About TiffanyAs an in-house PR rep for Reppify LLC, Tiffany manages Reppify public relations initiatives, leveraging both traditional and social media.

Prior to Reppify, Tiffany worked in PR for Real Options for City Kids (R.O.C.K), a San Francisco-based nonprofit, and as Public Relations Assistant for GrubCrawl, which provides walking social food tours in Northern California.

A proud Banana Slug, Tiffany studied at UC Santa Cruz, graduating with degrees in Community Studies and Biological Sciences. Tiffany calls San Francisco home.

Succeed with PR

Content Creation•Press Releases w/ wire distribution•Case studies•Executive bios•Article pick – up•Technical white papers•Bylined articles•Fact/Answer sheets

Social Media Management•Actively and organically increase followers on platforms•Engage in relevant online communities•Utilize social media to “softly” approach prospects•Online Campaigns

Brand Awareness/Ambassador•Search engine optimization•Tradeshow placement•Event planning•PartnershipsPartnerships

Analytics•Clip Reports•Competitive comparison grids

Media / Client Relations•Build and nurture media databases•Media training session •Manage active and reactive activity •Relationship Management

A Philanthropic and Fundraising Initiative| R.O.C.K (Real Options For City Kids)

Challenge: Publicize a fundraising event for a privately funded non-profit organization.

Strategy: Approach business professional leaders looking for philanthropic opportunities.

Tactics:• Host a contest where participants compete to raise the most revenue from online ticket sales, donatons, corporate sponsorships, etc.• Offer a major over-the-top social event featuring live, original funk

music, silent auction, raffle and hundreds of San Franciscans. • Booked live entertainment with large following to attract more

attendees• Filmed a viral video to introduce contestants as well as spread the

word for the event. • Utilize social media and news boards to promote event.• Leverage relationships with the press to produce coverage of the

event. Spin: offer the media insight on a unique strategy to raise money in a challenging economy.

Results: Revenue exceeded expectationsHigh volume of attendeesMedia support

THE COMPANY WE KEEP

Challenge: Gain votes from the public by promoting a nationwide internship contest for a boutique tech agency in NYC.

Strategy: developed a three month communications plan to target active users of social media.

Focused on three key drivers: 1) University and alumni outreach

-Blasted a press release to university students nationwide, encouraging them to vote and support a new graduate’s efforts to obtain a job opportunityDemographic: ages 17+

2) Media Relations -Partnered with social media enterprise, Girlsintech.net to gain support from entrepreneur community.Demographic: women ages 17- 50. -Blogged about the experience of being in a PR contest.

3) “Guerilla Promoting” -Launched a guerilla promoting campaign. Built a team, approached people at internet cafes and networking events with mobile user population and directed individuals to voting register. Demographic: men and women ages 17 - 50

Results Media placements by PR Breakfast Club and Former Mashable Co-editor, Erica SwallowOne of 2 contestants nationwide featured as an honorable mention in Affect Strategies’ official press release Contributed 4,582 views to Affect Strategies' website.Voter participation stretched nationwide.

A Social Media Campaign | Affect Strategies PR Agency, NYC

Challenge: Establish Reppify, a fairly new entity as a household name in the HR space and create buzz, recognition and the opportunity for strategic partnerships and client leads.

Strategy: Develop a long term PR plan encompassing Media Relations, digital strategy, and partnerships

Tactics:• Gather press materials, including news releases, media alerts, and pitch letters for distribution• Develop and maintain successful liaison with assigned media and analysts. • Utilize social media platforms in occupying a greater online presence.• Strengthen internal communication • Interface with bloggers to secure coverage/mentions for clients• Create, update, and manage media lists and editorial calendars online • Participate in engagements for clients and agency• Research, develop and place for speaking opportunities.• Build brand awareness by launching a networking event called, Hire The House.

Results Partnerships with top companies including, Taleo, ERE, Top Prospect, Girls In Tech. Coverage from Media outlets including, CBS News, NewsoDrome, Wired, and San Jose Business Journal.Speaking Placement at Social Recruiting Strategies Conference 2012.

PR for a Tech Startup | Reppify LLC

Challenge: Establish Reppify, a fairly new startup as a household name in the HR space and create buzz, recognition and the opportunity for strategic partnerships and client leads.

Strategy : Publicize by bringing awareness to the plethora of niche recruiting groups. Create a ‘buzz’ about the event, fostering excitement, interest and curiosity, in an effort to pique the interest of industry leaders.

Tactics• Begin with Social Media (Facebook Page, Plancast, Eventbrite, Gary’s Guide, Twitter,

etc.), allowing a platform to spread awareness to recruiters nationwide. • Build and sustain long-term momentum for the overall campaign. • Position the event as one that reminds recruiters of the power and joy of sharing best

practices; one that is appreciated by individuals across all companies. • Hire the House as a distributor of valuable information from recruiting conventions

across the globe.• Target press in the HR and recruiting sector • Partner with large networking organizations • Attend conferences and conventions in the HR space to promote Reppify and Hire The

House.Results Attendees from influential companies: Yelp, Facebook, BranchOut, and more.A brand name that is identifiable amongst recruiting organizations.Positive feedback and brand awareness for Reppify LLC.Partnerships/sponsorships include: ERE.net, Girls In Tech, Bay Area Technical Recruiting

Society(BATRS), Bay Area Software Engineers(BASE), and Top Prospect.Large following via social media

Building Partnerships | Hire The House:: HR Networking Summit

THE COMPANY WE KEEP

Tiffany Lan | tiffany@reppify.com | +1 415 430 8467

FB: http://www.facebook.com/prTiffanylan LI: http://www.linkedin.com/in/tiffanylan W: http://www.prtiffany.comTwitter: @prtiffany

Many Thanks!

• Write Press Releases • Write bylined articles• Write technical white papers • Write customer testimonials • Write case studies • Write question and answer lists • Write message maps • Write product descriptions • Write executive bios• Build competitive comparison grids • Wire distribution • Build media databases • Build media relationships • Build industry analyst relationships • Media training session for executives • Photo shoots • Graphic Design (advertising, logos, business cards, etc.) • Graphic design for websites • Search Engine Optimization • Media Planning (Advertising)

A La Carte PR Services:

New Customer Entry Level Package Target: Entry Level Clients

Contract Commitment: no contractServices included:

=> write one 600 word press release per month => local newswire distribution

=> clip report

Beginner Public Relations Package Target: Beginner Level Clients Contract Commitment: 3 monthsServices included: => write up to two (2) 600 word press releases per month => local newswire distribution => top 10 publications media relations => clip report => online press room => subject matter expert profile

PR Packages:

Platinum Public Relations Package Target: Platinum Level Clients Contract Commitment: 12 monthsServices included: => write up to four (4) 800 word press releases per month => national newswire distribution => top 100 publications media relations => top 50 research firm analyst relations => clip report => write one byline article per quarter => write one technical white paper per quarter => write one customer testimonial per quarter => write one case study per quarter => write two (2) executive bios per quarter => tradeshow speaking opportunities => tradeshow media relations => one tradeshow event per quarter => online press room => subject matter expert profiles

Need a customized package? Inquire within.