TOMORROW FM

BY @NONALATOSE

@NONALATOSE

MY PERSONAL RADIO JOURNEY

@NONALATOSE

RADIO 10 YEARS AGO

Pedestrian

Concern was transmitting louder, clearer and further

Competition: CD, cassette, MP3 players

Local content with local focus

Personality driven radio

@NONALATOSE

ONE DISRUPTOR CAN CHANGE EVERYTHING

▸ 9 January 2007

▸ Apple Computer Inc. Apple Inc.

▸ Computer Consumer

▸ User Interface Artificial Intelligence

▸ FM Radio ?

▸ Is traditional radio irreplaceable?

NUMBERS DON’T

LIE

@NONALATOSE

RAMS SHOW PEOPLE LISTENING TO RADIO MORE THAN EVER

At SABC alone UWFM has shot up from 5 to 6 million

listeners

5FM is one of SABCs biggest money maker

Companies look to radio for campaigns

Data crisis in SA makes radio a cheaper medium for audio

entertainment

Perception vs Reality

THE STATE OF AUSSIE RADIO

AUSTRALIAN RADIO TRENDS(HTTPS://YOUTU.BE/O1Z8_AZIXNY)

@NONALATOSE

WHAT KEEPS US TUNED IN?

Music curation is an art that makes radio timeless

But radio is not just about music

Content driven radio is the USP

For the listener and the client

What about online content?

How can you make your content offering unique?

@NONALATOSE

CHARACTER MAP EXERCISE

▸ Fill in each category in as much detail without duplicating

▸ Focus on identifying clearly defined traits that can be demonstrated on air

▸ Revisit the profile at least once per year to update traits. A brief description of each category

▸ Bring select 3 words that describe you and bring her/him every time you show up

NONALA TOSE

Personality

Photo

Here

NALA

Central Conflict:

Positive:

Negative:

Quirks:

Likes:

Short Summary:

Sense of Humor:

Contradictions:

Other Traits:

Endearing :

Hates:

Synopsis:

1.2.3.

3 WORDS TO DESCRIBE MY SHOWBIZ PERSONA

@NONALATOSE

CONTENT

▸ Millennial will make up 75% of

workforce in 2025

▸ How are we speaking to them today

to set them up for life?

▸ What are we promising them?

▸ Are we performing on the promise?

▸ With an attention span of less than 7

seconds are we creating thinking

radio?

@NONALATOSE

THINKING RADIO

▸ Is there thought behind what is being said on air?

▸ Is our on-air talent sounding authentic?

▸ Are our personalities accessible and seen as content

curators/ story tellers?

▸ Are we as a station authentic?

▸ How influential is our digital footprint?

▸ Have we positioned ourselves as leaders?

John C Maxwell

@NONALATOSE

“LEADERSHIP IS INFLUENCE

NOTHING MORE NOTHING

LESS”

@NONALATOSE

EXAMPLE OF LEADERS

▸ Today is the KISW(FM)’s third-annual “Live Day.”

▸ Entercom Seattle station’s morning and afternoon shows, “BJ &

Migs” and “The Men’s Room,” perform everything at Emerald

Queen Casino.

▸ This includes live commercials with sound effects and

accompaniment from local musicians.

▸ Entrance fee to witness it all first hand

▸ Now that is compelling radio

@NONALATOSE

CONTENT AVENUES THAT WE SHOULD BE EXPLORING▸ Experiences (Live Day)

▸ Podcasts (classical story telling and airwaves novels)

▸ Adverts/spots (not the Dove ad but close)

▸ The Music

▸ The Leadership law of addition (less of self)

▸ Digital content and the synergy

▸ Feeding off personalities

@NONALATOSE

LESSONS FROM MY PROGRAMMES MANAGER

▸ Draw a character map

▸ Describe your showbiz personality in 3

words

▸ Bring her every time

▸ Listeners want you to be her in every

situation

▸ Always make them feel something and

you know this if what you are saying also

makes you feel something

@NONALATOSE

LESSONS FROM MY STATION MANAGER

There are two types of people

▸ Career people are people who work because they want to, because they believe in what they do, they enjoy it and they understand that their role in an organisation of any size impacts on other people.

▸ Job people are people who work to earn a salary, because they need to pay their bills. Now of course we all need to earn money, there’s no shame in that, but a job person is a person that is only interested in doing what they need to do in order to take home their pay. These are the people that arrive on time and leave on time.

@NONALATOSE

SO IF YOU ASK ME WHAT THE FUTURE OF BROADCASTING IS

BOSS MOVES GIRLS AND WOMEN IN MEDIA

HTTPS://YOUTU.BE/TILUGOCNRYK