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Thriving into the Future :

Trends Driving Change

      

Annimacwww.annimac.com.au

Global

Political Economic Social & Cultural

Trends

2006

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Rate of Change

15 seconds - new web site

15 minutes - new technology

15 days - new product / service

Amount of change now in one day

Grandparents had in one year

Younger means faster

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Technology

by 2020

70 % job types do not exist now

because

80 % technology not thought of yet

Driving all Drivers of Change

annimacLikely jobs in next 10 years :

• Director of Emerging Thought• Chief Zookeeper - of people

• Creative Undertaker• Thought Jockey• Chief Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets

*• Human Interface Manager * *

Exists 2003

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Changing Nature of Work

Co opitalism Sustainability

Project based Team based

Relationships

One off alliances - consortia

Globally networked

Fast flat skill decision making

Value driven

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Changing Nature of Employment

Casualisation

Contract - Part time

Self employment - options Five Career changes Multi skilled employees Small businesses

Increase in low income jobs

SOHO : small office home office

Global networks - local identity

annimac Generations

Baby Boomers b 1945 – 60 age 45 - 60 fewer males

Generation X 1960 – 75 30 - 45 largest number

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 fewest - ½ GenX

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Baby Boomers 45 - 60

Downsizing lives Empty nestersRetired or part time workersSense of community

Material status Male Identity from job

Seek new safe experiencesSecurity conscious Health conscious

Defer to authority Love / hate change

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Impact for Business Baby Boomers 45 - 60

Winding down : leisure indulgence Downsizing everything :

minimalising Make own decisions – think edge Respect rank : professionalism Steady relationships loyalty Need

relationship continuity organising : options safe familiar experiences positive group identity

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Single Childless Net Dating Varied lifestyles Varied workstylesSOHO

Risk takers Fast decisionsMaterialism assumed Environmental values

Personal journeyExpect & accept change

Generation Xers 30 – 45 Clone of Boomer or DotCom values

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Impact for Business Generation X 30 - 45

Individual attention Fast action Short term pitch - staging pitch

Results oriented Need

choices short term immediacy complete – stand alone skills oriented demand quality of experience

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DotComs 15 – 30Own path Temporary pairing Group socialising Internet relationships

No careers No home I.d. from activity Wired

Immediacy Multi channeled Multi actionsPlanetary group mission

Cluetrain Manifesto www.cluetrainmanifesto.com

Temporary deference Need change

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Impact for Business DotComs 15 - 30

Passionate involvement – value driven

Team oriented + personal relationship

Personal commitment Short term fast involvement Multi channel activities & options Results oriented - no spin Need

choices transparency mutability build for change flexibility innovation real positive outcomes

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Ferals 0 – 15

Wild Child No limits No boundaries

Planetary mission create sustainable world

Parallel universes Wired

Unlimited mind channels

Global i.d. from self valuesFuture jobs unimportant Non

consumers

No deference Respect when needed

Live change & ignore barriers

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Impact for Business Ferals 0 - 15

Influencing marketplace Committed to healthy sustainable

world Expect freedom to create Creating new relationships &

patterns Virtual world Need

personal power - demand trust clear values - spin detectors no rules no hindrance ICT resource access multi channel everything

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annimac Trends Forecast Summary

exponential rate of change younger generations drive change personal communication → telepathy paradigm shift in values → feminine QBL - how things are done = profit relationships key for all success open options for Work / Life styles less governance more community

power individual responsibility

! Virtual world emerging !

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thank you www. annimac.com.au