tips: impact of covid-19 - u.s. travel association...wave ii u.s. travel assoc. tips** (apr 2020);...

Research and analysis conducted by:

Travel Intentions Pulse Survey (TIPS): Impact of COVID-19

KEY FINDINGS – Wave II - April 4-11, 2020

TIPS: IMPACT OF COVID-19

The U.S. Travel Association has engaged MMGY to conduct an ongoing survey to monitor the impact of COVID-19 on U.S. travelers. The online survey designed and analyzed by MMGY Travel Intelligence is conducted bi-weekly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. The maximum error at the 95% level of confidence for a sample of 1,200 +/- 2.83%.

Source: MMGY Travel Intelligence

KEYINSIGHTS

• 90% of travelers surveyed had some type of travel or travel related activity planned prior to the COVID-19 outbreak and 80% of those either canceled or postponed those plans.

• While almost 6 in 10 leisure travelers have already canceled a planned vacation as a result of COVID-19, about 1 in 3 have simply postponed their vacation plans in hopes of rescheduling for later in the year.

• As COVID-19 impact grew, consumer sentiment around personal safety related to travel showed a drop in the most current wave results. Travelers who said they felt safe staying in a hotel or a resort declined from 20% in Wave 1 to just 13% in the current wave. And, traveler sentiment about taking an international flight fell into the single digits, with just 9% of respondents saying they would feel safe doing so. Even visiting a park, previously an activity 40% of respondents felt safe doing, dropped to just 27% reporting this was safe in Wave II.

• Once the COVID-19 pandemic passes, more than half of the respondents to the current wave will be eager to travel for leisure. And, 4 in 10 will likely travel by plane, while 1 in 3 are likely to take a vacation closer to home than they were before COVID-19.


KEYINSIGHTS

• Consumer intent to travel in the upcoming 6 months, for both leisure and business, continues to decline as the COVID-19 pandemic expands and intensifies. Intent to travel for a leisure vacation has fallen from 39% in Wave 1 to just 31% in Wave II. And, intent to travel for business in the next 6 months fell from 26% to 21% in Wave II.

• More specifically, consumers are increasingly less likely to engage in specific travel activities. Intent to stay in a hotel or resort in the upcoming 6 months fell from 41% to just 33% in Wave II, and the likelihood of taking a domestic flight dropped from 39% to 31%.

• Early indications are the ages of those who will be the first to travel will skew younger as evidenced by their intent to engage in almost every type of travel related activity in the next 6 months as compared to their older counterparts.


KEYINSIGHTS

• More than one-third of those who regularly travel for business are more likely to not only travel for business, but also for leisure in the next 6 months. More than 25% of business travelers expect to attend off-site business meetings and conferences in the next 6 months.

• Americans’ decision to travel remains dependent on the slowing of the spread of COVID-19 both domestically and internationally. The potential impact of travel deals to help stimulate bookings fell 9 percentage points from Wave 1 to Wave II as travelers clearly seek to stay safe right now regardless of price.

• While overall personal concern for contracting COVID-19 has increased marginally from 32% in Wave 1 to 34% in Wave II, the level of personal concern among young people 18-34 has increased from 56% to 63%. This is likely due to recent news indicating that younger people are more vulnerable to the virus than originally thought.


90% of Travelers Surveyed Had Travel or Events Planned and Confirmed Prior to COVID-19*


5%

7%

12%

12%

13%

15%

18%

23%

35%

39%

40%

River cruise

Group tour package

Vacation rental home

Off-site business meeting

Ocean cruise

Conference/convention

Rental car reservation

International flight

Vacation

Domestic flight

Hotel/resort reservation

Travel Booked Prior to COVID-19

4/11

12%

13%

18%

18%

23%

41%

Theme/amusement park

Live theatrical performance

Live music concert

Live sporting event

Celebrations

Bars/restaurants

Events Booked Prior to COVID-19

4/11

*Added/Deleted 4/11

Older Travelers More Likely to Have Had Vacation Travel Planned and Confirmed Prior to COVID-19 *


3%

6%

11%

9%

14%

15%

22%

23%

45%

42%

46%

8%

9%

13%

15%

13%

14%

15%

24%

28%

38%

36%

River cruise

Group tour package



Ocean cruise




Vacation

Domestic flight



Under 50 Over 506%

15%

17%

16%

28%

41%

17%

12%

18%

19%

19%

42%



Live music concert

Live sporting event

Celebrations

Bars/restaurants

Events Booked Prior to COVID-19*Added/Deleted 4/11

80% or More Travelers With Confirmed Plans Prior to COVID-19 Have Canceled or Postponed Those Plans


44%

45%

50%

64%

49%

67%

60%

47%

58%

61%

64%

34%

35%

34%

29%

37%

27%

29%

37%

31%

30%

28%

22%

20%

16%

7%

14%

6%

11%

16%

11%

9%

8%

River cruise

Group tour package



Ocean cruise




Vacation

Domestic flight



Canceled Postponed Continuing as Planned

48%

54%

56%

58%

42%

64%

39%

39%

36%

36%

52%

31%

13%

7%

8%

6%

6%

5%



Live music concert

Live sporting event

Celebrations (weddings,reunions, etc.)

Bars/restaurants

Events Booked Prior to COVID-19

Canceled Postponed Continuing as Planned

*Added/Deleted 4/11

Travelers Feel Less Safe as Time Goes On


10%

12%

13%

14%

20%

25%

68%

9%

9%

9%

11%

11%

13%

19%

65%

International flights

Ocean cruise*

Cruises*

Trains/railways

Domestic flights

River cruise*

Hotels/resorts

Vacation rentalhomes/condos

Personal cars

Transportation and Lodging(% Top 2 Box on a 5-point Scale)

4/11 3/27 14%

15%

13%

13%

16%

18%

13%

13%

14%

16%

17%

29%

40%

9%

9%

10%

10%

10%

10%

11%

11%

11%

11%

11%

19%

27%

Shopping malls

Bars/restaurants

Performance/movie theater

Indoor concerts/festivals

Outdoor concerts/festivals

Outdoor sporting events

Conferences/conventions

Schools

Indoor sporting events

Off-site business meetings

Places of worship

Grocery stores/supermarkets

Parks

Activities and Venues(% Top 2 Box on a 5-point Scale)

4/11 3/27

*Added/Deleted 4/11

Travelers are Eager to Travel for Leisure and Likely to Travel by Air*


52%

46%

36%

36%

35%

33%

26%

21%

18%

Be eager to travel for leisure

Travel by airplane

Select destinations closer to home

Travel more often by car

Travel internationally

Take more day trips

Be eager to travel for business

Take an ocean cruise

Take a river cruise

After the Coronavirus (COVID-19 Has Passed, I Will …….Top 2 Box

4/11

*Added/Deleted 4/11

The Likelihood of Taking a Domestic Trip in the Next 6 Months Has Continued to Decline


82%

39% 31%

Take a Domestic Leisure Trip(% Top 2 Box; 5-point Scale)

Wave I MMGY Travelhorizons* (Feb 2020); n=1,771Wave I U.S. Travel Assoc. TIPS** (Mar 2020); n=1,200Wave II U.S. Travel Assoc. TIPS** (Apr 2020); n=1,200

*Among those taking a leisure trip in past 12 months**Among those taking an overnight trip in the past 12 months

40%26% 21%

Take a Domestic Business Trip(% Top 2 Box; 5-point Scale)

Wave I MMGY Travelhorizons* (Feb 2020); n=1,771

Wave I U.S. Travel Assoc. TIPS** (Mar 2020); n=1,200

Wave II U.S. Travel Assoc. TIPS** (Apr 2020); n=1,200

The Likelihood of Engaging in Any Type of Travel Activities in the Next 6 Months Drops Across the Board


14%

19%

21%

24%

39%

41%

11%

14%

18%

20%

31%

33%

Travel by bus

Travel by train/rail

Take an internationalflight

Stay in a vacationhome/condo

Take a domesticflight

Stay in a hotel/resort

Transportation and Lodging

4/11 3/27

*Added/Deleted 4/11

20%

20%

21%

19%

22%

23%

49%

15%

16%

17%

17%

18%

19%

40%

Visit a theme/amustementpark

Attend a live theaterperformance

Attend an off-site businessmeeting

Attend a conference orconvention

Attend a live concert

Attend a live sportingevent

Visit a bar/restaurant

Events

4/11 3/27

% Top 2 Box

15%

15%

17%

22%

26%

39%

13%

11%

11%

13%

16%

21%

31%

Ocean cruise*

River Cruise*

Take a group tour

Take internationalbusiness trip

Take a cruise*

Take internationalleiusre trip

Take domestic businesstrip

Take domestic leisuretrip

Trip Type

4/11 3/27

Business Travelers More Likely than Leisure Travelers to Engage in All Activities in Next 6 Months


38%35%

24% 23% 21%16%

34% 36%

22%18%

21%16% 15%

22% 20%25% 26%

20%

33% 31%

21%18%

14% 12%

31%

21%17%

13% 14%11% 11%

18% 16% 17% 17% 15%

0%

10%

20%

30%

40%

50%

4/11 Overnight Business Travel in Past 12 Mo. (n=658) 4/11 Overnight Leisure Travel in Past 12 Mo. (n=1,169)

Events

% Top 2 Box

Transportation & Lodging Trip Type

*Added/Deleted 4/11

Likelihood of Travel in Next 6 Months Skews Younger


0%

10%

20%

30%

40%

50%

4/11 Age 18-34 (n=209) 4/11 Age 35-49 (n=308) 4/11 Age 50-64 (n=341) 4/11 Age 65+ (n=342)

Events

% Top 2 Box


*Added/Deleted 4/11

Travelers From the Northeast Most Likely to Engage in Travel Activities in Next 6 Months


0%

10%

20%

30%

40%

50%

4/11 Age Northeast (n=269) 4/11 Midwest (n=239) 4/11 South (n=416) 4/11 West (n=276)

Events

% Top 2 Box


*Added/Deleted 4/11

Slowing Spread of COVID-19 & Reduced CDC Advisory Levels Will Have Most Impact on Travel Decisions During Next 6 Months


29%

31%

32%

33%

35%

36%

46%

46%

47%

31%

30%

32%

27%

31%

37%

45%

42%

46%

Concerns for my job security

Easing of international travel restrictions

Concerns for financial health of employer

Great travel deals

Availability of flights to destinations interested…

Easing of domestic travel restrictions

CDC reducing risk advisroy level

Slowdown of COVID-19 worldwide

Slowdown of COVID-19 spread in U.S.

Impact on Taking a Business Trip

4/11n=1,200

3/27n=1,200

26%

32%

37%

43%

43%

45%

46%

55%

61%

63%

26%

30%

34%

40%

40%

36%

45%

55%

59%

60%

Availability of cruises to destinations…

Concerns for my job security

Easing of international travel restrictions

Availability of flights to destinations…

Concerns for personal financial situation

Great travel deals

Easing of domestic travel restrictions

CDC reducing risk advisroy level

Slowdown of COVID-19 spread in U.S.

Slowdown of COVID-19 worldwide

Impact on Taking a Leisure Trip

4/11n=1,200

3/27n-1,200

% Top 2 Box among all travelers

Almost Three-Fourths of Travelers Are Now Asked to Shelter-in-Place –Largest Change from Wave 1


1%

11%

25%

32%

44%

62%

76%

72%

80%

75%

87%

1%

10%

39%

48%

74%

75%

77%

80%

82%

83%

88%

No restrictions in my area

Grocery stores/supermarkets closed

Medical/dental offices closed

Community quarantines that restrict movement

Residents asked to shelter-in-place

Shopping malls closed

Bars and restaurants closed

Amusement venues closed

Size of gatherings

Movie/performance theaters closed

Schools closed

4/11 3/27

Travelers Concern About Contracting COVID-19 Continues to Grow – Still More Concern for Others Than Self


6% 7%

20%

26%

36%

4%

9%

18%

27%

40%

1 Not at allConcerned

2 3 4 5 ExtremelyConcerned

For Others in My Household

3/27µ = 3.83

4/11µ = 3.92

8%10%

27%

23%

32%

5%

13%

23%25%

34%

1 Not at allConcerned

2 3 4 5 ExtremelyConcerned

For Myself

3/27µ = 3.61

4/11µ = 3.71

For Contracting COVID-19 Grows Among All, but Particularly Among Youngest Travelers


65%68%

64% 62%67%68%

71% 71%

64%68%

Total 18-34 34-49 50-64 65+

For Others in My Householdby Respondent Age (% Top 2 Box)

3/27 4/11

55% 56% 58%

49%

59%59%63%

60%56%

60%

Total 18-34 35-49 50-64 65+

For Myselfby Respondent Age (% Top 2 Box)

3/27 4/11

Respondent Demographics


48% 52%

0% 0%

47% 52%

1% 0

Female Male Transgender Prefer not toanswer

Gender

27-Mar 4/11

25% 24%29%

22%25% 25% 28%22%

18-34 35-49 50-64 65+

Age

3/27 4/11

70%

9%21%

69%

7%23%

Married Living w/partner Single

Marital Status

3/27 4/11

8%18% 16% 16%

42%

8%19% 16% 16%

42%

<$25k $25k-$54,999 $55k-$74,999 $75k-$99,999 $100k+

Household Income

3/27 4/11

31%

69%

31%

69%

Under age 18 None

Children in Household

3/27 4/11

71%

10%18%

72%

10%18%

Employed Not Employed Retired

Employment Status

3/27 4/11

tips: impact of covid-19 - u.s. travel association...wave ii u.s. travel assoc. tips** (apr 2020);...

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