Unrestricted © Siemens AG 2016 Siemens Corporate Technology | Michael Heiss

Method Complexity Experience

University collaborations

$ A regular university collaboration is not called „Open Innovation“.Establish a ecosysten of long-term trust partnerships

Open Idea Contests

$$ More effective for B2C than for B2B. External (open) idea contests are at least 3 times more effort than internal idea contests

Hackathons,innov. marathons

$ Low barriers. Method works internally and externally.Experience needed to define a proper topic/challenge

Scouting, Innovation Portal

$ Scouting works also for confidential topics. Experience needed to build up the right data-base collection; and to define the search topic

E-Broker $$ Works best if you have a concrete (and important) problem to be solved. Do not underestimate the internal effort, even if you pay externals for full service

Lead-customer workshops

$$ A high-end innovation method. High effort if professionally done

Innov. ventures,startup collab.

$$ Focus on some search fields, otherwise it is impossible to react professionally on startup requests

Crowd funding(intern)

$ Internal crowd funding (we call it internally „Quickstarter“) is a new way to select bottom-up innovation projects and to motivate employees

HW/SW platformecosystems

$$$$ App-Stores are Open Innovation ecosystems and enable Startups and SMEs to participate. Not only for smart-phone apps: Open Industry Platforms like the Siemens Mindsphere platform

next47 $$$ Starts in December 2016: Siemens announced to invest 1 Billion € in startups within the next 5 years. Search fields: AI, Autonomous Machines, Connected (E-) Mobility, Distributed Electrification, Blockchain Applications (see next47.com)

There is no One-Takes-It-All method

Tool/Task-Fit

Recruiting: find the right people in that field and hire themMarketing: make your company visible in that field

Networking: knowledge networking, community buldingTechnology: identify a new technology

Innovation: generate new business

Solution: find a solution for a given problemBusiness Model: ideas for new business model concepts

Source: estimation based on personal experience