thomas rogers a2 media evaluation
DESCRIPTION
Cand No: 3163Centre No: 20821Thomas RogersTRANSCRIPT
Thomas Rogers
Introduces a connection between the diegetic website and the non-diegetic poster and trailer
Viewer doesn’t need to have access to all media to be able to find out about the film
Allows the viewer to have a suspension of disbelief that the movie is not real
Reinforces the title of the movie by using the name of the area repeatedly on all 3 texts
Using a mixture of diegesis means we can promote the film to a wider audience
The Mayor’s blog discusses the recent deaths
The house in the poster appears to be attractive yet there are mysterious figures in the shadows
The opening part of the trailer shows positive and happy images however it cuts of into breaking news about a death
To make alterations to pictures for website to add to the verisimilitude
To create a professional looking poster
To edit photographs that were taken to improve the quality
We were able to modify pictures by using chrominance to separate photographs from coloured background
Converting PSD – JPEG Used to adjust the
luminance of photographs
The website and its pages were created using this website creator software
I learned how to use and create FTP clients using Dreamweaver
Dreamweaver was also used to create the mock website that was going to be used in the original planning of the film
Used to edit our footage Titles were created on this programme We were limited to the font choices that
were available that matched fonts on Photoshop
News report used on the website was also used
We used this programme to alias the quality of the opening “Welcome to Judicia” clip
This programme only allowed a minimal amount of editing to the sound which meant we had to re-record some sections by creating a separate auxiliary channel and dubbing in sounds
We tried to morph two frames in the opening section; however struggled to succeed
I used the Peak Programme Meter to identify and reduce the sound levels throughout the editing process
Researching existing trailer products
As a distribution channel for our movie
To use the embed code so the news video and trailer could be inputted to our website
File Transfer Protocol skills by learning how to activate and launch our website
This client helped us to organise our files using basic rules of FTP and Indexing
Facebook was used to access our target audience of students aged 18-30
We created a Facebook page to ensure our movie received the maximum amount of promotion
Flickr was used to research different images and posters for existing media products
A Canon MD205 digital video camera was used to capture footage that would be used in our website and for our trailer
We used gridlines on the camera to ensure we followed the rule of thirds
A problem we faced with the quality of the digital camera we used was the exposure whilst filming in dark situations; something that was essential with our film genre
Used a Kodak Easyshare C613 digi-cam to take photographs of people against coloured background to allow for chrominance
We also took pictures of handsome looking landscapes that could be used for our websites
The low quality camera was also used to create photographs for the poster
The finished poster is a merge of over 5 different photographs
We arranged a showcase viewing in our media classroom on the large projector
I invited viewers from our target demographic of 18 year olds from the 6th form and a few members of staff
We distributed the evaluation forms at the beginning so the viewers knew what they were looking for
The trailer was screened once at the beginning and once at the end
In between, viewers were asked to log on to the website where they could visit our web pages and see our poster
The first screening on the overhead screen was said to be too dark so we offered viewers another chance sat around a computer
A round of applause at the end of the first screening showed us that the viewers were impressed with the video product
Some students requested to see the video again as they were that impressed we shows that we met the needs of our target market
It also generated interest in the production process itself as some were asking questions about things such as how long it took and how we achieved different effects
0% of people asked said that each of the media texts were poor or very poor
57% selected the trailer as the favourite media product
71% of people said that the poster and the website were very good at supporting the trailer
The poster was selected as the media text with the best quality and received an average rating of %96
“Its exciting, gripped the audience and left you wanting to watch the film”
Sound Effects was a common occurrence Others commented on the professional look
of the trailer Some felt it was imaginative and creative The camera angles used were very
professional Retained their attention throughout
Exposure in some scenes made the shots hard to see
Quality of the sound in some shots – especially when the Mayor is speaking
One person felt that the film was hard to understand
“The way it is edited, you can see that the female is the main focus, yet you still notice the people in the windows”
Professional Quality Easy to identify the genre of the movie Design and contrast of the text against the
background
Some opposed the views about the text and felt there was too much
Some felt that it was obvious that image had been photoshopped
Some also felt that the text was too small to read
“Makes you think Judicia is a real place” Some felt it was easy to navigate It was a good way to advertise Judicia Extra things such as the news ticker and the
advertisements made it seem real
Some commented that it looked fairly “Cheap and tacky”
Some also felt that there was a lot of writing and information on the website
Some also felt that the colours used didn’t add to the effect of the website and contrasted with its aims
Adjusting the exposure on selected scenes Changing the dubbing in selected shots Extend it and make it longer Improve the quality of sound Remove the reporting scene
Improve the quality of the images Ensure the make-up and clothing is more
suitable Blend the text into the poster
Remove the Union Jack flag as it possesses negative connotations
More visual entertainment rather than a majority of text
Make navigation between the pages easier Make more use of videos and moving banners
rather than still images and text
Large impact noises to create ambience similar to other trailers
Professional production music used
Short sharp clips are used to create tension
Short clip used after the titles
Opening the trailer with positive happy images
Extending the clip after the titles
Emphasising the expression on the lead characters face
Using the red/brown shade of colours Creation of a catchy mysterious tagline Showing the main character as the focus
of the picture however there are small details behind her
Most movie posters will feature production details along with production company logo
Increasing the definition of the background characters
Only one face is shown even though there are other bodies in the picture
The border of the poster is faded into black
Use of the find us on facebook logo to increase awareness of our campaign
Using a gallery page to use pictures to promote the movie
Offering basic information about the movie
Using a plain style as it is a council website
Similar pages to existing council websites
Use of a diegetic website
Combining the movie and the diegetic reality
Providing a blog for the town leader
Creation of a facebook tie-in page
Thank you for listening