tiagoresume[2015]uk.pdf

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Creative Strategist Intern Major achievements I was involved in producing Omni-Channel advertising activation campaigns. Works included devising creative ideas for digital promotional campaigns for brands such as Samsung,Seat, Vodafone amongst others. Main creative digital campaigns engagement pitches involved Facebook Activations,Viral Videos, Display Advertising, Retargeting and SEO activations Management @ Lisbon’s I.S.C.T.E University 2007 EXPERIENCE Name D.O.B Web Contact Email MA (Master of Arts) Advertising & Marketing @ Leeds University, UK 2010 EDUCATION Marketing research, SEO , verification and categorization of data, content writing, translations and marketing intelligence tasks. Freelance Content Writer /Marketing Researcher Major achievements Market Research and Benchmarking: online research to allocate resources for brand exposure • Brand management: I have managed contact with media and the press to announce the rebranding of the Atradius logo and celebration of the group’s 125th anniversary Marcom management: I’ve coordinated the Atradius European MarCom strategy, assisting business partners, having liaise with the relevant services suppliers (printing, agencies and more) Global Marketing Rebranding Coordinator (Temp) PROFILE SKILLS Clickworker GmbH Aug 2013 – present Atradius (2nd Biggest Credit Insurer worldwide) Jun 2014- Oct 2014 (Temporary Rebranding Project) Buffalo Technology (Japan’s#1 Data Storage seller) Feb 2013 – May 2014 Major achievements • Online Marketing: Having used effective SEO tactics ,Google Analytics metric measurements, PPC strategies and Social Media activation, sales and brand awareness increased by 20% • CMS management of website MarCom materials management: I strategized the production of marketing materials, entailing production of content,Press Releases, brochures, having liaising with design agencies, printers and translation agencies. Automation Marketing: Used Eloqua for lead nurturing and email marketing campaigns Marketing Communications Executive EMEA Hello! I'm Tiago, a Marketing and Advertising professional with proven track record professional practice in: Marketing Communications Market Research Market Analysis/ Sales Analysis Project Management Google Analytics Consumer Behaviour SEO Automation Marketing CMS(website content management) Internet SEO Google Ads Google Analytics Google Trends Software Microsoft Office Cision SalesForce Dreamweaver Design Adobe Photoshop Adobe Illustrator Adobe inDesign Keynote Sony Vegas (video) Hobbies Movies Music Comic Books Photography 24-04-1985 http://www.tinyurl.com/tiagoportfolio Tiago Miguel ReBranding project coordination: Planning, scheduling, execution and follow up of the rebranding of the Atradius brand, aiming to drive both internal and external brand awareness across all channels Msc (Masters in Science) Bsc (Bachelor with Honours) Marketing @ I.S.C.T.E University 2009 Excentric / Grey May 2012 – Nov 2012 LANGUAGES Near Native English (IELTS British Council certified) Fluent Spanish Proficient Portuguese Optmizing SEO performance. involving tasks such as keyword research and the creation of an hyperlinked directory of Scott Brinker's renown Marketing & Technology companies landscape SuperGraph Hippo CMS Feb 2015- Mar 2015 EDP (#1 Electricity provider) Jan 2011 – May 2012 Research Planner I managed an EU commissioned Cloud Computing project that aimed at analysing the effectiveness of storing EDP’s data into a cloud computing environment vs offline storage. Major achievements • Marketing Research• Consumer Insight Analysis • SWOT Analysis • Benchmarking • CRM Data Management: Having used SalesForce and a CRM database in order to forecast potential conversion of suspects and prospects to leads, performing an effective CRM lead management campaign and other duties Tiago Goncalves 07425088792 [email protected] Marketing & PR Communications Trainee Major achievements • Market Research: Sales Analysis,Market Analysis, Data Mining • Press Clipping, press releases and newsletter • Newsletter management, Social Media and Community Management engagement • Marketing Communications management • Brand Management (asset management, packaging, labeling, press contact) • Brand activation and trade marketing (production of POS promotional activities to achieve forecasted sell-in and sell-out Sony Computer Entertainment Oct 2008 – Jun 2009 Professional traineeship

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  • Creative Strategist InternMajor achievementsI was involved in producing Omni-Channel advertising activation campaigns. Works included devising creative ideas for digital promotional campaigns for brands such as Samsung,Seat, Vodafone amongst others.Main creative digital campaigns engagement pitches involved Facebook Activations,Viral Videos, Display Advertising, Retargeting and SEO activations

    Management @ Lisbons I.S.C.T.E University 2007

    EXPERIENCE

    Name

    D.O.B

    Web

    Contact

    Email

    MA (Master of Arts) Advertising & Marketing @ Leeds University, UK 2010

    EDUCATION

    Marketing research, SEO , verification and categorization of data, content writing, translations and marketing intelligence tasks.

    Freelance Content Writer /Marketing Researcher

    Major achievements Market Research and Benchmarking: online research to allocate resources for brand exposure Brand management: I have managed contact with media and the press to announce the rebranding of the Atradius logo and celebration of the groups 125th anniversary Marcom management: Ive coordinated the Atradius European MarCom strategy, assisting business partners, having liaise with the relevant services suppliers (printing, agencies and more)

    Global Marketing Rebranding Coordinator (Temp)

    PROFILE

    SKILLS

    Clickworker GmbH

    Aug 2013 present

    Atradius (2nd Biggest Credit

    Insurer worldwide)

    Jun 2014- Oct 2014

    (Temporary Rebranding

    Project)

    Buffalo Technology (Japans#1 Data Storage seller)

    Feb 2013 May 2014

    Major achievements Online Marketing: Having used effective SEO tactics ,Google Analytics metric measurements, PPC strategies and Social Media activation, sales and brand awareness increased by 20% CMS management of website MarCom materials management: I strategized the production of marketing materials, entailing production of content,Press Releases, brochures, having liaising with design agencies, printers and translation agencies. Automation Marketing: Used Eloqua for lead nurturing and email marketing campaigns

    Marketing Communications Executive EMEA

    Hello! I'm Tiago, a Marketing and Advertising professional with proven track record professional practice in:

    Marketing Communications Market Research Market Analysis/ Sales Analysis Project Management Google Analytics Consumer Behaviour SEO Automation Marketing CMS(website content management)

    InternetSEOGoogle AdsGoogle AnalyticsGoogle Trends

    SoftwareMicrosoft OfficeCisionSalesForceDreamweaver

    DesignAdobe PhotoshopAdobe IllustratorAdobe inDesignKeynoteSony Vegas (video)

    HobbiesMoviesMusicComic BooksPhotography

    24-04-1985

    http://www.tinyurl.com/tiagoportfolio

    Tiago Miguel

    ReBranding project coordination: Planning, scheduling, execution and follow up of the rebranding of the Atradius brand, aiming to drive both internal and external brand awareness across all channels

    Msc (Masters in Science)

    Bsc (Bachelor with Honours)

    Marketing @ I.S.C.T.E University 2009

    Excentric / GreyMay 2012 Nov 2012

    LANGUAGES

    Near Native English (IELTS British Council certified)Fluent SpanishProficient Portuguese

    Optmizing SEO performance. involving tasks such as keyword research and the creation of an hyperlinked directory of Scott Brinker's renown Marketing & Technology companies landscape SuperGraph

    Hippo CMS

    Feb 2015- Mar 2015

    EDP (#1 Electricity provider)Jan 2011 May 2012

    Research PlannerI managed an EU commissioned Cloud Computing project that aimed at analysing the effectiveness of storing EDPs data into a cloud computing environment vs offline storage.Major achievements Marketing Research Consumer Insight Analysis SWOT Analysis Benchmarking CRMData Management: Having used SalesForce and a CRM database in order to forecast potential conversion ofsuspects and prospects to leads, performing an effective CRM lead management campaign and other duties

    Tiago Goncalves

    07425088792

    [email protected]

    Marketing & PR Communications TraineeMajor achievements Market Research: Sales Analysis,Market Analysis, Data Mining Press Clipping, press releases and newsletter

    Newsletter management, Social Media and Community Management engagement

    Marketing Communications management Brand Management (asset management, packaging, labeling, press contact)

    Brand activation and trade marketing (production of POS promotional activities to achieve forecasted sell-in and sell-out

    Sony Computer Entertainment

    Oct 2008 Jun 2009

    Professional traineeship