this presentation may contain or refer to forward-looking information based on current expectations....
TRANSCRIPT
This presentation may contain or refer to forward-looking information based on current expectations. In some cases, forward-looking statements can be identified by terminology such as “anticipate”, “may”, “expect”, “believe”, “prospective”, “continue” or the negative of these terms or other similar expressions concerning matters that are not historical facts. These statements should not be understood as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that actual results will be consistent with such statements. Forward-looking statements are subject to significant risks and uncertainties, and other factors that could cause actual results to differ materially from expected results. These forward looking statements are made as of January 27, 2015 and we assume no responsibility to update or revise them to reflect new events or circumstances.
Forward Statements
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Local LoyaltyMobile MarketingFOR SMALL BUSINESS
Think outside the big box
The GoPage Active Loyalty & Customer Engagement Platform
Peter Schulhof, [email protected] Presentation
CONTAINS CONFIDENTIAL INFORMATION
Ben Watson, [email protected]
A Main St.AGENDA1. Management Team
2. SMB and Consumer Challenge
3. GoPage Solution and Platform
4. Go-to-Market and Growth Strategy
5. Roadmap
6. Revenue Model
7. The Offering
Company logo and Name
Management Team
Peter SchulhofDirector and CMO
• 25+ Years, Director & CEO, President of Public & Private Organization's
• Strategic Leader & Visionary
• Leadership Team Development
• Successful IPOs, private and public
Riel Roussopoulos VP, Product Experience
• 20 Years of marketing technology experience
• Specialty in small business marketing and loyalty platforms.
• Design, systems, SaaS applications and marketing solutions for small business
Ben Watson Director and CMO
• Former HootSuite, Adobe, Yahoo! and Microsoft.
• Growth and GTM strategist for successful startups, as well as Fortune 1000 brands in consumer, fashion, media and healthcare
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The Go Page Mission
We deliver proven approaches for SMB to grow their customer base and keep those customers coming back.
We provide SMB with an easy, effective promotion and marketing toolset that anyone can master.
We ensure loyal customers get the rewards they want and deserve without carrying a plastic card around.
We incent customers to share their favorite businesses or brands and to define the rewards they want the most.
Too hard.Too expensive.
The Digital ChallengeSMB owners have prioritized digital and mobile channels to grow their businesses and customer base
• Most digital tools in the market today are too complicated and expensive for SMB to justify the time and expense.
• Mobile penetration means customers are demanding a better mobile experience from the businesses they frequent.
• SMB needs to capture and protect market share from the big box retailers who have all the digital tools they need.
• Loyalty programs are hard to implement and require sophisticated technology in order to manage all the stages of a customer lifecycle.
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Small Business Priority
TimeSMS Campaigns are too hard and take a long time to set up.
Blogging is not a priority for us because no one has time to keep it updated
Social advertising works but it takes time every day to stay on top of it
MoneySearch and local advertising have
become much too competitive and
expensive
Building an app is not going to happen
for us – we could open another
location for almost the same amount
Map the Digital LifeCycle
Businesses• We provide the marketing tools that
small businesses told us they want• We make these tools and processes
simple enough for any SMB employee• We provide templated and easy ways
to grow and manage loyal customers
Consumers• We empower consumers to define,
collect, and share loyalty rewards based on their spending without the hassle of carrying yet another card
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Local Loyalty• Loyalty Programs• Brand and Partner Offers• Personalized Rewards
Digital LifeCycle• Consumer Profile Management• Mobile Web & Email Management• Social Media Management• CRM and POS Integrations• SMS Management
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GoPage Platform
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Consumer LifeCycle
RECOGNIZEAND
REWARD
RE-ENGAGEWINBACK
DROPOFFOR
LAPSE
TARGETRETARGETINITIATE
ONBOARDAND
PROFILE
INCREASEVALUE
INFLUENCEADVOCACY
EDUCATEAND
LISTEN
Disruptive Simplicity in a Growth Market
AffordableExpe
nsiv
e
Hard
Easy
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A website, app, email, SMS, or notification shares an offer with a consumerwho fits our profile.
A one-touch profile systemstarts a progressive mapand journey for our newuser instantly and easily
As we give our new consumer more
opportunities, they expand their network and
profile
Consumer Experience
When these usersVisit one of our retailers,We automatically check them in and start engaging them with relevant offers and rewards.
Even if there is no match for a reward that they want, aconsumer can still simplyscan their receipt and Go.
Committed users of theplatform will build out a sharable profile to
help them connect andcollect across the network.
And our business customers can see what
happened and the opportunities that would
delight this customer.
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Consumer Experience
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SMB Experience
Programmatic Marketing
•City and Regional Directories drive GoPage AutoBuilder•Starting database of 15 million NA targets•Rollout in 5 key cities across 25 communities•Direct/inside sales to franchises / brands
Sustainable Growth•Constant updates drive high value plan add-ons•Vertical and Regional service add-ons specific to markets•Brand partnerships, eCommerce and payments
increase additional transactional values
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From Discovery to Renewal
• The GoPage Directory initiates the discovery and activation of every business customer based on type, location and more:
•Customer activity reports incent SMB to activate•Sophisticated auto-dialer and relevant notifications follow up•Incentive programs increase our value to both segments
• Default GoPage subscription tier has many options, including:•Loyalty Points Management as standalone app•Customer Subscription and Profile Management•The Basics: Map/Directions, Email, Social Media, Click-to-Call•Growing directory of high-value GoPage and partner add-ons
•
Community Supporto Businesses direct
rewards or funds to local charity
o Events and street teams push active local causes and add value to localevents and causes
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Volunteer Programs
Work Bees
GoTaste Events
Volunteer Organization Pages
BRAN
DS
PART
NER
S
Go Digital
Full loyalty programmanagement,
customization and franchise/chain marketing tools for multiple markets.
FROM
$34.97/mPer business location
Go Free
Rewards ManagementBasic business listing
Sharing tools
FREEFor any andevery user
Go Performance
Revenue Model
Manage all of our active customers and pay onlywhen they are active.
Industry leading performance
guarantee
$0.10/mPer active consumer
Freemium -> Performance -> Subscription
Performance payout (+ add’l services)
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SaaS Model First 2 Years
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MRR @ 22 Monthsmodeled at $350,000/mo,34% operating margin
*Value based on low end current market value of paid businesses and consumers
SaaS Model First Year
SaaS Model Second Year
Roadmap Main St. to Mainstream
Buildout
Beta
Main St.
Vancouver
Alberta
Seattle
Portland
Ontario MB + Sask
Brand Partners Agency Program
Watch / Tablets
NW USA
NE USABoston NYC
Partner Program
Retail Versionv1Trials SMB Rewards
SW USA
SE USA
Denver
NS, NB, NF EU Trials
Sales + Mktg Teams BD + Regional Partner Programs
6.15 9.15 12.15 3.16 6.16 9.16
v2 v3
Capital StructureShares Issued & Outstanding 53.6 million (fully diluted)
% Shares Owned by mgmt. subject to 3-year lockup agreement
90%
Previous Financings Dec 2013 $340K @ $0.15
Oct 2014 $140K @ $0.20
Public Company Symbol GOPG QB Listed – June 15, 2015
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Offering• $ 1.5 million offering • $ 0.20 per share
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Use of Proceeds - Next 12 Months
• Sales and Marketing $ 950K• Research and Development $ 350K• Corporate $ 150K
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Investment Highlights
• Public product and app launch – June 15, 2015• Exponential acquisition and growth model kicks in rapidly• Explosive market opportunity with well defined growth areas • Tangible economic benefit for both businesses and consumers• No technology development risk – mature platform acquired• Near-term profitability with defined, conservative break-even
horizon• Public company provides liquidity option for investors• Leadership and GTM team with proven track records
The GoPage Active Loyalty & Customer Engagement Platform
Peter Schulhof, [email protected]
Ben Watson, [email protected]
800 – 1199 W. Hastings StVancouver, BC, CanadaV6E 3T5