think big o2's engagement programme the jounrey to 2012
TRANSCRIPT
Think Big
for people and planet
2012
Our Planet
Think Big – Why?
97m missing phones That’s 30 Boeing 747s!
17 suicides Conflict mineralsPoisoning (lead, mercury, chromium)
Our People
On the path to sustainability leaders
• In 2010, Forum for the Future noted that while we’d launched lots of great initiatives, it was difficult to ‘join the dots’ and tell a coherent story
• If we wanted to be a sustainability leader, we needed to deliver a clear narrative in the context of a goal and a purpose
• The Board agreed and asked us to develop the plan hand-in-hand with our stakeholders
The Big 6 - steps to Thinking Big
1.What and why Think Big• Easy goals, consistent messages
2.Leading from the top• Leaders leading
3.Business Objectives• Embedding Think Big into the way we do business
4.Empowered and enabled • Our people designing, leading and developing programme
5.Fun and Games• How will be on the winning team
6.Celebrate and story telling• Completing the circle and embedding
consistent & independent branding, across all our sites, & through all our comms
Telefonica UK
The Big 6 – to the Blueprint
From 6 goals, simple mission, for our people internal in 2010
To 40 public commitments owned by our whole business
Be first for sustainable
products and
services
Reduce energy
Reduce water
Reduce travelimpact
Involve O2 people in
supporting young people
Reduce waste
1 2 3
4 5 6
Leading from the top
Ronan’s vision – a little story
Business Objectives
First and foremost it has to be good for business:
•91% believe company ethics influence their purchases
•The Government will make us•A lost generation
‘From workplace, to gender, to ethnicity and more, we’ve won our rights and now it’s time to
demonstrate our responsibilities’ BBMG
The way we do business
Eco rating
O2 Recycle
SupportingYoung People
Youth Campaigns
O2 Learn
Using technology to live & work
better
Empowered & Enabled
Know your people•Understand them, listen to them, tap into their hearts & minds
•Let it go a bit – this is not your programme, but theirs•Then create Fans
Empowered & Enabled
The ChallengesEveryone’s different
Middle Managers – KPIs
Staying Focused
Telling a joined up story
Giving our leaders the confidence
to talk
Working around BlockersJoining People & Planet
Keep talking
Different things for
different people. ...Old Habits Die Hard
Fun and GamesAnyone fancy being a record breaker?
Round we go again
Embedding, enabling, empowering
Story telling
Share the success
Have some fun
