What is AdBlock?• Also known as AdBlock Plus
(APB)• A Web Brower extension/add-on• Free to use• Make browsing “safer and faster”• Launched in 2006
Functionality• The name says it all, it blocks ads• Eliminates flashy advertisements and pop-
ups
Who uses AdBlock
• People who don’t like advertisements• Ads can be annoying and distracting• About 10% of internet users us AdBlock
Wouldn't things be a lot better without all those ads?
Why is AdBlock bad?• Ads equal revenue for websites• No adds = no money for website
publishers
The internet is free because of advertisements
• Ads are the funding's of the internet
Action against Adblock• Websites requiring users to disable AdBlock
Advertisements are what make the internet free.
Don’t block your ads, they aren’t that annoying.