIVE Attached demographic information was developed by Environics Analytics from Statistics Canada data up to 2013. Prepared for the Toronto Financial District BIA to better understand its market area, this

information may be of use to businesses or organizations also operating in the Financial District. NOTE: Data is limited in that it focuses on census information of the residential population. This

does not accurately reflect the impact of daily commuters who work in the area each day.

SERVICE AREA DEFINITION Data is generated for the service area surrounding the Toronto Financial District BIA’s defined catchment for its special

levy on commercial property taxes. The area is primarily the Spadina-University-Yonge-Jarvis corridors extending from

the waterfront in the south to College Street in the north.

ATTACHED MATERIALS Pg. 2-3 Comparison of key Service Area demographics to Toronto average

Pg. 4-6 Infographics on lifestyle and expenditures of residents within Service Area

Toronto Financial District BIA 100 King St. W., Suite 5700, Toronto, ON, M5X 1C7

416.849.3856 | TorontoFinancialDistrict.com Page 2 of 3

COMPARISON OF SERVICE AREA TO TORONTO AVERAGE

The following charts show the contrast between the demographics of the Financial District service area defined in the map above and the Toronto average defined by the City boundaries.

Trade Area – Area of the Toronto Financial District BIA shown on map

Benchmark – City of Toronto boundaries

Toronto Financial District BIA 100 King St. W., Suite 5700, Toronto, ON, M5X 1C7

416.849.3856 | TorontoFinancialDistrict.com Page 3 of 3

The Financial District BIA service area is home to more than 90,000 residents who spend a total of $5.8 billion in aggregate annually. The area is comprised of apartment renters who are under the age of 45. This area also hosts a total of 440,856 people who work within the service area - that’s more than four times the amount of those who call the Financial District home.

Dollars quoted reflect yearly average household expenditure unless otherwise stated

KEY FACTSPOPULATION

92,236Service Area

AGE

Under the age of 45

67%EDUCATION

University educated

57%income

Average household income

$106,396

97%Live in

apartments

57%Are renters

44%Walk to work

this is more than five

times the average*

$3,676Spent on food

from restaurants

$356Spent on art, antiques and

decorative ware

$290Spent on live

performing arts

$274Spent on womensjewellery

SPEND HIGHLIGHTS

$EXPENDITURE

$5.8 BillionTotal expenditure

$103,882Per householdexpenditure

Top 5 Spend Categories

23% on Shelter$23,613

10% on food$10,835

9% on transportation$9,168

5% on recreation$5,310

5% on clothing$5,086

Sources: PRIZMC2, DemoStats 2014, DaytimePop 2014,HouseholdSpend 2014*compared to Toronto CSD

$1,155Spent on furniture

24% above average

Service Area Demographics

CONFIDENTIAL Prepared by Environics Analytics

$106,396 Slightly above average

University educated

White collar workers

Young singles; .

living alone or with one other

Rent, High-rise

apartments

21% Car

29% Transit

44% Walk

3% Cycle

Index = 43 Index = 80 Index = 603 Index = 145

belong to a visible minority

English

French

Non-Official

The Financial District BIA service area population is comprised of apartment renters under the age of 45. This group of successful young singles and couples are highly educated with 57% of those who live within the service area holding a university degree. They have careers in white collar industries such as management, finance, education, and government positions. Residents within the service area earn a household income that is slightly above average, however their disposable income is understated given the high rates of single earner households. The majority of this group are Canadian born and of Caucasian descent, but there are also sizeable Chinese, South Asian and Black populations.

Multiple Languages

Source: PRIZMC2, DemoStats 2014, DaytimePop 2014 Benchmark: Toronto CSD

Index: <85 86-109 110-120 121-150 151+

Index = 98

1 person hhld: Index = 171; 2 person hhld: Index = 114

Single: Index = 147

Rent: Index = 125; High-rise apartments: Index = 205

Index = 166

Index

152

70

83

51

76

145

123

85

165

169

19.2%

9.9%

7.5%

2.6%

2.3%

2.3%

2.2%

1.6%

1.6%

0.8%

  Chinese

  South Asian

  Black

  Filipino

  Latin American

  Korean

  Southeast Asian

  West Asian

  Arab

  Japanese

$1,155 per household

24% above average 42% of household

furnishings and equipment budget

(Compared to 39% in benchmark)

Service Area Expenditure

CONFIDENTIAL Prepared by Environics Analytics

$3,676 per household

45% above average 34% of food budget is allocated to restaurants (Compared to 27% in

benchmark)

Source: HouseholdSpend 2014

$103,882 8% above average

$290 per household 75% above average

11% of recreation budget is allocated to live performing arts

$210 per household 31% above average

8% of recreation budget is allocated to movie theatres

$122 per household 14% above average

5% of their entertainment budget is spent on live sports events

Women’s and Girl’s Clothing

$2,762 per household 12% above average

54% of clothing budget is allocated to women’s and girl’s

clothing

Men’s and Boy’s Clothing

$1,762 per household 9% above average

35% of clothing budget is allocated to men’s and boy’s

clothing

Women’s Jewellery

$274 per household 13% above average

5% of women’s and girl’s clothing budget is allocated to jewellery

$7,083 per household

Average 65% of food budget is

allocated to stores (Compared to 73% in

benchmark)

Benchmark: Toronto CSD

Note: All figures represent annual spend