toca boca digital_kids
TRANSCRIPT
DIGITAL TOYSFOR KIDS
BY: BJÖRN JEFFERY
BACKGROUND
FOUNDERS FROM BONNIER R&D
EMIL OVEMAR BJÖRN JEFFERY
ENTER: TOUCHSCREENS
BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier
• Touch screen based
• Fun for kids
• Playing together
• Stimulating creativity
• Play tested
STARTING POINTS
RESEARCH:PLAY, TOYS & GAMES
WHO IS OUT THERE?
TYPES OF PLAY
ACTIVE MAKE-BELIEVE MANIPULATIVE CREATIVE LEARNING
PhysicalOutdoors
Sports
DollsRole-playScenes
ConstructionPuzzlesPatterns
MusicArts & CraftsAudio-Visual
BooksGamesSkills
TYPES OF PLAY
ACTIVEMAKE-
BELIEVEMANIPULATIVE CREATIVE
LEARNING
TOYS & PLAY. NOT JUST GAMES
UNGAMIFICATION”As they grow older, American children have
lost their natural and spontaneous love of
playing. Instead, they have forgotten how to
enjoy the game with their focus on winning.”
BLOCKBUSTER TOYS
THIS ISTOCA BOCA
MAKE THE WORLD’S MOST MAGICAL,
DIGITAL TOYS FOR KIDS
15
VISION:
TOCA BOCA BRAND
•We’re a game play studio
•We encourage self-expression and stimulate the imagination
•We bring people together to play
•We satisfy children’s emotional needs in new ways
•We use new technical possibilities to empower children
OUR TOYS
PLAYING > LEARNING >
GAMINGEDUCATION
DIGITAL TOYS FOR KIDSPRESCHOOL CREATIVE PLAY
APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012
THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery +1 415 577 6349 // +46 705 66 19 46
TRY OUR APPS - www.tocaboca.com
FOLLOW US - www.tocaboca.com & twitter.com/tocaboca