Tips for Being THE ONE Recruiters Will Remember at a Campus

Career Fair

The Truth

“If you can't be bothered to take control of your job search and focus your efforts on the kinds of companies you'd be most excited to work for, then you don't deserve to work for them. You may feel that's harsh, but it's true. You are a business-of-one. Your marketing efforts will determine the kind of clients (a/ka/ employers) you land.” -JT O’Donnell

Competitive Reality of

Market Place

-Said the Recruiter

During Application ProcessPost ApplicationDuring Interview Process

At offer

Expect to Approach Your Application Process Differently for These Different Sized Employers

Start-Up

Large Enterprise

Small to Medium

ATS – Not likelyTalent Strategy-Referral DrivenNiche Posting

Sites

• 90% of Fortune 500 have ATS • LinkedIn Recruiter Seat = Very

Likely• Robust ATS – with keyword,

skills, acronym online app Filters

• Smaller chance of being reviewed by Human

• How Small?

• ATS = Likely a “business” or scaled down version

• LinkedIn Recruiter Seat = Possible

• Online App and Resume Filters = Some

• Still a chance of keyword and skill filters w/automatic rejection

• Higher chance of being reviewed by Human

Building your Brand Building your Network

Connections May Start Here:

Now it’s time to build the relationships…..

Build your networkFind a Recruiter..

1st - Connect with me by sending a customized Invite

Wendy Wennerbergedgyrecruiter1@outlook.com*Check out my connections*Look at my groups*Look at my companies that I’m following*Check out my Influencers

Career Fair Target Preparation

Using LinkedIn

Identify a position - current assignment– Use the Employer list as a Guide

• Career Fair Employer ListSelect 5-10 companies to follow now as Potential Career Fair Targets

• Align their product or service with what you believe in• Tie in some past experience that is influencing your choice

– I.e. a fertilizer corporation will be at the job fair and you worked part-time in the fertilizer department at Home Depot.

*the key here is that when the work gets boring or challenging – this will sustain you.

Find the Recruiter-Join one of their groups! • Research company vision/values, required skills• Tailor resume, pitch, LinkedIn profile

TO DO LIST Prior to Career Fair

• Review Attendee Employer List– Choose 10-15 to research– Identify their products, services, mission values and other important information– Target 5-10 companies with products and services that are of interest

• Find the Recruiter or a peer from the same company– Request attending Representative Name from the Career Center, Professor or sleuth on

LinkedIn and search for a Recruiter with that company near your location

• Look at the groups listed on their profile– Join 2-3 – Once you are approved for at least one, try sending an email directly to them through

LinkedIn. If their settings allow for fellow group members to email – it will work!– Include a resume, introduce yourself and that you will be at the career fair

• Don’t forget to ask if they are interviewing on site and if you can schedule an interview?• At the Career Fair, Connect on the spot! Your chances of getting a Recruiter to connect with you

on LinkedIn is strongest at a Career Fair. Why?...You have a captive audience.

Be a SleuthAct Like a Recruiter

Other Ways to Gather Company Intel• Identify previous or current interns

How? Why? - Intel• Search for “ADP Intern”• Leverage your Career Center and Program Employers

– think of them as your Career Search Concierge- Resources like this only exist on Campus

SleuthingActing Like a Recruiter

Tips for finding Recruiters/Hiring Managers:• Enter in Google Search

– “Joe Schmo site:http://www.starbucks.com.”• http://www.brazencareerist.com/blog/2013/05/30/how-to-u

se-google-to-land-a-better-job/

• Does the hiring manager have a Twitter handle? The best way to find out is via Google—searching for “Joe Schmo Twitter”—rather than using Twitter’s lackluster search tool.

• For tips on locating an email address: https://www.themuse.com/advice/how-to-hunt-down-a-hiring-managers-email-address

Sleuthing con’tLocateemails of your LinkedInConnections by doing this

Facebook

With a staggering 1.35 billion monthly users this platform offers access to a massive audience. Like Instagram and Twitter this is more social. Tip: Facebook can be linked to your Instagram account to save you time when posting.

Twitter With over 284 million monthly active users.Real time updates using images and text.Think tweeting a picture of a company meeting, Don’t forget the #tags! 

Instagram -The NEW SocialDarlingComing into its own for Recruiters- Especially Campus Instagram has  300 million users worldwide and 53% of them are aged 19 – 29 (a  large proportion of those are graduates). Focus on displaying company culture. Post to Instagram from Facebook. 

LinkedIn – 90 Million monthly users Still the King of Professional Networking.Activate and post to Twitter from here.

How Often?Twitter – No more than 5 tweets per day Facebook – 1 post a dayLinkedIn - No more than 6 posts per dayInstagram – No more than 2 posts per day (on average)

This is What Employers are Doing! Follow Them!

Plan itLinkedIn

• Daily – Interact with your homepage

• Congratulate, Endorse, Like and comment on connection news– Check out who’s viewing you

• Connect with them right away! You have a captive audience. – Are you posting Updates? You should be once you are confident

in your profile.• Become a brand ambassador of your college, professional

group, team, etc. Take a picture add a brief comment and post!

– Check who’s viewed your updates – Who is commenting on your content?

Gamify it if you have to!

Look at your peer connections and gamify the statistics ..try and move up in the ranks!

Plan it • Weekly

– Update others by posting something• Copy and paste from your other social media updates – if

they are relative to LinkedIn content.• Join groups of interest or tied to the company or contact (up

to 50, and 50 sub-groups)- don’t forget to delete groups as they become irrelevant

• Add contacts with personalized invitations• Monthly

• Update your profile or modify (turn off your notifications)• Contribute to groups• Reach out to old contacts – Prior Coach, Professor

Tips and Take Aways

A Recruiter will immediately pick up on “passionate”. While the word is often overused…it remains powerful within the Recruiter language.90% of Fortune 500 Companies use ATS ATS Systems reject 75% of applicants, qualified or

notSo if you are going big – be strategic about keywordsRemember that different sized companies – also use different tools to review Applicants and passively source ie. LinkedIn vs LinkedIn Recruiter.Yes! To cover letter…if a Recruiter doesn’t have time

to review. A Hiring Manager might.Smaller companies will find value and likely have bandwidth to read. It could be the one differentiator between you and the others.

When trying to locate a hiring manager before

applying consider searching for these titles: Recruiter

Candidate Coordinator, Sourcing Associate,

Sourcer, Campus / Campus Recruiter, Talent

Management

Be Your Best SelfDon’t Settle for Being

One of the 15 Candidates Hired

This is a Competition

Be the One They

Remember and Want to Hire 1st!