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In today's podcast, we share some tools for Twitter and talk about what we are doing and what is working now. It's important that any small business owner considers using Twitter if you aren't already...

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Page 1: Tools for Twitter
Page 2: Tools for Twitter

Andrew is the Aussie bloke living in the U.S., Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care of the ones you have, you’ll need a map. They’ve got it. So, sit back and relax, and welcome aboard. This flight is bound to Autopilot Your Business.

Andrew McCauley: Today’s podcast, we are talking about that wonderful platform called Twitter.

MC: Have you picked up our online survival guide yet? Get prepped for the future of online marketing by going to www.aybguide.com.

Andrew McCauley: Hey everybody! This is Andrew McCauley. Welcome to the podcast for this week. We are tweeting, tweeting, tweeting today. We are on the platform of Twitter. We thought we would share some love around Twitter – how we’re using it, what we’re doing, and how you can use it for your business, if you want to at all.

I know someone else who’s an extremely massive fan of Twitter – I hope – Heather Porter!

Heather Porter: Hello and, yes, I am. Hello everybody. Welcome back to the show and I do use Twitter. I went from full automation with Twitter to more being hands-on with it, actually, in the last month which I’m really enjoying because I’m having some cool conversations. But we’ll talk more about that.

Andrew McCauley: We will, indeed. I know that Twitter is one of those things that people say, “I don’t get it! I don’t understand it! I don’t like it! I don’t want to use it!” and then you’ve got, on the other hand, people who are evangelists about Twitter. They just love it, they can’t get enough, and they are connected 24/7, virtually. And, somewhere in the middle, I think we both lie.

Heather Porter: You know what? A lot of people say that Twitter is sort of an academic space. It’s going into that direction. A lot of people go there to learn things, read newsfeeds of what’s happening around the world. The people that I’ve been connecting with are definitely not using it from a space of Facebook where you just kind of paste photos – it’s more friendly in that way. It’s kind of, I don’t know, it’s just a bit of a different environment and I’m quite liking it. And, for a business owner, I think every single business owner should be really listening to what we’re about to say and take it into consideration to use this as a platform.

Andrew McCauley: Right, yeah, yeah. I think, you know, I’d like to find out what you think about Twitter and how you use it, too, coming up.

Heather Porter: Same.

Andrew McCauley: But here’s a question I do want to ask you.

Heather Porter: Yes.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 3: Tools for Twitter

Andrew McCauley: Yes, yes, yes, and I think you know what it is. It’s the – drum roll – what did you learn this week?

Heather Porter: Okay. So, it is a Twitter-related thing and a lot of people were on the whole space of Twitter confusion. They go in there and they see the “at” symbol and they see, you know, hashtags and they get really confused.

So, there’s been some speculation going on in the last week that Twitter is changing itself – well, they always change, don’t they? But changing to the perspective of trying to be more user-friendly for newbies. So, those that go in there and don’t stare at it and think, “I have no idea what tweets are all about with these weird hashtags and all this and that. I’m out of here.”

So, you know, the CEO has said that they’re looking at ways of making it more user-friendly from that perspective but also some speculation has been said that they’re looking at getting rid of hashtags and the “at” symbol in replies which is kind of more advanced Twitter terminology but, look, I don’t know if that’s going to happen or not, but I think here’s the thing to keep in mind: if Twitter is looking at ways to attract new people and make it more user-friendly, that’s just something to watch, isn’t it?

Andrew McCauley: There was a bit of a cat amongst the pigeons when someone wrote about that recently and I know people are saying, “How can they get rid of some of the stuff that’s built Twitter?” You know, they really can’t because it’s the stuff – it’s the glue that holds it together. But I really don’t think they’re going to get rid of it. They may change the way we see it. I think it’ll still be there in the background, at least, if they do decide to do a bit of a change.

Heather Porter: They were saying in some of these articles I was reading that suggestions are, instead of getting rid of sort of the “at” symbol and the reply way of doing things that they actually start a new column. Like, when you go on twitter.com right now, you see notifications and you can do search and all the different things in the top menu, and they were saying that maybe we might see another thing pop up that’s replies or conversation-based. You know, we’re big believers in creating marketing that’s conversational so that would make sense.

But, Andrew, what did you learn?

Andrew McCauley: Well, I’ll tell you, I learned two things.

I’m just going to mention this just super quickly because this is not really what I learned but it’s a fun fact on the side here. Thirty years ago, did you know? Thirty years ago this week, the first mobile phone was purchased.

Heather Porter: Do you know who purchased it?

Andrew McCauley: I don’t know who it was but somebody in Chicago paid $4,000 for it.

Heather Porter: It was one of those big bricks, right?

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 4: Tools for Twitter

Andrew McCauley: Yes, yes, the big bricks, the big bricks.

Heather Porter: Thirty years.

Andrew McCauley: Thirty years ago. So, you know, think back 30 years ago, where were you 30 years ago? And that’s what’s happened from cellphones – from a big brick to retina scan devices that sit behind your ears. It’s just crazy what’s going on.

Anyway, what I learned this week, actually, was that Google – the big daddy – launched new add-ons for their documents and their sheets. So, Google Drive, they have a lot of add-ons now that are using third-party apps that can add features to the programs that you can use in the Google documents.

So, what does that mean? Well, there’s a whole bunch of add-ons. Things like label manager so you can create address labels and name badges. If you’re running an event, you can create a name badge. There’s secure electronic signatures that you can add to your documents if you want to send them off to somebody. You know, if you need to sign something, you’ve got a signature. You can review and approve changes made to documents as well as add-ons to do that. There’s Supermetrics which is basically putting analytics together and social media and online marketing and seeing what happens. There’s diagram ones. There’s all sorts of cool add-ons that you should start having a look at if you use Google Docs and Sheets and it’s going to be a pretty cool thing.

Now, the other thing that they did mention was that they are drastically reducing their cloud storage rates. So, right now, I think they’re one of the cheapest cloud storage servers or services around – even cheaper than good old Dropbox which you and I live by. It’s a game-changer. I think we’re only going to see storage get cheaper and cheaper as we go.

So, that’s what I learned this week. It’s all about Google.

Heather Porter: So, I have a question. Google Drive, of course, is the storage area – kind of like Dropbox. But, Google Docs, how is that different?

Andrew McCauley: Well, Google Docs, it used to be all called Google Docs and they changed it to Google Drive. And, inside Google Drive now, you can have Excel spreadsheets, you can have PowerPoints, you can have all that sort of stuff and it’s basically letting you have add-ons that are connected to all of that sort of stuff.

Heather Porter: You know what? I’m a little slow behind the ball with Google – I have to be honest – and the Google Drive. But here’s why I like this sort of cloud stuff. I’m getting more used to bringing it into my day-to-day life and here’s how I use it because I think some people need an example.

With the cloud, for example, I still use Dropbox, I will store MP3s in my Dropbox and then I have an app on my iPad – and you can do that on your tablet, it’s just a Dropbox app – and then I’ll go out and hang out in my hammock at the end of the day and I pull up my Dropbox app and then I can access a file in there and listen to

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 5: Tools for Twitter

it, watch it, do whatever I want with it. There’s even add-ons where you can edit files.

So, here’s what I might be doing. Sitting at my computer, I have some cool things I want to learn, I’ll chuck them in my Dropbox folder and then they’ll pop up straight away in my iPad and I can go listen to them anywhere.

So, it’s for learning, it’s for sharing files, it’s for bringing files on the go, and it’s extraordinarily easy – all this sort of stuff. So, if you’re not using it yet, now’s the time to kind of check it out.

Andrew McCauley: I’ll tell you how I use it. Similar sort of way, you know, we’ve all got our phones. I take a lot of photos. I’m synched. My photos are also synched to my wife’s phone so we’re on a connected server so she takes a photo on her phone, it comes straight over to my phone. That’s iTunes cloud connecting to each other.

But what I also have is a backup of all my photos that gets sent to Dropbox. So, what I can do is, when my phone says, “Hey, I’m full,” I can just delete them knowing that they’ve all been backed up to Dropbox as well. And I can access the same app that you use, I go and look at my photos on Dropbox. In fact, I can share my photos – if I want to go and share them with my parents or my family or friends – I just drag them from one Dropbox folder to the other and they can go and see them from there.

Heather Porter: Yeah, it’s great.

Andrew McCauley: So, it’s a great tool. Cloud storage is happening everywhere. And, you know, there’s even, you know how you get the backup discs that have one or two or three or four terrabytes that you plug into your computer to back up your computer? Well, now, you can even get them to plug into Wi-Fi – your Wi-Fi router – and, if you’ve got, you know, photos on your iPhone, photos on your computer, photos on your iPad, you can send them all to this Wi-Fi backup so your computer is backed up to this Wi-Fi storage which is basically your own cloud that’s not connected to your computer physically and, that way, if your computer ever gets pinched or broken or someone spills something and it ruins it, you’ve still got all the data on your Wi-Fi backup.

Heather Porter: Yeah, very good tools, very easy to use as well.

Andrew McCauley: Yeah, storage is just, I mean, the Wi-Fi and cloud stuff, the cloud stuff is just changing how we do business. You know, we don’t need to buy – as you said – MP3 players or iPods with 300 gig of memory because we just have to access the Internet and use it from our storage device.

So, I think part of the reason why a lot of these applications on these phones, these physical products are getting smaller and smaller, is because they don’t need to have the memory that they used to have because it’s now being stored electronically.

Heather Porter: Yeah, exactly.

So, Twitter, huh?

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 6: Tools for Twitter

Andrew McCauley: Twitter! Let’s talk about Twitter! Twitter! Twitter!

Heather Porter: I have an idea because this is a chance for us to learn about each other as well and have everybody else be a fly on the wall. How about if we both talk about the tools that we use for Twitter?

Andrew McCauley: Okay.

Heather Porter: And how we’re using them and how we’re finding that they actually are working well for us individually.

Andrew McCauley: Yes. Okay. Good. Let’s do that. Let’s kick it off.

Do you want me to kick off? I’ll kick off with one of mine.

Heather Porter: Yeah, kick off. So, list out what you currently are using for automation, whatever – whatever devices or tools you use for Twitter.

Andrew McCauley: Okay. Well, I’ve got a number of different tools that I like to use for various things.

One tool that I know we both use, and you spoke about it earlier before our call so I’ll let you talk about that one, but some of the tools that I like to do, if I’m looking for somebody, I want to find an expert in my area or I want to find an expert in a specific area, I’ll use a tool called Twellow – like “yellow” but “twellow.” It’s the Twellow pages of Twitter. Essentially, what it does is it lets me find people who have certain keywords in their bio or who live in a certain area – there’s a number of different filters that you can do. So, I may want to look for all of the doctors in a certain area that are on Twitter. So, if doctors were my target market, for instance, I could go and do a narrowed down search and then basically it gives me results of how many followers they’ve got and how active they are.

So, why would I want to do this? Well, sometimes I may want to create lists on Twitter and I’ll talk about list s in just a moment but maybe I’ll want to go and create a section where I’m just concentrating on the information that those specific people are paying out because, you know, as we go on, Twitter’s now five or six years old – oh, no, eight years old or something. How old is it? Six or seven, eight years old? You know, there’s more and more noise coming on Twitter. You know, I look at my feed, my Twitter feed, and every minute I have over 200 tweets – brand new tweets. So, how do I keep up with that sort of stuff? Well, I don’t, but I do use lists.

So, I use Twellow to go and find those people that I want to add to my lists.

Heather Porter: Great. Okay.

Andrew McCauley: So, that’s my first tool. Now, actually, I’ll combine the second tool because they both do a similar thing. The other one is called Wefollow and Wefollow lets you search people by their specified industry or their specified field. So, for instance, if I wanted to go and find realtors or real estate agents, I would type in

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 7: Tools for Twitter

“real estate agents” it would give me a result and it’s a result based on how active those people are. So, it’s out of 100. So, if you have someone with a score of 100, that generally means they are active on Twitter – they’re posting, they’re tweeting, they’re retweeting, they’re answering questions so they’re very active on Twitter and it gives you a score for that sort of thing.

And I like to use both of those tools if I’m doing some research for the right person. Sometimes, the other thing that I use it for is checking out who my competition are just to find out who’s the competition in my area or if there’s even a client area. I’ll go and find out who my clients’ competition are because then I can tell our clients more about their competition than they even have a clue about.

People will go, “Wow! How do you know so much about competition? You must have studied hard.” “Oh, yes, I did. I know what tools to use. It took me five minutes and here’s the information I’ve got,” and they’re, like, blown away with the amount of information that these public social sites – not just Twitter – give us about anybody and everybody.

Heather Porter: It’s great.

Andrew McCauley: So, you know, that’s my first tool/tools. What’s your tool? What’s one of your tools of choice?

Heather Porter: Okay, and this is probably one you said that you use as well, we were talking about HootSuite.

Andrew McCauley: Yes.

Heather Porter: So, I do combination of manual tweets where I actually go into twitter.com or use the Twitter app on my phone and I’ll also use HootSuite and how I use both. So, HootSuite’s for scheduling and I use that one if I’m surfing around the web and I find something that I feel my followers would like. I’ll use the little Hootlet app that comes with it and schedule it in from there and do my own comment because Hootlet or HootSuite pulls in the title of the page so, oftentimes, I’ll actually just put my own comment with the little URL.

Now, I only use that sort of part of the time, and then, the rest of the time, I’ll actually go into twitter.com. And the reason why I do that is because, if you load photos in Twitter or videos in Twitter, it’ll put it inside the time stream, actually, so you can see it rather than embed it in a link. If you use HootSuite, it’s a link.

So, it’s a good idea, I have found, to alternate that. HootSuite, I use for educational materials that are not necessarily mine. And then, for my stuff, I generally will take the extra time to upload it directly via Twitter.

Andrew McCauley: Hey, I want to just expand on that a little second there.

Heather Porter: Yeah!

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 8: Tools for Twitter

Andrew McCauley: A year ago, automation was all the rage, okay? Everyone wanted to automate. You had tools like HootSuite, you had TweetDeck, you had Social Oomph, you have a whole bunch of other ones that are out there. And, you know, (00:15:27 unclear) Facebook came along and said, “Hey, we don’t like you using these tools because: a) you’re not spending time on our platform, and if you’re not spending time on our platform, you don’t see our ads, and if you don’t see our ads, you’re not going to click on them, and if you don’t click on them, we don’t make money. So, as a result, what we’re going to do is, we’re going to give you a bit of a slap and we’re going to say, ‘You post stuff to our platform,’” – this is Facebook specifically, “But if you post stuff to our platform from a third-party, we’re not going to show it in people’s newsfeeds.” So, they really said, you know, this sort of posting, this third-party posting, is obsolete.

Now, we haven’t heard this sort of thing from Twitter officially. But, as you just said, your ability now to put images – and images are all the rage right now – but the ability to put images and video inside a Twitter feed and show up in the Twitter feed is a result of actually doing it from its native platform versus a third-party and I think you’re not going to get the response to engagement that you’re looking for if you use a third-party for that.

So, I’m glad you sort of clarified that because I think we’re going full circle. People are now realizing, to get the best results, not just people but the platforms, the owners of the platform realize that, “People aren’t spending time on our platform. We need to make sure they do.” So, they’re giving us bonuses for actually partaking in uploading stuff on the platform from the platform.

Heather Porter: Exactly. So, mix it up. And, again, I find it easiest, if it’s educational, I use HootSuite, and, if it’s my own stuff I really want to be seen, I’ll take that extra time to load it straight via the Twitter platform.

So, now, what is another tool that you use?

Andrew McCauley: Well, I’m going to dig into Twitter itself and talk about something that actually Twitter has given us and that’s the ability to reduce the noise and I just mentioned it before and that’s lists. Using Twitter lists is one of my favorite things to do because two reasons. One is that I can create a list of competitors and I can just click on that list and I only see tweets from those people in that list. I can click on a list of experts that I want to follow, and you can have as many lists as you like, by the way. So, I can follow as many lists.

Now, here’s a cool thing that not a lot of people know about is that, if you have some semi-savvy people out there who have created lists of people that they like to follow, or they’re experts, or even their competitors, or even we’re still their own clients and it made it public and they’re a competitor of yours, you can actually subscribe to that list and you can watch that list and see who’s in that list. So, you can actually hi-jack someone’s list – not hi-jack it because they still have control, but you get to see their list. They’ve done all the hard work, they’ve gone and found the right people, they’ve gone and found the experts in that industry, and all you’re doing is just borrowing their hard work so you can watch what goes on there, too.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 9: Tools for Twitter

So, I really like lists for narrowing it down. You know, we can create a list for our customers and we get to know what our customers are doing all the time by just going into that list and reading and watching what they do. So, you can certainly do that with your customers, too. Find out, follow what they do, and then, next time you speak to them, you know exactly what they’ve been doing and how their business is going because of their Twitter lists have been popping up in your stream.

Heather Porter: I think that’s a really good point, actually. I think everyone should create two lists – one of competitors and one of customers – and then you can keep an eye on what’s going on in your industry.

Andrew McCauley: Here’s a tip. Here’s a word of warning – word of warning, word of warning, warning, warning, warning!

Heather Porter: Yes.

Andrew McCauley: The lists can be public or private. Your own clients’ lists, please, make sure it’s private. You don’t want your customers’ list to go out to your competitors. Otherwise, your competitors go, “Hey, that’s their customers! Let’s go and see if we can take their work.” So, make sure your list is marked as private so no one else can see your customers’ lists.

Heather Porter: One more thing on lists as well I find quite interesting is I think that some people are using it as also a tool to get noticed. I’m saying that because, when you’re added to a list, in your notifications in Twitter, you can actually see when people are adding you to lists. And then, of course – this is just me being curious, of course – that I want to check out the person who’s added me to the list. And I bet a lot of people would want to do that as well. So, it’s almost an extension, like it uses a networking tool so then you can go and you’re seeing who this person is and you’re looking into what they do as well.

Andrew McCauley: Yes. Yes, it’s a good little tool. They used to tell you how many lists you’re a part of but I think they took that away a little while ago and haven’t been able to find that out since. I know you can count, scroll down and count how many lists you’re a member of, if you want to. But I haven’t been able to find it on my site anymore, but I know I was up to a couple of hundred lists, I think I was.

Heather Porter: That’s pretty cool.

Andrew McCauley: So, yeah, (00:20:32 unclear) my other tool. What about you? What other tool have you got?

Heather Porter: Okay. I’m curious to see if you actually still use this one. So, it’s Twilert and I like it because it’s kind of like the Google Alerts of Twitter and it allows you to go in and, via keywords – I use it for the keyword and the keyword phrases – and you can even search by radius. If you’re like a local business, you can search by anybody within a certain radius of where your business is located using certain keywords and this tool will basically deliver into your inbox the tweets that have that information in them from the people in the radius of where you want them to be. It’s incredibly powerful. Like, I know the other platforms like Facebook and stuff are

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 10: Tools for Twitter

getting better with, I guess, their market research. But Twitter, for this type of stuff, it’s really cool and it’s very, very timely as well because you can set it so, the second a tweet goes off, it’s delivered into your inbox so you can go and engage with that person.

Do you use it still?

Andrew McCauley: Yep, yep, yep, yep. I still use it. I teach about it, too, in my workshops and show people how they can use it. But I set a load up for webinar marketing last year and I’ve had 50,000 incidences of people tweeting about that particular word. Now, I don’t use it to go and contact those people. I had set it up as a test a year ago – actually, probably two years ago – and it’s an awesome tool. You can set it up so that your tweets – sorry, it emails you whether it’s a daily email as it happens or a summary of the week. So, it’s great for keeping abreast. Put your own name in there, put your own handle on there because it’s also good just to be noted that you’ve been mentioned although Twitter does tell you that, too.

Heather Porter: Yeah, I think, like, two cool things you could do for your business or your brand is to set up a Twilert and also set up a Google Alert so you’re seeing what’s going on around the Internet and you’re able to respond really fast when things are being said about you that are maybe not very nice.

Andrew McCauley: Yeah, really.

Heather Porter: Or nice!

Andrew McCauley: Really.

Heather Porter: And what else do you use?

Andrew McCauley: I’ll give you one more because I know this is fine through here. But one that I use is a tool called Untweeps. Untweeps is a tool that lets you unfollow people sort of on mass.

Now, why would you want to unfollow people? Well, here’s the thing. If you’ve got dead Twitter followers – you’re following people – oh, sorry – people that are following you that are dead, also you’re following people that are dead, you don’t want to be following people that don’t do anything. So, you really want to reduce that number. So, Untweeps goes out and says, “Okay. Let’s go and find out anyone that’s inactive, hasn’t used Twitter for 60 days or 90 days.” There’s a fair chance they’re not using it much at all. Why do you want them in your list? So, I go and get rid of those people. Untweeps lets me do that. I could do 300 or 400 at a time if I’ve got that many in my list. I go through that once a month.

Heather Porter: That’s cool.

Andrew McCauley: Check it out.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 11: Tools for Twitter

Heather Porter: Cool tool. And that just feeds into my last one. I don’t use that one but I use another tool that does the same thing – and more – and that’s called Social Bro and I just started using this tool a month ago. It is a paid tool but, man, it’s cool.

So, what it allows you to do is, yes, you can find all the people that are inactive. It allows you to really go into analysis of your tweets and really find out how far they spread and who are your most active retweeters. So, in this platform, you can see your fans – your biggest fans – and, of course, that’s valuable because you can engage with them, you can give them discounts, and give them kudos for that. But it’s also really cool because it helps you find, in your followers, your influencers. So, you can see all your influencers and, of course, now this is how I would handle it, I would go in and say, “Right. So, these are my influencers. They have big circles of people loving what they say. I am going to spend my time connecting with them on top of everybody else, for obvious reasons.” Famous friends, it shows you who your famous friends are, you know, and it shows you very quickly who follows back. There’s so much more in this tool and we could do a whole conversation about it. But it’s cool if you’re actually really serious about using Twitter in your business and starting to think more strategically about it. It’s a cool tool to check out.

Andrew McCauley: Yeah, wow. You know, I’ve looked at their stuff but I haven’t really had a good play. So, it’d be interesting to see.

Heather Porter: It’s complex. It’s complicated. And, to be honest, I mean, I’ve only gone into the tip of the iceberg and I still haven’t learned the potential of this platform yet.

Andrew McCauley: Is that a free tool?

Heather Porter: It’s not, no.

Andrew McCauley: What’s the sort of money that people would be paying for that?

Heather Porter: It’s charged based completely on your base – your follower base.

Andrew McCauley: Really?

Heather Porter: Yeah. So, how many people are following you, how many people you follow, and it’s charged on that. And it does synching with your account sort of, like, quite a few times a day and you’ll get emails from them saying, “Ah! You know, you’ve decreased, you’ve increased,” and it gives you some really interesting stats on those emails as well. You can do comparisons with other accounts. If you’re a manager, actually, if you’re a social media manager, you’ve got to go check this tool out because you can bring in multiple accounts and use it as more of a strategic analytical dashboard for what you’re doing.

Andrew McCauley: Interesting, interesting. Well, that’s some cool little tools. I thought we might struggle for Twitter information but, no, not even close.

Heather Porter: I’m already thinking, you know, “My gosh! We have so much more to talk about!”

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 12: Tools for Twitter

Andrew McCauley: I know, I know. When I said to you, “Let’s talk about Twitter,” you’re like, “Umm…”

Heather Porter: I’m excited about it.

Andrew McCauley: There we go.

Heather Porter: Quick one on that because I know we’re wrapping up. What I’m also really excited about is, guys, Andrew came to me just this morning and was putting forward a new sort of publishing schedule for Autopilot Your Business and other ways that we can reach out to you, and one of those is actually doing a tweet chat. So, what I’m thinking, Andrew, we do is we do the first tweet chat and then we do a podcast maybe after the chat with our findings around doing a tweet chat.

Andrew McCauley: Awesome. I think it’s great. You know, I was listening to some information about tweet chats and I know we’ve got a good friend – hello, shout-out to Keith Keller – hey, Keith! – who’s so into Twitter. We just love his enthusiasm about Twitter and he’s really big into tweet chats and some of those other tools that are around that. Essentially, give us a quick rundown of what a tweet chat is just so people can say, “Oh, now I get what you’re talking about.”

Heather Porter: “Now I get it. Now I want to see what’s going on.”

Andrew McCauley: Yeah.

Heather Porter: It’s basically based on a hashtag and you have a hashtag that you choose or that you kind of join into and all of your tweets will use that hashtag. And, what happens is, you schedule a particular time where you’re live on Twitter doing sort of a Q&A or a discussion and you can have co-hosts or guests or interviews that are happening at that time and every single person’s instructed to use that hashtag. And then, there’s tools and platforms you can go into that automatically actually put the hashtag in your tweet for you so it saves time and give you better analytics, and it just uses the tool for further reaching connection to just a whole other community, and it’s something that compounds and grows over time if you’re consistent with it.

Andrew McCauley: Okay. Cool. Well, I think that’ll be fun. That’ll be a cool way to do it. And then, you know, if you’re not on Twitter much or you want to sort of find out, dip your toe in the water, come and we’ll tell you what the tweet chat hashtag is going to be and we’d love you to be jumping on and having a play with us. And, you know, we’re happy to answer questions about tweet chat as we go throughout them posted. But I think it’s going to be a fun way to connect with some of our audience on a different platform.

Heather Porter: I think so, too. And, if you guys are interested in that and you’d want the updates, all you need to do is go to aybguide.com and we send out a cool little thing called the Weekly Tactics and we’ll be putting in our upcoming chats in there and hashtag information so you can jump on and actually see what the fuss is all about.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 13: Tools for Twitter

Andrew McCauley: Yes, awesome. All right.

Heather Porter: Quickly, Andrew, before we go.

Andrew McCauley: Yes.

Heather Porter: If people want to check you out on Twitter, what’s your handle? What’s your username?

Andrew McCauley: I’ve got two Twitter accounts. My personal one that I use most of the time is @the_sm_bloke. What’s your one?

Heather Porter: @businesshostess – don’t ask. You know, I was one of those early adopters of Twitter and I was kind of weird about my username. So, @businesshostess – all one word. And, if you want to join us for AYB, it’s @autopiloturbiz.

Andrew McCauley: Yes, there you go. I think that’s almost a wrap. If you want to find out more about us, where can they do that and how can they do reviews for us, too?

Heather Porter: We’d love for you to come on by AutopilotYourBusiness.com/podcast – that’s our podcast website and we have all of our past episodes and show notes and interesting information there. And we would love to see you on iTunes as well. So, if you want to hop on over to iTunes and leave us a review, tell us your thoughts, click on the stars – you know, five’s great if you feel like five, that’s be great, too, because we’re always in there, checking out what you guys are saying. And, gosh, Andrew, we’re in over 70 countries.

Andrew McCauley: I know, I know. I love it.

Heather Porter: …which is great. So, thanks for your support for that as well. It’s obviously possible only because you guys all over the world right now are supporting it and making it happen.

Andrew McCauley: And I think we’re breaking the records every month. We get more and more listeners. Thank you for all those new listeners that are listening this month for the first time and thank you, especially, to the ones that have been with us for a while. We really appreciate you being with us.

Heather Porter: Thanks, guys!

Andrew McCauley: All right, everyone. Take care. We’ll talk to you next time!

MC: Make sure to grab out free business automation guide now and get access to other special bonuses. Head on over to aybpodcast.com.

All passengers and cabin crew should now be seated with their seatbelt securely fastened. Ladies and gentlemen, this is the first officer speaking. On behalf of your captains, Andrew McCauley and Heather Porter, we would like to thank you for taking

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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the journey with us to Autopilot Your Business. You are now closer to putting your own business on autopilot using the Internet.

Of course, if you would like to rack up some frequent flyer points, visit our website www.AutopilotYourBusiness.com or check us out on Facebook at Facebook.com/AutopilotYourBusiness. These frequent flyer points are totally useless but the information is gold.

Until we fly again, happy travels!

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com