Mitch Gibbons / OUGD301

BRIEF SIX (COMPETITION)

GOOD50X70.ORG

Design a poster to raise aware-ness of tiger extinction on be-half of the WWF organisation.

CONCEPT

2010 is the year of the tiger in Chinese calendar; what bet-ter opportunity to raise atten-tion to wild tiger populations decline.

AUDIENCE

Good50x70.org.

DELIVERABLES

One Poster design.

1 / 3

Mitch Gibbons / OUGD301

2 / 3BRIEF SIX (COMPETITION)

EXTENSION

Extending the project as an awareness campaign running with the idea behind the poster.

PRODUCT 1*

Using Tony the Tiger as the basis behind the idea, creating a cereal box as a form of raising awareness about tiger extinction.

1. Digital design2. Assets for cereal box3. Front4. Back

1.

3.

2.

2.

40%

Decrease in land occupied

by tigers in the last decade

417

Tigers killedin India over

the last 10 years

95%

Drop in wild tiger numbersover the past

100 years

12

Years untiltigers couldbe extinct

Mitch Gibbons / OUGD301

3 / 3BRIEF SIX (COMPETITION)

EXTENSION / CONTEXT

The cereal box in it’s natural environment, alongside other big brand name cereals.