Top 10 Email Marketing Predictions for 2016

Revival of Email MarketingRevival of Email Marketing

With the rise of social media, email marketing became almost dead. But in 2016, it is going to come back with a bang. Reasons behind its regained popularity:

• Preferred channel for content marketing

• Reading emails on smart phones for longer time

• Boosting conversion rates with responsive design

• Source of data for analytics

Better Email Experience with GmailRevival of Email Marketing

To allow email designers, marketers and ESPs provide a great experience to users on desktop and mobile, Gmail will bring in the necessary changes:

• Add style support to their webmail clients

• Give media query support to their mobile apps

• Increase standards and support across their family of email clients

Use of Hyper-targeted EmailsUse of Hyper-targeted Emails

• Trigger-based campaigns will increase, allowing targeting like never before

• Continued use of email automation tools

Designing and Testing Individual Templates will be EasierDesigning and Testing Individual Templates will be Easier

• Rise in Modular template usage• One template will provide infinite design options

Automated Campaigns to Increase Personalization Automated Campaigns to Increase Personalization

• Marketers will spend more of their time on automation• Personalization will be more better and effective

Designing Emails Becomes SimpleAutomated Campaigns to Increase Personalization

• The power of drag-and-drop technology will be unleashed

• No need to know HTML code or Photoshop to design a professional-looking email

Rise of Interactive emails Rise of Interactive emails

• Will get to see increased use of kinetic email for creating eye-catching and engaging campaigns

Animation and Interactivity will Revitalize Emails Rise of Interactive emails

• With animation, emails will become more interactive and engaging

• Advancement of interactive emails will improve open and click-through rates

Machine Learning will Determine Email Content

Machine Learning will Determine Email Content

• Content customization based on website and email interactions with the customers

• Deliver personalized emails specific to individual

Union of Email and Automation Union of Email and Automation

• More advanced campaigns will be possible with email coming together with automation

• Shift from simple newsletters to segmented and personalized emails campaigns

• Adoption of behavior-triggered email

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