©2017 Riversand Technologies Inc. All rights reserved.

We are in the “age of customer” and cross-channel sales is now relevant like never before. To add to that, data is exploding in volume, variety and velocity, and is readily available both in public domain and privately. Therefore, harnessing product data as an enterprise asset to engage and differentiate effectively with their customers is extremely critical. The following aspects should be keenly looked at when selecting a PIM tool in today’s world.

Three aspects to consider in a PIM solution

©2017 Riversand Technologies Inc. All rights reserved.

Data Onboarding & Distribution

PIM solutions have traditionally focused on ‘data you know’. In the current

scenario, ‘data you don’t know’ gains a lot of relevance. Accordingly, it is

imperative that we are able to rationalize data from multiple sources –

including vendors, data pools, content aggregators as well as web.

On the other hand, publishing product data to multiple channels and not

just your own e-commerce platform, is the tone of future. Retailers have to

make their products available across marketplaces, various online channels

and retail trading partners to keep pace with ever-growing customer

choices.

Data as an Asset

Just managing data is no longer sufficient. The time demands making the

data, consolidated through internal and external sources, an asset for an

enterprise. It is important to leverage insights and analytics, gauge

customer sentiment and obtain competitive intel from the data available to

one. That helps an organization in differentiating content and making the

data relevant for target customer segments.

Product Data Services

Traditional PIM solutions offer a single source of truth for product master

data. In the current age, it is becoming essential for PIM solutions to be the

single source for all product information, across the enterprise. The data

may be stored and managed in different systems, but the answer lies in

creating a consolidated data repository with scalable services layer on top.

It would serve not only as the publisher of product data across all internal

systems and customer touchpoints, but also as a common platform to

obtain insights and be able to do analytics on all product information.

©2017 Riversand Technologies Inc. All rights reserved.

Riversand is an innovative leader in Master Data Management, powering industries from the world's largest to SMBs. Riversand's single integrated, scalable and robust multi-domain MDM platform caters to a variety of use cases across multiple verticals. In addition Riversand offers specific solutions such as Vendor Portal, Spare Parts Management, Material Master, GDSN on-boarding, Media Assets Management, Print Publishing etc. Business value which Riversand provides include accelerated time-to-market, increased sales, improved order accuracy, reduced costs and enhanced customer service. Customer satisfaction is at the heart of Riversand's innovation.

For more information, visit Riversand.com and follow @RiversandMDM on Twitter.

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