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Reaching business decision-makers, entrepreneurs, innovators and tech newsmakers
in Durham Region, Eastern Ontario and Toronto’s downtown core.
Advertise with us!
MEDIA KIT{ {
2020
ABOUT SPARK CENTRE
Spark Centre is an Oshawa, Ont.-based
business incubator that provides advisory
services, office space and day-to-day
operational support to early-stage and rapidly
growing innovation and technology entrepre-
neurs. We assist companies that need
knowledge and support to help them
launch, develop and grow. Clients
gain access to industry experts,
workshops, networking events and
business advisory services.
Services also include access to
funding and investment, start-up support
and operations management. Through
collaboration with funders and stakeholders,
we are building a world-class innovation
centre and global ecosystem.
We focus on
hot new ventures,
products and services
from up-and-coming
entrepreneurs!
The Spark is Spark Centre’s quarterly publication centred around the incredible technology and innovation happening across
Ontario’s eastern corridor. We focus on hot new ventures, products and services from up-and-coming entrepreneurs, and talk about
what’s happening in business news and how it relates to pop culture. We feature businesspeople, entrepreneurs, leaders and companies
doing amazing things in the worlds of tech and innovation right in our backyard. The Spark launched in 2016 and we’ve come
a long way since. Our Summer 2019 issue saw a major redesign that featured a bold change to the magazine’s
editorial lineup and design.
ABOUT THE SPARK MAGAZINE
If our front-of-book departments are an appetizer and our features are the mouthwatering entrée, our back-of-book departments are dessert — the perfect way to end a well-rounded meal.
In-depth Features
Extensive and fascinating, our profiles and features tell inspiring, informational and impactful stories that are relevant to Durham Region
and Eastern Ontario's entrepreneurial and innovative business communities. Readers will get a more in-depth look at some of the area’s
biggest organizations and players, and will learn about what they’re doing in and how they’re changing the ecosystem.
F R O N T - O F - B O O K D E P A R T M E N T S
This is where The Spark will really engage readers and exude our voice. Stories are full of quick-hit service pieces that offer readers a dynamic look at topics that appeal not only to start-up and small-business owners, but to business leaders, investors and Ontarians interested in what’s happening in the eastern part of the province.
The Hype: Hot new ventures, products and services from up-and-coming and seasoned entrepreneurs we’re watching.
Five Ways: How to do, master, deal with anything in five steps.
Exec Talk: Advice from business leaders about big-picture ideas and issues they’re passionate about.
Investor Relations: Seasoned investors share insight on what entrepreneurs need to know before the race to raise capital.
Cool Tech: Cool tech companies run by local entrepreneurs.
B A C K - O F - B O O K D E P A R T M E N T S
If our front-of-book departments are an appetizer and our features are the mouthwatering entrée, our back-of-book departments are dessert — the perfect way to end a well-rounded meal. These pieces include thoughtful takes from major regional players to local entrepreneurs.
From the Region: Hear from regional players about topics important to regions and municipalities in the Eastern Ontario corridor.
Local Voice: A personal piece written by a business owner and/or entrepreneur in the area.
Report: Workplace issues we can all relate to — no matter where you work and what you do.
The Hustle: Find out what inspires and motivates entrepreneurs in their answers to our curious questions.
IN EVERY ISSUE
EDITORIAL HIGHLIGHTS
Theme >> COVID-19: Special Interest PublicationWinter 2020
Ad Space Closing November 12Ad Materials Due November 19Issue Release Date December 14
Theme >> Cannabis CultureSpring 2021
Theme >> Canada Creates: An Innovation CelebrationSummer 2021
Ad Space Closing May 11Ad Materials Due May 18Issue Release Date June 14
Theme >> Planes, Trains & AutomobilesFall 2021
Ad Space Closing August 11Ad Materials Due August 18Issue Release Date September 21
Theme >> Trends IssueWinter 2021
Ad Space Closing November 12Ad Materials Due November 19Issue Release Date December 13
Ad Space Closing February 17Ad Materials Due February 24Issue Release Date March 22
CIRCULATION STRENGTH
We reach business decision-makers, entrepreneurs, innovators and tech newsmakers in Durham Region, Eastern Ontario and Toronto’s downtown core.
Total Print Readership – 30,000
Targeted subscribers of prominent publications, downtown office towers, reception and waiting areas, blue chip businesses, academic institutions and angel investor groups.
CIRCULATION IN
DURHAM REGION& EASTERN ONTARIO
CIRCULATION IN
TORONTO’SDOWNTOWN CORE
Digital Footprint12,000
Digital Footprint3,000
Circulation3,000
Circulation2,000
Print Readership24,000
Print Readership6,000
80% 20%
Total Print Circulation5,000
Total Digital Footprint15,000
* Eastern Ontario Regions include but are not limited to: Northumberland County, Peterborough & Kawartha Lakes, Prince Edward County, Kingston
Why advertise in our magazine?
• About 70% of Canadians read magazines — engage with your target audience
• Print is more likely to reach the right consumer or customer
• Magazines are trusted media with potential to reach a large number of readers
• Advertising in magazines has been shown to drive web searches and visits!
AD RATES & SPECS
Print Advertising Rates
Ad Type 1x 2x 3x 4x
Outside Back Cover/ $1,200 $2,160 $3,060 $3,840Inside Front/Inside Back Cover (8.5″W x 11″H)
Full Page (8.5″W x 11″H) $1,000 $1,800 $2,550 $3,200
½ Page (7.5″W x 4.81″H) $500 $900 $1,275 $1,600
• Similar to an ad page, advertorials offer information about a product or service in the form of an article.
• Client will provide content and The Spark editor will edit for spelling, grammar and style.
• Page will be labelled: “Brought to you by [client name]” or “Presented by [client name]”. Contact information and logo are included.
LOGO Your ContactInformation
Client SuppliedText & Images
Text & ImagesSupplied by Spark
Quotes Suppliedby Client
Advertising or marketing opportunities, circulation queries or questions about Spark Centre: Kristina Svana, [email protected]
For editorial queries or ideas: Lisa van de Geyn, [email protected]
A D V E R T O R I A L C O N T E N Tfrom $1,350
• Content is driven by clients' needs
• Content is created, written and edited by The Spark editor; layout is designed using house style and fonts by The Spark creative director.
• Labelled "Brought to you by [client name]" or "Presented by [client name]."
P A R T N E R E D C O N T E N Tfrom $1,800
Submission Process
Production Approval Advertising material is subject to Spark Centre approval upon final material collection.
Submitting Your AdPlease forward all creative files and advertising to: [email protected]
PRODUCTION & SUBMISSION
Production Schedule
Production Specifications
Issue Theme Ad Space Closing Content Submission Deadline Issue Release Date (week of)*
Winter 2020 COVID-19: Special Interest Publication November 12 November 08 December 14
Spring 2021 Cannabis Culture February 17 February 17 March 22
Summer 2021 Canada Creates: An Innovation Celebration May 11 May 11 June 14
Fall 2021 Planes, Trains & Automobiles August 11 August 04 September 21
Winter 2021 Trends Issue November 12 November 05 December 13
*mail dates are approximate and based on current schedule
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• Press-ready PDF, TIFF or JPG files accepted• Files must be 300 dpi and have all fonts outlined• Include .125" bleed and include crop marks• All critical matter must be kept within .25 from trim edges• Images should be a minimum resolution of 300dpi @ 100% size• All RGB images must be converted to CMYK• All spot colours (Pantone) must be converted to CMYK• Type should be a minimum of 6 point• Reverse type less than 8 points is not suitable for reproduction• Ad material must be supplied via email to marketing @sparkcentre.org• Spark Centre reserves the right to refuse any or all copy deemed to be unsuitable• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against Spark Centre because of such content
Spark Centre will not assume any responsibility for advertising reproduction that does not
conform to these mechanical specifications. All ads must be supplied digitally.
Kristina SvanaPublisher of The Spark
Kristina is the marketing director at Spark Centre and manages the development and execution of the overall marketing strategy. She oversees all of the organization’s flagship events and is a chapter leader for Startup Grind: Durham Region. Kristina is helping the organization achieve the growth we expect from our clients and is directly responsible for building the Spark Centre brand as the catalyst of Durham Region’s innovation culture. [email protected]
THE TEAM
A National Magazine Award-, COPA- and FOLIO-award-winning journalist, Lisa is an experienced editor, writer, editorial packager and nearly 20-year veteran of the Canadian magazine industry. She has held positions at Chatelaine, Today’s Parent and House
& Home, and has spent the last decade as a contributing senior editor and/or feature writer for dozens of the country’s top consumer and profes-sional publications. Her work has been featured in Chatelaine, Today’s Parent,
House & Home, Canadian Living, Style
at Home, Best Health, Toronto Star,
Professionally Speaking, Reader’s
Digest, Ignite, CAA Magazine and many others. [email protected]
Melanie MarlerCreative Director
Melanie leads the creative design for The Spark and Spark Centre’s brand. She also provides support for all of Spark Centre’s high potential clients. With an accumu-lated 20 years of experience in design, Melanie has been able to hone her design skills and gain valuable knowledge of both the editorial and packaging fields with experience designing for Wildly Delicious, Slingshot Inc., Zaxis Publishing, Homemaker’s and Canadian Business Magazine. [email protected]
Frank spent more than three decades in business development in the North American magazine industry and was president and cofounder of Canada’s top newsstand marketing and distribu-tion firm. Today Frank is an angel investor who revels in helping start-ups grow their businesses. He sits on many boards in various capacities, and is actively involved in Angel Investors Ontario and the National Angel Capital Organization. He serves as managing partner at Del Duca, Auddino and Associates. [email protected]
Lisa van de GeynContent Director & Editorial Consultant
Frank AuddinoAdvertising & Circulation Director
Spark Centre Head Office2 Simcoe Street South — Suite 300
Oshawa, ON, L1H 8C1
For advertising or marketing opportunities, circulation queries or questions about Spark Centre:
Kristina [email protected]
Frank [email protected]
For editorial queries or ideas:
Lisa van de [email protected]
sparkcentre.org