8/17/2019 Tirth Yatra Vision and Mission

1/15

Business Plan

Submitted byGroup2:

Arijit Choudhury

Moudipa Sadhukhan

PradoshPriyadarshan

Nitin Kumar Thaku

8/17/2019 Tirth Yatra Vision and Mission

2/15

 T!T"#AT!A$C%M

8/17/2019 Tirth Yatra Vision and Mission

3/15

Vision:

To be a gateway to spiritual IndiaMission:

 Our eforts at Tirth Yatra is woven aroundthe dharma o “Atithi Devo Bhava” thatteahes us to be devoted at our Atithiservie! "rom the land o Buddha and

#rishna we are with a mission to provide a

spiritual e$periene that e$plores your innersel! %e would li&e our ustomer toe$periene the essene o spiritual 'ourney

and bestow us with the responsibility o

 perorming our dharma o Atithi (eva!

8/17/2019 Tirth Yatra Vision and Mission

4/15

Phase I –

&aun'h the (ebsite ser)i'es a'ross northern ndia top spiritualdestinations like* Amarnath*Badrinath*Kedarnath* +aishnode)i*Akshardham* !ishikesh$ Tar,et 'ustomers (ill be -orei,n )isitors$.nd to end tra)el solution (ithin ndia

Produ'ts 'atalo, (ill be 'ate,ori/ed (ith tra)el pa'ka,es -orindi)idual destinations$ Ser)i'es (ill in'lude end to end tra)elsolution$Communi'ation throu,h medium like Tra)elers0 Ma,a/ine* ndian.mbassy and #ouTube Commer'ialPhase II –

Strate,i' allian'e (ith spiritual retreats in ndia$!ea'h tar,et 'ustomerMedium o- 'ustomer 'ommuni'ation  Pro)idin, plat-orm -or ad)ertisement o- produ'ts andser)i'es

8/17/2019 Tirth Yatra Vision and Mission

5/15

8/17/2019 Tirth Yatra Vision and Mission

6/15

Technology Landscape

Core appli'ation planned to de)elop (eb based

Pilgrimage

To experience the Spiritual up-liftment and peace dial

!"!###!###

$%outPilgrimageMission

+ision

Ser)i'es Team

1ho are (eNe(s and media

&estinations

8/17/2019 Tirth Yatra Vision and Mission

7/15

8/17/2019 Tirth Yatra Vision and Mission

8/15

&isco'er (esearch Transaction

Possession

)xperience

1ithmarketin,andpromotiondis'o)ery (illbe online ando5ine$

%5inepromotion(ill be'ompensated(ith ,rouppromotion o-partners andsame -or the

online spa'ei$e addre)enue

Ad)ertisement o- keypartners like(ebsite o-key partners*hotels*lo'ations

Ser)i'e'har,es*subs'ription'har,es -romkey partnersandtransa'tion

re)enue

An'illaryprodu't salesandpre-eren'eposition sales

As tar,et,roup is N!and -orei,n'ustomersthepredi'ti)edetails (ill

be sold tokey partner

8/17/2019 Tirth Yatra Vision and Mission

9/15

Possible sour'es o- 6nan'in,

• *irst + months  : 7 -unds -rom partners 8promoters

•  Appro4$ !s 9 lakh -rom ea'h o- promoters

• Cro(d sour'in, ; -rom abroad

8/17/2019 Tirth Yatra Vision and Mission

10/15

8/17/2019 Tirth Yatra Vision and Mission

11/15

nte,rated Marketin,

Communi'ation

Target 2roup – 3orei,ners 8 N!s

Positioning – Pro)idin, the 1orld 'lass e4perien'e o- SP!T=A& NDA(ith utmost 'on)enien'e$ 

Mar1eting communication Mix –

•  Tra)el Ma,a/ines

• .mbassies

•  #ouTube 'ommer'ial$

•

So'ial Media•  Tra)el Channels 7 Phase 2

3hannel Strategy – "a)in, strate,i' allian'e (ith lo,isti' 8a''ommodation partners on re)enue sharin, basis$

8/17/2019 Tirth Yatra Vision and Mission

12/15

8/17/2019 Tirth Yatra Vision and Mission

13/15

,-eaders inspire themselves andothers to do. be. give and beome

more than they ever thought possible!,Tony /obbins

8/17/2019 Tirth Yatra Vision and Mission

14/15

8/17/2019 Tirth Yatra Vision and Mission

15/15