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TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: JULY 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS

PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

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Top Players in Global B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Global

Japan, South Korea, Australia, New Zealand, China, Taiwan, India,

Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam,

Kazakhstan, UK, Germany, France, Spain, Italy, Netherlands, Belgium,

Sweden, Austria, Russia, Poland, Turkey, Greece, Czech Republic,

Ukraine, Romania, Hungary, Belarus, USA, Canada, Brazil, Mexico,

Argentina, Colombia, Chile, Peru, UAE, Saudi Arabia, Iran, Israel,

Kuwait, South Africa, Nigeria, Egypt, Morocco, Kenya

English

PDF & PowerPoint

135

PRICES* Single User License:

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Global Site License:

€ 2450 (exc. VAT)

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QUESTIONS

ANSWERED

IN THIS REPORT

Which are the largest online retailers worldwide by officially reported sales in 2015?

What are the market shares of the world’s largest online retailers?

Which companies dominate the online shopping landscape in advanced and emerging markets?

What are the most popular E-Commerce websites worldwide?

How do international and local E-Commerce websites rank in various countries?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016

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AMAZON REMAINS AHEAD OF COMPETITION IN GLOBAL B2C E-COMMERCE

The global growth of B2C E-Commerce attracts online pure-play retailers,

multichannel merchants and marketplace operators who compete for a share of online

shoppers’ spending. Despite fierce competition, Amazon.com remains the global leader of

online retail, with an 8% share of global B2C E-Commerce product sales in 2015, according

to the yStats.com research. Amazon’s global revenues of nearly USD 80 billion outstrip the

sales of China-based JD.com, who ranked second, by a factor of three. Overall, the global

top five features two U.S.-based and two China-based companies and one company from

Europe. Combined, they accounted for 14% of global online retail sales in 2015.

Besides online and store-based retailers, online marketplaces are also popular online

shopping destinations. In fact, a 2015 survey cited in the yStats.com report showed that on

a global average, online consumers were more likely to purchase from marketplaces than

from retailers’ websites, to the advantage of marketplace operators such as eBay, Alibaba

and Rakuten. Another market trend that the largest global E-Commerce companies benefit

from is the rise of cross-border online retail. In search for better deals and a wider product

range, online shoppers worldwide increasingly explore out-of-country offerings, driving up

the website traffic of Aliexpress.com, eBay.com and Amazon.com.

Nevertheless, the position of local and regional players is also strong in many

markets. For example, in India, Flipkart and Snapdeal are the major rivals of Amazon; in

Poland, Allegro has a solid two-digit market share; and in the Middle East, Souq.com is the

definitive leader of online retail in the UAE and Saudi Arabia. More regional and country

insights are disclosed in the yStats.com report.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in USD billion, 2015

B2C E-Commerce Sales Growth of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in

% Year-on-Year Change, 2015

Market Shares of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in % of Global B2C

E-Commerce Sales, 2015

Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank

among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of

Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014

Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites,

by Global Average and Top 3 Countries, in %, August 2015

ASIA-PACIFIC

3.1 ADVANCED MARKETS

3.1.1 JAPAN Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014

3.1.2 SOUTH KOREA Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015

3.1.3. AUSTRALIA Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015

3.1.4. NEW ZEALAND Top 5 Online Retail Websites, by Monthly Visitors, in thousands, July 2015

3.2. EMERGING MARKETS

3.2.1 CHINA B2C E-Commerce Player Overview, September 2015

B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014

Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015

E-Commerce Brand Awareness, in % of Online Shoppers, 2014

3.2.2 TAIWAN Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, August 2015


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TABLE OF CONTENTS (1 OF 7)

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ASIA-PACIFIC (Cont.)

3.2. EMERGING MARKETS (Cont.)

3.2.3 INDIA B2C E-Commerce Player Overview, September 2015

Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online

Shoppers, August 2015

Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015

3.2.4 SINGAPORE E-Commerce Player Overview, August 2015

Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page

Views and Bounce Rate, July 2015

3.2.5 INDONESIA E-Commerce Player Overview, August 2015

E-Commerce Websites Purchased From, in % of Online Shoppers, 2014



3.2.6 MALAYSIA E-Commerce Player Overview, August 2015



3.2.7 THAILAND E-Commerce Player Overview, August 2015



3.2.8 PHILIPPINES E-Commerce Player Overview, August 2015



3.2.9 VIETNAM E-Commerce Player Overview, August 2015

Most Visited E-Commerce Websites, in % of Respondents, 2014

Websites Most Often Used for Online Shopping, in % of University Students Who Shop Online, February 2015

Top 10 E-Commerce Websites by Website Rank, August 2015

Breakdown of E-Commerce Marketplaces, by Market Share, in %, 2014

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ASIA-PACIFIC (Cont.)

3.2. EMERGING MARKETS (Cont.)

3.2.10 KAZAKHSTAN Overview of E-Commerce Players, November 2015

Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014

EUROPE

4.1 ADVANCED MARKETS

4.1.1 UK B2C E-Commerce Players Overview, February 2016

Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015

Top 10 E-Commerce Websites, by Website Visits, in millions, 2015

4.1.2 GERMANY Top 15 Online Shops, by Sales, in EUR million, 2014

4.1.3 FRANCE Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q3 2015

4.1.4 SPAIN Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015

4.1.5 ITALY Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February 2016

4.1.6 NETHERLANDS Ranking of Top 10 Online Retailers, by Sales, in EUR million, 2014

4.1.7 BELGIUM Top Two B2C E-Commerce Market Players, in % Market Share, 2014

4.1.8 SWEDEN Top 10 E-Commerce Websites, by Website Rank, February 2016, incl. Total Visits, in millions, and Share of

Visits from Sweden, in %, January 2016

4.1.9 AUSTRIA Top 15 Online Shops, by Sales, in EUR million, 2014

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EUROPE (Cont.)

4.2 EMERGING MARKETS

4.2.1 RUSSIA B2C E-Commerce Players Overview, December 2015

Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015

Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in

thousands, Average Check, in RUB, and Main Product Category, H1 2015

4.2.2 POLAND

E-Commerce Player Overview, December 2015

Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015

Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015

4.2.3 TURKEY

B2C E-Commerce Players Overview, March 2016

Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014

Top 15 E-Commerce Websites by Page Views, incl. Page Views, in millions, and Real Users, in millions,

January 2016

4.2.4 GREECE Top 10 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, December 2015

4.2.5 CZECH REPUBLIC

B2C E-Commerce Players Overview, January 2016

Breakdown of Online Shops’ Market Share by Product Category, in %, H1 2015

4.2.6 UKRAINE

Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes,

2014

4.2.7 ROMANIA Top 10 Most Visited E-Commerce websites, by in % Internet Users, September 2015

4.2.8 HUNGARY

Top 15 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, November 2015

4.2.9 BELARUS Top 10 E-Commerce Websites by Website Rank, January 2016

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NORTH AMERICA

5.1. USA B2C E-Commerce Player Overview, November 2015

Top 10 U.S. Retailers by Global B2C E-Commerce Sales, incl. B2C E-Commerce Sales, in % Year-on-Year

Change and in % Share of Total Retail Revenue, 2013

Top 9 Fastest Growing B2C E-Commerce Retailers, incl. Sales in the USA and Worldwide, in USD million,

2014, % Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014

Top 10 U.S. Retailers by Unique Monthly Visitors, by Devices Used to Access, incl. Desktop, Mobile and

Mobile-Only, in millions, and Share of Mobile Only in Total, in %, January 2015

5.2. CANADA B2C E-Commerce Player Overview, November 2015

Market Shares of Top 3 E-Commerce Companies, in %, 2013 & 2014

Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015

Overview of the Top 10 E-Commerce Websites, by Website Rank, November 2015, incl. Website Traffic,

September 2015

LATIN AMERICA

6.1. BRAZIL B2C E-Commerce Players Overview, March 2016

Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type,

Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014

Top 5 Online Retailers by Online Revenues, in USD million, 2013 & 2014

Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July 2015

6.2. MEXICO Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014

Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

6.3. ARGENTINA Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

6.4. COLOMBIA Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

6.5. CHILE Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

6.6. PERU Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January 2015

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MIDDLE EAST & AFRICA

7.1. UAE B2C E-Commerce Players Overview, April 2016

Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015

Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015

Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015

Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share

of Website Visits, in %, March 2016

7.2. SAUDI ARABIA B2C E-Commerce Players Overview, April 2016

Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia’s

Share of Website Visits, in %, April 2016

7.3. IRAN B2C E-Commerce Player Overview, April 2016

Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of

Website Visits, in %, April 2016

Top 10 E-Commerce Websites, by Website Rank, incl. Description, April 2016

7.4. ISRAEL Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel’s Share

of Website Visits, in %, April 2016

7.5. KUWAIT Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait’s

Share of Website Visits (Where Available), in %, April 2016

AFRICA

8.1. SOUTH AFRICA B2C E-Commerce Players Overview, April 2016

Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April

2016, and Share of Traffic from South Africa, 3 Months to May 2016

8.2. NIGERIA B2C E-commerce Player Overview, May 2016

Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016

8.3. EGYPT Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April

2016, and Share of Traffic from South Africa, 3 Months to May 2016



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AFRICA (Cont.)

8.4. MOROCCO Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February 2016

8.5. KENYA Most Popular E-Commerce Websites, by Used and Favorite, in % of Online Shoppers, June 2015



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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business reports,

business and company databases, journals, company registries, news

portals and many other reliable sources. By using various sources we

ensure maximum objectivity for all obtained data. As a result,

companies gain a precise and unbiased impression of the market

situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided

on every chart. It is possible that the information contained in one

chart is derived from several sources. If this is the case, all sources

are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions

may vary among sources, exact definition used by the source (if

available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action Title,

which summarizes the main idea/finding of the chart and a Subtitle,

which provides necessary information about the country, the topic,

units or measures of currency, and the applicable time period(s) to

which the data refers. With respect to rankings, it is possible that the

summation of all categories amounts to more than 100%. In this case,

multiple answers were possible, which is noted at the bottom of the

chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary (summarizing

main information contained in each section of report) and report

content (divided into sections and chapters). When available, we also

include forecasts in our report content. These forecasts are not our

own; they are published by reliable sources. Within Global and

Regional reports, we include all major developed and emerging

markets, ranked in order of importance by using evaluative criteria

such as sales figures.

Notes and Currency Values

If available, additional information about the data collection,

for example the time of survey and number of people surveyed, is

provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the

respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in

the Action Title, the EUR values are also provided in brackets. The

conversions are always made using the average currency exchange

rate for the respective time period. Should the currency figure be in

the future, the average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR TOP PLAYERS IN GLOBAL B2C E-COMMERCE 2016 REPORT

Report Coverage

This report covers the global B2C E-Commerce market with

the focus on market players. The market players include pure-play

online retailers, store-based retailers that sell online, online

marketplaces and online classifieds platforms.

All global regions are covered in this report, including Africa,

Asia-Pacific, Europe, Latin America, the Middle East and North

America.

Report Structure

The global chapter opens the report, including an overview

of global market players. Two rankings are included: a ranking of

online retailers by officially reported worldwide B2C E-Commerce

sales and a ranking of online retailers by global B2C E-Commerce

sales including officially reported numbers and third-party estimates.

The rest of the report is divided by regions. The regions are

presented in the order of descending B2C E-Commerce sales. Where

applicable, the countries in the regions are grouped by advanced and

emerging markets. The countries are also presented in the order of

descending B2C E-Commerce sales. Where no comparable B2C E-

Commerce sales data was available, the related criteria, such as online

shopper penetration, Internet penetration and population size were

considered.

For each country, a ranking of major E-Commerce players is

included. The type of ranking differs by country due to varying data

availability. Where no ranking of companies by online retail sales or

market shares was available, a ranking of top E-Commerce websites by

website rank was included as an indication of market leadership. The

rankings of E-Commerce websites in a country may include not only

retailers’ websites, but also marketplaces and online classifieds

websites, as well as foreign and local websites. The time period

referenced also varies by source and country.

The emerging B2C E-Commerce markets were covered in a

larger scope than advanced markets due to higher market dynamism.

For selected major and fast growing emerging B2C E-Commerce

markets, a text chart was also included with a qualitative overview of

competition and important news about players, such as recent

investment and expansion efforts.


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UPCOMING RELATED REPORTS

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Global Online Shopping Snapshot 2016 June 2016 € 750

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

South Africa B2C E-Commerce Market 2016 May 2016 € 750

Saudi Arabia B2C E-Commerce Market 2016 April 2016 € 750

UAE B2C E-Commerce Market 2016 April 2016 € 750

Turkey B2C E-Commerce Market 2016 April 2016 € 950

Russia B2C E-Commerce Market 2015 December 2015 € 950

Canada B2C E-Commerce Market 2015 November 2015 € 750

China B2C E-Commerce Market 2015 September 2015 € 950

India B2C E-Commerce Market 2015 September 2015 € 950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

REPORT

PUBLICATION

DATE

PRICE*

Global Clothing B2C E-Commerce Market 2016

Global Online Payment Methods: First Half 2016

July 2016

July 2016

€ 2,950

€ 1,950


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