1. COMPANY OVERVIEW Founded in 2006 by Blake Mycoskie One for One Campaign for every pair sold, another pair of shoes is donated to someone in need September 2010 TOMS donated their millionth pair of shoes

2. TARGET AUDIENCE Young men and women ages 18-28 They are: Socially conscious Enjoy comfortable shoes with style Love giving back to their community 3. SOCIAL MEDIA Continue daily postings on Facebook, Twitter, Pinterest and Youtube Continue weekly blog postings Interact with fans through asking questions, responding to comments and handling critiques in a timely manner Consider company Tumblr page 4. INTERNET MARKETING TOMS Shoes Canvas Shoes Casual Shoes Slip On Shoes Donate Shoes One For One Campaign TOMS Eyewear Sight 5. MOBILE STRATEGYContinue tech updates to existing smart phone apps Create blog-specific app for iPhone and Android operating systems 6. BID FOR BETTER CAMPAIGN One of a kind shoes designed by prominent painters, graffiti artists, doodlers, graphic designers and other creatives Customers place secret bids for favorite pair half of their bid automatically goes to one or more pairs of donated shoes Winning bidder receives the custom shoes All other customers will be mailed a TOMS gift card and a picture of the child who received their first pair of shoes because of their bid 7. BUDGET Development of blog specific mobile app$30,000Artist reimbursement for Bid for Better Campaign$50,000Bid for Better website development, photographers$70,000And other services TOTAL BUDGET$150,000 8. PREDICTED RESULTS In perspective social media following of 2 million 25,000 participants, average bid $20 - $500,000 $250,000 (half) to pay for donated shoes, $250,000 left Minus budgeted costs ($120,000)Leaves a profit of $130,000 AND a minimum donation of 12,000 pairs of shoes 9. MEASURING SUCCESS Measured in numbers of: Likes, shares, fans, comments and activities on Facebook Followers, retweets, favorites and hashtags used on Twitter Subscribers and views on YouTube Channel Viewers on TOMS Blog Followers, reblogs and favorites on newly created Tumblr Click through rates, exposure rates and searches on GoogleBids in the Bid for Better auction and amount of bids How many shoes are donated from the Bid for Better auction