TOP INTERACTIVE DIGITAL SIGNAGE TRENDS FOR 2021

INTERACTIVE DIGITAL SIGNAGE

❖ Interactive Digital Signage has shown its importance by delivering

emergency messages and capacity control in retail environments during

the Covid-19 pandemic in 2020.

❖ As a result of the covid 19 pandemics in 2020, the interactive digital

signage has a lot of importance by delivering emergency messages.

❖ We all know that the situation is not getting better even if 2021 starts.

Here comes the importance of interactive signages.

TRENDS OF INTERACTIVE DIGITAL SIGNAGE FOR 2021

❖ Interactive digital signages and signs are a new form of digital

signage which were incorporated by some interactive functions.

❖ It also allows users to engage and interact with relevant

information.

❖ Interactive signage allows customers to engage with the business

and its promotions.

❖ Interactive digital signages is a highly targeted form of interactive

digital displays.

❖ Signs can be placed anywhere, and customers can receive special

promotions based on their specific online profile, location of the sign and

the time of scanning.

❖ Due to the rapid development of technology, the digital signage industry

and digital outdoor signs becomes very prosperous.

❖ We can integrate digital signage with various advanced technology such as

Touch screens, IoT, RFID, gesture & voice recognition.

❖ Digital signages can also be integrated with third-party interactive digital

signage software.

❖ These types of signages can be given us self-checkouts kiosks, museum guides,

and touchscreen walls.

❖ In addition to the emergency messages, the digital signages in retail stores can

communicate precautions and emergency alerts like store capacity and space

control.

❖ Also, interactive digital signages and digital outdoor signs can offer smart

solutions. these can be connected with databases and cameras which helps to

maintain customer safety and social distancing by detecting the people one by

one.

Touchless Interactivity

❖ Touchless interactivity is a good solution that offers a better

customer experience in the nearby time due to the covid 19

pandemic.

❖ The latest digital signage software provides touchless features on

digital screen displays and this helps to boost up sales.

QR Code

❖ The addition of QR code is another important thing that advanced

digital signages have.

❖ So that the customers can scan the QR code through their phone.

❖ And they begin using the display as hands-free. QR Code makes

customer interactions remain safe.

❖ An added benefit of QR codes is that they are compatible with any

smartphone. QR Codes can also lead customers to further information

or to complete orders.

❖ This feature can also encourage users to complete interactions using

their devices.

IoT Integration

❖ IoT Integration is one of the better-advanced options that the digital

signages of the upcoming era.

❖ External data connectors can be used for high-performance

solutions and can enable the live broadcasting of real-time

information.

RFID Technology

❖ Digital signage also allows you to build fully interactive content

through RFID sensing technology.

❖ Customers can use all common gestures to navigate and select items

without touching the screens.

❖ Digital outdoor signs can also handle schedule changes, limited

offers, and product launches.

❖ But during the pandemic, digital signs can display emergency

measures while connecting to remote systems.

CONCLUSION❖ Due to the pandemic condition, many businesses are facing losses.

❖ Meanwhile, in the digital signage industry, the demand for touchless

interactive and personalized experiences digital signage delivered remains

in rapid growth due to these additional technologies.