ticket lense
TRANSCRIPT
Contents :
The following12 slides will show a solution that answer to the business case:
How BTL drives to Digital.
CATMAN’S BRIEF : Reach 4 targets in only 1 shot.
1. Increase your specified SKU’s sales2. Increase Corporate WEB page traffic 3. Distribution of couponing online4. Drive customer engagement and choice
SKU
WEB
COUPON
Creative Engagement Idea
CATMAN’S BRIEF:
SKU
WEB
COUPON
a. Insert in all SKU packaging a “Lenses Ticket”
b. The ticket will be a creative execution designed to engage the customer
c. Broadcast the promise on the packaging.
d. The promise will drive up sales, and engagement
The “Lenses Ticket” is a combination of Creative graphic and printing technology
Micro perforations
Personalization with single code
Polarized lenses
Plastic paper
Classic paper
The “Lenses Ticket” offers all the marketing advantages with a complete anti-fraud guarantee.
Secured reverse side
SKU
WEB
COUPON
a. The “Lenses Ticket” delivers the promise, when it is placed in front of screen lighting with a specific wavelength.
b. This screen is somewhere in the corporate web site.
c. The creative idea builds on customer discovery, and so excitement
d. The visit is a must….
Without the specific screen…
unreadable !
With the correct wavelength, the
message shows up clearly*
* To discover the message tilt the screen away from you
SKU
WEB
COUPON
The message discovered by the “Lenses Ticket” could be a pin code that gives access to various value coupons to hidden in the corporate webpages.
The pages 1 to 3, of the “Lenses Ticket” can be designed with your Corporate logo, messages and promises, as long as the window position is respected.
Technical details. L=100 mmL= 50 mm
Logistic planning: 4 to 8 weeks (according with quantity & delivery localization)
1. Graphic lay out 1 to 2 weeks2. Production from 2 to 4 weeks 3. Delivery
a) 3 days ECb) 10 days CIS
Look at a video demo :http://www.youtube.com/watch?v=OqM0GOa51z4&context=C3d89ac0ADOEgsToPDskLmtEmjsR9nsZma018xEEqG
Ask for a quotation: http://www.hiper-com.com/en/contact/offices/
Contact me: [email protected]
Learn more about us: www.hiper-com.comThank you for your attention