PowerPoint Presentation

DIGIDAY PUBLISHING SUMMIT BLEACHER REPORTMAKING MONEY IN A DUOPOLY YOURE NOT PART OF

2016. Bleacher Report is a registered trademark of Turner + Turner Sports. All Rights Reserved.

SIZZLE

A BRIEF HISTORY OF BLEACHER REPORTDESKTOPMOBILEAPPSOCIAL???

OWNED & OPERATED

OFF PLATFORM

SEO - GOOGLEOrganicFacebookInstagram2007-2010201120122013

Facebook beginsde-prioritizing posts with links back to sites (2015)

SF, NY, LDN

HOW TO SURVIVE IN AN O&O WORLD

Unique ContentLoyal UsersBecause, you will have to find ways of getting users off the other platforms and back to youGet away from ads find ways to incorporate brands into content/platforms at scale, without a 300x250

Things youll need to emphasize NOW:Fast Forward Five Years:

Less Publishers, Less InventoryAmount of Premium Inventory decreases, increasing value and demandBut, you gotta wait it out

SF, NY, LDN

SO, WHERE DOES THAT LEAVE PUBLISHERS IN TODAYS CLIMATE?BRANDED CONTENT

PAID CONTENT BY DISTRIBUTORSDISPLAYCreating great video brand-focused contentUse the platforms to your advantage create social products and social contentThink outside the box push the limitsCreating great audience video contentContinue to push the idea of premiumPublishers have high standards, platforms are UGC at the end of the day

SF, NY, LDN

WRAP UPGenerating revenue on O&O is easy, but its become more commonplace to be able to find ways to generate revenue on platforms

Remember that platforms allow publishers to do a great job at Branded Content, which allows for telling a great story with brand integration, but there needs to be a bridge to call to action

The value of premium publishers creating premium content still has value from a Sales positionWe need to stop thinking that ads are a solution on O&O we need to be creative in solutions that solve brands problems

SF, NY, LDN