these are our main competitors and their strengths and ... · web viewthe eco hut business activity...
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GLOBAL PUBLIC SCHOOL, INDIASCHOOLNAME ,COUNTRY
BUSINESS PLAN
Written by: SONEL, RENIA, RACHEL, VAISHNAVI, SHARATH, IRENE
MARIA LINCY
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – SILVER LEVEL
Section A: Our Business Details
Business NameTHE ECO HUT
Business ActivityRECYCLED PRODUCTS
Main product / serviceRECYCLED STATIONERY
No. of students involved in business planning activities (including writing this Business Plan)
Boys: 16 Girls: 22 Total: 38
Financial SummaryOur Local Currency is: Indian
RupeeUS Dollars $
Period of time budgeted for 6months
Total Income (Estimated) 5950 93
Total Direct Costs (Estimated) 4030 63
Gross Profit (Estimated) 1920 30
Total Indirect Costs (Estimated)
Net Profit (Estimated) 1920 30
Start-Up Costs (Estimated)
Section B: Market Research and Target Market1. Here is a description of the Market Research done by us, including how many people we spoke to.
Our market research was conducted in our school between the students and teachers.
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We have also interviewed few parents regarding our business idea.
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
In conclusion, we now know that students of our school along with parents are willing to buy our products as they are made out of recycled materials that they provide us and are sold back at cheap prices
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name What basis will we be competing with them on?
Price, quality, location?
Strengths Weaknesses
Chumbak Quality Easy accessibility Not eco-friendly
Classmate Quality Increased Quantity Not eco-friendly
Local manufactures Quality and availability Marketing Not eco-friendly
4. Our competitive advantage – This is why we are going to be better than our competitors:Unlike our competitor, who produce their products with new resources, we use waste material that can be recycled and reproduced with similar quality. Our products are also eco-friendly.
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Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths?● Eco- friendly product● easy availability● less investment
Weaknesses – What are our business’ weaknesses?● No wide choice● no marketability
Opportunities – What opportunities do we have for our business?
● High demand● recycling of waste● Alternative use
Threats – Do we face any threats to our business?● Not branded
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up/develop our business:
● Collection bins have to be kept in the school for students to contribute their investment (resources)
● Sorting of those materials● Deciding the products that can be produced● Planning
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Collecting the resources from students
2 days weekly Diya, Diyab
Sorting the materials 1 day weekly Manu, Sherin
Planning what to produce
2 days weekly Zohra, Ashtami
Assignment of Task 1 day monthly Nicole, Susan
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and our organogram.
1. Project in charge - Teacher: Maryina Varghese; Student: Sonel Saji2. Working Committee- Teacher: Maria Lincy; Student: Rachel, Renia, Irene, Sharath3. Planning Committee- Students: Nicole, Reesa, Angela, Ashwini4. Production Committee- Zohra, Athithi, Ashtami, Madhav R5. Marketing Committee- Manu, Bharath, Joseph,6. Finance Committee- Eliza, Madhav G
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Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion) and an explanation of what is new/has changed (if needed).
a) P roduct – Our product/service is… Pouches, Books, Decorative papers, Notepads
b) P rice – We will sell it at this price: Books (45/60/100), Notepads (35), Decorative papers (60), Pouches (100/150)
c) P lace – We will sell our product/service at this place: School compound
d) P romotion – We will promote our product/service by: Marketing by students (mainly mouth-to-mouth and posters)
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Section G: Risk Assessment10. This is our Risk Assessment Table with the risks we identified that could affect our school business
and how we will overcome them.
Risk
Chance it happens
(High, Medium, Low)
Level of Impact
(High, Medium, Low)
Ways to reduce this risk Person Responsible
Less customers
Medium High More canvassing
Manu, Bharath, Joseph
Not standardised Medium Medium Keeping the quality standard
Zohra, Athithi, Ashtami, Madhav R
Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly show our involvement as students in our
business planning activities.
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FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Books 40 60 2400
NotePads 50 35 1750
Decorative Papers 30 60 1800
Pouches 100 100/150 1000
TOTAL SALES INCOME 5950
2. Direct Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Paint 3packs 60 180
Zip 100 30 3000
Spiraling 750
Lining 5meters 20 100
TOTAL DIRECT COSTS 4030
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3. Gross Profit (estimated)Our Local Currency
TOTAL SALES INCOME 5950
TOTAL DIRECT COSTS 4030
GROSS PROFIT(Total Sales Income – Total Direct Costs)
1920
4. Indirect Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
TOTAL INDIRECT COSTS
5. Net Profit (estimated)
Our Local Currency
GROSS PROFIT 1920
TOTAL INDIRECT COSTS -
NET PROFIT(Gross Profit – Total Indirect Costs)
1920
6. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start/grow our business.
a) Equipment Start-up
EQUIPMENT
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
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TOTAL EQUIPMENT
b) Equipment we don’t need to buy as we own/have access to:
c) Supplies & Expenses Start-up
SUPPLIES & EXPENSES START-UP
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
TOTAL SUPPLIES & EXPENSES START-UP
Equipment Start-up costs + Supplies & Expenses Start-up costs = Start-Up Budget costs
Our Local CurrencyEquipment Start-up
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Supplies & Expenses Start-up
TOTAL START-UP BUDGET
d) We will raise the Start-Up capital needed for our business by: Rasied from students 150 each (total of 5700)
Additional comments:
Our Local Currency used : Indian rupees
Exchange rate to US Dollars: 63.96
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Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) Yes2. Work better with people with different opinions to theirs Yes3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to themYes
4. Are more confident analysing information Yes5. Are more able to use their ideas to organise and plan work in order to reach their goals Yes6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solutionYes
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
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Leadership* Communication* AspirationConfidence Decision making Other – Please specify:Problem solving Team work*
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify:Yes, in Writing & Reading*
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t know *Yes – Please specify:
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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