Things You Should Consider Before Using Flat Web Design

Flat web design trend has emerged during the last few years and has taken the world

by a storm. The trio of typography, bright colors and flat interface has gained much

momentum and popularity. Flat design has this unique feature of focussing on its

content while emphasizing more on its usability. Since corporate giants like

Microsoft and Apple have implemented it, it has become favourite of many small and

big business houses.

Although the concept of flat design is more than a trend now, there are designers who

are still unaware about the crux of it. There are certain basic principles which have to

be followed in order to design a flat web design with greater user experience.

1. Keep A Minimalistic Design

Keep the visual appearance of your website minimalistic. The very basis of a flat web

design is its simplistic design. As against skeuomorphic design which is known for

attractive UI elements, 3D effects and animation, flat design is very simple in every

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aspect. Flat web design integrates simple UI elements with vivid color patterns to

create an impressive UI design.

2. Go For Simple UI

While designing flat web design, designers should go for simple UI elements. They

can go for simple shapes such as circle, rectangle, square, etc. There is no rule for

picking up the shape, the only point that should be kept in mind is that the flow of

your actions should be consistent. Designers should ensure smooth performance of

the flat web design for the users.

3. Pick Proper Typography & Color

Picking up the right typography and combination of colors will make your website

engaging for your visitors. Dark shadows and gradients are not a part of flat design

and should be avoided. Use bold and vibrant colors for better performance of your

design. Since your typography will add a tone to your design, use various typefaces

to enhance the overall look of the website.

4. No Need For Depth

With the 2D illustrations, the era of depth web design has come to an end. There is no

need now to go for depth web design as it will have lesser or no significant effect on

the users. The absence of strong UI elements like strokes and drop shadows,

designers now have the liberty to simplify things. Simplification of images and

objects will create real world visual effects.

5. Present Your Visual Hierarchy

Flat web design gives a visual hierarchy to the visitors which appeals them to like

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your website. Due to lack of gradients and shadows, there is no difference between

various UI elements. Designers can use different font sizes and colors to make

clickable items separate from the rest of the page. Natural flow of content and color-

combination can give visual hierarchy.

While going for a flat web design, the most important thing that you should consider

is its “usability”. Ask yourself about the utility of this kind of website for your

business. Though flat design is in trend now, make sure your user really need it

before creating one.

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