Demonstratestronger

leadershipStrengthen the personal

connection between employees and customers

Promote greater transparency

at all levels

20%28%30%

www.TheAlternativeBoard.com

From the August 2016 Business Pulse survey sponsored by The Alternative Board (TAB) and distributed by Symaction.com.

HOW TO IMPROVE COMPANY’S CULTURE?

Increaseprofitability

Adaptthe culture

to your people

Upgrade the physical

working environment

14%8%

Hire people who fit your culture

91% 9%

Employee satisfaction

Physical working

environment

6%

2%

Style of management

/leadership

39%

The employeeexperience

30%

Company policies 5%

Companyreputation 18%

HOW DO YOU DETERMINE WHETHERA PROSPECTIVE EMPLOYEE IS LIKELY TO FIT YOUR COMPANY'S CULTURE??

Getting feedback from my employees about

the candidate 64%

Observingthe candidate's

interactions withmy employees

56%Conducting personality tests 37%

Other methods

5%

Gettingfeedback from the candidate's

references 49%

Hiring on a trial basis

43%

Researching the candidate via

social media and websites

42%

None 1%

Accurately 79%

Not Accurately 21%

Average/weak culture (1-7)

66% can

Strong Culture (8+)

90% can Accurately 72%

Not Accurately 25%

Average/weak culture (1-7)

58% can

Strong Culture (8+)

84% can

MY EMPLOYEES CAN ARTICULATE OUR CULTURE THE WAY WE DEFINE IT.

MY CUSTOMERS CAN ARTICULATE OUR CULTURE THE WAY WE DEFINE IT.

TAB Business Pulse Survey

WHAT MAKES A CULTURE STRONG? ...culture is a major contributor to their company's SUCCESS, believe in the value of having a strong culture, and apply it in nearly everything they do.

86% of Interviewees

agree, that...

WHOHAS THE MOSTINFLUENCEON CULTUREIN COMPANY?

WHATHAS THE

GREATESTIMPACT

ON ACOMPANY’S

CULTURE?

63%

Businessowner

16%Senior

executives

11%Employees

7%Mid-levelmanagers

WHAT IS YOURGREATEST CHALLENGE

WHEN EMPHASIZING A STRONG CULTURE? 43% 34% 18%

6%

Ensuring that we practicewhat we preach

Maintaining a culture while trying to keep

our sights set on profitability

Creating a desirable culture for our entire

team

*Allocating funds toward a culture that may not always produce a noticeable return on investment

*

More incentives

11%

More trust 44%

More transparency 24%

More control 21%

WHAT IS MOST EFFECTIVEIN MOTIVATING

EMPLOYEES?

WHAT ISMOST IMPORTANT

ABOUT A COMPANY'S CULTURE?

Empowers people

Delivers results 25%

Promotes teamwork 22%

Offers a unique experience

43%

9%

WHAT IS MORE EFFECTIVEIN ORDER FOR CULTURE TOBE SHARED AT ALL LEVELS?

IN WHICH AREAS DO YOU SPEND THE MOST TIME AND MONEY WHEN IT COMES TO YOUR COMPANY'S CULTURE?

Employee motivation & collaboration 35%

Reputation to outside stakeholders (customers, community, etc) 22%

Leadership 20%

Physical working environment

Employee incentives

11%

7%

6%

Company policies

11%

$

39% 39%

10%FINANCIAL GROWTH

PRODUCTIVITYEMPLOYEE MORALE

EMPLOYEE TURNOVER

WHERE DOESA COMPANY’S CULTURE HAVE THE GREATESTIMPACT?

Conducting interviews

91%

WHEN YOU THINK OF A COMPANY'SCULTURE, WHAT COMES TO MIND?

2% Customers

* When asked to rank

their companies culture on

a scale of 1 to 10,

results in the 1-7 range

equal an average/weak

culture. Results

in the 8+ range

equal a strong

culture.

Flexible Hours & Scheduling

Advancement Opportunity

Continuing Education & Training

Mentoring

An Enjoyable Physical Working Environment

Telecommuting

Demonstratestronger

leadershipStrengthen the personal

connection between employees and customers

Promote greater transparency

at all levels

20%28%30%

HOW TO IMPROVE COMPANY’S CULTURE?

Increaseprofitability

Adaptthe culture

to your people

Upgrade the physical

working environment

14%8%

Hire people who fit your culture

91% 9%

Employee satisfaction

Physical working

environment

6%

2%

Style of management

/leadership

39%

The employeeexperience

30%

Company policies 5%

Companyreputation 18%

HOW DO YOU DETERMINE WHETHERA PROSPECTIVE EMPLOYEE IS LIKELY TO FIT YOUR COMPANY'S CULTURE??

Getting feedback from my employees about

the candidate 64%

Observingthe candidate's

interactions withmy employees

56%Conducting personality tests 37%

Other methods

5%

Gettingfeedback from the candidate's

references 49%

Hiring on a trial basis

43%

Researching the candidate via

social media and websites

42%

None 1%

Accurately 79%

Not Accurately 21%

Average/weak culture (1-7)

66% can

Strong Culture (8+)

90% can Accurately 72%

Not Accurately 25%

Average/weak culture (1-7)

58% can

Strong Culture (8+)

84% can

MY EMPLOYEES CAN ARTICULATE OUR CULTURE THE WAY WE DEFINE IT.

MY CUSTOMERS CAN ARTICULATE OUR CULTURE THE WAY WE DEFINE IT.

...culture is a major contributor to their company's SUCCESS, believe in the value of having a strong culture, and apply it in nearly everything they do.

86% of Interviewees

agree, that...

WHOHAS THE MOSTINFLUENCEON CULTUREIN COMPANY?

WHATHAS THE

GREATESTIMPACT

ON ACOMPANY’S

CULTURE?

63%

Businessowner

16%Senior

executives

11%Employees

7%Mid-levelmanagers

WHAT IS YOURGREATEST CHALLENGE

WHEN EMPHASIZING A STRONG CULTURE? 43% 34% 18%

6%

Ensuring that we practicewhat we preach

Maintaining a culture while trying to keep

our sights set on profitability

Creating a desirable culture for our entire

team

*Allocating funds toward a culture that may not always produce a noticeable return on investment

*

More incentives

11%

More trust 44%

More transparency 24%

More control 21%

WHAT IS MOST EFFECTIVEIN MOTIVATING

EMPLOYEES?

WHAT ISMOST IMPORTANT

ABOUT A COMPANY'S CULTURE?

Empowers people

Delivers results 25%

Promotes teamwork 22%

Offers a unique experience

43%

9%

WHAT IS MORE EFFECTIVEIN ORDER FOR CULTURE TOBE SHARED AT ALL LEVELS?

IN WHICH AREAS DO YOU SPEND THE MOST TIME AND MONEY WHEN IT COMES TO YOUR COMPANY'S CULTURE?

Employee motivation & collaboration 35%

Reputation to outside stakeholders (customers, community, etc) 22%

Leadership 20%

Physical working environment

Employee incentives

11%

7%

6%

Company policies

11%

$

39% 39%

10%FINANCIAL GROWTH

PRODUCTIVITYEMPLOYEE MORALE

EMPLOYEE TURNOVER

WHERE DOESA COMPANY’S CULTURE HAVE THE GREATESTIMPACT?

Conducting interviews

91%

WHEN YOU THINK OF A COMPANY'SCULTURE, WHAT COMES TO MIND?

2% Customers

* When asked to rank

their companies culture on

a scale of 1 to 10,

results in the 1-7 range

equal an average/weak

culture. Results

in the 8+ range

equal a strong

culture.

Flexible Hours & Scheduling

Advancement Opportunity

Continuing Education & Training

Mentoring

An Enjoyable Physical Working Environment

Telecommuting

TAB Business Pulse Survey

From the August 2016 Business Pulse survey sponsored by The Alternative Board (TAB) and distributed by Symaction.com.

WHAT MAKES A CULTURE STRONG?

TheAlternativeBoard.comTHE ALTERNATIVE BOARD

OF BUSINESS LEADERS AGREE,

THAT...

...CULTURE IS A MAJOR CONTRIBUTOR

TO THEIR SUCCESS

WHOHAS THE MOSTINFLUENCEON CULTUREIN A COMPANY?

HOW TO IMPROVE A COMPANY’S CULTURE?

SHOULD COMPANIES HIRE PEOPLE WHO FIT THE CULTURE OR ADAPT THE CULTURE TO FIT THE PEOPLE ...

HIRE OR ADAPT?