thoughtworks live - london 2014: hepsiburada - a responsive business model to meet customer needs
DESCRIPTION
Hepsiburada is the market leader in Turkey today, but in a society and culture where change is so prevalent, the question is not just how you maintain your market leadership for the next 10 years, it is how can you maintain it for the next 12 months. This is the story of how Hepsiburada and Thoughtworks are working together to transform the business from being subject to the demands of the market to being the masters of their own destiny with the ability to rapidly respond to their customers' needs.TRANSCRIPT
RAPIDLY RESPONDING TO OPPORTUNITIES
letting customers’ needs drive the business
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Emerging markets are ripe for disruption
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3
TURKEY IS AMONG THE WORLD LEADERS IN B2C ECOMMERCE GROWTH
5%+ Expected GDP Growth
for 2012-2015
75MM
People
$450BN
Retail Market Size 28YRS Average Age
50% Pop 15-45yrs
11% Total consumer spending
CAGR 12-15E!
20MM Visits per Month
7MM
Members
45%
2014 Growth 500,000 SKUs
34% YOY Growth in 12 Years
1M Products Shipped & Reviewed
Each Month
THE LARGEST PLAYER IN THE TURKISH B2C
ECOMMERCE MARKET
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“If the change happening outside your company is far more unsettling than the change happening
inside it, you’re not innovating at all. You’re
being left behind.”
— Doug Stephens
WORKING TOGETHER TO TRANSFORM A
BUSINESS
Know Your Limitations
Know Your Limitations
Know Your Market
Know Your Limitations
Know Your Customers
Know Your Market
Know Your Limitations
Know Your Customers
Know Your Market
Know How Your Organisation Impacts the Customer
NEW PLATFORM
UNDERSTAND BUSINESS
MARKETPLACE UNDERSTAND CUSTOMER
RESPONSIVE STOREFRONT
UNDERSTAND MARKET
ORGANISATIONAL TRANSFORMATION
UNDERSTAND CULTURE
VISION OPERATIONAL EXCELLENCE
SUSTAINABLE GROWTH THROUGH
TECHNOLOGY
CUSTOMER SATISFACTION
GROW THE MARKET
NOT ONLY MARKETSHARE
THANK YOU For questions or suggestions: