these listings represent higher education service ... · lipman hearne is the nation’s leading...

48 marketing news | OctOber 2013

These listings represent higher education service providers, many of which will be participating at the 2013 AMA Symposium for the Marketing of Higher Education. The information contained in each listing was provided by the company. Use the web link or other contact information provided for additional information. If you are interested in becoming a sponsor or exhibitor at next year’s Symposium, contact Lore Gil (312) 542-9033 or [email protected].

AN ADVERTISING SUPPLEMENT TO THE OCTOBER 2013 ISSUE OF MARKETING NEWS. COPYRIGHT 2013 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.

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OctOber 2013 | marketing news 49

SponSorS =

ExhibitorS =

Mosaic https://mymosaic.com

Platinum SPonSor

Mosaic is the market-leading platform for mobile app development in higher education. Since 2009 they have helped hundreds of institutions worldwide develop and deploy successful mobile strategies.

With Mosaic, you don’t have to be a mobile expert to create a beautiful custom app. Their easy-to-use interface enables you to quickly build native apps online, with the dedicated support of a Client Solutions Manager. This combination of automation and hands on support makes it easier than ever to create a high quality mobile app that your community will love.

plattFormhttp://www.plattform.com/

Platinum SPonSor

Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in providing marketing services and enrollment solutions for colleges and universities worldwide. The firm, headquartered in suburban Kansas City, boasts an internal staff of more than 550 industry experts. As thought leaders in postsecondary education, PlattForm has helped more than 4,000 colleges and universities improve the lives of millions of individuals. Specialties include search engine marketing, interactive lead generation, online marketing, traditional media placement and creative services.

Lipman hearnehttp://www.lipmanhearne.com

Founding award SPonSor

Lipman Hearne is the nation’s leading marketing communications agency dedicated to providing strategies and solutions to strengthen visionary nonprofit organizations. From brand development to digital platforms, from capital campaign support to integrated marketing, our job is to clear new paths to success for our clients. Our passionate staff comes from a wide range of backgrounds and disciplines, and we use our combined expertise to help organizations tell their stories clearly, creatively, and compellingly.

home team Marketing University

http://www.htmuniversity.com

Platinum award SPonSor

HTM University provides the ideal audience for branding and marketing for higher education institutions. With access to over 10,000 high schools nationwide, HTM University specializes in fully-integrated on-site marketing campaigns designed to reach students and their key influencers. Campaigns are customized locally, regionally and nationally and run throughout the duration of high school athletic seasons. Elements include signage, in-game public address announcements, interactive booths, program ads, and social media. Half of the advertising revenue is returned back to our partner schools. HTM University works with NCAA, NAIA, community colleges and other public, private and non-profit and profit higher education institutions. Parent company Home Team Marketing is based in Cleveland, Ohio with offices in Chicago, Dallas, Los Angeles and Washington.

blackboard Connecthttp://www.blackboard.com/connecttxtBreakFaSt SPonSor

Blackboard Connect is the leading mass notification service in higher education that helps keep campuses informed, involved and prepared. As an addition to our services, we now offer Blackboard ConnectTxt, two-way text messaging technology for university admissions and marketing professionals. Visit the Blackboard Connect booth to find out how ConnectTxt can dramatically increase recruiting campaign response rates and response times— helping you better understand admissions yield and create a dialogue with prospective students using SMS.

the Chronicle of higher Education

http://www.chronicle.comlunch and room droP SPonSor

The Chronicle of Higher Education is the only academic resource designed to keep readers on the forefront of academic knowledge worldwide – with timely news and analysis of academic ideas, developments, and trends. Trusted by college leaders and marketers in planning for the future of higher education, The Chronicle offers several solutions to reinvent your institution in today’s evolved landscape. Join your peers in looking ahead with The Chronicle – including an inside look at Vitae, the newest revolution for the higher-ed community.

The sponsors continue on the following page



The listings represent paid listings as well as sponsors and exhibitors at the 2013 AMA Symposium.

Maguire Associateshttp://www.maguireassoc.com

NetworkiNg receptioN SpoNSor

Maguire Associates is a comprehensive market research and consulting firm providing educational clients with research-based marketing strategies and services. Our services include market research, brand strategy and positioning, message development, marketing and communications planning as well as enrollment management consulting, student satisfaction/retention studies, financial aid analysis, and alumni and advancement engagements.

MoGo Marketing and Media Inc.

http://www.mogomarketing.com

program guide/Back cover

SpoNSor

Mogo Marketing is an integrated digital marketing firm. We help institutions connect, engage, and activate students in the online world.

Our digital higher education marketing solutions engage students as they consume content across all stages of awareness, interest, desire, and action.

Mogo’s integrated multi screen recruitment marketing campaigns connect with students across display, video, social, mobile, and search.

Our technology can create look-a-like targeting models based on your current target and message directly to where they aggregate online increasing engagement while capturing inquiries.

Mogo integrates with companies like Hobson’s and Blackbaud to track application conversion metrics.

Promotional Products Association International (PPAI)

http://www.promotionalproductswork.org

miNi Brochure aNd water

Bottle SpoNSor

Promotional products are one of the most effective long-lasting forms of advertising. A message on a product creates an experience an audience can smell, taste, see, hear and touch and fulfills a brand’s need for engagement and entertainment. PPAI is a not-for-profit association serving the promotional products industry. Visit us at www.promotionalproductswork.org.

Stamatshttp://www.stamats.com

welcome receptioN SpoNSor

Integration is more than a buzzword to us. We live it. We breathe it. It inspires and guides everything we do. Some companies offer only research; others offer only creative. But why would anyone want a company that only uses half its brain?

At Stamats, we thoughtfully marry the two and offer our clients a comprehensive array of innovative products and services. Our industry-leading research and insightful strategic counsel lay the foundation for compelling creative and digital solutions. The result is a left-brain/right-brain approach to problem solving that sets the standard for holistic higher education marketing.

Waybetter Marketinghttp://www.waybettermarketing.com

NetworkiNg receptioN SpoNSor

Waybetter Marketing creates personalized, data driven, multi-channel marketing campaigns to help universities get better results with:

• undergraduate student search

• graduate enrollment

• continuing education

• yield

• general marketing campaigns

With the simple approach of attract, learn, and respond, we focus on messaging to an individual—rather than same to all —and then respond with content that matches what each student actually cares about. Our approach is so effective it’s no wonder that 100% of clients return year after year for their marketing needs.

ExhIbItorS =

160over90http://www.160over90.com

160over90 is a branding agency headquartered in Philadelphia, with offices in Newport Beach, California and Gainesville, Florida that provides companies with integrated marketing solutions to help solve business challenges in various areas. Through a proprietary process, 160over90 creates strategic solutions that evoke a desired reaction from our clients’ customers.



Belardi/Ostroyhttp://www.belardiostroy.com

Unrivaled direct marketing and creative agency providing incomparable multi-channel solutions for catalog, ecommerce, retail, business, non-profit and educational clients. Our highly industrious, fiercely passionate team of marketing, sales and brand pro’s offer exceptional data management, customer/donor acquisition and retention, strategic, online marketing, social and full creative expertise.

Capture Higher Edwww.capturehighered.com

1-502-585-9033

[email protected]

Capture Higher Ed partners with Admissions teams to help increase the number of qualified mission-fit, decision-ready applications. The result is more ISIRs, more deposits, and more enrollments. We do this by leveraging data and technology to identify industry trends searching only qualified prospects for our partner institutions.

Carnegie CommunicationsCarnegieComm.com

For over 25 years, Carnegie Communications has been a leader in higher education marketing and enrollment solutions. With access to more college-bound students than any other company, we can reach your target market. Our recruitment and lead generation services combined with our digital marketing capabilities will deliver customized solutions for you.

Converge Consultingwww.convergeconsulting.org/

Converge Consulting is a Next Generation Marketing Firm. We create memorable and measurable marketing solutions. We use Research, Google Analytics, Inbound Marketing, Digital and Strategic Communications practices to impact student recruitment and alumni engagement for colleges around the world.

Creative Communication Associates (CCA)

www.ccanewyork.com

CCA is the nation’s leading full-service marketing communications & branding agency, specializing exclusively in higher education. From the Ivy League to large public universities to small private colleges to specialty schools, CCA’s 30 years of strategic and creative expertise has built some of the best brands in higher education today.

Edge Partnershipswww.edgepartnerships.com

With the singular purpose of helping others succeed, EDGE was created by two high-performance businesswomen who wanted to make a difference. Backed by 100 years of expertise in communications, marketing, strategic planning, advertising and advocacy, the EDGE team partners with organizations that truly want to excel. We provide the strategic roadmap and the tools necessary to give our clients the competitive advantage – the edge – to attain their business goals.

EducationDynamicswww.educationdynamics.com

EducationDynamics helps institutions reach potential students. We currently help more than 1000 colleges and universities – not-for-profit, for-profit, traditional, online, private and public – find, enroll and retain students. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients.

Eduventureswww.eduventures.com

Eduventures is the industry leader in research, data, consulting, and advisory services. Higher education leaders and industry providers look to us for innovative and forward-looking ideas, data-informed insights, and to make strategic decisions vital to their success. We specialize in helping clients achieve success in fundraising, online education, recruitment and retention, and institution-wide strategy.

GRE® Search Servicewww.gresearch.ets.org +1-513-924-3330 [email protected]

The GRE® Search Service is a cost-effective way to reach prospects who have demonstrated graduate-level readiness through their GRE® test performance. Be cost efficient in your recruitment knowing they have the proven skills to succeed in graduate and business school. Brought to you by ETS and powered by Hobsons.

The exhibitors continue on the following page



The listings represent paid listings as well as sponsors and exhibitors at the 2013 AMA Symposium.

hodgsonConsulting LLCwww.hodgsonconsult.com

Hodgson brings digital strategy to life by designing effective web user journeys and implementing web content management systems that allow institutions to realize their visions and achieve their goals. Stop by booth 8 and learn how we can help you improve student engagement, generate new applications, and increase alumni donations.

iFactorywww.ifactory.com

iFactory is a Boston based interactive and technology firm with deep experience in Higher Education. Our services span the entire digital footprint and include UX, IA, design, responsive frameworks, technology consulting and implementation, social media, analytics and SEO. (36) We are owned by RDW Group, a full-service agency.

Inside Higher Edwww.insidehighered.com

Inside Higher Ed is the free daily news website for people who work in higher education. Breaking news, lively debate, and thousands of faculty and administrative job postings draw 1.2 million readers a month. Online. Daily. Free. Ahead of the curve. Sign up for free daily news updates at www.insidehighered.com/newsletter/signup.

JetSpringwww.jetspring.com

JetSpring is a provider of Live Chat solutions specializing in the cultivation of prospective students for colleges and universities. Employing only U.S.-based Live Chat Agents with four-year college degrees and providing the necessary software for each school, JetSpring resolves the challenges faced by both in-house and outsourced Live Chat programs.

Kelmscott Communicationswww.kelmscottcommunications.com

When you work with Kelmscott Communications you will enjoy a hassle-free, honest relationship with experts in the area of higher education search and marketing proven to help deliver results. We provide our clients with all the tools they need to help increase enrollment, increase responses from the right students and measure efforts with unparalleled, tractable results. Let Kelmscott help increase your enrollment!

kor groupwww.kor.com

Our team of strategic and inventive strategists, designers and developers build integrated admissions and advancement communications programs for colleges, universities, and independent schools.

mStoner, Inc.www.mStoner.com

1-773-305-0537

[email protected]

mStoner, Inc., serves colleges and universities that require nuanced strategy, branding, marketing, and technology from an agency with deep understanding of the challenges that higher education faces. Founded in 2001, mStoner has worked with more than 300 institutions and is a recognized leader in web and social media strategy.

Multiple Inc.www.multipleinc.com

We’re a strategic design firm. We help people imagine, name, visualize, establish, position, market, energize and grow their businesses, organizations, products and services. Our clients look to us for creative brand communication solutions that project their strongest attributes and competitive advantages and differentiate and distance them from competitors and imitators.

NewCitywww.insidenewcity.com

NewCity is an interactive design agency specializing in websites, apps and promotional campaigns. In our open studio in Blacksburg, Virginia, we are a team of 30 designers, coders, thinkers, writers and strategists driven to dig through the layers of noise, dysfunction, clunkiness and groupthink to discover your unique situation and build something spectacular, beautifully functional and unmistakably you.



NRCCUAwww.nrccua.org

The National Research Center for College & University Admissions™ (NRCCUA®) operates the nation’s largest College Planning Program, MyCollegeOptions.org™. This program contains nearly 6 million students and serves as a link between their educational goals and preferences and NRCCUA member schools. Services include student search lists, next generation predictive modeling, higher education recruitment publications and college to student communications.

Ologiewww.ologie.com

Ologie helps companies, institutions, and organizations discover their authentic story and find their true voice. We aim to make every brand we touch clear, compelling, and consistent, so they become better known, better understood, and truly unique. We focus our work in five areas: health, wealth, retail, education, and community.

OmniUpdatewww.omniupdate.com

OmniUpdate® is the leading web content management system (CMS) and digital marketing solutions provider for higher education. The company focuses on providing easy-to-use, extensible software and the latest web and mobile technologies to its 40,000+ OU Campus™ CMS users who manage more than 700 college and university websites worldwide.

Peterson’s Interactivewww.petersons.com

For over 40 years, Petersons.com has been helping connect students and colleges with its industry-leading comprehensive college database, which is relied on by diverse researchers including the U.S. State Department. Servicing 1,500 schools, Petersons.com offers precision marketing services, student outreach, and enrollment technologies to help them achieve their recruiting goals.

Primacywww.theprimacy.com

Primacy is the full-service agency partner for schools that value digital. We work with colleges, universities and learning organizations to harness the power of the web, digital marketing and technology channels. We help educational institutions proactively shape and differentiate their brands in ways that meaningfully impact performance objectives around admission, advancement and academic reputation outcomes.

Royall & Companywww.royall.com

For more than 20 years, Royall & Company has been the leader in strategic direct marketing for higher education. Royall partners exclusively with colleges and universities to meet and exceed their enrollment and advancement goals by delivering high-impact direct marketing that is custom-designed to address their unique challenges and deliver maximum return on investment. 1-800-899-7227; www.royall.com.

SimpsonScarboroughwww.simpsonscarborough.com

SimpsonScarborough is a marketing research and strategy firm that specializes in higher education. Our partners are nationally recognized experts in data-driven image analysis and development. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people who are crucial in college and university marketing efforts and create visionary strategies for engaging and communicating with your most important stakeholders over the long term.

U.S. News & World Reportai.usnews.com

U.S. News & World Report has developed an analytics dashboard which features an historical archive of rankings and rankings data and access to our proprietary customized Rankings Report. Utilizing high-level graphic capabilities and data visualizations you can create reports and tell compelling stories about your institution in a matter of minutes.

Zinch, a Chegg Servicewww.zinch.com/admissions-officers

Zinch is a service of Chegg that helps over 700 colleges and universities find and attract best-fit students to their institution. Chegg offers efficient online tools to help you to recruit traditional first year, transfer, graduate, and international students on a platform that today’s digital natives find familiar and engaging.


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