TODAYS EVENT

- How to build a list of warm buyers and sellers on Facebook

- How to build relationships and community through social media

- How to leverage your community and relationships into new buyers and listings.

Without being all “salesy”

WARNING!

Time - We feel like we don’t have enough

Technology - It’s Frustrating when you don’t have a clear goal!

Consistency - Without results there is no motivation to build systems!

HERE’S THE BIG SECRET!It’s all about YOU!

Well, ok actually it’s about the collective YOU!

When marketing using Social Media the WIFM becomes incredibly important!

We give a gift that has massive value, to start the relationship. (generate the lead) Then we build on that relationship to thepoint where your prospect Knows, Likes and Trusts YOU!

I FIRST DISCOVERED THIS LITTLE SECRET WHILE GENERATING

PPC LEADSWe pay to be on the Front Page locally when a customer does a Google Search

We use a direct response capture page to generate the lead and start following up.

The conversion rate is roughly 5%Why so Low?

We were missing some critical pieces of the conversion process!

OUR FACEBOOK GROUPFree Exposure and Listing Leads From

Facebook

Step #1 - If you build it, they will come!

Step #2 - How to attract your community

Step #3 - How to get Social Deals done

LOCAL COMMUNITY OF BUYERS AND SELLERS

WHAT DO YOU POST?• Home Decorating Tips• Interesting Real

Estate News• Local Community

Events• Home and Garden

Tips• Financial Advice and

Tips• Even the Occasional

Joke

Think of it like a local HGTV channel for your marketplace!

WHERE DO YOU GET YOUR CONTENT FROM?

• Google Reader - Setup alerts for your area and main topics

• Facebook - Follow local channels and major news sources

• Pinterest - Follow home decor boards and real estate

How often should you post?

STEP 2-BUILDING THE COMMUNITY• Direct Local Lead Generation using

Facebook PPC• Ads for Buyers• Ads for Listings / Sellers• Testimonials from Happy Customers• Testimonials from Industry

Professionals• Always use sponsored stories!Remember - Every comment exposes you to new fans!

REGULAR PPC ADSDrive traffic from people ONLY in our local

market that are Interested in Buying or Selling Real Estate

ADS TO PROMOTE YOUR LISTING!

VIRAL EXPOSURE!

STEP #3 - DOING DEALSWE ARE BUILDING THE COMMUNITY.

SO YOU CAN MARKET YOUR PROPERTIES!

MAKE SURE YOU INCLUDE

Your website link for the propertyYour contact information

PhotosVideos (If you have

one) Text code for

mobile leads

YOU LOOK LIKE A SUPERHERO TO YOUR LISTING CLIENT!

YOUR BENEFIT?

DIRECT LEAD GENERATION

TESTIMONIALS