to Market Your Travel Products and Services to Ohio’s Most Sought-After Travel Enthusiasts!

This Opportunity

Ohioans spend more than $1.5 billion on vacation travel and accommodations annually, well above the national average. The AAA Great Vacations Travel EXPO will deliver an audience of thousands of active travelers, all with tremendous buying power…and who are ready to book their next vacation. Don’t miss this opportunity to showcase your destination and travel products to this highly qualified audience!

GET YOUR SHARE OF OHIO’S $1.5 BILLION VACATION & TRAVEL SPENDING!

AAAGreatVacations.com

GREATER COLUMBUS CONVENTION CENTER

FE B RUARY 3-5, 2017

GREATER COLUMBUS CONVENTION CENTER • AAAGreatVacations.com

STARTS HERE!

Travel Spending

INTEREST AREAS AND SPECIAL ATTRACTIONS

Top-quality exhibits and nonstop attractions will make the EXPO a can’t-miss destination for thousands of high-income travelers. As the best place to attract the most desirable vacation planners, this action-packed travel extravaganza features every imaginable vacation option, including:

• Cruises• Travel packages• Regional, national, and international travel ideas• Luxury resorts and spas• Sports and adventure travel • Guided tours• Campers and RVs

BENEFITS OF PARTICIPATION

As a participant of the AAA Great Vacations Travel EXPO, not only will you benefit from the buzz surrounding the EXPO, but involvement will also serve as an extension of your marketing and public relations activities in the following ways:

• Promoting your products in a fun, positive selling environment.

• Reaching qualified, affluent consumers who are in the market to purchase travel.

• Booking travel packages and promoting deals to a highly sought-after travel audience.

• Building relationships and brand recognition with customers as you meet them in person.

• Generating qualified leads and building your direct marketing database.

• Driving sales!

ONE OF THE FASTEST GROWING TRAVEL SHOWS IN THE U.S.

As North America’s largest travel agency, AAA has harnessed its people-reaching power to aggressively promote and

encourage leisure travel for over 100 years. The AAA Ohio Auto Club created the AAA Great Vacations Travel EXPO as a means to assist travel destinations, attractions and products in reaching leisure travel enthusiasts. Launched in 2009, the event has quickly become the region’s largest consumer travel event.

A DESTINATION IN ITSELF

The EXPO takes place at the Greater Columbus Convention Center. Located in the heart of one of the city’s hottest neighborhoods, this modern, expansive space offers hotel connectivity and is surrounded by a bustling shopping, dining and entertainment scene. The EXPO will include nearly 100,000 square feet of prime, easy-to-access exhibit space.

FEBRUARY 3-5, 2017

This show gives us a great opportunity to see so

many different new clients and new possibilities

for our destination. Ingrid Stewart,

Saint Lucia Tourist Board

In the midst of winter, Ohioans are ready to plan for warmer days and brighter skies. Even better, the people of central Ohio are just the consumers you want to meet, an enormous audience of well-heeled travelers, outdoor enthusiast, and adventurers.

Employed FT or PT

77%

23%Retired

ATTENDEE EMPLOYMENT STATUS

TRAVEL PURCHASING HABITS OF AAA OHIO AUTO CLUB MEMBERS

(in the past twelve months)

36% 28% 46% 20% 11% 20% 63%made airline reservations

made rental car reservations

made hotel reservations

purchased an individual vacation

package

purchased a cruise

took an international leisure trip

took a leisure trip of any distance that included an

overnight stay at least 100 miles from home

Married

63%

18%19%

ATTENDEE MARITAL STATUS

Single Other

0% 5% 10% 15% 20% 25% 30% 35%0%

5%

10%

15%

20%

25%

18-3435-44

45-54

55-64

65-74

75+

ATTENDEE AGE

13%

15%

24%

28%

14%

1%

ATTENDEE ANNUAL HOUSEHOLD INCOME

$150,000 +

$100,000 - $149,999

$60,000 - $99,999

$40,000 - $59,999

Less than $40,000 11%

22%

33%

22%

12%

The Best Place TO ATTRACT THE MOST DESIRABLE

VACATION PLANNERS

One on one, you can’t beat the exposure

you receive at this event!

Rick Evans, Uniworld Boutique

River Cruise Collection

18-34 13%35-44 15% 45-54 24%55-64 28%65-74 14%75+ 1%

30%

GREATER COLUMBUS CONVENTION CENTER • AAAGreatVacations.com

STARTS HERE!

Travel Spending FEBRUARY 3-5, 2017

EVENT HOURS

Friday 12 p.m. – 7 p.m.Saturday 10 a.m. – 7 p.m.Sunday 11 a.m. – 4 p.m.

EXHIBIT RATES

Standard booth (10’ x 10’): $995Corner booth (10’ x 10’): $1,195Bulk (designated spaces): $7.50/square foot

EXHIBITING IN THE EXPO INCLUDES:

• Exhibit Space with black 8’ backdrop, 3’ sides and booth signage

• Company name listed in the official EXPO program distributed on-site

• Online directory feature with link to your company’s website

• Complimentary Wi-Fi Internet access • Listing in the Jan/Feb issue of AAA Home & Away Magazine (470,000 circulation). Standard magazine print deadlines apply.

• 25 Exhibitor Guest tickets (per 10’ x 10’ booth)

SPECIAL NOTES: All booths MUST BE CARPETED or have other acceptable floor covering. Floor covering, furniture, parking and electric services are not included in booth prices.

AD SIZEEXHIBITOR RATE

NON-EXHIBITOR RATE COLOR

Full-page

One-half page

One-quarter page

$895

$495

$295

$995

$695

$395

Full-color

Full-color

Full-color

MAXIMIZE YOUR MARKETING IMPACT WITH AN EVENT PROGRAM AD

Guests will receive a full-color event program that highlights show activities and includes valuable travel information. Certain to be a take-home travel resource, advertising within the event program is a great way to reach very active travelers and to keep your marketing message active for weeks following the event.

It’s the best travel show in

the Midwest! Tresa Reed,

Alexander + Roberts

Reserve Your Space Today by Filling Out and Returning the Application/Agreement Form!

For questions or additional information, please contact:Terri SharpAAA Great Vacations Travel EXPOc/o Event Marketing Group454 E. Main Street - Suite 227Columbus, Ohio 43215614.225.1915 phoneTerri@EventMarketingGroup.com

GREATER COLUMBUS CONVENTION CENTER • AAAGreatVacations.com

STARTS HERE!

Travel Spending FEBRUARY 3-5, 2017

FEBRUARY 3-5, 2017 • GREATER COLUMBUS CONVENTION CENTER • AAAGreatVacations.com

STARTS HERE!

Travel Spending

RESERVED BOOTH

EXPLORESTORE

LAKE ERIESHORES

& ISLANDS

PARADISEPAVILION

TICKETSALES

ENTRANCE

EXPOCAFE

SH

OW

OF

FIC

ELOADINGDOCKS

A

CB

D

THE GREATOUTDOORS

AAATRAVELSTAGE