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BRAND . DESIGN . DIGITAL . MARKETING

rose parade advertisements

Every year that Kaiser Permanente participates in the Rose Parade, advertisements are generated for the parade program and promotions. Each ad maintains KP’s clean branding but the float design informs the look and feel of the ad - one year, a float about community gardens and another year, a partnership with LA Philharmonic showcasing its youth orchestra.

indesign + photoshop

Kaiser Permanente is making a difference in the health of our communities. We are proud to participate in the Tournament of Roses® 129th Rose Parade.

Visit kp.org and community.kp.org today.

INSPIRING HEALTHYCOMMUNITIES

kp.org | community.kp.org

MOVES US

HEALTHIER WORLD

MUSICINSPIRING A

Kaiser Permanente is making

a difference in the health

of our communities. We are

proud to participate in the

130th Rose Parade®.

community health fact sheets

Community Health is a non-profit division of Kaiser Permanente that provides educational programs and assistance to local communities. It is crucial to have one sheets/fact sheets that readily explain these robust programs to the public. Since these fact sheets are translated into multiple languages, the copy became the driving force, but KP icons were used whenever possible, color identities were established to provide some individuality to each program, but an overall template and brand was applied to unify the overall messaging.

indesign + illustrator + photoshop

kp all hands

The goal was to create a unique identity and message for the attendees of Kaiser Permanent’s regional all hands meeting. Since the topics were about the entire spectrum of the company’s work, we chose to explore the “spectrum” by using an array of colors. In addition, the meeting was an attempt to change company thinking, so the brush strokes of color were to break free from the rigid, solid, cleanliness of the brand. However, the typography and lines were still in line with the KP identity.

indesign + photoshop + illustrator + powerpoint

lacf = los angeles county fair

In an attempt to engage a new audience with the Los Angeles County Fair, the Fair decided to opt for a more contemporary clean look - intentionally resembling the Los Angeles County Museum. The idea was that if people thought of it as more of an artisan fair that higher cliental and the West Los Angeles audience might attend. We used bold colors to generate energy and interest, clean lines and a more simplistic esthetic for clarity, and saturated, graphic images to deepen the storytelling for a new crowd.

photoshop + illustrator + wordpress + constant contact + dreamweaver

Limit of one (1) admission per coupon. Coupon may be used one time only. Coupon must be printed prior to arrival and must be surrendered at admission to receive free admission. Not valid with any other offer. Entertainment subject to change at any time without notice. Free admission ages 60+ Wednesdays, noon-5p.m. only, with printed coupon. Must show valid identification. Valid Wed., Sept. 17 and 24, 2014 only.

the upfronts + screenings

International Upfront and Screenings is an annual event where broadcasters meet with top Disney talent and marketing teams to screen upcoming content. The Upfront kicks-off the event with a red, or in this case - blue carpet, as guests arrive and then meet in the designated areas with show talent. The idea was to celebrate Disney’s entertainment history by using its famous Soundstage 7 as the foundation of the design. The wood paneling and contrasting blue branding could then be adapted to various aspects of the event.

indesign + illustrator + photoshop

the screening room app

For too long, internal audiences relied upon an out-dated website “The Screening Room” to screen Disney-owned content. When the website was disabled and a new application was created, an internal campaign was needed to make users aware of the change. In conjunction with designing the look and feel of the application, emails, web banners and promotional packages were created to stimulate interest in the new internal product. The blue colors were used to reference the old website, but the branded “D” and graphic elements were reflective of the current Disney Media Distribution umbrella branding.

photoshop + illustrator + flash + mediafly

target kp clinic

As part of the expansion of the Target and Kaiser Permanente Clinics, a rebranding was necessary - the one page website could no longer sustain the amount of information or functionality it needed to have. The idea with this design was to be aligned with KP’s digital style guide, but with some touches of Target. In this case, circles were continuously used as a nod to the Target logo, touches of red were applied in hover-states and photography, the Target logo was used for site navigation, and icons were developed that with a mixture of KP line weight and Target’s cartoon style. photoshop

kp seattle special olympics

The first Kaiser Permanente Seattle Special Olympic website brought the challenge of cobranding so that both brands were equally represented. In this case, the colors and imagery were a happy match of both identities, the clean, structured and responsive layout adhered to KP’s branding, while the graphics remained true the Special Olympics campaign.

photoshop

abc’s american crime social media

American Crime was a gritty, emotional, yet tough show that delved into real social issues. Each social image had to evoke a powerful emotion, each line of text needed to be emphasized in a meaningful way, so that the weight of the show and message were always being conveyed. Though each social card looks different, the scratchiness or starkness, along with the powerful typography, creates that gritty and in-your-face branding that is American Crime.

photoshop + premiere

disney + tutu couture

Since Disney did not want to use franchise specific branding, nor Tutu Couture’s logo, it was necessary to create a look that was Disney affiliated but generic enough that it could be applied to any of Tutu Couture’s clothing line. These were designs that used simple patterns and played with matte finishes, opalescent papers, spot varnishes and embossing.

illustrator + indesign

palace pets + blip

Blip wanted to create two specialty segments of Palace Pets - Super Brights and Sweetie Tails. We kept with the initial style guide look, but updated the icons, inserts and even the shape of packaging to create a more specialized look. Super Brights specifically used fluorescent ink to get that punch of color and Sweetie Tails was made to look “sweet” with cupcake icons and sugary or sherbert looking inserts.

photoshop + illustrator

finding dory + epoch

Epoch created a line of Finding Dory Aquabeads. However, their hara juku-style aesthetic did not translate well to the American market. For this reason, we had to work with them on cleaning up the line-look to read well on-shelf and to create greater hierarchy of information on packaging. We applied the Finding Dory style guide, but customized it to the needs of the product, their branding, and created consistency for the overall brand and franchise.

photoshop + indesign + illustrator