1. Time in Store

2. Fitting Room Fitting Room KIDSMen Accessories Women AccessoriesCash RegisterEnterance 3. Potential customersof 4. Age: 5 to 60 Gender: Women & Men & Kids Who gives importance on quality 5. Decision MakingHeuristics: Mental short cutsHigher priced products higher qualityBuy the same brand I bought last timeObservation:Paradox of Choices 6. Fitting RoomFitting RoomKIDSShirtsMen AccessoriesWomen Accessories Cash Register Enterance 7. Fitting RoomFitting RoomKIDSShirtsMen AccessoriesWomen Accessories Seasonal Products Cash Register Enterance 8. The Six Principles of Persuasion 9. Principle of ReciprocationFeel obligated to respond to positive behaviorI can put your belongingsto the fitting room Offering suggestions 10. Maslows Hierarchy of NeedsEgo Needs!! Clothing of salesperson& appearances Atmosphere Customer portfolio 11. Carrefour 12. Bread SectionPromotions!!!Cash RegisterEnterance 13. IMPULSE BUYING 14. NO Chewing gum !!Bread SectionCash Register Enterance 15. Grocery Store Fast Moving Consumer Goods 16. Perceptual Process:??? Sight Sensation Meaning Sound SmellsSensory InterpretatiAttention Response Receptors on Tastes TexturesStimulusPerception 17. For 20 minute observation:8 items put it back & 5 items end up buying 18. To introduce brand new products to thecustomers they put those products near to thecash register! 19. Waiting Line - Keep People Occupied 20. LearningOperant ConditioningNegative Reinforcement:People do not lose the opportunity to takepromotional items! To escape negative outcome(devoding of buying 5 pairs of socks with the price of 2pairs of socks) 21. RecommendationsFor time in store:Observation: Some people have knowledge about the layout of the store i.e.CarrefourRecommendation: They need to change the layout more frequentlyObservation: Cash register in the middle of the store.Recommendation: They may put the cash register at the back of the store.Impulse Buying:Observation: Perfumes are visible but glasses and ties stated at the back of the cashregister and people cannot recognize easily those products are there.Recommendation: They should put these product near to the perfumes, which is morevisible to the customers.