To stimulate community engagement, individual action, and culture of conservation by engaging volunteers to deliver one free compact fluorescent bulb (CFL) to every household in Canada.

Polling/research by: www.ekos.com Compiled by: Stuart Hickox, Campaign Directorwww.onechange.orgFebruary 2006

Eight weeks. 25,000 lights.Launch date (Ottawa South): October 29, 2005 By December 31, 2005: 24,900 bulbs distributed

Impact25,000 CFL bulbs =1 MW of electricity saved1,562 tonnes of coal1,245 tonnes of greenhouse gas$1,245,000 in Hydro savings*

* Hydro savings over 5 years

Community engagement985 registered volunteers and community contacts1,300 e-mail contest entriesWork with community groups:Big SistersCanada25 Civic Engagement RoundtableCanterbury Community AssociationCarleton University Ravens RugbyChild and Youth Friendly OttawaCooperative Housing Association of Eastern OntarioEco Energy Choices OttawaFaith and The Common Good (Ottawa)Habitat for HumanityHeron Emergency Food ServiceHindu Festival of LightJim Watsons Energy Conservation FairSomali Integration Community CentreSouth-East Ottawa Centre for a Healthy Community

A Non-Partisan InitiativeFormer Ottawa Centre MP Ed BroadbentDavidMcGuinty, Member of Parliament (Ottawa South)NDP Leader Jack LaytonGreen Party Leader JimHarris in TorontoThe Right Honourable Paul MartinThe Right Honourable Stephen Harper, Prime Minister of Canada

Media CoveragePower of an idea - National Post Editorial. November4,2005Its easy to like Project Porchlight Our advice to David (McGuinty) is to call brother Dalton to tell him about the value of a campaign for energy conservation.

Coupon redemptionCoupons for one free bulb mailed to 48,000 Ottawa South households in December, 2005By December 31, 2005:7300 coupons redeemed with names and addresses15.2% redemption rate (2-3%) redemption rate typical for unaddressed ad mail)

Independent Impact AnalysisYour project is a smashing success. - Paul Adams, Executive Director Ekos Research Associates

Contracted to develop a follow-up survey and undertake random public phone polling of Ottawa South residents to assess Porchlights impact.2000 telephone interviews conducted. Surveys period: January 4-6, 2006

Survey ResultsFamiliarity with the CampaignReceiving the BulbsInstalling the BulbsReason for Not Installing BulbsCoupon RedemptionFamiliarity with Fluorescent BulbsPrior Installation of Fluorescent Bulbs

Reason for Installing BulbsLocation of BulbsCost-Effectiveness of BulbsIncreasing Usage a Good IdeaPerceived Environmental BenefitsLikelihood of Future UseProject Porchlight A GoodIdea

Familiarity With the Campaign Where did you hear of the campaign?** 78% of respondents had heard of Project Porchlight **

34%6%13%29%30%0%20%40%60%80%From the mediaFrom coupon in the mailboxSomeone at the doorFamily/friends/neighbours(Open-ended question. Multiple responses accepted)Have not heard about it

Installing the Bulbs Have you or somebody else in your household installed thelightbulb?

35%63%YesNoOf those who had not installed the bulb, 80% said that they intended to. Most were waiting for another bulb to burn out.

Prior Installation of CFL BulbsPrior to the campaign, had you installed any compact fluorescent light bulbs in your home?If not, what is the reason that you have not installed compact fluorescent bulbs in your home?29%35%7%29%Yes, six or moreYes, two to fiveYes, oneNo9%5%9%10%13%14%14%14%17%0%20%No needMay consider next time you buyToo Expensiven=111Not sure of benefitsNo time/havent thought about itDont like the light qualityBulbs dont work in outletsUnaware of their existenceDK/NR

Reason for Installing Bulbs Why did you install compact fluorescent bulbs in yourhome?8%14%20%44%78%0%20%40%60%80%To save moneyConcerned about the environmentJust to try them outLonger lifeTo save energy(Open-ended question. Multiple responses accepted)

Increasing Usage a Good IdeaIn general, do you think it is a very good idea, a good idea, not a very good idea or a bad idea for people in Ontario to start using compact fluorescent light bulbs more?

8%1%1%45%44%0%20%40%60%80%100%A very good ideaA good ideaNot a very good ideaDK/NRn=503A bad idea

Campaign Will Increase FutureCFLUseWould you say that as a result of Project Porchlight, you are more or less likely to use CFL bulbs in the future?7%4%32%23%34%0%20%40%Much more likelySomewhat more likelyLess likelyDK/NRAbout the same

Message of Change ReceivedAnd how would you say your use of these light bulbs is likely to change? Would you say that you are likely to5%38%11%31%7%Change all the bulbsInstall when old bulbs burn outConsider next time you buy bulbsNo change: already use themInstall in certain locations

Porchlight Impact More Than Just BulbsCampaign stimulates culture of conservation, delivers message of individual change Because of Project Porchlight: 11% will change all light bulbs in home38% will replace with CFL when old ones burn out31% will consider trying CFL next time buying

Project Porchlight: A Good Idea542153424246500%20%40%60%80%100%DK/NRA bad ideaNot a very good ideaA good ideaA very good ideaSo far, Project Porchlight has only given out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood in Ottawa. Do you think it would be a good idea to do something similar in the rest of Ontario?Do you think it was a good idea to give out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood?

Stuart HickoxExecutive DirectorOneChange.org 613.260.7362

Paul AdamsExecutive Director

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