topic- fmcg tycoons in india

8/8/2019 TOPIC- FMCG TYCOONS IN INDIA

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TOPIC- FMCG TYCOONS IN INDIA



INTRODUCTION FMCG refers to goods of daily use like

food products & beverages, skin care

product, soaps & detergents andothers household products.

Some of the renowned FMCGproviders are Big Bazaar, Subhiksha,

Walmart, Easy Day.



Top 10 Indian FMCG Companies

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestlé India

4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

8 Britannia Industries

9. Procter & Gamble Hygiene and Health Care 10. Marico Industries



OBJECTIVE TO RESEARCH Big Brand and their reason of successful

consistency in the Indian market.

Increasing market share and turnover.

Influencing living standard & effectingeconomy.

Promoting socio-economy structure.



INDIAN TOBACCO COMPANY COMPANY¶S NAME : In 1910-1970 as Imperial

Tobacco company.

In 1970-1974 as India

Tobacco Company.In 1974-2001 as I.T.C.Limited.

In 2001-2010 as ITC

Limited.CORPORATE PRESENCE :24th Aug 1910 to 2010.

(100 years)



VISION & MISSION Sustain the ITC position one of the most

valuable corporation through the worldclass performance, creating and growing

value for the Indian economiesstakeholders.

To enhance the wealth generatingcapability of the enterprise in a globalizing

environments, detivenning superior andsustainable stakeholders value.



Contd«. Employee Strength: Over 26,000

Turn-over: US $3.5 billion (Rs.3166 cr.).

Product range:Cigarettes, Hotels, Paperboards &SpecialtyPapers, Packaging, Agri-Business, PackagedFoods & Confectionery, Branded Apparel,Greeting Cards etc.



MAJOR STRATEGY ADOPTED BY ITC

Distributors network.

Cost control strategic.

Diversification of product. Extensive advertisement.

Regular introduction for new product.

Innovations.

Maintenance of freshness andhygienic.



HINDUSTAN UNILEVER LIMITED

Formed in Nov.1956. India¶s fast movingconsumer goods company with 80 factories

across India. In 1931 1st subsidiary, Hindustan

Vanaspati Manufacturing Co. followed byLever Brothers India Ltd. (1933) United

Traders Ltd. (1

935) The Anglo ±Dutch Co. Unilever Owns amajority stake in Hindustan employeesstrength over 15000



VISION & MISSION OF HUL Vision :To meet consumer needs they will

respect the concerns of their consumers & of society To make injury free organization.

Mission :To add vitality to life. Bring safetyon top of mind for employees & willintegrate it with all business processes & ensuring a safe & healthy workenvironment



MARKETING STRATEGIES For Urban India Focuses on short supply

chain for distribution

Meet every need of people everywhere

Build segments & market for the futurewise Unilever has strong expertise

Emphasis on Direct selling ,Franchisee to

reach everyone



SWOT ANALYSIS OF ITC LIMITED STRENGHT

-Brand

-Management

WEAKNESS-Unrelated diversification

OPPORTUNITY

-Rural market

-E-chaupal.

THREATS-Increasing the tax in cigarettes

-Health hazard.



SWOT ANALYSIS OF HUL STRENGHT

-Innovation aspect-Strong R&D-Highly Skilled HR

WEAKNESS-Strong Competitors-Low Export Label-Changing Consumption Pattern

OPPORTUNITY-Large Domestic Market

-Untapped Rural market. THREATS

-Tax & Regular Structure-Increasing the Cost of raw material.

topic- fmcg tycoons in india

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