Socialmedia

@TicomixInc

@TicomixCRM

www.linkedin.com

/company/ticomix-inc

@StephensHeather

www.linkedin.com

/in/heathercstephens

• Customer Retention

• Traffic Generation

• Lead Generation

• Engagement

• Branding

• Research

• Customer Service

• SEO

• Audience Building

• Competitive Analysis

• Age

• Gender

• Location

• Economic Status

• Buying Behaviors

• Interests

Get Specific!

Married mom of 3 middle-school aged kids who works full time, lives in Rockford, has household income of $65K and loves the thrill of a bargain.

Financially stable, health conscious, 56 year old man who is bored with life and looking for his next adventure.

• What is the problem they need your products/services to solve?

• What types of problems cause them to seek out products/services like yours?

• Who will get the most bang for their buck from the products/services you offer?

• What Hell are you saving them from?

• Accounting Hell

• Customer Follow-up Hell

• I Don’t Feel Like Cooking Dinner Hell

Facebook:Who: Everyone from Middle School age to Grandparents!

What to post:

• Be a fun distraction

• Be conversational

• Be interesting & human

• Audience is there to socialize and hates to be pitched to

When to post: Check insights for best time to post (morning, lunch, evening, weekends)

Twitter:Who: Everyone: People & Brands. Slightly younger audience than FB. Slightly higher % men. Large % of users outside US.

What to post:

• Start conversations

• Share interesting links

• Interact with others

When to post: Check insights for best time to post (varies greatly by account-ours is afternoon/evening)

LinkedIn:Who: Business decision makers, recruiters, and people looking for jobs.

What to post:

• Company news, research results, case studies

• Share interesting links

• Interact with others – like/comment

When to post: 2-5 times per week. LinkedIn groups can be daily as long as you’re adding value.

Caution: Your activity is visible to everyone. People know when you’re scoping out their profile.

Curation

Creation

Cadence

Where to find content to share:

• Pinterest, Facebook, LinkedIn, Twitter

• GetPocket

• Feedly

• Digg

• Google Alerts

• Quora

• Blogs

• Alltop.com

• Flipboard.com

• StumbleUpon

• Reddit

• Paper.li

Types of content to create:

• Press Releases

• Blog Posts

• Videos

• Case Studies

• Webinars

• Infographics

• eBooks

• Surveys

• Slide Share presentations

• Podcasts

• Guides/Resources

• Sales Announcements

Create Less Promote More!

1. Evergreen Content

• Refresh/Republish

• Blog Post

• Email

• eBook

• Podcast/Video

2. Content you can Repurpose

• Record video

• Strip Audio (podcast)

• Transcribe (blog post)

• Webinar/Presentation

• Infographic

• Slides/Quotes

• Interviews

1. Share your content as text on social“10 Go-to Gadgets for Grilling”

2. Q & A : Ask your audience a question about your content: “What’s your favorite thing to grill?” comment below…

3. Poll post – poll your audience on the topic of your postWhat’s your vote? Gas or Charcoal?

4. Post a link for them to opt in to get a PDF download of your content. “Download a list of unusually delicious foods on the grill”

5. Funny picture with quote from post“Grilling for dummies”

6. Picture of you with tip from post Tip: Marinate Your Veggies Before Grilling

7. Link to a blog post

8. Quick video talking about your post

9. Audio download of post (or podcast)

10. Infographic of post

11. Slide share presentation of content from post.

12. Guest post onanother site.

Facebook1-4 times per day

Twitter1-12 times per day

Linked In2-5 times per week

Name• Be Consistent (SEO)

User Name• Be Obvious

Profile Picture• Be professional, fun and consistent across channels.)

Link• Customize URLs where possible. Always link to your site (About Page?)

Bio• F.O.R.D. Fun, Occupation, Recreation (Hobby), Dream (Goal)

Cover Photo & Background• Branding should be consistent from site to site.

• TIP: Add descriptions and links to your cover photos and profile photos!

Privacy Settings• Use Them!

Sharing• Link to social profiles in email signature, website, business cards, and cross-link

to other social profiles

Content• Seed new profiles with relevant content before trying to build a following.

• Add Social Follow Buttons to Your Site

• Existing Customers

• People Sharing Your Content

• Email Subscribers

• Follow # Hashtags

• Follow Keywords/Keyword Phrases

• Blogs in Your Niche

• Followers of Similar Businesses

• Followers of Competitors

• Authorities in Your Niche

• Facebook & Linked in Groups

• Share Other People’s Stuff

1. Be consistent

2. Be positive

3. Be helpful

4. Be humble

5. Be generous

6. Be encouraging

7. Be curious

8. Be appreciative

9. Be a connector

10. Be focused on them

Dissatisfied customer Your opportunity to shine!

• Acknowledge & apologize for their challenge.

• Offer to help: Share your contact information to take conversation offline

Satisfied customerNeutral – provide more value to turn them into loyal customer

Loyal customerBrand advocate who likes, comments, and shares your stuff.

• Add a CTA button to your cover photo

• Add apps to your Facebook page and customize your tabs

• Pin important posts to the top of your page

• Mix up content: photos, links, text, video:

• Photos get more engagement

• Videos uploaded to FB more reach

• Posts with 80+ words get double the engagement

• Use Hashtags to get up to 60% more interactions

• Use ? Questions to get 23% more engagement

• Use emoticons to get higher share/comment/likes

• @mention other brands/people – be ethical here!

• Publish after work hours and on weekends.

• Clean up posts by removing links or shortening links.

TIP: Create a Facebook group in addition to your page. More engagement, positions yourself as a leader, direct contact with audience. Various privacy settings.

📷Newsfeed image:

• 1200 x 1200 pixels

Shared link: • 1200 x 628 pixels

Shared video: • 504 x 283 pixels

• Customize profile photo & vanity profile link: http://www.linkedin.com/in/heathercstephens/

• Fully optimize your profile and include keywords you want to be found under.

• Add samples of your work

• Use LinkedIn groups – you don’t have to be 1st degree connection to message other members!

• Create your own LinkedIn Group – being group owner allows you to email your group members 1x per week.

• @mention other users (from personal profile only)

• Share links to blog posts and landing pages in company status updates & in linked in groups where allowed.

• Keep link titles to under 70 characters and descriptions to under 250 characters.

• Links get up to 200% more engagement.

• Photos get higher comments (up to 98%)

• Videos get 75% more shares

• 20 posts per month allows you to reach 60% of your audience

📷Featured Pulse Images:

• 698 x 400 pixels• Gets cropped to

70x70

Link posts: • 180 x 110 pixels

• Maximum width shown is 350px

• Keep tweets short & sweet 120-130 characters to allow RT @username

• Shorten URLs

• Attribute twitter users in tweets with @mentions

• @name tweet message here is a public direct message that is seen only by people who follow both you and the person you’re tweeting.

• .@name tweet message here is a public message that will be seen by everyone.

• Tweet message here @name is a public message that will be seen by everyone.

• Use only 1 or 2 #hashtags per tweet for 21% higher engagement

• Auto posted Instagram photos show up as a link on twitter not an image! (Set up an “If this then that” recipe: IFTTT.com)

• Images with or without text = MUCH higher engagement & clicks

• Put links in the middle of a tweet (25% from beginning) for higher CTR

📷Twitter Stream Images:

• 440 x 220 pixels

Best tools for maximizing your social impact while minimizing the time it takes to manage it…

Free Royalty-Free Images

• Getty Images

• Flicker Creative Commons

• Unsplash

• Death to the Stock Photo

• MorgueFile

• StockSnap.io

• Vecteezy

📷

SEO & Content Ideas:

• Google Adwords Keyword Planner

• Ubersuggest.org

• Answer The Public

• Portent Content Idea Generator

• Hubspot Blog Topic Generator

• Blog About Tool

🔎

📷Social Management:

• Buffer

• Hootsuite

• Sprout Social

• Smartphone Apps

When to Hire Help with Social• In house

• Virtual assistant

• Agency

Alternatives:

• Brand Ambassador

• Brand Evangelist

Ticomix Heather

Stephens

@StephensHeather

www.linkedin.com

/in/heathercstephens

@TicomixInc

@TicomixCRM

www.linkedin.com

/company/ticomix-inc

Credit to sproutsocial.com & hubspot.com for statistical information.