toolkit specially designed for service-based businesses
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Strategic Content Toolkit: Service-Based Businesses
How to Reach Your Goals Using Content with Strategies
Specially Designed for Service-Based Businesses.TO
OL
KIT
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 2
Yo u r C o n t e n t M a rke ti n g G o a l s
T O O L K I T
Set some realistic content marketing goals for the next 90 days. Use the space here to identify what you want to achieve, where you are and what action steps you can take to close the gap between the two places.
Content Goal #1
your goal
where you are now
the gap
1.
2.
3.
4.
5.
Content Goal #2
your goal
where you are now
the gap
1.
2.
3.
4.
5.
Content Goal #3
your goal
where you are now
the gap
1.
2.
3.
4.
5.
Content Goal #4
your goal
where you are now
the gap
1.
2.
3.
4.
5.
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 3
D r e a m C l i e n t Avat a r
T O O L K I T
Write down everything you know about type of client you’d most like to work with. Revisit the blog post if you need additional guidance on this section.
Your Dream Client
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 4
C l i e n t - C o n t e n t M a p
T O O L K I T
Map out the stages of your client’s journey and what content your client needs and wants at each stage. Revisit the blog post if you need additional guidance on this section.
Client Stage #1
Her Biggest Pain Points: The Solution You Provide: Content for this Client Stage:
Client Stage #2
Her Biggest Pain Points: The Solution You Provide: Content for this Client Stage:
Client Stage #3
Her Biggest Pain Points: The Solution You Provide: Content for this Client Stage:
Client Stage #4
Her Biggest Pain Points: The Solution You Provide: Content for this Client Stage:
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 5
Un i q u e S el l i n g Po i n t s
T O O L K I T
What makes your solutions unique? Write down all of the things that make your offers special and out of the ordinarly for what others are doing in your industry. Then, challenge yourself to sum up all of these unique points into a succinct unique selling proposition. Revisit the blog post if you need additional guidance on this section.
Unique Selling Points
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SWO T A s s e s s m e n t
T O O L K I T
Complete a SWOT Analysis for your business to identify any current opportunities or potential threats. Revisit the blog post if you need additional guidance on this section.
S T R E N G T H S• What are the things that make you different and give
you an edge over the competition?• What makes your company and/or services unique?
W E A K N E S S E S• What content areas do you need to improve upon?• Are you relying on one type of content or platform too
much?
O P P O R T U N I T I E S• Are there any new opportunities on the horizon - like
potential partnerships, collaborations, marketing opportunities, new ways to get in front of your clients?
T H R E AT S• Are there any places where you’re vulnerable or at a
disadvantage to your competitors?• What objections do your customers have about
working with you?
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 7
M a g i c C o n t e n t R ati o
T O O L K I T
On average how long does it take you to create a blog post - from start to finish (when it’s published)?
How can your promote your posts so that your spending roughly the same amount of time creating as you promoting?
Promo Method Estimated Time Time Tally
© Y O U R C O N T E N T E M P I R E 2 0 1 9 Y O U R C O N T E N T E M P I R E . C O M 8
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T O O L K I T