then now next conferene and festival program nov4

FROM NOV 5

NOV 7-10

DEW Line FestivalCultural & public spaces throughout Toronto

Chestnut Conference Centre, 89 Chestnut St., TorontoInternational Conference

mcluhan100.ca

ThenNowNext | McLuhan100.ca /61

CONFERENCE CONTENT PARTNERS

FESTIVAL PROGRAM PARTNERS

LE FONDS POUR LES MANIFESTATIONS CULTURELLES DE L’ONTARIO

ONTARIO CULTURAL ATTRACTIONS FUND

presented by


Contents

Welcome Delegates 4

About McLuhan100 6

Then | Now | Next Conference 7

DEW Line Festival 17

Venue Map 30

Presenters & Moderators 32

Acknowledgements 58


You come from more than 40 cities and communities

and seven countries. You work in the arts, education,

culture, environment, technology, government, health,

innovation, media, public realm, science and social

sectors. While this diversity gives us many divergent

perspectives, we are here because society stands at

a pivotal moment in history, as the world embraces

digital media as the substrate of knowledge, comm–

unication and creative expression. Digital media will

catalyze social reconfiguration as profound as the shift

from oral to written culture. At stake is not just tech

nology, or even practice, but the conceptual fabric in

terms of which people, nature & society are understood.

The decisions we make now, and the futures we imagine

will influence society for decades, even centuries.

This event, together with upwards of onehundred

“McLuhan100” celebrations throughout this centenary

year, have been made possible thanks to the generosity

of a multitude of people, cultural organizations, uni

versities, companies, and governments. We would

like to especially thank the Provost of the University

of Toronto, Celebrate Ontario and the Ontario

Cultural Attractions Fund for their financial support,

and our myriad other supporters, programming

partners and volunteers, without whom

McLuhan100 would not have been possible.

Over the course of the conference we hope you

are challenged, engaged, motivated and inspired.

Together we aim to gain new insight into the cultural

implications of our digitally mediated futures

under themes of Then, Now and Next. The annual

festival we are launching builds on and substantially

transforms the legacy of McLuhan’s probes and

ideas, animating them through collaborative

deliberation and debate, into progressive thinking

about urgent issues. The festival recognizes that

issues at the intersection of culture and technology

remain of the utmost importance to society, and

even more so as Digital Media (DM) and their

underlying technologies of digitality, computation,

and communication proliferate.

Have a wonderful time,

Seamus Ross

Dean

iSchool University

of Toronto

WelCome delegates

Dominique Scheffel-Dunand

Director

McLuhan Program in Culture

and Technology + CoChair

McLuhan100 Committee

Randy McLean

Acting Director

Economic Development

City of Toronto

Mark Surman

CEO, Mozilla

Welcome to the McLuhan100 Then Now Next: International Conference + DEW Line Festival


letter from

minister Chan

On behalf of the McGuinty government, I am pleased to extend greetings to everyone attending the McLuhan100 Then Now Next Conference in Toronto.This important conference brings Canadian and international experts on media and

culture together with artists and leading public figures, providing an opportunity to

learn from each other through discussion, debate and presentations.

Marshall McLuhan’s teachings and ideas have transformed the way we interact and

understand technology today. I greatly appreciate this conference coming to Toronto

to celebrate and continue to learn from the accomplishments of this great Canadian.

Please accept my best wishes for an enjoyable and memorable conference.

Yours truly,

Michael Chan

Minister


Engage at Then | Now | Next

about mCluhan100

The year 2011 marked the centenary of the birth of Marshall McLuhan — the man who foresaw how technology would transform humanity. McLuhan100 set out to share and celebrate what he means to our city through hundreds of events, installations and conversations.

With Toronto under the focus of international gaze, The

University of Toronto’s McLuhan Program in Culture

& Technology officially joined forces with The City

of Toronto’s Economic Development and Culture

Division and Mozilla in July 2010 to claim McLuhan,

his theories and his role in the emergence of our

great international metropolis.

In March 2010, this collective began collaborating

with “McLuhan in Europe 2011,” the Estate of McLuhan,

and Canadian Embassies worldwide to build our

local and global strategy for McLuhan100.

McLuhan100 reached out to all four Toronto universities

that — for the first time ever in Toronto — agreed

to collaborate on McLuhan100 in order to ensure a

whole new generation of young scholars is aware of

and able to contribute to McLuhan and his legacy.

In September 2010, cultural organizations across Toronto

and around the globe began to join with McLuhan100

to integrate McLuhanesque programming into their

2011 seasons to highlight and celebrate this global icon.

Follow the conFerence via live video stream at mcluhan.ischool.utoronto.ca complete with conFerence program, abstracts, speaker bios and more!

facebook.com/imcluhan.ischool.utoronto flickr.com/mcluhan100

vimeo.com/mcluhan100@mcluhan100

@+CityTO


More than fifty years ago, writing from a modest

outbuilding at the University of Toronto, Marshall

McLuhan gave voice to a vision that transformed the

globe: of a society enmeshed in media, everywhere

connected, culturally configured by mediating

technologies of information and communication.

In celebration of the centenary of Marshall McLuhan’s

birth, The University of Toronto Faculty of Information,

in conjunction with the Province of Ontario and the

City of Toronto, and numerous other city cultural

institutions, host this major conference and festival.

FORMATin keeping with its experimental subject matter,

McLuhan 100 · Then | Now | Next will feature a

wide range of presentation, discussion, workshop,

performance, exhibition and probing formats. People

who cannot attend in person are encouraged to

participate and respond to talks and events via live

stream and blog commentary using the featured

ScribbleLive platform and webpresence.

As made clear in his famous quote from Understanding

Media, McLuhan was fond of framing artists as

harbingers of cultural change: “I think of art, at its

most significant, as a DEW line, a Distant Early

Warning system that can always be relied on to

tell the old culture what is beginning to happen to

it.” To honour McLuhan’s vision, McLuhan100 is

framed as a joint conference and festival. Each day

of thoughtprovoking conference events culminate

in a reception and cultural event comprising the

DEW Line Festival — where delegates together with

the artandmedia savvy public will be invited to

stimulate their minds and connect under the theme

of McLuhan. Opportunities will be provided to

reflect on conference ideas, debate them with fellow

attendees and presenters, and engage in artistically

stimulating presentations.

IMPACTThe impact of McLuhan 100 · Then | Now | Next

will arise from interchanges among participants

from around the world. Using text, audiovisual,

and other multimedia technologies, theorists,

experimentalists, and technologists from diverse

disciplines will share ideas, explore methods, and

nurture change that challenge the way we conduct

research. Face to face interactions — during debates

and pointcounterpoint sessions, informally over

meals, and at DEW Line Festival events — will

enable participants to create and nourish national

and international networks and partnerships among

researchers, industries, governments, sectors and

individuals. Interchange, debate, collaboration, and

network development is critical for social sciences

and humanities researchers, for leaders in the

communications, culture, visual art and experimental

media world, and for artists and public thought

leaders nationally and internationally.

100+ speakers 50+ points– Counterpoints 300+ artefaCts, outerings & utterings

The McLuhan 100 · Then | Now | Next conference & festival assembles a unique group of Canadian and international interdisciplinary experts on media and culture—including researchers from humanities, social sciences, science and technology departments, artists, and leading public thinkers.

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day 1 — monday, noVember 7th 07:30 – 09:30 CONFERENCE REgISTRATION AND WELCOME (COFFEE AND LIghT PASTRIES)

08:30 – 09:00 greetings

» Professor & Dean Seamus Ross (University of Toronto Faculty of Information)

» Michael McLuhan (The McLuhan Estate)

» Dominique ScheffelDunand, Director (University of Toronto McLuhan Program in Culture and Technology)

09:00 – 10:15 SESSION 1 — ARTEFACTS, OUTERINgS & UTTERINgS (1)

Explorations 1951-1957: Reflections Upon the Explorations Seminar and Journal

Mediator: Janine Marchessault (York Univ., Canada)

Participants

» Michael Darroch (Univ. of Windsor, Canada)

» Reto Geiser (Rice Univ., USA)

» Harald Prins (Kansas State Univ., USA)

» Michael Wesch (Kansas State Univ., USA)

10:15 – 10:30 COFFEE

10:30 - 12:00 SESSION 2 — INSIghTS INTO “ThEN”

PARALLEL SESSIONS - A

A1 · ThE BIOgRAPhERS A2 · COUNTERBLAST A3 · PERFORMATIvITy A4 · PEDAgOgy

gIOvANNI ROOM TERRACE ROOM ST. DAvID ROOM ST. PATRICk ROOM

Mediator: B.W. Powe (York Univ., Canada)

Derrick de kerckhove (Univ. of Toronto, Canada)

McLuhan’s Method(s)

Martine Pelletier (Univ. de Sherbrooke, Canada)

L’éthique du passage chez Marshall McLuhan: de la médianomie vers l’autonomie

Léon Surette (Univ. of Western Ontario, Canada)

Remembering McLuhan

Jean-François vallée(Univ. de Montréal, Canada)

The Electrical Conversion of Marshall McLuhan

Mediator: Gary Genosko (Lakehead Univ., Canada)

Peter Nesselroth (Univ. of Toronto, Canada)

McLuhan’s and Derrida’s Aphorisms, or the Fine Art of Crafting Verbal Hand Grenades

Sarah Stanners (Univ. of British Columbia, Canada)

Blessing Visual Illiteracy, Or How to Lose Sight and Understand Counterblast [1954]

Adam Welch (Univ. of Toronto, Canada)

Dispatches from the DEW Line: McLuhan and Correspondence Art in Canada, Ca. 1968-1980

Mediator: Michael Darroch (Univ. of Windsor, Canada)

Adam Lauder (York Univ., Canada)

Selling Via “The Five Sense Sensorium” Betram Brooker, Marshall McLuhan and Sensual Media Culture in Midcentury Toronto

Cristina Miranda de Almeida (IN3 - Universitat Oberta de Catalunya, Spain)

The Art of McLuhan’s Science: Understanding McLuhan as a Medium for the Convergence Between Art and Science

Aviva Rothstein (Simon Fraser Univ., Canada)

Unmasking McLuhan: What If It’s Just His Face?

Mediator: Warren Crichlow (York Univ., Canada)

Patricia Benton Cseh & Mary Beth Leidman(Indiana Univ. of Pennsylvania, USA)

Matty S. golub(Schreyer Honors College, USA)

McLuhan and Piaget: Another Approach to Understanding Children and Media

gregory gutenko (Univ. of Missouri at Kansas City)

Monkeys on Bicycles and Teletats Too

Josh Shepperd (Univ. of Wisconsin-Madison, USA)

Marshall McLuhan’s ‘Grammars’ of Media Literacy, 1958-1961

12:00 – 13:00 LUNCh

/60

day 1 — monday, noVember 7th 13:00 - 14:15 SESSION 3 — POINT / COUNTERPOINT (1)

Mediators: Philippe Marchand (Toronto based Writer, journalist and author) & B.W. Powe (York Univ., Canada) & B.W. Powe (York Univ., Canada)

Participants

» Will the Real Marshall McLuhan Please Stand Up! Jean Paré (Vidéotron, Canada)

» Tetrads & storytelling: Laws of Media and/for the New Millennium Elena Lamberti (Univ. of Bologna, Italy)

14:15 - 15:45 SESSION 4 — INSIghTS INTO “ThEN”

PARALLEL SESSIONS - B

B1 · POETICS B2 · CITySCAPES B3 · vORTICES OF POWER B4 · SCREENINgS

gIOvANNI ROOM TERRACE ROOM ST. DAvID ROOM ST. PATRICk ROOM

Mediator: Lance Strate (Fordham Univ., USA)

Renato Barilli (Univ. of Bologna, Italy)

The Medium is Message: A Kantian Legacy

Bruce Elder (Ryerson Univ., Canada)

Modernist Form: Interstitial writing and Immediacy in McLuhan’s Poetics

Edward Slopek (Ryerson Univ., Canada)

Elaine Brodie (Seneca College, Canada)

We have never been visual: On McLuhan, Synesthesia, and Not Having to Restore the Unity of the Senses

Stephen Broomer (Ryerson Univ., Canada)

The Fate of Difficult Art is to subsume the World

Mediator: TBA

gary genosko(Lakehead Univ., Canada)

Is Toronto Obsolete? Process and Ambivalence in McLuhan’s Urban Studies

Adeena karasic(St. John’s Univ., New York, USA)

In My Blogal Village, Print is Hot

Jacqueline Mcleod Rogers(Univ. of Winnipeg, Canada)

McLuhan and the City: Constant and Obsolete Ground

Siobhan O’Flynn (Univ. of Toronto, Canada)

McLuhan and the City: Constant and Obsolete Ground

Mediator: Peter Timmerman (York Univ., Canada)

Michael Macdonald & Carrie Perce (Univ. of Waterloo, Canada)

“Battle of the Icons”: Marshall McLuhan and Media War

Rita Leistner (Independent, Canada)

Finding McLuhan in Afghanistan

B.W. Powe (York Univ., Canada)

The Second Creation of Electronica and the Ancient Wisdom

Dieren Mastersion (CBC, Canada)

McLuhan Way In Search of Truth

15:45 – 16:00 COFFEE

16:00 – 16:15 SESSION 5 — PROBES

16:15 - 17:30 SESSION 6 — POINT / COUNTERPOINT (2)

Mediator: Antonio Casilli (centre Edgar-Morin, Institut Interdisciplinaire d’Anthropologie du Cantemporain, France) & Derrick de Kerckhove (Univ. of Toronto, Canada)

Particiants

» data.bnf.fr et gallica.bnf.fr: les deux visages de la BnF numérique with Arnaud Beaufort (Bibliothèque nationale de France, France)

» The New Enchantment. The Old Enlightenment David Buckland (Artist and Founder, Cape Farewell, UK)

19:00–22:00 LAUNCh: DEW LINE FESTIvAL & +CITy RECEPTION mcluhan100.ca/events/the-conference-festival/dew-line-festival

» Introduction to McLuhan100 Then | Now | Next Art Exhibits in Toronto and DEW Line Festival

» Concert: Jane Bunnett and Hilario Duran “Improvisation upon Jon Cage’s FONTANA MIX” (1945), (Gallery 345)

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day 2 — tuesday, noVember 8th 08:00 – 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES)


New Media, New Policy Redux: homage to Liss Jeffrey

Mediator: Gale Moore (Univ. of Toronto, Canada)

Participants

» Michael Geist (Univ. of Ottawa, Canada)

» Andrew Clement (Univ. of Toronto, Canada)

» Mark Lipton (Univ. of Guelph, Canada)

10:30 – 10:45 gREETINgS

» Prof. Cheryl Misak (Univ. of Toronto Vice-President and Provost)

» Prof. & Dean Gerd Hauck (Ryerson Faculty of Communication and Design)

10:45 – 11:00 COFFEE

11:00 – 12:30 SESSION 2 — INSIghTS INTO “NOW” (1)

PARALLEL SESSIONS - C

C1 · MEDIUM ThEORy C2 · ThEOLOgy C3 · ExPERIMENT & RESEARCh

gIOvANNI ROOM TERRACE ROOM ST. DAvID ROOM

Mediator: Arthur Kroker (Univ. of Victoria, Canada)

Chris Drohan (Sheridan College, Canada)

McLuhan, Deleuze, and the Empires of Information

Jher (Univ. of Oregon, USA)

A MultidimensionalTetrad for the 21st Century

Ravindra Mohabeer(Vancouver Island Univ., Canada)

Orders of Mediation and the Growing Invisibility of the Medium

Marcin Trybulec (Maria Curie Sklodowska Univeristy, Poland)

The Significance of Extended Mind Hypothesis for Medium Theory

Mediator: Dennis Patrick O’Hara (St. Michael’s College, Univ. of Toronto, Canada)

kyong Cho (Univ. of Edinburgh, UK)

Theology in the electronic age: What Marshall McLuhan has to say to the theologian

Clemens Borher (Goethe Univ., Germany)

Babel or Pentecost? Media analysis in religious metaphors

Richard Osicki(Univ. of Manitoba, Canada)

McLuhan and Lonergan: Eye to Eye

Mark Stahlman (Co-Director, Marshall McLuhan Initiative)

McLuhan’s Catholic Formation: Hilaire Belloc and G.K. Chesterton

Mediator: Ian Balfour (York Univ., Canada)

Iain Baird(National Media Museum, UK)

Wise after the event: British Satellite Broadcasting

Matteo Ciastellardi (Universitat Oberta de Catalunya, Spain)

Emanuela Patti (Università di Cagliari, Italy)

The Gutenberg Galaxy in the era of convergent culture

Robert Fisher (Library & Archives Canada, Canada)

graham LarkinIn the McLuhan Clearinghouse

John O’Neill(York Univ., Canada)

Text-me!

12:30 – 13:15 LUNCh


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day 2 — tuesday, noVember 8th Media Ecology, Medium Theory, and McLuhan

Mediator: Elena Lamberti (Univ. of Bologna, Italy)

Participants

» Lance Strate (Fordham Univ., USA)

» Paul Levinson (Fordham Univ., USA)

» Joshua Meyrowitz (Univ. of New Hampshire, USA)

» Julianne Newton (Univ. of Oregon), USA)

14:45 – 16:15 SESSION 4 — POINT/COUNTERPOINT (3)

Mediator: Janine Marchessault (York University)

Participants

» Marshall McLuhan’s Echocriticism, Richard Cavell (University of British Columbia)

» McLuhan and the Legacy of Popular, Jay Bolter (the Georgia Institute of Technology, USA)

15:00 – 16:15 NFB SPECIAL SCREENINg OF MCLUhAN’S WAkE (2002):

John Spotten Theatre, 150 John Street, Toronto

16:15 - 16:30 COFFEE


16:45 – 18:00 SESSION 6 — POINT / COUNTERPOINT (3)

gREETINgS

» Sara Diamond ( President & Professor, OCAD University)

Mediator: David Buckland (Artist and Founder, Cape Farewell, UK)

Participants

» The Electric Information Age Book Jeffrey T. Schnapp (metaLAB, Harvard Univ., USA)

» Sara Diamond (OCAD University, Canada)

19:00 – 22:00 DEW LINE FESTIvAL (FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival)

» McLuhan Poetics Art Show “Beacon” (Gladstone Hotel)

» McLuhan as Foresighter: A Rearview Mirror Look at 2020 Media Futures (OCADU, Details TBA)

» Greg Van Alstyne (Slab, OCADU, Canada)

» Bob K Logan (Professor emeritus, University of Toronto & Chief Strategist, Slab, OCADU, Canada)

/60

day 3 — Wednesday, noVember 9th 08:00 – 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES)

09:00 – 09:15 gREETINgS

» Eric McLuhan (The McLuhan Estate)

09:15 – 10:30 SESSION 1 — POINT COUNTER POINT (5)

Mediator: Brian Cantwell Smith (Director, Coach House Institute, Faculty of Information, Univ. of Toronto, Canada)

» Thinking the Future with Marshall McLuhan with Arthur Kroker (Univ. of Victoria, Canada)

» The Pentad: McLuhan and Metaphysics with Ian Bogost (The Georgia Institute of Technology, USA)

10:30 – 10:45 COFFEE

10:45 – 12:15 SESSION 2 — INSIghTS INTO “NExT” (1)

PARALLEL SESSION - D

D1 · MULTISENSORIAL D2 · ACOUSTICS & AESThETICS D3 · COMPUTATION

TERRACE ROOM ST. DAvID ROOM ST. PATRICk ROOM

Mediator: Paul Hoffert (Chair, Bell Broadcast and New Media Fund, Professor, York University)

Jamy Li (DIRECTV, USA)

The Weakness Exploitation Theory Succession and the Rise of Embodied Computation

Martina Leeker (Univ. of Köin, Germany)

McLuhan Today, Seen with the Eyes of 1960’s Neo-Avantgarde and Contemporary Media Art

Stephen Wilcox(Univ. of Waterloo, Canada)

Decoding the Virtual Body: Marshall McLuhan and the Disembodied Posthuman

Daniel Roinson(Univ. of Western Ontario, Canada)

Advertising, McLuhan and Creative Revolution, 1965-1980

Mediator: Phil Rose (York Univ., Canada)

Colin Eatock(independent scholar, Canada)

McLuhan and Gould: From Theory to Practice

Ryo Ikeshiro(Goldsmiths College, UK)

Merzbow is Not Massage: Noise Music as Antienvironment

Erin McCurdy(Ryerson Univ.)

The Integrated Perspective: Dance Documentation in an Acoustic Age

Izabella Pruska-Oldenhof (Ryerson Univ.)

Marshall McLuhan’s Acoustic Space, Julia Kristeva’s Chora, and Media Poetics

Mediator: Barbara Fischer (Univ. of Toronto, Canada)

Robert Bean(NSCAD Univ., Canada)

The Question Concerning Obsolescence

Suzanne De Castell & Milena Droumeva (Simon Fraser Univ., Canada)

McLuhan Meets Convergence Culture: Towards a New Multimodal Discourse

Paolo granata(Univ. of Bologna, Italy)

The Aesthetics of Marshall McLuhan: the Medium as Expressive Form

Alexandre MacMillan(Université Paris VII, France)

McLuhan’s Sensorium and the Materiality of Media and Communication

12:15 – 13:15 LUNCh


MARShALL MCLUhAN AS EDUCATIONIST: INSTITUTIONAL LEARNINg IN A POST-LITERATE AgE

Mediator: Alexander Kuskis (Gonzaga Univ., USA)

» Eric McLuhan (The Harris Institute for the Arts, Canada)

» Bob Logan (Univ. of Toronto, Canada)

» Kathryn Hutchon Kawasaki (Toronto District School Board)

» Norm Friesen (Thompson Rivers Univ., Canada)

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day 3 — Wednesday, noVember 9th 14:45 – 16:45 SESSION 4 — ARTEFACTS, OUTERINgS & UTTERINgS (5)

gLOBAL SPILLAgE: WhAT DOES MCLUhAN TELL US ABOUT REPORTINg ThE NEWS IN 2011

Mediator: Joyce Smith (Ryerson Univ., Canada)

Participants

» Emily Senger (Web editor, ipolitics.ca)

» Greg Elmer (Ryerson Univ. & Columnist at The Hill Times, Canada)

» Kathy Vey (Editor in chief OpenFile.ca, Canada)

16:15 – 16:30 COFFEE


16:45 – 18:00 SESSION 6 — POINT / COUNTERPOINT (6)

Mediator: Dominique ScheffelDunand (York Univ. & Director, McLuhan Program in Culture & Technology, Univ. of Toronto)

» McLuhan: from the Age of Fire to the Digital Age Hervé Fischer (Université du Québec à Montréal, Canada)

» Rebabelizing the global village or the Rise of the other globalization with Michael Oustinoff (Université Paris 3 Sorbonne Nouvelle / ISCC (CNRS), France)

19:00–22:00 DEW LINE FESTIvAL (FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival)

» The McCready Lecture (Art Gallery of Ontario) Phillip Monk (York Univ., Canada)

» Piazza McLuhan Then | Now | Next (215 Spadina Avenue, 4th floor) Placing and Experiencing Change

» Discussants (Greece)

» Costis Dallas (Panteion Univ. of Social and Political Sciences,

» Derrick de Kerchove (Univ. of Toronto)

» Paolo Granata (Univ. of Bologna)

» Jesse Hirsh (Toronto based broadcaster, researcher and strategist)

» Elena Lamberti (Univ. of Bologna)

» Stephen Kovatch (Berlin, Transmediale)

» Robert K. Logan, (OCADU & Univ. of Toronto)

» Cristina Miranda de Almeida (IN3 - Universitat Oberta de Catalunya)

» Peppino Ortoleva (Università di Torino)

» Lance Strate (Fordham University)

» Dominique Scheffel Dunand (McLuhan Program in Culture & Technology, Univ. of Toronto)

» Mark Surman (CEO, Mozilla)

» Yoni Van Den Eede (Free University of Brussels)

/60

day 4 — thursday, noVember 10th

08:00 – 09:00 CONFERENCE AND FESTIvAL REgISTRATION (COFFEE AND LIghT PASTRIES)

09:00 – 09:15 gREETINgS

» Professor & Dean Barbara Sellers Young (York University, Canada)

» Domenico Pietropaolo (St. Michael’s College at the Univ. of Toronto · Principal & Professor)

0915 – 10:30 SESSION 1 — POINT / COUNTERPOINT (7)

Mediator: Jesse Hirsh (Toronto based broadcaster, researcher and strategist, Canada)

» The Electrical Transfer: The Show and the Spectator Before and After the Marconi galaxy with Peppino Ortoleva (Università di Turino, Italy)

» The Triple Revolution: The Networked Social Operating System with Barry Wellman (Univ. of Toronto, Canada)

10:30 – 10:45 COFFEE

10:45 – 12:15 SESSION 2 — INSIghTS INTO “NExT” (2)

PARALLEL SESSION - D

E1 · gEOPOLITICS E2 · FUTUROLOgy

TERRACE ROOM ST. DAvID ROOM

Mediator: Steve Bailey (York Univ., Canada)

Antonio Casilli (Centre Edgar-Morin, Institut Interdisciplinaire d’Anthropologie du Contemporain, France)

Offline/Online Multiplexity and the Extension of Personal Networks

Marc Bélanger (RadioLabour)

Marshall McLuhan and the Future of Work in a World of Information

Martin Speer (Dortmund Technical Univ., Germany)

Ellul Connected to McLuhan: The Global Village and the Propaganda Problem within Technological Environments

Phil Rose (York Univ., Canada)

Radiohead and the Media Fallout of OK Computer

Mediator: Andrew Clement (Univ. of Toronto, Canada)

Inês Teixeira Botelho & Patrícia Dias (Catholic Univ. of Portugal, Portugal)

The Message is “I Love You”: A McLuhanian Approach to Mobile Phone Mediated Communication

Edward Comor(Univ. of Western Ontario, Canada)

Public Diplomacy and Digital Engagement: The Use (and Misuse) of McLuhan

yasser Abdelrahim (Univ. of Alberta, Canada)

Revolution in Egypt and the Facebook Message: Revisiting McLuhan’s electronic age

yoni van Den Eede(Free University of Brussels (VUB), Belgium)

Online Practices, McLuhan, and the Collecting Paradigm

12:30 – 13:15 LUNCh

/60

day 4 — thursday, noVember 10th


PLACE IN SPACE

Mediator: Randy McLean (Economic Development, City of Toronto, Canada)

» Rob Bliss (Urban Experimentalist, Grand Rapids, USA)

» Shawn Micallef (Massey Fellow 2012; Editor, Spacing Magazine, Canada)

14:15 - 15:15 SESSION 4 — INSIghTS INTO ThE NEW FUTURE (3)

Mediator: TBA

Participants:

» Performative Materiality, Embodied Agency: Explorations on the Digital Future of the Past with Costis Dallas (Panteion Univ. of Social and Political Sciences, Greece)

» Assume Digitality. Rethink the World with Brian Cantwell Smith (Univ. of Toronto, Canada)

17:00 - 17:30 CLOSINg REMARkS

» Brian Cantwell Smith (Director, Coach House Institute, Faculty of Information, Univ. of Toronto, Canada)

18:00 - 19:30 DEW LINE FESTIvAL (FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival)

Closing Reception: McLuhan100 Then | Now | Next Conference and DEW Line Festival (Koerner Hall)

North American Launch: Cape Farewell Foundation (Koerner Hall)

18:00 - 20:00 RyERSON CELEBRATES: MCLUhAN’S 100Th

Ryerson Celebrates: McLuhan’s 100th (Eaton Theatre)

Technology as Language: Cultural Engineering Begets Personal Humans, Tom Sherman (Syracuse University, USA)

18:00 – 22:30 DEW LINE FESTIvAL CLOSINg DINNER RECEPTION & CONCERT — CLIMATE IS CULTURE

FOR ThE FULL PROgRAM vISIT: mcluhan100.ca/events/the-conference-festival/dew-line-festival

Closing Dinner Reception: McLuhan100 Then | Now | Next Conference and DEW Line Festival closing dinner reception

North American Launch and Concert: Artists Patrick Watson with Special Guest Amy Millan (of Stars) launch Cape Farewell in North America


aural/oral sCholarly publishing projeCt

Scholarly papers presented at academic conferences

are normally documented for posterity in print form —

in publications of conference proceedings — or as articles

in academic journals. Aural/Oral Scholarly Publishing

is a way of making scholarship available to the global

community in a completely different format from con

ventional scholarly papers: as an aural/oral document,

a downloadable recording of the scholar presenting

his or her paper.

Scholarly papers presented at many academic con

ferences around the world are also often documented

in one language only — English — even if the scholars

who presented them are from nonEnglish language

communities. With this in mind, a specific aim of

Aural/Oral Scholarly Publishing is to give scholarship

back to the language communities of the scholars

who produce it. To this end, conference presentations

by scholars from nonEnglish language communities

are transcribed and translated back into the native

language of the scholar. Scholars can then review,

edit and rerecord their presentations to produce

an aural/oral document in their native tongue, thus

providing a kind of “virtual conference” in their own

language of papers originally presented in English.

The production of interlingual aural/oral documents

involves the following steps:

1. Transcription of the recording of the scholarly

paper

2. Translation of the transcript into the presenter

source languages

3. Review/proofreading/editing of the translation

by the presenter

4. Audio recording of the finalized transcripts,

read by the presenter or a voiceover

professional

5. Cataloging of all aural/oral documents in an

open online library for future reference by

scholars and students worldwide

The idea of Aural/Oral Scholarly Publishing is to

“translate” the visual code of traditional scholarship

into a purely aural/oral code, so that students and

scholars can experience scholarly research in a more

engaging medium than the cold world of the printed

word. Interlingual aural/oral documents use the

existing media of print and audio communications

to “translate” scholarly work not only between

languages but between media – from speech to print

and back again – to produce a new medium that

also returns academic knowledge to the linguistic

communities from which it came. In this way, it

seeks to redress the current linguistic imbalance of

scholarly publications in the many disciplines where

English tends to predominate as the language both

of presentation at conferences and of documentation

for posterity.

If you are a speaker at the McLuhan100 THEN NOW

NEXT International Conference, and you interested in

participating in the Aural/Oral Scholarly Publishing Project,

please contact the Conference Chair, Dominique Scheffel

Dunand: [email protected]


deW line festiVal

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. Marshall McLuhan, Understanding Media

Made clear in his famous quote from Understanding Media, McLuhan was fond of

framing artists as harbingers of cultural change. Using this metaphor to contextualize

their work, artists throughout Toronto and around the world have come together

to cocreate a week of stimulating art, music, poetry and discourse that considers

and probes the future of digital media and its impact on our culture and the way we

live our lives.


+CITy (DEW LINE FESTIvAL DOWNLOADABLE APP)+city is a tweet curation app for iPhone and iPad that

visualizes tweet streams following specific hashtags.

In its beta release, Twitter activity can be viewed

by countries, cities, hashtag streams & individual

tweets. Touch on tweet flowers to see what’s being

said in real time. +city is launching in tandem

with the McLuhan 100 Conference and +city’s

data visualization will provide a dynamic view of

a global network of communications and content

generated around the McLuhan centenary. The

+city app has been generously supported by the

McLuhan 100 Conference and is a production of

+citydesign. +citydesign develops and explores

projects that can provide insights into social good,

social change, art, innovation that change how we

perceive the interaction of our physical and digital

lives. +citydesign was cofounded by Faisal Anwar &

Siobhan O’Flynn. +city is one component of a larger

research project analyzing the impact of exchanges

via the social web during Nuit Blanche.

EvERyThINg ThAT IS SOLID MELTS INTO AIRDATE: nov 5 - 10TIME: mon - wed: 1:00 - 5:00 thurs - sat: 12:00 - 5:00LOCATION: the coach house institute, 39a Queen’s park crescent (in the parking lot behind 39 Queen’s park crescent), torontoCOST: Free

This installation borrows its title from a sentence

from the Communist Manifesto, and delves into

the idea of commodity fetishism applied to the

production of oil in Nigeria and its subsequent

speculative use in North America. Consisting of a

twochannel synchronised video installation, each

screen depicts one of the two factions struggling

for control of the precious good. On one screen we

find the Nigerian guerrillas that seek to alleviate

the misery of the region by redistributing the oil

resources by all means necessary. The opposing

screen shows the theatricality of the Chicago

Mercantile Exchange, the largest exchange of futures

and derivatives, where corporations trade goods that

don’t even exist yet. That removal of the material

stuff absent from both the land where it comes

from and trade where is exchanged is what Boulos

means by ‘melting into air’, the path to metaphysical

qualities. The two facing screens, which portray such

polarised but inextricable realities, build a dialectic

and hypnotic space for thought.

URBAN SCREENS INSTALLATIONS

ABOvE gROUND: nature

An international video billboard art project on Yonge

St, just north of Dundas Square, featuring 8second

video and text pieces by Steve Lambert (USA),

Kelly Mark (Canada), onformative (Germany), Kelly

Richardson (UK), and Ron Terada (Canada).

BELOW gROUND: vera Frenkel, the messiah with the right credentials

The most recent work in Frenkel’s ongoing Messiah

Project. Playing every 10 minutes on Pattison Onestop

screens in subway platforms across Toronto.

Both projects curated by Sharon Switzer, and

coproduced by Art for Commuters and Pattison

Onestop for the DEW Line Festival. The Pattison

digital video billboard can be found at 322 Yonge St,

Toronto. The Onestop digital screens can be found

in over 60 TTC stations across Toronto.

www.mcluhan100.ca

ONgOINg FROM NOvEMBER 5Th

The artist is the person who invents the means to bridge between biological inheritance and the envir onments created by tech nological innovation. Marshall McLuhan, Laws of Media


[TTC]DATE: nov 5 - 13vera Frenkel, the messiah with the right credentials, 1990/2011

The media projects of Governor General and Bell

Canada Awards laureate Vera Frenkel include

String Games: Improvisations for InterCity Video

(MontréalToronto, 1974), currently on view at the

Agnes Etherington Art Centre; Messiah Speaking, a

computer animation for London’s Piccadilly Circus;

“...from the Transit Bar”, a sixchannel videodisk

project and functional pianobar, documenta IX, Kassel,

and the photovideotext project Body Missing installed

in the tunnels under the city of Linz, Austria. The Blue

Train, her newest video and mobile devices project, is

now in production for Archival Dialogues, the Ryerson

Gallery inaugural exhibition, Toronto.

[BILLBOARD ARTIST 1]DATE: nov 5,6 7, 12, 13, 2011onFormative, Fragments oF rgb, 2010/11

onformative, founded by Julia Laub and Cedric

Kiefer is a berlin based design studio specializing in

generative art and design solutions covering various

types of media and topics. For them the generative

design process presents a new way of thinking and

a new approach to bringing ideas to the market in a

more effective and efficient way. At the intersection

of technology, design and emotion they develop

innovative, crossmedia solutions for customers in

the domains of culture, economical and education.

Their project ‘Fragments of RGB’ experiments with

illusion and perception on various levels. The classic

LED screen as a medium was simulated and dis–

integrated by the creation of a pixellike optic that

was destroyed as the viewer approached it. The

digital face suddenly becomes distorted. The RGB

elements dissolved to form new, translated images

and, thus, a transformed “reality”.

[BILLBOARD ARTIST 2]DATE: nov 5, 6, 8, 12, 13steve lambert, close Your eYes and imagine..., 2011

Steve Lambert has made art in public spaces

since 1998. For Steve, art is a bridge that connects

uncommon, idealistic, or even radical ideas with

everyday life. He carefully crafts situations where

he can engage people with these ideas and have a

mutually meaningful exchange.

With ‘CLOSE YOUR EYES’ Lambert is far from

serious, but he is sincere. The piece is funny because

of its context. Mixed among slick advertising, it

earnestly asks us to stop looking, pull back, see

a larger picture and imagine impossible things.

Lambert knows its absurd to be asking such things

on a giant screen in the middle of the city (we know

it is too) but asks anyway. It’s awkward and our chuckle

relieves the anxiety, but the idea lingers. We remain

with the request: will you close your eyes and imagine?

[BILLBOARD ARTIST 3]DATE: nov 5, 6, 9, 12, 13ron terada, voight-kampFF 2008/11

Ron Terada lives and works in Vancouver, Canada.

Recent oneperson exhibitions include Being There,

Museum of Contemporary Art, Chicago (2011), Jack,

Catriona Jeffries Gallery, Vancouver (2011), Who

I Think I Am , Hayward Gallery, London (2010). In

2006, Terada was a recipient of the Victor Martyn

LynchStaunton Award from the Canada Council for

the Arts and the VIVA Award in 2004 from the Jack

and Doris Shadbolt Foundation. In 2007, Terada was

nominated for the Sobey Art Award. Ron Terada is

represented by the Catriona Jeffries Gallery, Vancouver.

The Messiah with the Right Credentials,’ the most recent work in Frenkel’s ongoing Messiah Project, traces the collusive connections between consumerism, fundamentalism and romance. Interwoven modes of narrative and representation, from handwriting to American Sign Language reveal, through distilled texts and compelling images, the psychic engines of the culture.


‘VoightKampff’ is inspired by the scifi movie

Blade Runner (1982) from a scene where a geisha

is projected across an enormous video billboard

coyly ingesting an unknown pharmaceutical. The

title refers to an apparatus used in the film to

measure a test subject’s authenticity by provoking

uncontrollable bodily or emotional responses.

[BILLBOARD ARTIST 4]DATE: nov 5, 6, 10, 12, 13kellY richardson, the erudition, 2010/11

Richardson’s work has exhibited in numerous

museums and venues internationally including the

Sundance Film Festival in both 2009 and again in

2011, AlbrightKnox Art Gallery, Hirshhorn Museum

and Sculpture Garden, Art Gallery of Ontario and

Musée d’art contemporain de Montréal. Her work

represented Canada in the Beijing 798 Biennale

(2009), Busan Biennale (2008), Gwangju Biennale

(2004) and she was the featured artist at the

Americans for the Arts National Arts Awards 2009.

She lives and works in the United Kingdom.

Mining the aesthetics of cinema and science fiction,

Kelly Richardson’s ‘The Erudition’ presents a lunar

esque looking landscape with what appears to be

an unlikely monument or proposal, consisting of

holographic trees blowing in fictional wind. Is this

slightly malfunctioning display a forgotten site for

proposed colonization? Better yet, is this some kind

of alien artwork?

[BILLBOARD ARTIST 5]DATE: nov 5, 6, 11, 12, 13kellY mark, everYthing / some things / nothing, 2011

Canadian: Born 1967. Torontobased Kelly Mark

received her BFA in 1994 at the Nova Scotia College

of Art & Design. She has exhibited widely across

Canada, and internationally at venues including the

Art Gallery of Ontario (Toronto), The Power Plant

(Toronto), Contemporary Art Gallery (Vancouver),

Muse d’Art Contemporain (Montreal), The Darling

Foundry (Montreal), Henry Art Gallery (Seattle),

Bass Museum (Miami), Ikon Gallery (UK), Dundee

Contemporary Arts (Scotland), Netwerk Centre for

Contemporary Art (Belgium), Mark represented

Canada at the Liverpool Biennale in 2006 and

the Sydney Biennale in 1998. She is a recipient of

numerous Canada Council, Ontario Arts Council

and Toronto Arts Council grants, as well as the KM

Hunter Artist Award (2002), and Chalmers Art

Fellowship (2002).

‘EVERYTHING / SOME THINGS / NOTHING’ is

a short personal text piece exploring a personal

affirmation, a regret and an acceptance.

MODELS FOR TAkINg PARTDATE: nov 5 - 10 TIME: mon-wed & Fri 11:00 - 5:00; thurs 11:00 - 7:00; sat & sun 1:00 - 5:00LOCATION: Justina m. barnicke gallerY, hart house, 7 hart house circle, universitY oF torontoCOST: Free

Presented in conjunction with the 100th anniversary

of Marshall McLuhan’s birth, the Justina M. Barnicke

Gallery’s fall program takes as its point of departure

McLuhan’s observation that, in the electronic age,

information integration would cause people to be

ever more involved in each other’s lives, collapsing

any easy distinction between what is felt to be

near or far. Increasingly, artists are examining this

pervasively mediated environment, the nature of our

involvement in it, and the possibilities and nature of

participation in the public sphere.

Models for Taking Part assembles media works by

international artists Anetta Mona Chisa & Lucia

Tkacova (b. Slovakia and Romania), Bouchra Khalili

(b. Morocco), Renzo Martens (b. the Netherlands),

Tobias Zielony (b. Germany), and Artur Zmijewski

(b. Poland). The artists’ provocative works critically

interpret the public sphere as both an idea and ideal

that intersects uneasily with factional and even

personal interests. The exhibition presents models

of participation in which the idealized marriage

between democracy and the public sphere becomes

fraught with incongruity, at times appearing

unsustainable. Juan A. Gaitán is a curator currently

working at Witte de With, Centre for Contemporary

Art in Rotterdam, the Netherlands. The exhibitions

and programs of the Justina M. Barnicke Gallery are

generously supported by the Canada Council for the

Arts. The Gallery is wheelchair accessible. Produced

with assistance from the Toronto Arts Council and


the British Columbia Arts Council Touring Initiatives.

ThE EyES ThAT STOPPED ThE TRAIN DATE: nov 5 - 10 LOCATION: ontario college oF art & design universitY (ocadu) 100 mccaul street, toronto COST: Free

The Eyes that Stop the Train questions the time

of moving image technologies vis a vis physical

space as a train takes the viewer on an ever looping

trip between two unseen places. This work raises

questions about the ontology of the moving image

and the relationship between the corporeality of the

viewer and the media (movingimage) technology in

the spirit of McLuhan’s questioning of the cognitive

enframing the medium presents. Through this

work, the artist brings this issue to the experiential

enactment of the moving image, exploring the

boundaries between viewer and medium.

ROBERT BEAN: 273@345 (BRUShINg INFORMATION AgAINST INFORMATION)OPENINg RECEPTION DATE: Fri, nov 4TIME: 6:00 - 9:00 (the artist will be in attendance) RUN DATE: nov 5 - dec 3TIME: hours: sat 12:00 - 5:00, or bY appointment (please don’t hesitate) 647-477-2487 | [email protected]: circuit gallerY at gallerY 345 345 sorauren avenue, toronto, canadaCOST: Free

Circuit Gallery is pleased to present a new solo

exhibition by Canadian Artist Robert Bean exploring

the relationship between John Cage and Marshall

McLuhan. This exhibition considers the influential

relationship that Marshall McLuhan and the composer

John Cage shared during their lives. Through the use of

sound, images of artifacts, archives and experimental

scores, the installation presents an exploration of

inscription and technology by “brushing information

against information”. John Cage makes continuous

reference to McLuhan’s ideas in his essays, interviews

and mesostics. In particular, he frequently quotes

McLuhan’s observation that in the electronic age,

our primary occupation is informationgathering

and “brushing information against information”.

McLuhan anticipated the transition from anxiety to

boredom in the cultural evolution of electronic media

and information technology. Observing the transition

from content to pattern as well as the nonlinear

destructuring of reception inherent to electronic

technologies, McLuhan perceived an anaesthetic or

numbing influence on the human senses. Referencing

the Distant Early Warning radar technologies (DEW)

deployed during the Cold War, McLuhan described

art and artists as a cultural “early warning system”.

John Cage, attentive to McLuhan’s observation that

the human nervous system is extended beyond the

body by electronic media, endeavored to expand

and accentuate human sensorial experience is his

experimental and optimistic approach to sound,

performance and technology. Artist Bio: Robert

Bean is an artist, writer and teacher living in Halifax,

Nova Scotia. He is currently a Professor at NSCAD

University. Bean has exhibited his work in solo and

group exhibitions in Canada, the United States,

Europe, South America and New Zealand. He is

represented by Circuit Gallery (Toronto)

www.circuitgallery.com

CBC RADIO PRESENTS DEMySTIFyINg MCLUhAN Demystifying McLuhan will engage you with McLuhan’s

ideas through a series of puzzles and creative projects.

Work your way through a jumble of McLuhan quotes,

then use audio and visual materials from the CBC

Archives to remix, rework and recreate McLuhan’s

message. Opens October 24th! www.cbc.ca/mcluhan


MCLUhAN AT ThE NFBTIME: guided viewing station hours: noon-7pm tues-thurs; noon-10pm thurs-sat; sun noon-5pmLOCATION: guided viewing stations, main Floor, 150 John street, torontoCOST: Free

Visitors to NFB can pick from a guided viewing list for

the viewing stations that include the following films:

MCLUhAN’S WAkE (2002)Fascinated by the role technology played in

transforming our lives, one of the twentieth century’s

most famous intellectuals realized, with stunning

accuracy, the impact the digital age would have

on our social, spiritual, economic and ideological

selves. ‘The global village’ and ‘the medium is the

message’ are among the most quoted phrases

of our time. Few people grasped the enormity

of his ideas, however, and over the course of the

following decades his work was largely ignored by

academia and the public. Now, twenty years after

his death, in the midst of an era of Internet, virtual

and wired technologies, McLuhan’s Wake explores

the enduring hold of McLuhan’s message. Blending

all forms of media, including animation and special

effects, McLuhan’s Wake is a visually dazzling and

poetic film, with narration by renowned performance

artist Laurie Anderson, and commentary by scholars

Eric McLuhan, Neil Postman, Lewis Lapham and

journalist Patrick Watson. Note – a special screening

of McLuhan’s Wake takes place at 3pm, Nov. 8th, in

the John Spotten Theatre, as well.

ZULU TIME (1999)Best known as the amicable Director of the McLuhan

Program in Culture and Technology at the University

of Toronto, Derrick de Kerckhove is at the core of

a world thinktank dedicated to probing the rapid

changes of our global village. The documentary Zulu

Time follows this “wired man” in his globetrotting

career as media prophet and probes into some of

the most fascinating questions confronting us in our

new electronic galaxy. As the spiritual inheritor of

McLuhan’s thought, de Kerckhove lives in perpetual

oscillation between himself and his double, Marshall

McLuhan, with whom he has become publicly

identified and virtually assimilated.

WhAT ThE hELL’S gOINg ON UP ThERE (1979)A disgruntled Uncle Sam complains that nobody

listens to him anymore, and what’s more, he doesn’t

even know what’s going on up there. “I thought

we were living on the top floor,” he mutters. He

expedites the ubiquitous Marshall Efron on a fact

finding mission north of the border. Part satire, part

serious, this film sets out to package Canada for

American consumption, with some of the clichés

thrown in. Contrasting with the decidedly lighter side

of the film are interviews with wellknown Canadians

such as Marshall McLuhan, Mordecai Richler,

Margaret Atwood, John Kenneth Galbraith, Raoul

Duguay, and Pierre Bourgault.

ALMOST REALAlmost Real focuses on a few individuals for whom

the Internet has become a lifeline, a way to connect

with likeminded souls in surprising ways. The early

promise of the Internet could never have predicted

people like these: a cyber punk based on an anti

aircraft rig in the English Channel who operates the

world’s first rogue Web server, a monk developing

“wireless prayer technology,” and a “gamer” who

recreates himself in an online game. Even traditional

concepts of school, marriage and retirement are

mutating: a disillusioned eightyearold opts in favour

of homeschooling, a retired couple moves into an

Internetcontrolled seniors’ complex, and a recent

divorcée exchanges vows online with a man she has

never met. With insightful commentary by scifi

writer William Gibson, virtual reality creator Jaron

Lanier and ‘postnational’ writer Pico Iyer, Almost

Real is a snapshot of the end of the first phase of the

Internet–a far less utopian age than some had hoped.


MEDIUM MASSAgE 2.0 AN INFINITE INvENTORywww.year01.com/mediummassage

TIME: nov 5 – dec 3, opening reception: nov 5, 2:00 – 5:00LOCATION: contact gallerY 80 spadina ave, suite 310, torontoCOST: FreeFEATURED ARTISTS: kate armstrong, mYFanwY ashmore, JeremY baileY, david Jhave Johnston, martine neddam, raFaël rozendaal, cherYl sourkes, donna szoke, kd thornton

Medium_Massage 2.0 :: an infinite inventory is a

netbased exhibition inspired by Marshall McLuhan

and graphic designer Quentin Fiore’s collaborative

book The Medium is the Massage. Published in 1967

in an experimental format that fused Fiore’s engaging

graphic style and visual language with McLuhan’s

text, The Medium is the Massage introduced

McLuhan’s theories of media and communications

technology to a mass audience. Within the context

of Marshall McLuhan’s centennial and 20 years after

the development of the first webpage, the media

artists in this exhibition reflect McLuhan’s prophetic

theories through their immersion in the networked

medium and cultural shift that McLuhan predicted

in the 60s. The exhibition includes a new expanded

version of The Medium is the Massage matched

with compositionally similar images using google

algorithms; a sorrybot that gives a unique apology

to every citizen on earth; new web software that re

invents the way artists communicate with the media;

an archeological examination of 8 bitgraphic images

and obsolescent media through daily floppy disc

mining; and more!

Curated by Michael Alstad. Presented by Year Zero One

(YZO) in collaboration with the CONTACT Gallery for the

McLuhan100 Festival.

ThE MESSAgETIME: nov. 2 - 13; gallerY hours: wed - sun. 1 - 6pmLOCATION: gallerY 1313 1313 Queen st. west, torontoCOST: Free

Gallery 1313 is pleased to present, THE MESSAGE,

an exhibition of new media artists who explore the

effects of technology on popular culture and society.

The exhibition is also a celebration of the legacy of

Marshall McLuhan. The exhibition was curated by

Gallery Director, Phil Anderson and is sponsored

by Highland Park Scotch. We would like to thank

Highland Park Scotch for their generous support.

There will a mix of installation, video works and

photo based works. The exhibition will take place

in the Main and Process Galleries. Panel discussion

Nov. 9, at 7pm on the future and effects of

technology in artistic practise and society in general.

More details can be found at www.g1313.org along

with the roster of panelists.


SAI 2.0 SAI - STRATEgIC ARTS INITIATIvE 2.0 - LOOkINg BACk TOWARDS ThE FUTURE ExhIBITION WITh INTERACCESS AND TRANSMEDIALEDATE: thurs, nov 3 - sat, nov 5TIME: thurs & Fri: 12:00 - 6:00 (live link to rotterdam 3:00 - 6:00 onlY), sat 9:00 - 7:00 (live linked all daY). see the detailed schedule: strategicartsinitiative.org/LOCATION: 9 ossington avenue, torontoCOST: Free

In 1986 a ground breaking telepresence art exhibition

called SAI STRATEGIC ARTS took place between

University of Toronto and the University of Salerno

in Italy. It was the first exhibition of telepresence

art in the world and it was heavily informed by

McLuhan’s ideas. This exhibition featured works

by Doug Back, Carl Hamfelt, Laura Kikauka, David

Rokeby, Graham Smith and Norman White and

featured robotic telepresence works that linked

the 2 cities in the world’s first telepresence art

exhibition. It was designed as a creative balance

to the SDI STRATEGIC DEFENCE INITIATIVE

project initiated by the Regan administration in the

USA and was groundbreaking from both artistic

as well as technological perspectives. SAI 2.0

is a reinstallation of this seminal group show

of telepresence art. The artists from the original

exhibition (including David Rokeby from Toronto)

are remaking the works they had in the show in

1986 and this time the project will be linked with V2

Institute for Unstable Media in Rotterdam.

SATURDAy, NOvEMBER 5Th

SUNDAy, NOvEMBER 6Th

MARShALL MCLUhAN: SOUND, SPACE, MUSIC, AND ACOUSTIC ECOLOgyTIME: bar opens at 2:30, discussion 3-5pm, reception Follows LOCATION: arts and letters club, 14 elm street, toronto COST: $12; students $8; reservations reQuired: [email protected] or 416-570-0223

McLuhan (19111980) was Canada’s most famous

and controversial communications scholar and one

of the Club’s most distinguished members. We

celebrate the centenary year of his birth with a panel

of McLuhan experts, discussing “Marshall McLuhan:

Sound, Space, Music, and Acoustic Ecology” Panel:

• Donald Gilles (Chair), Communication and

Culture, Ryerson University

• Phil Rose, Department of Communication Studies,

York University

• Lewis Kaye, Department of Communications

Studies, Wilfrid Laurier University

• Jay Alan Hodgson, Department of Music,

University of Western Ontario

• B.W. Powe, Department of English, York University

• Eric McLuhan (Respondent), Harris Institute for

the Arts


JANE BUNNETT AND hILARIO DURAN: IMPROvISATIONS UPON JOhN CAgE’S FONTANA MIxDATE & TIME: mon, nov 7: 7:30 (conFerence delegates) & tues, nov 8: 7:30 pm (general public)LOCATION: gallerY 345, 345 sorauren avenue, toronto - www.gallery345.comCOST: delegates (included in conFerence registration Fees); public: $20 at the door

Internationally renown musicians Jane Bunnett

(soprano sax and flute) and Hilario Duran (piano),

with the aid of some prepared tapes, will perform

spontaneous improvisations to Robert Bean’s

iteration of John Cage’s Fontana Mix (1958),

currently on exhibit in the gallery space.

The score Cage created for Fontana Mix consists of

20 sheets, ten transparencies inscribed with points

(or dots), a single transparency bearing a straight

line and ten plain white sheets with squiggly lines.

By means of an included graph and a straight line,

the performer uses the sheets in combination as a

“tool” to assemble a realization of Fontana Mix. In

executing the tape, Cage divided his sound sources

into six classes; city sounds, country sounds,

electronic sounds, manually produced (meaning

“instrumental”) sounds, windproduced sounds

(such as singing), and small sounds that require

amplification, such as crickets chirping. Coordinate

points drawn from the transparencies determine

the class of each tape sound, inches of tape used,

its volume, timbre, mixing, and other elements.

Cage once described the score of Fontana Mix as “a

camera from which anyone can take a photograph.”

The challenge for the players is not to “recreate”

the original tape mix, but to respond in the moment

to the images on the wall before them. The player’s

response to the images, brings everything that they

have learned and distilled over years of playing to

create a new composition, a unique soundscape.

If they incorporate some of Cage’s sound sources,

then they will be in close proximity to the spirit

of the piece. Cage would welcome this form of

improvisation, but he might ask the player to leave

his or her personal history at the door. That is the

great challenge to this type of performance. Each

time played the composition will be unique, a direct

connection to the moment played in, never to be

repeated (unless, of course, it is recorded).

artist bios: Multiple Juno Award winner Jane Bunnett has turned her

bands into showcases for the finest talent from Canada,

the U.S.and Cuba. She has been nominated for Grammy

Awards, numerous Juno Awards, and most recently, was

honoured with an appointment to the Order of Canada.

More on Jane Bunnett here: www.janebunnett.com/

biography.html

hilario Duran is one of the world’s most innovative creators

of AfroCuban music & Latin Jazz. He has won two JUNO

Awards and over a dozen National Jazz Awards in Canada.

The Latin Jazz Corner wrote that Hilario is one of the

world’s “contemporary Cuban pianists that moved jazz into

the 21st century”. More on Hilario Duran here:

www.hilarioduran.com/biography.htm

MONDAy, NOvEMBER 7Th


SIgNALS FROM ThE DEW LINE: ART AND POETRy IN ThE gLOBAL vILLAgEDATE: nov 8 - 13LOCATION: gladstone hotel 1214 Queen street westOPENINg RECEPTION & POETRy PERFORMANCES: tues, nov 8, 7 - 10 COST: Free

Artists, as McLuhan described them, are the Distant

Early Warning system of our culture. This exhibition

and public performance explores the confluences

between technology, poetry, artistic practice, and

the influences of McLhuan’s vision in our time.

On November 8th, as part of the McLuhan 100

conference and DEW Line Festival, join us for an

evening of art, poetry and celebration of McLuhan’s

vision 100 years later. From Facebook, to the city

streets and imaginary glimpses at a new landscape

after global warming, artists, poets and new media

projects present cultural reflections on the state of

the Global Village. With artwork, poetry and projects

by: Lillian Allen, David Bateman, Dan Bergeron,

bill bisset, Adeena Karasick, Sholem Krishtalka,

Kevin Matthews, Shawn McAlief, Aaron Mitchell,

Alexandra Oliver, Christopher Pemberton, Nadja

Sayej, Travis Shilling & Andrea Thompson.

Also on exhibit on the 3rd and 4th Floor: PostGraffiti

examines the evolution of street artists to iconic

imagemakers. Special guest curator, Simon Cole,

director of Show and Tell Gallery presents a survey

of local and international fine artists whose artwork

has evolved from working in the streets, riffing off of

advertisements, playing with political iconography

and challenging cultural and artistic norms. Featuring

works by Shepard Fairey, Anthony Lister, Banksy,

Retna, Dolk, Dan Bergeron, and more!

Signals from the DEW Line is a curatorial

collaboration by Andrea Thompson and Britt Welter

Nolan. www.gladstonehotel.com

JANE BUNNETT AND hILARIO DURAN: IMPROvISATIONS UPON JOhN CAgE’S FONTANA MIxDATE & TIME: mon, nov 7: 7:30 (conFerence delegates) & tues, nov 8: 7:30 pm (general public)LOCATION: gallerY 345, 345 sorauren avenue, toronto - www.gallery345.comCOST: delegates (included in conFerence registration Fees); public: $20 at the door

Internationally renown musicians Jane Bunnett

(soprano sax and flute) and Hilario Duran (piano),

with the aid of some prepared tapes, will perform

spontaneous improvisations to Robert Bean’s

iteration of John Cage’s Fontana Mix (1958),

currently on exhibit in the gallery space.

The score Cage created for Fontana Mix consists of

20 sheets, ten transparencies inscribed with points

(or dots), a single transparency bearing a straight

line and ten plain white sheets with squiggly lines.

By means of an included graph and a straight line,

the performer uses the sheets in combination as a

“tool” to assemble a realization of Fontana Mix. In

executing the tape, Cage divided his sound sources

into six classes; city sounds, country sounds,

electronic sounds, manually produced (meaning

“instrumental”) sounds, windproduced sounds

(such as singing), and small sounds that require

amplification, such as crickets chirping. Coordinate

points drawn from the transparencies determine

the class of each tape sound, inches of tape used,

its volume, timbre, mixing, and other elements.

Cage once described the score of Fontana Mix as “a

camera from which anyone can take a photograph.”

The challenge for the players is not to “recreate”

the original tape mix, but to respond in the moment

to the images on the wall before them. The player’s

response to the images, brings everything that they

have learned and distilled over years of playing to

create a new composition, a unique soundscape.

TUESDAy, NOvEMBER 8Th

Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen. Marshall McLuhan


If they incorporate some of Cage’s sound sources,

then they will be in close proximity to the spirit

of the piece. Cage would welcome this form of

improvisation, but he might ask the player to leave

his or her personal history at the door. That is the

great challenge to this type of performance. Each

time played the composition will be unique, a direct

connection to the moment played in, never to be

repeated (unless, of course, it is recorded).

artist bios:

Multiple Juno Award winner Jane Bunnett has turned her

bands into showcases for the finest talent from Canada,

the U.S.and Cuba. She has been nominated for Grammy

Awards, numerous Juno Awards, and most recently, was

honoured with an appointment to the Order of Canada.

More on Jane Bunnett here: www.janebunnett.com/

biography.html

hilario Duran is one of the world’s most innovative creators

of AfroCuban music & Latin Jazz. He has won two JUNO

Awards and over a dozen National Jazz Awards in Canada.

The Latin Jazz Corner wrote that Hilario is one of the

world’s “contemporary Cuban pianists that moved jazz into

the 21st century”. More on Hilario Duran here:

www.hilarioduran.com/biography.htm

MCLUhAN AS FORESIghTER: A REARvIEW MIRROR LOOk AT 2020 MEDIA FUTURES By gREg vAN ALSTyNE, DIRECTOR OF RESEARCh, SLAB, OCAD UNIvERSITyTIME: 7:00 - 8:30LOCATION: ocadu auditorium 100 mccaul street, toronto COST: Free

What might our media be like by 2020? What how can

McLuhan’s rich legacy illuminate this question today?

Drawing from the yearlong 2020 Media Futures

project, we will glimpse Canada’s media landscape in

2020. At the same time we’ll examine McLuhan’s

approach in light of contemporary strategic foresight

methods, finding unexpected contrasts and surprising

parallels in dimensions as diverse as art, uncertainty,

method, storytelling, strategy, and provocation.

NFB SPECIAL SCREENINg OF MCLUhAN’S WAkE (2002)TIME: 3:00LOCATION: John spotten theatre150 John street, torontoCOST: Free

Fascinated by the role technology played in transforming

our lives, one of the twentieth century’s most famous

intellectuals realized, with stunning accuracy, the impact

the digital age would have on our social, spiritual,

economic and ideological selves. ‘The global village’

and ‘the medium is the message’ are among the most

quoted phrases of our time. Few people grasped the

enormity of his ideas, however, and over the course of

the following decades his work was largely ignored by

academia and the public. Now, twenty years after his

death, in the midst of an era of Internet, virtual and

wired technologies, McLuhan’s Wake explores the

enduring hold of McLuhan’s message. Blending all forms

of media, including animation and special effects,

McLuhan’s Wake is a visually dazzling and poetic

film, with narration by renowned performance artist

Laurie Anderson, and commentary by scholars Eric

McLuhan, Neil Postman, Lewis Lapham and journalist

Patrick Watson.

Visitors to NFB can also pick from a guided viewing list

for the viewing stations. See list and description of films in

“Ongoing” section. guided viewing Station hours: Noon

7:00 TuesThurs; Noon10:00 ThursSat; Sun Noon5:00


PIAZZA MCLUhAN ThEN | NOW | NExT PLACINg & ExPERIENCINg ChANgEDATE & TIME: wed, nov 9, 7:00 – 9:00LOCATION: centre For social innovation 720 bathurst street, torontoCOST: Free

The Italian Cultural Institute invites you to celebrate

the centenary of Marshall McLuhan’s birth at

Piazza McLuhan an exciting meeting place for

explorers coming from all around the world to share

their perceptions on time, space and change. It is

a crossroad of past and present experiences, as

well as the perfect outpost to map the new media,

social and culturalscapes of the future. Coming to

Piazza McLuhan is a way to travel through time and

to space to question when was it that we started

to unconsciously/consciously accept change as a

constant and accelerated leitmotif in our lives.

International speakers will take turn on a series

of merrygorounds unspooling memories, ideas,

facts and curiosities following the publication of

Marshall McLuhan’s volume Understanding Media.

The Extensions of Man. It was 1964, the year which

brought winds of change across the world: from

Berkley Free Speech Movement to Radio Caroline,

from Moore’s law to the free publication of hardcore

reviews, the global village consolidated and entered

a vortex of change wrapping the human factor and

technological progress in a unique embrace.

Featuring: Costis Dallas (Panteion Univ. of Social and

Political Sciences, Greece), Derrick de Kerchove (University

of Toronto), Paolo Granata (University of Bologna),

Stephen Kovatch (Berlino, Transmediale), Elena Lamberti

(University of Bologna), Robert K. Logan, (OCAD Toronto),

Cristina Miranda de Almeida (IN3 Universitat Oberta de

Catalunya), Peppino Ortoleva (Università di Torino), Lance

Strate (Fordham University), Dominique Scheffel Dunand

(McLuhan Program), Yoni Van Den Eede (Free University

of Brussels), Eduardo Andrés Vizer (UNILA Brazil & UBA

Argentina).

Piazza McLuhan is an official event of The McLuhan 100 ·

Then | Now | Next conference & festival promoted by The

University of Toronto Faculty of Information, in conjunction with

Ryerson University, York University, OCAD University, the City

of Toronto, and numerous other city cultural institutions.

ThE MCCREADy LECTURE – PhILLIP MONk TIME: 7:00 LOCATION: art gallerY oF ontario 317 dundas street west, toronto COST: Free

The McCready Lecture is a biannual lecture given

in honour of Philip G. McCready, a respected dealer

in Canadian Art. The intention of the lecture is to

explore a new approach to some aspect of our art

history. Past speakers have included Dennis Reid,

Charles Hill, Sandra Paikowsky to name a few. Topics

have included lectures on members of the Group

of Seven, First Nations art, Marian Scott, Goodrich

Roberts etc. This year Philip Monk will be speaking

on General Idea and the intellectual frameworks that

influenced their work—including, in a significant

way—Marshall McLuhan. The lecture will take place

in Jackman Hall at the AGO on Wed. Nov. 9 at 7

pm. It is a free event, open to the public. Gillian can

address in more detail the marketing of this event,

but it will likely be through our website and email

contact lists and will be included on any program

material for the fall.

ThE MESSAgE – PANEL DISCUSSIONTIME: 7:00LOCATION: gallerY 1313 1313 Queen st. westCOST: Free

As part of their exhibition, this panel will address

the future and effects of technology in artistic

practise and society in general. This talk is part of

our celebrating the legacy of Marshall Mcluhan.

Panelists to include Ed Slopek, Program Director for

the New Media Option (Ryerson University), School

of Image Works, Johanna Householder, Chair of

Criticism and Curitorial Practice (Ontario College of

Art and Design University) and Judith Doyle , Chair

of Integrated Media (the Ontario College of Art and

Design University). The panel will be moderated by

writer and cultural commentor, Russell Smith.

Sponsored by Highland Park Single Malt Scotch Whiskey.

WEDNESDAy, NOvEMBER 9Th


DEW LINE CONCERT: CLIMATE IS CULTURE FEATURINg PATRICk WATSON AND ThE WOODEN ARMS AND AMy MILLANTIME: 7:30 sharp LOCATION: koerner hall at the telus centre For perFormance and learning 273 bloor street west, torontoCOST: $35 ($30 For students with valid id); $5 venue service chargeFOR TICkETS: call 416-408-0208 or visit rcmusic.ca

Special guest Canadian indie rock singer and guitarist

Amy Millan (of Stars) rocks Koerner Hall, followed

by feature act Montrealbased Patrick Watson & The

Wooden Arms, whose experimental musicianship: a

blend of cabaret pop and classical music influences

with indie rock, has been compared to Andrew Bird,

Nick Drake, Jeff Buckley and Pink Floyd. The Concert

marks the finale of the DEW Line Festival and the

launch of Cape Farewell in North America (www.

capefarewell.com). Cape Farewell brings artists,

scientists, economists, law and health practitioners

and other intellectuals together to stimulate the

production of art founded on scientific research.

Using creativity to innovate, Cape Farewell engages

artists for their ability to communicate the urgency

and solutions of the global climate challenge. This

perspective on the power of art and artists was also

core to media theorist Marshall McLuhan’s view

of artists as harbingers of change. Special opening

remarks by former Toronto Mayor David Miller, Chair

of Cape Farewell. Host: Laurie Brown of CBC Radio

2’s The Signal.

ThURSDAy, NOvEMBER 10Th


Venue map

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URBAN SCREENS INSTALLATIONS

above ground: nature

Corner of Yonge and Edward

the pattison digital video billboard

322 Yonge St

the onestop digital screens

Over 60 TTC stations across Toronto

TORONTO - CENTRAL DOWNTOWN

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conFerence venue

89 Chestnut Street

the coach house institute

39a Queen’s Park Crescent

Justina m. barnicke gallerY (hart house)

University of Toronto

7 Hart House Circle

ontario college oF art & design universitY (ocadu)

100 McCaul Street

gallerY 345

345 Sorauren Avenue

contact gallerY,

80 Spadina Ave, Suite 310

national Film board oF canada

John Spotten Theatre

150 John Street

gallerY 1313

1313 Queen St. West

interaccess electronic media arts centre

9 Ossington Avenue

arts and letters club

14 Elm Street

gladstone hotel

1214 Queen Street West

centre For social innovation

215 Spadina Avenue

art gallerY oF ontario

317 Dundas Street West

the telus centre For perFormance and learning - koerner hall

273 Bloor Street West

vENUE LISTINgS

TORONTO - DOWNTOWN WEST

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presenters & moderators

Renato Barilli SPEAkERMon, nov 7SeSSion 4 - inSight into “then” (2) Parallel SeSSionS B B1 PoeticS

Renato Barilli (1935) has been professor of the phenomenology of styles at the University

of Bologna. His first concern has been addressed to art history and criticism, mainly for

our age (L’arte contemporanea, 1984), gradually extending in a lager view (Art and

cultural materialism in Western societies, 2011). He has also cultivated literary criticism,

with essays concerning D’Annunzio, Pirandello, RobbeGrillet and a final outlook, La

narrativa europea in età moderna, da Defoe a Tolstoj, 2010). He has also practised

aesthetics as a necessary link between the two fields, with contributions which had an

English translation (Rhetoric, A course on Aesthetics, University of Minnesota Press,

1989, 1993).

Robert Bean SPEAkERWed, nov 9SeSSion 2 - inSight into “next” Parallel SeSSionS dd1 MultiSenSorial

Robert Bean is a media artist, writer and teacher living in Halifax, Nova Scotia. He is

currently a Professor at NSCAD University. Bean has exhibited his work in solo and

group exhibitions in Canada, the United States, Europe, Korea and New Zealand.

Utilizing public archives and collections, Bean considers the temporal uncertainty

that photographs and digital media evoke in relation to experience, technology

and language. Specific to this project is the production of artwork and publications

influenced by the culture of machines and obsolescence.

Robert Bean was the Artist in Residence at the Canada Science and Technology

Museum, Ottawa, Ontario in 2010. In 2011, the CONTACT Photography Festival

and the McLuhan Centre for Culture and Technology commissioned Robert Bean to

complete a sitespecific multimedia installation titled “Illuminated Manuscripts” at

the McLuhan Coach House, University of Toronto. This commission was included

in the McLuhan 100 celebration and was open from May July 2011. “Illuminated

Manuscripts” was also exhibited in September 2011 at the Centre Culturel Canadien

in Paris.

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Marc BélangerSPEAkERthurS, nov 10SeSSion 2 - inSight into “next” (2) Parallel SeSSionS e e1 Futurology

Marc Bélanger is a labour union educator and broadcaster. He worked for 25 years for

the Canadian Union of Public Employees (CUPE), first as a communications specialist

and then as the director of the union’s computer department. In 2000 he joined the

UN’s International Labour Organization at its campus in Turin, Italy, to teach computer

technology to unionists from developing countries. He became the the head of the

union education programme at the campus in 2008. He is now the news director at

RadioLabour — the international labour movement’s radio service. He has a Masters

in Media Studies from the New School and a Ph.D in computer communications from

Simon Fraser University.

Rob BlissPANELISTthurSday noveMBer 10h, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (6)oPen city

Rob Bliss is a 22yearold creative event organizer in the downtown Grand Rapids

area. In the past 2.5 years he has had a combined attendance of over 100,000

people without spending a dollar on advertisement. By creating free, fun, inclusive

community events, he has been a key figure in the revitalization in the downtown

area. He has been featured and done interviews with countless news organizations

in the United States and abroad.

His events have brought tens of thousands of dollars of business to the downtown

area over the past couple years as well as “the most attention Grand Rapids has seen

since the Gerald R. Ford funeral” says the Grand Rapids Press. Rob’s work focuses

around downtown revitalization, youth retention in West Michigan, and continuing

improvement in the image of Grand Rapids, MI.

Ian BogostSPEAkERWedneSday noveMBer 9th, 2011SeSSion 1 - Point/counterPoint (5)

Ian Bogost is a designer, philosopher, critic, and researcher who focuses on computational

media — videogames in particular. He is also an author and an entrepreneur. Bogost

is a professor at Georgia Tech, a Founding Partner at Persuasive Games, and a Board

Member at Open Texture. In his academic life, he is Professor at The Georgia Institute

of Technology, where he works in the School of Literature Communication and Culture.

He is also affiliated faculty at the College of Computing’s GVU Center. At Georgia Tech,

he teaches in the undergraduate program in Computational Media and he serves as

Director of the graduate program in Digital Media. Bogost’s research focuses on

videogames as cultural artifacts. In particular, he is interested in contextualizng games

in the long history of human expression (game criticism), in how games make arguments

(game rhetoric), and in the relationship between computer hardware and expression.

Much of his work concerns the uses of videogames outside entertainment, including

politics, advertising, learning, and art. But he is also very interested in mainstream

commercial videogames and historical approaches to videogames, as well as

experimental, independent, and artistic games.

Jay BolterSPEAkERtueSday noveMBer 8th, 2011SeSSion 4 - Point/counterPoint (3)

Jay David Bolter is Director of the Wesley New Media Center and Wesley Chair

of New Media at the Georgia Institute of Technology. He is the author of Turing’s

Man: Western Culture in the Computer Age (1984); Writing Space: The Computer,

Hypertext, and the History of Writing, (1991; second edition 2001); Remediation

(1999), with Richard Grusin; and Windows and Mirrors (2003), with Diane Gromala.

In addition to writing about new media, Bolter collaborates in the construction of

new digital media forms. With Michael Joyce, he created Storyspace, a hypertext

authoring system. With the AEL collaborators at Georgia Tech and the Argon browser

(for smart phones and tablets), he creates applications for entertainment, education,

and cultural heritage.

David Buckland MEDIATORtueSday noveMBer 8th, 2011SeSSion 6 - Point/counterPoint (4)

David Buckland is an artist and filmmaker whose lensbased works have been exhibited

in numerous galleries in London, Paris and New York and are found in the major

collections including the National Portrait Gallery, London; Centre Georges Pompidou,

Paris; Metropolitan Museum, New York; Getty Collection, Los Angeles; and others.

His 1999 solo show of digitally mastered portraits of performers at London’s National

Portrait Gallery attracted over 100,000 visitors. Buckland continues to produce and

exhibit his artworks.

In 2001 Buckland created and now directs the Cape Farewell project, bringing artists,

writers, filmmakers and climate scientists together to collectively address and find a

creative engagement with the world’s climate challenge. To date, Cape Farewell has

mounted nine Arctic expeditions and one in the Andes where more than a hundred

prominent artists have worked in the field with the scientific community. The artistic

product from these expeditions has been monumental: two films shown worldwide;

Ian McEwan’s novel Solar; two major exhibitions touring globally with an audience in

excess of 850,000; two books; digital media; and the SHIFT festival in London.

Antonio CasilliSPEAkERthurSday noveMBer 10th, 2011SeSSion 42 - inSight into “next” (2) Parallel SeSSionS e e1 Futurology

Antonio A. Casilli is an associate professor in Digital Humanities at the Paris Institute

of Technology (Telecom ParisTech) and a researcher in sociology at the Edgar Morin

Centre, School for Advanced Studies in Social Sciences (EHESS, Paris).

His main research foci are computermediated communication, public policy, and

health. He also deals with advanced ethnocomputational methods and agentbased

simulations for social science. In addition to several scientific publications in French,

English, and Italian, he is the author of three books. In the most recent one, Les

liaisons numériques [The Digital Liaisons] (Seuil, Paris, 2010), he debunks the myth

of a disembodied, desocializing Web. “Stop Mobbing” (DeriveApprodi, Rome, 2000)

is an inquiry into communicational violence in cognitive capitalism. “La Fabbrica

Libertina” [The Libertine Factory] (Manifesto Libri, Rome, 1997), has been described

as a marxist/cyborg reading of Marquis de Sade’s work. He runs the blog

www.bodyspacesociety.eu and tweets under the handle @bodyspacesoc

Richard CavellSPEAkERtueSday noveMBer 8th, 2011SeSSion 4 - Point/counterPoint (3)

Richard Cavell is the author of McLuhan in Space: A Cultural Geography (2002;

2003; UTP “Classic” 2005; digital publication 2007), the first book to articulate

the spatial turn in media studies and McLuhan’s foundational role within it. The

central strand unifying Professor Cavell’s research interests is spatial production,

which he studies in a broad cultural context. He is currently working on three major

projects: “Country Seats: Architecture, Literature, and Sexual SelfFashioning in the

English Country House, 15441945” (SSHRC funded 200912) examines sexual

selffashioning in country house architecture and literature; “Media Transatlantic”

examines media philosophy in North America and German speaking Europe (with

N. Friesen [CRC Thompson Rivers]; and “Histories of Forgetting” researches cultural

memory in Canada. Professor Cavell is a Professor of English at the University of

British Columbia.

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Andrew Clement PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey

MEDIATORthurSday noveMBer 10th, 2011SeSSion 2 - inSight into “next” (2) Parallel SeSSionS e e1 geoPoliticS

Professor Andrew Clement is a faculty member in the University of Toronto’s iSchool,

who has been engaged in research and advocacy on media, technology and policy

since days of online public access (1973, actually). A member of the Information

Highway Working Group (IHWG), Coordinator of the Information Policy Research

Program (IPRP) and cocoordinator with Liss Jeffrey on the New Media and Policy

Seminar that complemented the Canada byDesign speaker series. Andrew has

been active recently in stimulating the FI/KMDI/IPSI consensusbased roundtable

response to the federal government’s call for public consultation aimed at creating

a digital economy strategy for Canada calling on the government to consider the

digital economy as one element of a digital society. He is currently researching cyber

surveillance and active in the campaign against the proposed ‘lawful access’ having

coproduced a video on the topic: unlawfulaccess.net

Edward Comor thurSday noveMBer 10th, 2011SeSSion 2 - inSight into “next” (2) Parallel SeSSionS e e1 geoPoliticS

Edward Comor is a Professor at the Faculty of Information and Media Studies,

University of Western Ontario. His research applies medium theory, critical sociology

and Marxist political economy to examine contemporary communication, culture and

international political issues. He’s the author of Consumption and the Globalization

Project (Palgrave 2008) and Communication, Commerce and Power (Macmillan

1998), and is the editor of The Global Political Economy of Communication

(Macmillan 1994) and, most recently, Media, Structures and Power (University of

Toronto Press 2011). Among other contributions, Comor was the CoFounder and

Inaugural Chair of the International Communication Section of the International

Studies Association.

Suzanne de CastellSPEAkERWedneSday noveMBer 9th, 2011SeSSion 2 - inSight into “next” Parallel SeSSionS dd1 MultiSenSorial

Professor of Curriculum and Instruction in the Faculty of Education at Simon

Fraser University, Suzanne de Castell’s work spans literacy, technology, gender,

educational game theory, research, design and development, and multimodal


analysis of communicative interaction. Recent coedited work includes Worlds in

Play: International Perspectives on Digital Games Research (Peter Lang, 2008),

Loading...The Journal of the Canadian Game Studies Association, work on design and

development of educational games (Contagion and A Baroque Adventure) and recent

publications on digital games and education, gender and gameplay and multimodal

learning in informal and community settings.

Dominique ScheffelDunand MEDIATORWedneSday noveMBer 9th, 2011SeSSion 6 - Point/counterPoint (6)

Dominique ScheffelDunand is Associate Professor of Linguistics at York University in

Canada. As visiting Professor, she has been involved with the Faculty of Information

Knowledge Media Design Institute for more than 10 years and with the Coach House

Institute (CHI) at the University of Toronto since its opening. She became the Director

of the CHI McLuhan Program in Culture and Technology in 2009.

Through the study of language systems and conversations, Dominique explores the

human’s inquiry about meaning and knowledge across cultural groups in contact.

Investigating cognition and communication; Language evolution & acquisition;

Discourse creation and analysis; Semiotics and media communication has given

her an eye and an ear for interpreting the uses of language, styles, epistemologies,

ideologies, and for translating them into the evanescent and pervasive structures

and objects of our daily life. She is conducting her studies in legal discourses and

sociolinguistics as the Director of the Centre for Research on Language Contact

(Glendon College, York University).

She is as well an assessor involved in open forms of scholarship and knowledge

dissemination. She has served on many Social Sciences and Humanities Research

Council (SSHRC) RDI and ITST grants committees, and contributed to the

development of open source initiatives such as the York University’s Digital

Repository YorkSpace.

Consulting work, teaching, research and administrative positions at the University

of Toronto and York University and for international business firms engaged her in

exploring the nature and dynamics of human and nonhuman communication and

the various media and technologies that enhance the understanding of information

practice and knowledge building. She believes that only this understanding will lead to

the recognition of the possibilities afforded by new configurations of perception.

Bruce ElderSPEAkERMonday noveMBer 7th, 2011SeSSion 4 - inSight into “then” (2) Parallel SeSSionS B B1 PoeticS

Bruce Elder is a filmmaker, critic, and teacher (and former Program Director)

in the Graduate Program in Communication and Culture at Ryerson University.

His film work has been screened at New York’s Museum of Modern Art and

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Millennium Film Workshop, Berlin’s Kino Arsenal, Paris’ Centre Pompidou, the

San Francisco Cinematheque, Atlanta’s High Museum, Los Angeles’ Film Forum,

Stadtfilmmuseum München, and Hamburg’s Kino Metropolis. Retrospectives of

his work have been presented by Anthology Film Archives (NY), the Art Gallery of

Ontario, Cinématheque Québecoise, Il Festival Senzatitolo (Trento), Images Film

and Video Festival (Toronto). Paris’ Festival des Cinémas Différents spotlighted his

recent filmwork in December, 2005. In announcing their “Tribute to R. Bruce Elder”

Cinematheque Ontario proclaimed: “R. Bruce Elder is not only one of Canada’s

foremost experimental filmmakers, he’s one of our greatest artists, thinkers, critics,

and filmmakers, period.”

Elder has received numerous grants from the Canada Council for the Arts, the Ontario

Arts Council, and the Department of External Affairs/DFAIT. He was an early user of

digital image processing techniques in filmmaking; his interest in the mathematics

of signal processing led him to study and to publish on computer programming

and artificial intelligence. He was awarded a Council/NSERC New Media Initiatives

grant, a Ryerson Research Chair, and grant from the Social Sciences and Humanities

Research Council of Canada to develop and apply innovative methods in image

processing and machine learning to filmmaking. In 2007, Bruce Elder was awarded

the Governor General’s Award in Media Arts, Canada’s most prestigious award in the

discipline and was elected a Fellow of the Royal Society of Canada, the highest honour

awarded to scholars in Canada.

Hervé Fischer SPEAkERWedneSday noveMBer 9th, 2011SeSSion 6 - Point/counterPoint (6)

Artistphilosopher, Hervé Fischer has both citizenships: France and Canada. He

obtained its MBA in philosophy and PhD in sociology. He taught many years

sociology of communication and culture at the Sorbonne. He has been elected holder

of the Daniel Langlois chair for Fine Arts and Digital Technologies at Concordia

University, Montreal (20002002), and developed the concept of a Quebec Media

lab. He is now Associate professor at UQAM – Université du Québec à Montréal,

founder and director of the International Digital Observatory. He had a sociological

multimedia art practice, many exhibitions in museums and published twenty books.

www.hervefischer.net, www.hervefischer.com.

Norm Friesen PANELIST WedneSday noveMBer 9th, 2010SeSSion 3 - arteFactS, outeringS, & utteringS (4)MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age

Norm Friesen, PhD is the Canada Research Chair in ELearning Practices at Thompson

Rivers University in Kamloops, British Columbia. He has been developing and studying

Web technologies in educational contexts since 1995, and is the author of several

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books on the effective use of instructional software and the implementation of technical

standards for educational resources. He is author of “ReThinking ELearning Research:

Foundations, Methods and Practices” (Peter Lang, 2009), & his latest book is “The Place

of the Classroom and the Space of the Screen” (Peter Lang, 2011). His publications on

McLuhan include “Education of the Senses: The Pedagogy of Marshall McLuhan”.

Michael GeistPANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey

Dr. Michael Geist is a law professor at the University of Ottawa where he holds

the Canada Research Chair in Internet and Ecommerce Law. Dr. Geist is an

internationally syndicated columnist on technology law issues with his regular

column appearing in the Toronto Star and the Ottawa Citizen, the editor of several

monthly technology law publications, and the author of a popular blog on Internet

and intellectual property law issues. Dr. Geist serves on many boards, including

the CANARIE Board of Directors, the Canadian Legal Information Institute Board

of Directors, the Privacy Commissioner of Canada’s Expert Advisory Board, the

Electronic Frontier Foundation Advisory Board, and on the Information Program

SubBoard of the Open Society Institute. He has received numerous awards for his

work including the Kroeger Award for Policy Leadership and the Public Knowledge

IP3 Award in 2010, the Les Fowlie Award for Intellectual Freedom from the Ontario

Library Association in 2009, the Electronic Frontier Foundation’s Pioneer Award

in 2008, Canarie’s IWAY Public Leadership Award for his contribution to the

development of the Internet in Canada and he was named one of Canada’s Top

40 Under 40 in 2003. In 2010, Managing Intellectual Property named him on

the 50 most influential people on intellectual property in the world and Canadian

Lawyer named him one of the 25 most influential lawyers in Canada in 2011. More

information can be obtained at http://www.michaelgeist.ca

Gary GenoskoMEDIATORMonday noveMBer 7th, 2011SeSSion 2 - inSight into “then” (1) Parallel SeSSionS aa2 counterBlaSt

Gary Genosko is Professor of Sociology and Canada Research Chair in Technoculture

at Lakehead University. He is the author of McLuhan and Baudrillard: The Masters

of Implosion (1999) and editor of Marshall McLuhan: Critical Evaluations in Cultural

Theory, 3 vols. (2005). His recent work is on the later, ‘lost’ Explorations journals

of 19641972 and on the lessons of the DewLine Newsletter, both of which were

undertaken while Visiting Professor in the iSchool at University of Toronto (201112).

g


Matty S. Golub SPEAkERMon, nov 7SeSSion 2 - inSight into “then” (1) Parallel SeSSionS aa4 - Pedagogy

Matty S. Golub is presently studying at the Schreyer’s Honors College of Pennsylvania

State University where his areas of interest include engineering, international affairs

and mass media. Mr. Golub has received commendations form Pennsylvania’s House

of Delegates and the Senate as well as from the Pittsburgh A.I.R. Awards and the

Pennsylvania Association of Broadcasters. In the next few years, he plans to study in

Israel at the Technion and serve as an officer in the United States Navy.

Paolo GranataSPEAkERWed, nov 9SeSSion 2 - inSight into “next” Parallel SeSSionS dd1 MultiSenSorial

Paolo Granata is professor of Digital Catalogues for Cultural Heritage at the Post

Graduate School for Art and Historic Heritage at the University of Bologna. Since

2008 he has also taught Multimedia for Cultural Heritage at the Academy of Fine

Arts in Bologna. In 2001 he authored the book Arte in Rete, the first rational guide on

the art resources on the web ever published in Italy. In 2003 he founded the MultiLab

educational laboratories on Humanistic Computing for the University of Bologna

(Faculty of Humanities). Since 2005 he has worked for the research programme on

Italian video art Videoart Yearbook. L’annuario della videoarte italiana, promoted by

the Department of Visual Arts of the University of Bologna. His latest book, Arte,

estetica e nuovi media, (2009), is a summary of his work for an interdisciplinary

approach to new media. Currently, he is Visiting Scholar at the University of Toronto,

McLuhan Program (Centenary Visiting Fellowship).

Kathryn (Hutchon) KawasakiPANELISTWedneSday noveMBer 9th, 2011SeSSion 3 - arteFactS, outeringS & utteringS (4)MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age

Kathryn (Hutchon) Kawasaki, MA is a teacher and librarian, now retired from

the Toronto District School Board (TDSB), who coauthored “City as Classroom:

Understanding Language & Media” (1977) with Marshall McLuhan and Eric McLuhan.

k


Adeena Karasick SPEAkERMonday noveMBer 7th, 2011SeSSion 4 - inSight into “then” (2) Parallel SeSSionS B B2 cityScaPeS

Adeena Karasick (New York) is a poet, mediaartist and the awardwinning author

of seven books of poetry and poetic theory, including Amuse Bouche: Tasty Treats

for the Mouth (Talonbooks 2009), The House That Hijack Built (Talonbooks, 2004)

and The Arugula Fugues (Zasterle Press, 2001). Karasick has lectured and performed

worldwide and regularly publishes articles, reviews and dialogues on contemporary

poetry, poetics and cultural/semiotic theory. She is Professor of Global Literature at

St. John’s University in New York.

Arthur KrokerSPEAkERtueSday noveMBer 8th, 2011SeSSion 2 - inSight into “noW” (1) Parallel SeSSionS cc1 MediuM theory

SPEAkERWedneSday noveMBer 9th, 2011SeSSion 1 - Point/counterPoint (5)

Arthur Kroker holds a Canada Research Chair in Technology, Culture and Theory at

the University of Victoria, where he is a Professor of Political Science. He is Director

of the Pacific Centre for Technology and Culture (PACTAC). His books include

1984’s Technology and the Canadian Mind: Innis, McLuhan, Grant, 1996’s Hacking

the Future, and, more recently The Will to Technology and the Culture of Nihilism:

Heidegger, Nietszche and Marx.

Alex KuskisMEDIATOR WedneSday noveMBer 9th, 2010SeSSion 3 - arteFactS, outeringS, & utteringS (4)MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age

Alex Kuskis, PhD (moderator) has divided his career equally between education

and business. A graduate of the Universities of Western Ontario and Toronto, his

PhD is in Computers in Education & Online Learning from the Ontario Institute for

Studies in Education (OISE). He has held management positions in book publishing

for such firms as Penguin, Holt & Wiley, as well as IT training companies and DeVry

Institute of Technology. He has taught at the Universities of Toronto, Manitoba and

Wilfrid Laurier University and online for Connected University, Royal Roads University

and presently, Gonzaga University, where he teaches masterslevel courses in

communication and media studies via elearning. He is presently collaborating with

Robert Logan on a book about Marshall McLuhan on education.

Elena LambertiSPEAkERMonday noveMBer 7th, 2011SeSSion 3 - Point/counterPoint (1)

MEDIATORtueSday noveMBer 8th, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (3)Media ecology, MediuM theory, and Mcluhan

Elena Lamberti teaches American & Canadian Literature at the University of Bologna,

Italy. She is the author of Marshall McLuhan.Tra letteratura, arti e media, editor of

Interpreting/Translating European Modernism and has recently completed a new

book on Marshall McLuhan’s Mosaic (2011). Her areas of study also include: cultural

memory, media studies and interfacing sciences/humanities. She was among the

promoters of the European Thematic Networks ACUME and ACUME2 and of the

Rita Leistner SPEAkERMonday noveMBer 7th, 2011SeSSion 4 - inSight into “then” (2) Parallel SeSSionS BB3 vorticeS oF PoWer

Rita Leistner is an awardwinning politically and socially engaged lensbased artist

and writer whose concerned photography uses conceptual approaches to create

photographs with a special relationship to current events and the human condition.

Her work has been exhibited widely and published in many magazines. She is co

author of several books, including Unembedded: Four Independent Photojournalists

on the War in Iraq; and The Edward Curtis Project, cocreated with Métis/Dene

playwright Marie Clements. Rita has an MA in comparative literature from The

University of Toronto, where she currently teaches a course on photojournalism and

documentary photography. Her series of iProbes, “Looking for Marshall McLuhan in

Afghanistan,” is being published by The Literary Review of Canada’s online magazine

through November. reviewcanada.ca

Jamy LiSPEAkERWedneSday noveMBer 9th, 2011SeSSion 2 - inSight into “next” Parallel SeSSionS dd3 coMPutation

Jamy (@jcrewman) is a Lead Designer at DIRECTV in Los Angeles. During his time at

DIRECTV he has headed the multimilliondollar customer acquisition and selfcare

experience on directv.com as well as crossmedia innovation projects. Previously he

crafted interfaces at the Canadian Imperial Bank of Commerce and Alias/Autodesk.

He holds a Masters in humancomputer interaction from the University of Toronto

and was a JSPS scholar in interaction design at Keio University. His research in digital

media and social robotics has been published in the International Journal of Human

Computer Studies and the International Journal of Social Robotics, and his poetry in

the Journal of Microliterature.

L


Mark Lipton PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey

Professor Mark Lipton is an Associate Professor in the School of English and Theatre

Studies at the University of Guelph. He is an advocate for media literacy and is

currently working with social media to advocate for Ontario public school teachers.

The Canadian Council on Learning, and the Social Sciences and Humanities Research

Council of Canada fund his work with the Media Education Project. His current

research interests focus on media education and include work in the history of

communication, semiotics, media cultures and subcultures. This research, along with

his teaching, addresses the rapidly changing face of media production practices by

challenging relationships among technology, users, information, politics and action.

Before Guelph, Lipton directed the Media Ecology program at New York University,

worked as a resource and site advisor for New York City public school teachers,

taught at the Harvey Milk High School in New York City, held the Mellon Fellowship in

Visual Literacy at Vassar College, and was the recipient of a Ford Foundation grant. He

also spent time as the education director at the Children’s Media Project, a nonprofit

organization, where he developed healthpromotion media literacy workshops. In

2009, as a result of his work with the Media Education Project, Lipton was awarded

the Jacque Ellul Award for Outstanding Media Ecology Activism.

Robert LoganPANELIST WedneSday noveMBer 9th, 2010SeSSion 3 - arteFactS, outeringS, & utteringS (4)MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age

Robert Logan, PhD originally trained as a physicist, but is now a distinguished

media ecologist, who was recently awarded The Walter J. Ong Award for Career

Achievement in Scholarship by the Media Ecology Association. He is now professor

emeritus of physics at the University of Toronto, and works as Chief Scientist of the

Strategic Innovation Lab at the Ontario College of Art & Design University. During

his earlier time at U of T, in addition to mathbased physics courses, he taught an

interdisciplinary course called “The Poetry of Physics,” which led to his collaboration

with Marshall McLuhan and his research in media ecology and the evolution of

language. His best known works are “The Alphabet Effect”, based on a paper co

authored with McLuhan, “The Sixth Language: Learning a Living in the Internet Age.”

His most recent book is “Understanding New Media: Extending Marshall McLuhan”

(Peter Lang, 2010).


Michael MacDonaldSPEAkERMonday noveMBer 7th, 2011SeSSion 4 – inSight into “then” (2) Parallel SeSSionS BB3 vorticeS oF PoWer

Michael MacDonald is an Associate Professor in the Department of English at the

University of Waterloo. Michael earned his PhD in the Department of Rhetoric at the

University of California at Berkeley, and has also taught at the University of Illinois

at Chicago and the American University of Paris. He has published essays on Kant,

Hegel, Levinas, and other philosophers, as well as on Shakespeare, Kittler, McLuhan,

and, most recently, rhetoric and Information Warfare. Michael is currently editing the

Oxford Handbook of Rhetorical Studies.

Janine Marchessault MEDIATOR Monday noveMBer 7th, 2011SeSSion 1 - arteFactS, outeringS, & utteringS (1)exPlorationS 1951-1957: reFlectionS uPon the exPlorationS SeMinar and Journal

MEDIATORtueSday noveMBer 8th, 2011SeSSion 4 - Point/counterPoint (3)

Janine Marchessault was awarded a Canada Research Chair in Art, Digital Media

and Globalization at York University. Her research over the past five years has been

concerned with excavating some of the Canadian experiments with film and media

that were showcased at Expo 67 in Montréal. A particular concern in her work has

been the historical relationship between architecture and the cinema screen which

both the Swiss architectural historian *Sigfried Giedion *and Canadian Media theorist

Marshall McLuhan have collectively investigated. Her research has also focused

on urban space and cartographies of place, with a lens on Havana, Helsinki, Berlin

and Toronto. She is the author of *Ecstatic World: Media, Humanism, Ecology*

(forthcoming, MIT Press); *Marshall McLuhan: Cosmic Media * (Sage Publications,

2005); and coeditor of *Fluid Screens, Expanded Cinema* (University of Toronto

Press, 2007) as well as *Wild Science: Reading Feminism, Medicine and the Media*

(Routledge, 2000). She is a past President of the Film Studies Association of

Canada and a founder of the Future Cinema Lab which has been funded by a Canada

Foundation for Innovation Grant. *She is also a member the 3D Film Consortium

(3DFLIC), where she is investigating the new aesthetic grammars of 3D media.

M


Deiren MastersonSPEAkERMonday noveMBer 7th, 2011SeSSion 4 - inSight into “then” (2) Parallel SeSSionS BB4 ScreeningS

Deiren Masterson is a digital producer, interactive designer, filmmaker and songwriter.

He is the founder of Relative Strangers Interactive and MasterWorks Production. His

creative work crosses the convergent media landscape. His production list includes

interactive Flash games for children’s television, interactive Television production

with Vision TV, HD web broadcast, and running a UGC video competition for an

online social good project with UNESCO, The Council of Europe and The Schwab

Foundation for Social Entrepreneurship, amongst others. He has a passion for all

things ‘video for the web’ and a deeper passion for humanizing the digital experience.

He is a postgraduate of the Interactive Art & Entertainment Programme at The

Media Lab/ The Canadian Film Centre. He’s currently involved as a participant in The

Mozilla Foundation’sWeb Made Movies project utilizing and developing their Popcorn

javascript library, through which he’s produced the ‘HTML5 hypervideo music

documentary’, Scooter and the Big Man, an interactive exploration and celebration of

the friendship and musical legacy of Bruce Springsteen and Clarence Clemons. With

his filmmaking roots grounded in the digital revolution Deiren has directed, written,

produced and edited 8 feature documentaries including the award winning McLuhan

Way: In Search of Truth which broadcast internationally and with The Biography

Channel in Canada and received the John Culkin Award for Outstanding Praxis in

Media Ecology from Fordham University.

Eric McLuhan PANELIST WedneSday noveMBer 9th, 2010SeSSion 3 – arteFactS, outeringS, & utteringS (4)MarShall Mcluhan aS educationiSt: inStitutional learning in a PoSt-literate age

Eric McLuhan PhD, has over 40 years’ teaching experience in subjects ranging from

highspeed reading techniques to literature, communication theory, media, culture,

and Egyptology. He has taught at many colleges and universities throughout the

United States, Canada and abroad. In addition to coauthoring “Laws of Media” in

1988 and working closely for many years with his father, he has also been deeply

involved in exploring media ecology and communication. He coauthored “City as

Classroom” (1977) with his father and Kathryn Hutchon. His most recent published

work includes”Theories of Communication” (Hampton Press, 2009), and “Media

and Formal Cause” (NeoPoesis Press, 2009). Three other books are currently in

preparation. He is Director, Media Studies, and lectures at The Harris Institute for the

Arts in Toronto.


Randy McLeanPANELISTthurSday noveMBer 10h, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (6)oPen city

Randy McLean is the Acting Director, Strategic Growth & Sector Development

with the City of Toronto Economic Development & Culture Division. The unit He is

an engineer by training with a background in Business Administration and Urban

Planning. Randy has over 30 years experience working in the public, private and

notforprofit sectors in operational, strategic planning and policy development fields.

He is a member of the Toronto Community Foundation Board of Directors and Chair

of the Foundation’s Community Initiatives Committee responsible for producing

the annual Vital Signs report card on the health of the city. The Toronto Community

Foundation is a philanthropic organization focussed on building and strengthening

communities within Toronto.

Randy was previously a member of the Board of Governors of George Brown College,

Chair of the College’s Academic Excellence Committee and its Property, Finance and

Audit Committee, as well as a member of the Board of Directors of the Young Centre

for the Performing Arts in Toronto’s Historic Distillery District.

Randy was also a lead member of the staff team supporting the development of the

City’s long term economic competitiveness strategy, Agenda for Prosperity and it

short term action plan Toronto Prosperity Initiative: Establishing the Path to Growth.

His principal focus is on collaboration and integrated systems planning to achieve

transformative change.

Joshua Meyrowitz PANELISTtueSday noveMBer 8th, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (3)Media ecology, MediuM theory, and Mcluhan

Joshua Meyrowitz is Professor and Chair of the Department of Communication at

the University of New Hampshire, Durham, USA, where he has won the Lindberg

Award for Outstanding ScholarTeacher in the College of Liberal Arts. Dr. Meyrowitz

teaches courses in mass media, analysis of news, media criticism, media theory, and

communication theory. He is the author of the awardwinning No Sense of Place:

The Impact of Electronic Media on Social Behavior (Oxford University Press) and

nearly 100 articles on media and society that have appeared in scholarly journals and

anthologies, as well as in generalinterest magazines and newspapers.


Shawm Micallef PANELISTthurSday noveMBer 10h, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (6)oPen city

Shawm Micallef is a 20112012 Massey College Canadian Journalism Fellow at

the University of Toronto. He’s also the author of Stroll: Psychogeographic Walking

Tours of Toronto (Coach House, 2010) and a senior editor and coowner of the

independent, Jane Jacobs Prizewinning magazine Spacing. In 2002, while a resident

at the Canadian Film Centre’s Media Lab, he cofounded [murmur], the location

based mobile phone documentary project. Begun in Toronto’s Kensington Market,

the project has spread throughout the city and to more than twenty cities globally.

He is also the founding editor of the weekly Toronto web magazine, Yonge Street,

an instructor at OCAD University, and was a columnist with Eye Weekly. He writes

about cities, culture, buildings, art and politics in books, magazines, newspapers and

websites. During the 2010 Toronto municipal election, Shawn brought back to life

Toronto’s first mayor and Rebellion of 1837 instigator William Lyon Mackenzie in the

form of a popular anonymous satirical twitter account known as “Rebel Mayor.”

Dr. Gale Moore MEDIATORtueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey

Dr. Gale Moore is a founding member of the Knowledge Media Design Institute

(KMDI) – the University of Toronto’s first virtual institute –and its director from

20032008. Gale’s doctoral thesis in 1990 was on social transformation in the era

of the digital. Her recent research has been on innovation, design, the phenomenon

of openness, and transdisciplinary as a form of knowledge production that enhances

creativity and fosters innovation. Gale was engaged in research on the design and

development of new media environments including the Ontario Telepresence Project

(early 1990s) and its sibling, ePresence an interactive webcasting environment (late

1990s). Gale was a member of the Information Highway Working Group (IHWG)

in the 1990s and KMDI cosponsored the 1998 Canada byDesign speaker series:

New Media, New Policy produced by Liss Jeffrey. Gale attended Marshall McLuhan’s

Monday night seminars in the 1970s.

Peter W. Nesselroth SPeakerMonday noveMBer 7th, 2011SeSSion 4 – inSight into “then” (2) Parallel SeSSionS BB3 vorticeS oF PoWer

Peter W. Nesselroth (MA, PhD, ChPa) is Professor Emeritus of French and Comparative

Literature at the University of Toronto, where he was the Director of the Centre for

Comparative Literature from 1984 to 1997. He has published many studies and

essays on 19th C. poets (Lautréamont, Baudelaire, Rimbaud, etc) and on 20th C.

writers and literary theories, from Dada to Derrida. His areas of research interest are

cultural semiotics, structuralism and poststructuralism. He is completing two works

in progress: in French: “Isidore Ducasse, autobiographe” and in English: “Reading

problems: Making Sense of Difficult Texts”. His recent publications include “Playing

doubles: Derrida’s writing” Semiotica, 2007 (166); “ Suicider l’autre: Maldoror et la colonne

de la place Vendôme” L’Infini (109) and “Je remplace (Victor Hugo)” L’Infini (111).

Julianne H. NewtonPANELISTtueSday noveMBer 8th, 2011SeSSion 3 - arteFactS, outeringS, & utteringS (3)Media ecology, MediuM theory, and Mcluhan

Julianne H. Newton is associate dean for undergraduate affairs and professor of visual

communication, University of Oregon School of Journalism and Communication.

She is author of The Burden of Visual Truth: The Role of Photojournalism in

Mediating Reality and coauthor (with Rick Williams) of Visual Communication:

Integrating Media, Art and Science, which won the 2009 Marshall McLuhan Award

for Outstanding Book in Media Ecology. Her ethics publications span scholarly,

professional and public forums, and her documentary photographs have been

exhibited internationally. She has worked as a reporter, editor, photographer and

designer for newspapers, magazines, and electronic media.

Newton’s honors include the NCA Visual Communication Research Excellence

Award (2004 and 2008), Marshall Award for Teaching Innovation, National Press

Photographers Association Garland Educator of the Year Award, and the AEJMC

Distinguished Contributions to Visual Communication Award. She was editor of

Visual Communication Quarterly 20012006 and serves on the editorial boards

of the Journal of Communication, Visual Studies, Journal of Mass Media Ethics,

EME (Explorations in Media Ecology), Visual Resources, and VCQ. She joined the

University of Oregon faculty in fall 2000 after 15 years teaching photojournalism and

visual communication at The University of Texas at Austin.

N

Gerald O’GradySPEAkERthurSday noveMBer 10th, 2011SeSSion 4 - inSightS into the neW Future (3)

Beginning a halfcentury ago, University of Toronto Professor Marshall McLuhan’s

ideas were used to construct new models in tertiary education (universities) in order

to study media in the extended definition he gave them, to rethink secondary school

(high school) curricula, and to introduce new methods into primary education. There

is clear documentation from “Classroom without Walls,” which he and his associate

Professor Ted Carpenter wrote for the first issue of their journal Explorations (1957) to

his essay with George B. Leonard, “The Future of Education,”

written for Look Magazine (September 21, l967), to his book with Eric McLuhan and

Kathryn Hutchon, City as Classroom: Understanding Language and Media (1977),

and in essays, letters and unpublished speeches. A redefinition of education itself

was at issue. There were programs at Fordham University, the New School for Social

Research, and New York University, all in New York City, at the California Institute

for the Arts ,and at he State University of New York at Buffalo, as well as at the

University of Toronto, Ryerson and York Universities in Toronto, and in other Canadian

institutions. McLuhan scholarship has been strangely silent on this subject. Gerald

O’Grady will survey this area, using syllabi, posters, films, audiotapes and videotapes.

John O’NeillSPEAkERSeSSion 2 - inSightS into “noW” (1) Parallel SeSSionS cc3 exPeriMent & reSearch

Professor O’Neill is Distinguished Research Professor of Sociology at York University,

Toronto, a Member of the Centre for Comparative Literature at the University of

Toronto, and a Fellow of the Royal Society of Canada. He was Senior Scholar at

the Laidlaw Foundation 19931994, working on the Children at Risk Programme.

Professor O’Neill’s research incorporates a wide range of interests and a great

deal of this concerns the interrelationship between, sociology, philosophy, literary

theory and psychoanalysis. In the early part of his career he became a specialist in

phenomenological sociology. During this time he also became involved with the

critical rethinking of sociology and contributed many articles on critical social theory,

political economy and mass culture. He is widely acclaimed for his pioneering work

on the sociology of the body.

He is the author of Sociology as a Skin Trade (1972), Making Sense Together (1974),

Essaying Montaigne (1982) and Five Bodies: The human shape of modern society

(1985). Among his more recent books are The Communicative Body: Studies in

Communicative Philosophy, Politics and Psychology (1989), Plato’s Cave: Desire,

Power and the Specular Functions of the Media (1991), Critical Conventions:

Interpretation in the Literary Arts and Sciences (1992), The Missing Child in Liberal

Theory (1994), and The Poverty of Postmodernism (1995). His most recent book is

The Domestic Economy of the Soul: Freud’s Five Case Studies (2011).

He is also CoEditor of the International Quarterly, Philosophy of the Social Sciences and

of The Journal of Classical Sociology. He is also an associate editor of Body and Society.

O


Peppino (Giuseppe) Ortoleva SPEAkERthurSday noveMBer 10th, 2011SeSSion 1 - Point/counterPoint (7)

Giuseppe Ortoleva more widely known with the name Peppino with which he signs

his books, essays and other works, has been active for more than thirty years as

a scholar, critic, curator, at the crossroads of history, media studies, TV and radio

authoring, museums and exhibits.

He is currently full professor of Storia dei mezzi di comunicazione at the Università di

Torino; previously he has taught in the Università di Siena. He has also been visiting

professor or has developed research in Sydney, Paris, Lisbon, at the Interaction Design

Institute in Ivrea, at the Master school in journalism in Torino. He is correspondant

étranger for Le temps des médias and member of the board of OBS, the multilingual

on line journal on communication. He is member of the International Committee of

Maison des Sciences de la Communication, Paris. He is member of the supervising

boards of various cultural institutions.

His most recent book, Il secolo dei media. Riti abitudini mitologie was published

in January 2009. Mediastoria. Comunicazione e mutamento sociale nel mondo

contemporaneo has been published originally in 1995, and later republished twice.

He has also published books on the youth movements of the Sixties, on private

television in Italy and its cultural and political role, on cinema and history. His La

société des mèdias has been published by Giunti in Italy and by Castermann in

France and Belgium. He has been the editor, with Barbara Scaramucci, of Enciclopedia

della radio, Milan, 2002. He has also published, with Maria Teresa Di Marco, Luci

del teleschermo. Televisione e cultura in Italia, Milan, 2004; with Francesca Chiocci,

Giovanni Cordoni, Gianni Sibilla, La grana dell’audio. La dimensione sonora della

televisione, Rome, 2003; with Giovanni Cordoni and Nicoletta Verna, Le onde del

futuro. Presente e tendenze della radio in Italia, Milan, 2006; with Giovanni Cordoni

Trent’anni di libertà d’antenna, Bologna, 2006; with Giulia Carluccio, Diversamente

vivi. Moreover, he has published about one hundred essays on media, culture and the

XXth Century social changes.

Dr. Ortoleva’s knowledge of the media is not only based on research. After ten years

of independent activity in radio and television programmes and historical exhibitions,

n 1985, he started Cliomedia in Turin, the first consulting and producing enterprise

in Italy completely dedicated to history, social sciences and media. Later, Cliomedia

has changed its name to Mediasfera. Among its recent works, a wide research on

You Tube and its implication for the esthetic sensibility of the young generations, a

big exhibit in Torino on the mythology of the living dead, a research on the changing

soundscape of the Twentieth Century.


Michaël Oustinoff SPEAkERWedneSday noveMBer 9th, 2011SeSSion 6 - Point/counterPoint (6)

Michaël Oustinoff is Associate Professor (Habil.) in Translation Studies at the

Institute of the Anglophone World, University of Paris 3 Sorbonne Nouvelle and

currently on sabbatical leave at the ISCC, the Institute for Communication Sciences

of the CNRS, France’s National Centre for Scientific Research. His research fields

are literary selftranslation (Beckett, Nabokov) and the impact of globalization on

the issues of linguistic diversity, translation and Communication Studies. His third

book Traduire et communiquer à l’heure de la mondialisation (Translating and

Communicating in a Globalized World) was published by CNRS Éditions in April 2011.

Michaël Oustinoff, maître de conférences habilité à diriger des recherches en

traductologie à l’Institut du monde anglophone de l’Université Paris 3 Sorbonne Nouvelle,

est actuellement en délégation à l’ISCC, l’Institut des sciences de la communication

du CNRS. Ses domaines de recherche sont notamment l’autotraduction littéraire

(Beckett, Nabokov) et l’impact de la mondialisation sur les questions relatives à la

diversité linguistique, à la traduction et aux sciences de l’information et de la

communication. Son troisième ouvrage, Traduire et communiquer à l’heure de la

mondialisation est paru chez CNRS Éditions en avril 2011.

Jean Paréauthor and JournaliSt

In May 1996, at the annual National Magazine Awards gala in Toronto, Jean Paré

received the Special Foundation Award for Outstanding Achievement, for a career

long contribution to the magazine industry. Twenty years earlier, Paré had been been

awarded the same medal for the creation of Canada’s most read and most respected

Frenchlanguage news and current affairs magazine, L’actualité. He retired at the end

of 2000, after 28 years with Maclean Hunter/Rogers Publishing.

Born and raised in Quebec City, educated at Laval University and University of

Montréal, Paré has had a long love affair with journalism as well as with his adopted

city. When he was in college, aged 16, every Sunday morning he was selling his

own gestetnerprinted magazine for 5 cents. After university, he was posted in

Brussels for the Canadian Department of International Trade and Commerce, then

became arts editor successively of the dailies La Presse and Le Nouveau Journal.

His concern for education and quality public service led him to work two years as

information assistant to the minister in the newly created ministry of Education.

After six successful years on radio. as host of a popular public affairs program for

RadioCanada, he returned for good to print to become editor in chief of Le Magazine

Maclean, which he transformed, in 1976, with then publisher Lloyd Hodgkinson,

into L’actualité. He also founded and published Géographica, for the Royal Canadian

Geographical Society.

Founder and past president of Magazines du Québec (AQEM), Jean Paré is a

member of the Canadian News Hall of Fame and a fellow of the Royal Geographic

Society of Canada. He has received numerous journalism and translation awards

P


(among others, he translated the works of Marshall MacLuhan). He is the author of

several essays, a book on Montreal, a recent one entitled Conversations avec Marshall

McLuhan 19661973. He is also active with Nature Conservancy of Canada and the

Montreal Symphony Orchestra.

B.W. PoweaSSociate ProFeSSor oF literature, york univerSity

Bruce William Powe (born 23 March 1955 in Ottawa, Ontario) is a Canadian writer

poet, novelist, essayist, philosopher, and teacher. Lived in Toronto from 1959 until

1996; he attended York University for English studies where in 1977 graduated with a

Bachelor of Arts degree. Powe received a Master of Arts degree from the University

of Toronto in 1981; he studied there with Marshall McLuhan and Northrop Frye.

He received his Ph.D from York University in October 2009. He was tenured and

promoted to Associate Professor of Literature at York in July 2010. His Ph.D is on

Marshall McLuhan and Northrop Frye, their crossings in history, their agon and

complementarity (their conflicts and harmonies), and the stirring alchemy of their

thought. The thesis was also concerned with the role and position of these visionaries

in Canada, and the role and position of guides and mentors. He currently teaches

English in the Department of English at York University. His courses there have

included Visionary Literature: from Hildegard von Bingen and Dante to Bob Dylan and

Joni Mitchell, and Marshall McLuhan and Northrop Frye: Two Canadian Theorists. He

continues to teach the first year introduction to literature course.

Jaqueline McLeod Rogers SPEAkERMonday noveMBer 7th, 2011SeSSion 4 - inSight into “then” (2) Parallel SeSSionS B B1 PoeticS

Jaqueline McLeod Rogers is an Associate Professor in the Department of Rhetoric,

Writing and Communication at The University of Winnipeg. She has recently co

authored a rhetoric textbook (with Pearson) and published articles on Margaret

Mead’s ethnographic work (Ethnologies) and on city rhetorics (Writing on the Edge).

She convened a conference at the University of Winnipeg focusing on the work of

Marshall McLuhan (fall 2010) and is currently coediting a collection of new articles

for a book with the working title Marshall McLuhan in a Post Modern Age: Is the

Medium Still the Message?

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S

Phil Rose SPEAkERWedneSday noveMBer 9th, 2011SeSSion 2 - inSight into “next” Parallel SeSSionS dd2 acouSticS & aeStheticS

Phil Rose (PhD) currently teaches in the department of Communication Studies at

York University in Toronto. His research and teaching interests include: the evolution

and history of technology, symbol systems and communications media (from the

origins of symbolic thought to the most recent technological developments); topics

related to popular music; social and cultural issues related to literacy; and concerns

pertaining to technology, morality, and violence, particularly in relation to the mimetic

theory of René Girard. Among his most recent publications are an interview with

the octogenarian Girard for the journal “Contagion”, an article titled “Digital (A)

literacy”, published in “ELearning and Digital Media”, and a coauthored chapter

titled “The Extended Pharmacist: Entering the Era of Remote Drug Dispensing and

Pharmaceutical Counseling” in the forthcoming book by Continuum Press called

*Drugs and Media: New Perspectives on Communication, Consumption, and

Consciousness*. He is also author of the book “Which One’s Pink? The Concept

Albums of Roger Waters and Pink Floyd” (1998), a project for which he extensively

interviewed the creative leader of the classic British rock group.

Jeffrey SchnappSPEAkERtueSday noveMBer 8th, 2011SeSSion 6 - Point/counterPoint (4)

Jeffrey Schnapp is Professor of Romance Languages & Literatures and Comparative

Literature at Harvard University. He is also on the teaching faculty at the Graduate

School of Design. He is the faculty director of metaLab at Harvard. His pioneering

work in the domains of digital humanities and digitally augmented approaches to

cultural programming has included curatorial collaborations with the Triennale di

Milano, the Cantor Center for the Visual Arts, the WolfsonianFIU, and the Canadian

Center for Architecture. His Trento Tunnels project — a 6000 sq. meter pair of

highway tunnels in Northern Italy repurposed as a history museum– was featured in

the Italian pavilion of the 2010 Venice Biennale and will be exhibited at the MAXXI in

Rome in the upcoming Recycled Landscapes show.

Brian Cantwell Smith MEDIATORWedneSday noveMBer 9th, 2011SeSSion 1 - Point/counterPoint (5)

SPEAkERthurSday noveMBer 10th, 2011SeSSion 4 - inSightS into the neW Future (3)

Brian Cantwell Smith is a Professor in the Faculty of Information Studies at the

University of Toronto, with additional appointments in Philosophy, Computer Science,

and the Program in Communication, Culture and Technology. Dr. Smith served as the

Dean of the Faculty on Information from 20032008, and held a Canada Research

Chair in the Foundations of Information. He is also a senior fellow at Massey College,

and a member of the Research Council of the Canadian Institute for Advanced Research.

Dr. Smith received his B.S., M.S., and Ph.D. from the Massachusetts Institute of

Technology in Computer Science and Artificial Intelligence. In the 1980s and 1990s

he held senior research and administrative positions at the Xerox Palo Alto Research

Centre (PARC) in California, was an adjunct professor in the Philosophy and

Computer Science departments at Stanford University, was a founder and principal

investigator of the Stanfordbased Centre for the Study of Language and Information

(CSLI), and was a founder and first President of Computer Professionals for Social

Responsibility (CPSR). In 1996 he moved to the Indiana University at Bloomington,

where he was professor of cognitive science, computer science, philosophy, and

informatics, and a fellow of the Center for Social Informatics in the School of Library

and Information Sciences. From 2001 to 2003 he held the Kimberly J. Jenkins

University Professorship of Philosophy and New Technologies at Duke University, with

appointments in Philosophy and Computer Science.

Dr Smith’s research focuses on the conceptual foundations of computation and

information, and on new forms of metaphysics, ontology, and epistemology. He

is the author of On the Origin of Objects (MIT, 1996) and two volumes of papers

forthcoming from Harvard University Press. In addition, a 7volume series entitled

“The Age of Significance: An Essay on the Origins of Computation and Intentionality”

is being published simultaneously online and on paper by the MIT Press.

Lance StrateLance Strate is Professor of Communication and Media Studies and Director of the

program in Professional Studies in New Media at Fordham University. He is the author

of Echoes and Reflections: On Media Ecology as a Field of Study, and On the Binding

Biases of Time and Other Essays on General Semantics and Media Ecology, and the

coeditor of several anthologies, including The Legacy of McLuhan. A founder of

the Media Ecology Association, serving as the organization’s inaugural president for

over a decade, he also launched the MEA’s journal, Explorations in Media Ecology,

which he edited for six years, and he is one of the partners of NeoPoiesis Press. He

maintains a blog about media, technology, language, symbols, etc., entitled Blog

Time Passing lancestrate.blogspot.com (2007present), as well as a poetry blog www.

myspace.com/lancestrate/blog (2007present). Translations of his writing have

appeared in French, Spanish, Italian, Hungarian, Hebrew, Chinese, and Quenya.


Mark Surman PANELIST tueSday noveMBer 8th SeSSion 1 - arteFactS, outeringS & utteringS (2) neW Media, neW Policy redux: hoMage to liSS JeFFrey

Mark Surman is in the business of connecting things: people, ideas, everything. A

community technology activist for almost 20 years, Mark is currently the executive

director of the Mozilla Foundation, with a focus on inventing new ways to promote

openness and opportunity on the Internet. On the side, Mark convenes conversations

about ‘open everything‘ in his home town of Toronto and around the world.

Before joining Mozilla, Mark was an open philanthropy fellow at the Shuttleworth

Foundation in South Africa, he invented new ways to apply open source thinking to

social innovation. Earlier, he was the founding director of telecentre.org, a $26 million

effort to network community technology activists in countries around the world.

Mark has also served as president of the Commons Group, Director of Content and

Community at Web Networks and senior advisor to the Volunteer @ction Online

grants program team. Mark’s first real job was training social activists to make their

own documentaries in the early 1990s.

Mark’s biggest fetishes are community, conversation and collaboration. He has

facilitated over three dozen participatory workshops and unconferences, including

Open Everything, Hollyhock‘s Web of Change, CopyCamp, PenguinDay.ca and

countless telecentre.org events. “Passionate conversation,” says Mark, “is an essential

fuel for building successful networks and communities.”

In his years as an activist, consultant and funder, Mark has worked closely with some

amazing people and organizations. His favourites include: Sarvodaya, Aspiration,

the Association for Progressive Communications, the International Development

Research Centre, Communicopia, Mary Helen Spence, rabble.ca, the Shuttleworth

Foundation, Zhaba, and the Centre for Social Innovation. “I wouldn’t be me had I not

worked with these folks,” says Mark.

When he finds time, Mark likes to write about community, technology and changing

the world. He’s proud to have written things like From the Ground Up (a nice picture

book about why telecentres matter), Commonspace (FT.com book about web 2.0,

written before there was web 2.0) and Appropriating Technology for Social Change

(SSRC research paper about activism on the Internet). When he was still an idealistic

student, he wrote From VTR to Cyberspace, an illustrated essay about Gramsci,

community television and the Internet. Now his idealistic ramblings appear on his blog.


Marcin Trybulec SPEAkERtueSday noveMBer 8th, 2011SeSSion 2 - inSight into “noW” (1) Parallel SeSSionS cc1 MediuM theory

Marcin Trybulec was born in 1980 in Poland. He is graduate student in sociology

(2004 Catholic University of Lublin) and philosophy (2005 Maria Curie Sklodowska

University). He has recently obtained PhD in cognitive science at Maria Curie Sklodowska

(2011) on the issue “The Concept of Cognitive Subject in Toronto School of Communication”.

His main areas of interest are epistemological dimensions of media and communication,

the idea of mind in medium theory, situated cognition in the context of technological

determinism, methodological dilemmas of technological determinism.

JeanFrançois Vallée SPEAkERMonday noveMBer 7th, 2011SeSSion 3 - Point/counterPoint (1)

JeanFrançois Vallée teaches literature and communications in the French

Department at the Collège de Maisonneuve (Montreal). He is a member of the

Centre de recherche sur l’intermédialité (Université de Montréal). He has coedited

a collection of essays on Renaissance dialogue (Printed Voices. The Renaissance

Culture of Dialogue, University of Toronto Press, 2004) and has published many

articles in scholarly journals and books on various writers of the Renaissance (Thomas

More, Rabelais, Erasmus, Dolet...), as well as on print culture and communications

theory, including an article on Marshall McLuhan recently published in L’Ère électrique

/ The Electric Age (University of Ottawa Press, 2011). He has also coedited a

forthcoming collection of essays entitled Transmédiations (Presses de l’université de

Montréal, January 2012).

Adam WelchSPEAkERMonday noveMBer 7th, 2011SeSSion 2 - inSight into “then” (1) Parallel SeSSionS aa2 counterBlaSt

Adam Welch is currently enrolled as a doctoral student in Art History at the

University of Toronto; his dissertation is entitled “’Borderline Research’: Art between

Canada and the United States, 1965–1980.” Welch’s work centres on minimal,

conceptual and institution critical art, as well as art systems and networks among

artists, curators, museums, galleries and artistrun centres. His MA thesis, advised

by Jonathan Crary at Columbia University, was an account of the technological work

of Vancouverbased artist Rodney Graham. He has worked in curatorial departments

at the National Gallery of Canada, the Whitney Museum of American Art, and most

recently at the Justina M. Barnicke Gallery, Hart House, University of Toronto.

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Barry WellmanSPEAkERthurSday noveMBer 10th, 2011SeSSion 1 - Point/counterPoint (7)

Barry Wellman has been studying social networks and community since 1964. Since

1990, he has integrated his online and offline life (and research). Wellman is the S.D.

Clark Professor of Sociology at the University of Toronto where he directs NetLab.

His book with Lee Rainie appears spring 2012: Networked: The New Social Operating

System (MIT Press). It analyzes the triple revolution: the turn to social networks, the

personalized internet, and alwaysavailable mobile connectivity.

Stephen Wilcox SPEAkERWedneSday noveMBer 9th, 2011SeSSion 2 - inSight into “next” Parallel SeSSionS dd3 coMPutation

Stephen Wilcox is a PhD candidate in English Literature at the University of Waterloo.

His interests lie in exploring the capacity for media to encode information through

distinct linguistic networks that, in turn, give rise to new, and yet familiar, literacies.

Such research follows the work of media theorist Marshall McLuhan by continuing

to explore the transformative capacity of media themselves. In addition to such

theoretical exploits, Stephen creates digital media projects that explore emergent

literacies that exist in the overlap between digital media genres. Such projects include

experimental web interfaces and video games that expose those literacies we already

possess by combining familiar forms in unfamiliar patterns.


aCknoWledgements

ChAIR, MCLUhAN100 ThEN NOW NExT INTERNATIONAL CONFERENCEDominique Scheffel-Dunand, Director Faculty of Information McLuhan Program

in Culture & Technology, University of Toronto & Director Centre for Research on

Language Contact, York University Glendon College, Canada)

ChAIR, DEW LINE FESTIvAL Carolyn Taylor, Executive Director, Cape Farewell & CoProducer/Project Manager

McLuhan100, Canada

hONORARy COMMITTEE Eric McLuhan, McLuhan Estate

Michael McLuhan, McLuhan Estate

David Naylor, President, University of Toronto, Canada

ACADEMIC PAPERS AND PANELS COMMITTEESteve Bailey, Director, YorkU & RyersonU Graduate Joint Program in Culture and

Communication, York University, Canada

Bruce Elder, Former Director, YorkU & RyersonU Joint Graduate Program in Culture

and Communication, Ryerson University, Canada

Alexandra hall, Research Assistant (Master student), University of Toronto Faculty

of Information, Canada

Elena Lamberti, Professor, American and Canadian Literature and Culture, University

of Bologna, Italy

Janine Marchessault, Canada Research Chair in Art, Digital Media and Globalization

and Director of the Visible City Project + Archive, York University, Canada

Isabelle Pedersen, Faculty of Communication & Design (FCAD), Ryerson University,

Canada

Seamus Ross, Dean, Faculty of Information, University of Toronto, Canada

Brian Cantwell Smith, Director, Faculty of Information Coach House Institute,

University of Toronto, Canada

Lance Strate, Communication Studies, Fordham University, USA


DEW LINE FESTIvAL COMMITTEEBarbara Fischer, Executive Director & Chief Curator, Justina M. Barnicke Gallery,

Canada

Siobhan O’Flynn, Canadian Studies, University of Toronto; Adjunct Faculty, OCADU

and CFC Media Lab

Lenore Richards, Director, slab, Ontario College of Art and Design University,

Canada

Sharon Switzer, Director, Art for Commuters; Digital Content and Programming

Curator, Onestop Media Group

Britt Welter-Nolan, Director of Exhibitions, Gladstone Hotel, Canada

CONFERENCE AND FESTIvAL PROCEEDINgS PUBLICATION COMMITTEEMartin Boyle, Research Assistant (MA in Translation Studies), Centre for Research

on Language Contact

Alexandra hall, Research Assistant (Master Information Stuies), University of

Toronto Faculty of Information, Canada, Canada)

Barbara Fischer, Director, Justina M. Barnicke Gallery, Canada

Seamus Ross, Dean, University of Toronto Faculty of Information, Canada

Aurélia klimkiewicz, Acting Graduate Director, Translation Studies, York University

Glendon College, Canada

Brian Cantwell Smith, Director, Faculty of Information Coach House Institute,

University of Toronto, Canada

CONFERENCE ORgANIZINg COMMITTEEJoe Cox, Director, Information Services, Faculty of Information, University of Toronto,

Canada

Andrew Drummond, Manager, Strategic Planning, Faculty of Information, University

of Toronto, Canada

Paolo granata, McLuhan Centenary Fellow & Professor, University of Bologna, Italy

Adrianna Frisenna, Director Italian Culture Institute, Canada

Paulina kulacz, Honors B.A., English, University of Toronto, Canada

Claire Le Masne, Attaché culturel, Consulat Général de France, Toronto, Canada

Tony Lemmens, System Technician, University of Toronto Faculty of Information,

Canada

Lidija Sabados, MA student, Munk School of Global Affairs, University of Toronto,

Canada

Ivan Sestak, Senior IT Administrator, University of Toronto Faculty of Information,

Canada

Mark Stahlman, CoDirector, Marshall McLuhan Initiative, USA

Bruce Stewart, Director, iSchool Institute, University of Toronto Faculty of

Information, Canada

kathy Shyjack, Finance Officer, University of Toronto Faculty of Information, Canada


CONFERENCE AND FESTIvAL PUBLICITy COMMITTEECécile Bérodier, Research Assistant (MA French Studies), Centre for Research on

Language Contact, York University Glendon College, Canada

Julia howell, Founder Community Investment Partners, Canada

Bob Logan, Professor emeritus, University of Toronto & OCADU, Canada

Alex kuskis, MA Program in Communication & Leadership School of Professional

Studies, Gonzaga University (via elearning)

kathleen O’Brien, Communications & Development Officer, University of Toronto

Faculty of Information, Canada

B.W. Powe, English, York University, Canada

Robert Dante Martella, Grano, Canada

Françoise Rême, Assistant, Centre for Research on Language Contact, York

University Glendon College, Canada)

gloria Roheim, Social Media Strategy & Training, Canada

Lilie Zendel, Senior Cultural Affairs Officer, City of Toronto, Canada

McLuhan100 CoProducer, Toronto, Canada

CONFERENCE AND FESTIvAL vOLUNTEERS COMMITTEE CO-ChAIRS Daniela Melo, Event Assistant (Honours B.A. Book and Media Program), University

of Toronto, Canada)

Jem Rosario, Event Assistant (Honours B.A. in New Media Studies and Philosophy),

University of Toronto, Scarborough

MCLUhAN100 COMMUNICATIONS AND DESIgN PARTNERS

informed design

General InquiriesAndrew Drummond: [email protected] 4169782884

MediaJulia howell Community Investment Partners: [email protected] 4166998067

Social Mediagloria Roheim gloria Roheim Inc.: [email protected] 4168329498

Volunteer OpportunitiesDaniela Melo: [email protected]

Jem Rosario: [email protected]

Follow the conFerence via live video stream at mcluhan.ischool.utoronto.ca complete with conFerence program, abstracts, speaker bios and more!

facebook.com/imcluhan.ischool.utoronto flickr.com/mcluhan100

vimeo.com/mcluhan100@mcluhan100

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