think over video. strategy for emerging media

THINK OVER VIDEOSTRATEGY FOR EMERGING MEDIA

@luanamarmo

www.mainstreaming.eu

domenica 5 maggio 2013

http://www.luanamarmo.net

http://www.luanamarmo.net

http://www.mainstreaming

http://www.mainstreaming

We are in a state of convergence.

CHANGEGREAT

People spends 2.7 hours per day in viewing video content on any device

In the third quarter of 2012 the americans have seen tv online seven hours a month, Nielsen estimates, percentage still far from 148 hours per month watching TV but that is the traditional

37% more than 2011


WILL NOT BE TELEVISEDTHE REVOLUTION

Connected Tv reached in the past year, significant attention,and it’s only set to continue

The BBC launched an updated version of its iPlayer for web- connected TVs, Sony and Opera teamed up to provide web browsing capabilities on the platform.


“Zero TV Homes ” are lovers of television content but adverse to the TV.

5% of homes don’t fit Nielsen’s standard definition of a tv home

67% of these cet their content on other devices

ZERO TV HOME


CONSUMER TRENDS IN BROADCAST


WHY CONNECTED TVOnline video has grown significantly in recent years.

YouTube has established a shared experience, and now the video moves from the bedroom to the boardroom, raising the line of importance.

With so much video content now available online, particularly via YouTube, and SEO for video still in its infancy, video strategies have been slow to evolve


MEDIA STRATEGYVIDEO STORYMAKE

TO GET

The new technologies are forcing media agency to reconsider their business models because the audience is migrating away from traditional channels.

The rapid growth of devices connected to the Internet is in fact adding a new dimension to advertising.

For brands, online video has become an integrated component of the marketing mix; strategies focus on the easiest and most cost-effective route to engage with the consumer, and in most cases this is now video-led.


ONLINE VIDEO IN YOUR CONTENT MARKETING MIX

Brands need to think like publishers to build effective content streams to a leading marketing results.


CONTENT MARKETINGBREAK THE STRENGTH OF CONSUMER

Content Marketing is multi-faceted,complicated to define, for this you need to go beyond the common strategies.

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WANTS STORIESIN THE BROADEST SENSE

TODAY AUDIENCE

ABLE TO FEEDING DESIRESDigital Omnivores share the stories that interest them, and thereby influence other consumers

to buy, share or interact with the content.


IDEAS FOR AEFFICACY CONTENT MARKETING

Loose your EGO Your brand and your products are not the real point

Create Value Your consumer wants content

Be yourself Think about your values, your choices

Tell a story Build engagement, attract your audience

Choose the right channel That is not just social

Tratto da David Hallerman su eMarketer


CONTENT IS THE FUTURETHE AD IS YESTERDAY

Attractive content are designed to complete, rather than replace offline advertising and online. Ideally, the content can engage customers in a way that conventional ads can not,

thus promoting loyalty and brand enhancement.


THINK FOR ALL

Web site are too busy doing advertising and miss opportunities to educate and enlighten potential customers, but also to build a relationship with them that can pay off in the long run.


DESIGN FOR DISTRIBUTIONThe volume and the demographic profile of the people who access the online video

changes, organizations should experience a variety of online distribution strategies to suit their marketing goals.


VIRAL DISTRIBUTION

Allows viewers to publish content in any point of the network with the acquisition of a code of publication, sharing via email, or by sending directly to a blog or social networking

sites like Facebook.

The advantage of this strategy is to increase the speed at which content is shared and discovered by viewers, which can then be easily drawn back to your own website.


UNION MANAGEDCreate your own public network by selecting a set of trusted affiliates who push

your content inside of their site. Relationship of associations of various kinds well managed can take many forms and

can range from small to important partner portals


MOBILE DISTRIBUTIONIt offers intelligent video content on three screens: personal computers, televisions and

mobile devices, as well as social networks and websites of third parties.


IS NOT TVOn the web, the challenge has shifted to grab the attention to inform and

educate visitors through video content stimulating and effective

WEB


One of the main reasons for the existence of the network is to distribute content, and the best content is most widespread

NETWORK VS BROADCAST


In the future, connected TV could see the "gamification" of advertising.TV in the house not only will support TV content, but also support the gaming industry

very successful.

GAME OVER


REAL TIMEChange the dimension of time.

The contents can present two dimensions of time: a "real time" and another "on demand"

This leads to an important value the instant when the brand decides to talk and talk about something new.


EXCLUSIVE CONTENTThe creation of exclusive content increase and strengthen the loyality


AT THE ENDNo one knows what will happen, and it is still too early to guess who will win.

However, it is certain that the traditional TV model will change.


THANKS

Luana MarmoDigital Art Director @ Mainstreaming


think over video. strategy for emerging media

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